Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
FOSTER FARMS
OVERVIEW
TOP-PERFORMING POSTS
OVERVIEW
$3.50
$3.00
$2.50
$2.00
$1.50
$1.00
$0.50
$0.00
Touchdown Stadium Field Deli Field Goal Feed Your NAE New Remember Hominy Soup
Dance Goal Fandom Comfort When
Average
• Organic posts shared by third parties such as Safeway & 49ers received
the highest amount of engagement and reach over all other organic
posts. This is because the post was shared to a bigger audience pool.
• The visual and promotional nature of the Feed Your Fandom posts did
little to incite audience interaction. The Foster Farms audience
continues to respond better to live and natural posts over promotional
messaging.
• The number of people who liked our Facebook page increased during
the promotional period, but decreased as soon as the campaign ended.
• The NFL controversy that took place during the promotion incited
negative feedback on a few posts and could also account for lower
levels of engagement and fan involvement.
• The number of likes prior to the campaign was 152,444 but dropped to
151,934 at the end. Low levels of audience engagements suggest that
the promotion did little to nurture a loyal fan base. The amount of
people who “liked us” during the campaign was outnumbered by the
number of people who “unliked” us. Our association with the NFL likely
played a role in this decline. It’s also probable that our audience is
unable to emotionally connect with our brand because many posts are
promotionally driven.
OVERVIEW
• Posts that include packages shots and are visually promotional perform
well on Twitter when coupled with the appropriate hashtags.
Results 104,187
Reach 104, 187
Impressions 113,820
Costs Per Result $2.88
Cost Per Impressions $2.64
Result Rate 96.86%
Post Reactions 68
Social Reach 7,644
Social Impressions 8, 513
Video Average Watch Time 2
Positive Feedback High
Negative Feedback Low
Relevance Score 7
POST 1 POST 2
TOTAL 6,654 6232
REACH
PAID 4801 4232
REACH
ORGANIC 1869 1700
REACH
VIDEO 6477 N/A
VIEWS
ENGAGE 6133 33
MENTS
LINK 6 7
CLICKS
COMME 0 2
NT
SHARE 4 1
Cost $100 $100
PAID ADS OVERVIEW
Snack Stadium Ad
Football Sandwich Ad
Touchdown Dance
• Create more posts that include live imagery and live in-the-moment
posts.
• Only incorporate package shots within paid video ads, or organic videos
that are coupled with other strong imagery and a funny and/or
engaging tone.
• Continue to create informative videos that share fun recipe tips, party
planning ideas and other creative ideas to get people excited about the
experience.