EXAMINATION PAPER

FACULTY : BUSINESS & ACCOUNTANCY

COURSE : MASTER OF BUSINESS ADMINISTRATION (MBA)
YEAR/ SEMESTER : I YEAR / SEMESTER I

MODULE TITLE : MANAGERIAL COMMUNICATIONS

CODE : MGT513
DATE : 03-MARCH, 2017
TIME ALLOWED : 3 HOURS
START : 12:00 NOON FINISH : 3:00 PM

Instruction to candidates
1. This question paper has THREE (3) Sections

2. Answer ALL questions in Section A, MCQ.

3. Answer 5 questions in Section B, MSAQ

4. Answer 2 questions in Section C, MEQ

5. No scripts or answer sheets are to be taken out of the Examination Hall.

6. For Section A, answer in the OMR form provided.

Do not open this question paper until instructed

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 SECTION A

Multiple Choice Questions (30*1=30)

1. Which of the following is an unaccepted feature in business presentation?

a. Having content slide
b. Being admissibly dressed
c. Using all capital letters in slides
d. Italicizing the name of books

2. The font size of text in business presentation should be__________.

a. Minimum 28 or larger
b. Minimum 30 or larger
c. Minimum 34 or larger
d. Minimum 36 or larger

3. The attempt of___________ irritates the audience in business presentation.

a. Having motivation slide
b. Delivering introduction
c. Using too many transition features of PowerPoint
d. Asking question

4. The official memo holds ______________ title in printed form.

a. Time
b. Submission deadline
c. Place
d. Date

5. The memo is not used_______________.

a. Within members of same organization
b. From one to other organization
c. For internal communication
d. Both b & c

6. Hearer’s club can be used to promote_______________.

a. Listening skills
b. Public speaking skills
c. Meeting skills
d. Interview skills

7. Statement of objective, in resume, explains :

a. Post you apply
b. Description of your imagined professional growth in future
c. Past experience
d. Qualification

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8. The enquiry letter is an example of….
a. Business meeting
b. Internal communication
c. External communication
d. Internal-operational communication

9. The letter of compensation is addressed from…

a. Business house to consumer
b. Consumer to business house
c. Both a & b
d. None of a & b

10. The word ‘Claim Letter’ is synonymous for …

a. Complaint letter
b. Inquiry letter
c. Adjustment letter
d. Refusal letter

11. Adaptation means….

a. Writing using difficult worlds
b. Reading in high volume
c. Writing using clear and matching words
d. Reading in weak voice

12. Being weak at external communication makes the business people to

miss…
a. Distributive strength
b. Extractive strength
c. Productive strength
d. Regulative strength

13. You can’t not to communicate means that…

a. Communication is optional
b. Communication is controllable
c. Communication is unstoppable
d. Communication is transitory

14. The root word of communication is ‘communis’ that came

from…….language.
a. Greek
b. Hebrew
c. Sanskrit
d. Latin

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15. Which of the following is not in the group of sales letter?
a. Application and resume
b. Memo
c. Collection Letter
d. Advertisement

16. Which of the following response on telephone shows absence remarking?

a. He will be shortly in office
b. He is dealing a customer now
c. He will shortly be calling you back
d. He is not in office now

17. Our organization got huge profit last year, can be made more concrete
as…
a. Our organization got much profit last year
b. Our organization got 23 Lakh profit last year
c. Our organization got success last year
d. We earned good profit last year

18. Ram lives in Birtangar. He does the job of tour guide. He earns a good
salary. The sentences in series commit the flaw of...
a. Simple words
b. Plain expression
c. Short sentences
d. Round about structure

19. The commonly known KISS principle in business writing means...

a. Keep it slow and steady
b. Keep it short and sweet
c. Keep in strong and severe
d. Kiss the people in jury

20. Which of the following is the farthest distance between receiver and
communicator?
a. Intimate
b. Social
c. Public
d. Personal

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21. Which of the following is a potential disadvantage of working in teams?
a. Teams always stamp out creativity for forcing people to confirm to existing
ideas and practices
b. Teams increase a company’s clerical workload because of the additional
government paperwork required for administering workplace insurance
c. Team members are never held accountable for their individual performance
d. Social pressure within the group can lead to groupthink

22. The transmission of a message from a single source to multiple recipients

at the same time is known as:
a. Mass media
b. Mass audience
c. Mass communication
d. Mass transmission

23. What are the types of communication based on the communication

medium used?
a. Verbal & non-verbal communication
b. Oral & written communication
c. Formal & informal communication
d. None of the above

24. What should be done if there is overflow of information in a short span of

time?
a. Transmit all information at a time for effective communication
b. By pass the information that is received as it'll consume a lot of time
c. Transmit the message in installments
d. React as soon as possible

25. Which of the following is a barrier to effective listening?

a. Setting communication goals
b. Using correct amount of redundancy
c. Partial listening and distractions
d. Improving the communicator's credibility

26. Paralanguage is the study of:

a. Gestures, touch & tone
b. Body posture, eye contact & gestures
c. Tone , touch & eye contact
d. Pitch, tone & volume

27. To communicate intercultural, it is important to limit one's reliance on

a. Stereotyping
b. Technology
c. Friendship
d. Media

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28. It is important to _______ the communication rules of other cultures to
communicate effectively.
a. Debate
b. Restructure
c. Challenge
d. None of the above

29. Which of the following is not a type of listening?

a. Discriminatory
b. Idiosyncratic
c. Comprehensive
d. Evaluative

30. While presenting orally, _______ may spice up your delivery, but you must
be very careful about it.
a. Pictures
b. Analogies
c. Jokes
d. Examples

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 SECTION B
Short Answer Questions
Attempt any five (5) questions out of seven (7) questions (5*6 = 30)

1. Applying for employment is the perfect opportunity for using your sales
writing skills. Justify with proper illustrations.

