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How
are the resources managed between the two?
What are the pricing strategies of different models?
How are products positioned for different markets? -rural, semi urban, urban, different customer
class? What is the approach followed for targeting different customers? How have these
approaches been successful/ what have been the challenges faced?
What are the factors considered while planning variants for different products? - philosophy &
logic? How have these evolved over the period of time?
How do marketing and product planning departments coordinate before, during and after the
launch of products? Are there any committees specially formed for such management?
What functions of branding & marketing are outsourced and which of those are retained in-
house? How are these important? How are they decided?
What are your failed & successful products? What are the parameters for measuring the success
or failure of different products?
What are the innovation in marketing and branding achieved in the past 10 years?
What have been key developments over the past 10 years and how is future envisioned/ what is
the direction of the company?
Platform:
Definition of platform as per OEM
Platform modularity - vehicles & engines
How Floorpan, wheelbase, steering, suspension, engine and power train varies in different
vehicle based on same platform
Commonality between different platforms in terms of percentage
Evolution & Transition between platforms from earlier generations to new generations
What are automobile company’s ideologies behind making long and short term brand & marketing
strategies?
How such strategies are synced with the company’s overall vision & mission?
How is brand plan and marketing mix decided at a corporate level and at a product level?
How Planning and Executing Brand building activities (ATL and BTL) executed?
How are the various marketing/ branding projects structured?
What are the inhouse Vs outsourced functions?
What is the split between the channels (print, TV commercial, social media, etc) decided and how
is resource allocation done?
How are PR activities planned and managed across the brand?
How is media handling and planning media mix decided?
What are the Brand performance parameters?
How is branding dependent/related to department
Innovation in brand equity process over the years?
What consumer research undertaken to manage brand health?
How OEM do the Pan India, region wise, city wise need gap analysis, and recognize Segment
market potential and track competition?
How do OEM do the planning of product volumes, sales, market share growth etc?
How is product modification proposals and future product planning done and who is responsible
for the same?
How is the organization structured (authority & committee structure) to manage the branding &
marketing activities?