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G02/MGM309/EE/20160523

doi : 3 Vmg JwU : 80


Time : 3 Hours Marks : 80

gd©gmYmaU gyMZm :
1. gd© àíZ gmoS>{dUo A{Zdm`© Amho.

All Questions are Compulsory.

2. àË`oH$ Cn-àíZ nmM JwUm§Mm Amho.


Each Sub-question carry 5 marks.

3. àË`oH$ Cn-àíZm§Mo CÎma 75 Vo 100 eãXm§V {bhm. àË`oH$ àíZmMo CÎma ñdV§Ì n¥ð>mda {bhmdo.
Each Sub-question should be answered between 75 to 100 words. Write every questions
answer on separate page.

4. 80 JwUm§À`m àíZn{ÌHo$Mo Amnë`m {ejUH«$_mÀ`m g§aMZoZwgma JwUm§V ê$nm§Va H$aÊ`mV `oB©b.


Question paper of 80 Marks, it will be converted in to your programme structure marks.

5. àíZm~m~V e§H$m Agë`mg, _amR>r ^mfoVrb àíZ A{YH¥$V g_Omdm.


Incase of doubt of question, Marathi version will be treated as final.

1. Imbrbn¡H$s H$moUVohr Mma Cn-àíZ gmoS>dm. Solve any four sub-questions.


A) Om{hamVrMr ~møaMZm ñnï> H$am. 5

a) Explain the external layout of an advertisement.

~) Om{hamV A§XmOnÌH$ V`ma H$aVmZm H$moUË`m ~m~r {dMmamV KoVë`m OmVmV? Vo ñnï> H$am. 5

b) Explain the which factors have to be considered while deciding an advertising budget.

H$) Om{hamV ì`dñWmnH$mgmR>r Amdí`H$ JwU H$moUVo? Vo ñnï> H$am. 5

c) Explain the essential qualities than an advertising manager should passes.

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S>) {dH«$` nydm©Zw_mZmÀ`m _`m©Xm {bhm. 5

d) Write the limitations of Forecasting.

B) {dH«$` H$boMo J«mhH$mÀ`m Ñï>rH$moZmVyZ \$m`Xo H$moUVo? 5

e) What are the advantages from the points of view of consumers of salesmanship?

2. Imbrbn¡H$s H$moUVohr Mma Cn-àíZ gmoS>dm. Solve any four sub-questions.

A) {dH«o$Ë`m§Mr ^aVr åhUOo H$m`? ^aVrMo A§VJ©V _mJ© gm§Jm. 5

a) What is requirement of salesman? State the internal sources.

~) {dH«$` à{H«$`oV J«mhH$ g_mYmZmH$[aVm {dH«o$Ë`mMr ^y{_H$m ñnîQ> H$am. 5

b) Explain the role of Salesman in sales process for consumers satisfaction.

H$) J«mhH$ dV©ZmMo _hÎd ñnï> H$am. 5

c) Explain the importance of consumers behaviours.

S>) g§ñWmË_H$ IaoXr à{H«$`oV à^m{dV H$aUmao KQ>H$ H$moUVo? 5

d) What are the factors affecting the organizational buying process?

B) {dnUZ A§Ho$jU åhUOo H$m`? {dnUZ A§Ho$jUmMo JwUY_© ñnîQ> H$am. 5

e) What do you mean by Marketing Audit? Explain the features of Marketing Audit.

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3. Imbrbn¡H$s H$moUVohr Mma Cn-àíZ gmoS>dm. Solve any four sub-questions.
A) {dH«o$Ë`m§Zm A{^ào[aV H$aÊ`mÀ`m {d{dY Am{W©Ho$Îma àoaUm ñnîQ> H$am. 5

a) Explain the various non-financial motivation methods for salesman.

~) {dH«$` nydm©Zw_mZ H$m`©nÕVr {bhm. 5

b) Write the procedure of forecasting.

H$) J«mhH$ dV©Zmbm à^m{dV H$aUmè`m KQ>H$m§Mo g{dñVa dU©Z H$am. 5

c) Describe in detail the factor influencing on customer behaviour.

S>) Om{hamV d à{gÕr `mVrb \$aH$ ñnîQ> H$am. 5

d) Distinguish between Advertising and Publicity.

B) Mb{MÌmMo ({\$ë_) JwU-Xmof ñnï> H$am. 5

e) Explain the merit and demerit of Film.

4. Imbrbn¡H$s H$moUVohr Mma Cn-àíZ gmoS>dm. Solve any four sub-questions.


A) Om{hamVrMo VmoQ>o ñnï> H$am. 5

a) Explain the disadvantages of advertisement.

~) g§ñWoer {ZJ{S>V gyú_ {dnUZ n`m©daU A§Ho$jUmVrb _hÎdmMo KQ>H$ ñnï> H$am. 5

b) Explain the important factors of a micro marketing environment audit.

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H$) J«mhH$ VH«$ma {ZagZ nÕVrMo dU©Z H$am. 5

c) Describe the methods of settlement of consumer grievances.

S>) g§ñWmË_H$ IaoXr à{H«$`oMo àmê$n {bhm. 5

d) Describe the model of an organizational buying process.

B) ì`mnmè`m§gmR>r {dH«$` d¥ÕrÀ`m nÕVr ñnîQ> H$am. 5

e) Explain the methods of sales promotion for Dealer.

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