2. How should a business presentation be developed? Discuss its technical

qualities. 3+3

3. Briefly elaborate some interview etiquettes?

4. For each of the various non-verbal aspects of communication, enumerate how

you would use your understanding of them to send positive signals at work.

5. ‘Meetings are important to businesses’. Elucidate this statement by giving the

need and importance of meetings.

6. Divine Agarbatties has just introduced the new incense range in the market.
Using the various appeals and the techniques of persuasion, design a powerful
advertisement. Explain briefly why you have used your particular approach.

7. Applying for employment is the perfect opportunity for using your sales
writing skills. Justify with proper illustrations.

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 SECTION C
Long Answer Questions
Attempt any two (2) but question no. 3 is compulsory. (2*20=40)

1. Answer the following questions:

a. Imagine that you are the manager of an esteemed company which has
extensively been entailed in tourism business. These days, your company has
witnessed a rapid surge in arrival of tourists in the country which indicates a
good sign of embracing a commercial boost. Thus, you are planning to
intensify your business by adverts via different medium of communication.
Write a memo to your staff members for the preparation of creative
advertisements that are appropriate and applicable to enhance your business
which will be evaluated and most creative concept will be awarded in the
forthcoming business meeting next month. 12
b. Prepare a sample Curriculum Vitae (Cover letter not required) that fulfills the
requisite of the Manager announced by Everest Hotel and Inn which is willing
to extend their business in a neighboring country. 8

2. You are to prepare a speech on the Importance of Research in Academic Study for
an audience of MBA students. Develop ideas, using the different appeals, for the
opening, body and close. Write the bare speech, explaining why you have chosen
the particular style and techniques. Suggest the timings and contents of the
supporting visual materials. 15+5

3. Read the following case and answer the given questions.

Resumes from thousands of prospective Nooglers (new Google employees) arrive

at Google’s Mountain View, California, headquarters every day. Admired for its
technological excellence and nontraditional corporate culture, Google is one of the
top ranked on Fortune’s list of America’s 100 Best Companies to Work For. Its
growth had been so rapid that Google’s employee roster soared from about 1,600
in 2003 to well over 20,000 now. With major offices worldwide, the company
typically hires several Nooglers a day. It looks for talented, passionate people from
a variety of backgrounds.

Ann Pellegrini, people programs specialist with Google, gives this advice to
prospective employees: “What we want most is for a candidate to be himself or
herself. Candidates should bring their whole selves to the interview and not try to
fit some mold that they think Google wants. We encourage you to be candid and
active in your interview. Clearly articulate what skills you bring and how a role at
Google fits into your broader career path.” Hiring and retaining the best people are
central to Google’s continuing success and growth. “It’s no accident that my title is
Vice-President of People Operations, and not the more traditional description of
‘human resources,’” said Laszlo Bock, “People are our most vital competitive
asset... Our strategy is simple: We hire great people and encourage them to make
their dreams a reality.”

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 The uniqueness of the Mountain View Googleplex contributes to employee
satisfaction and keeps turnover low — just 4 to 5 percent. Its informal,
collaborative work environment has been compared to a university setting.
Employees work in small teams that promote creativity and an open exchange of
ideas. As the leading Internet search site and advertising giant, Google values out-
of-the-box thinking. Managers encourage employees to work on special projects
and expand their responsibilities well beyond their original job descriptions. In
addition to encouraging a high-energy atmosphere, Google supports its employees
with an exceptional list of benefits. Gourmet meals and snacks, haircuts, car
washes and oil changes, gym facilities, sports, language lessons, personal
concierge services, day care, running trails, medical and dental care—all these and
more are available at the Googleplex.

Google’s high growth rate places intense pressure on Google’s recruiters to fill its
many open positions. “As we get bigger, we find it harder and harder to find
enough people,” said Vice President Bock. Many senior managers were devoting
almost one third of their time to interviewing candidates. As a result, one of Mr.
Bock’s first initiatives was to streamline Google’s rigorous hiring processes —
while still striking “the right balance between letting candidates get to know
Google, letting us get to know them, and moving quickly.”

Questions
a. Before you apply for a job, why must you investigate carefully the
company’s background? 7
b. What types of skills and background do you think Google recruiters
look for in a candidate? 5
c. How would you craft a résumé and cover letter so that it would stand out
when it arrives at Google? 8

*****BEST OF LUCK*****