2

Table of Contents
PAGE 4 1. 15 Years on the Market
PAGE 4 2. TemplateMonster Marketplace
PAGE 4 2.1 How to Become a Vendor
PAGE 5 2.1.1 Preferred Theme Topics
PAGE 5 2.1.2 How to Send a Signed Vendor Agreement
PAGE 5 2.1.3 Vendor verification process
PAGE 5 2.2 Managing Digital Products on the Marketplace
PAGE 5 2.2.1 Theme Upload Notifications
PAGE 6 2.2.2 Theme Upload
PAGE 6 2.2.3 Exclusive vs Non-exclusive Digital Products
PAGE 6 2.2.4 Exclusivity Rates Violations
PAGE 6 2.2.5 Commissions
PAGE 6 2.2.6 Theme Cost Calculations
PAGE 6 2.2.7 Promos and Discounts
PAGE 7 2.2.8 Receiving Payments
PAGE 7 2.2.9 Supporting Templates
PAGE 8 2.2.10 Theme Licenses
PAGE 8 2.2.11 A Client Requests a Refund
PAGE 8 2.3 Marketplace Review Team Workflow
PAGE 9 2.4 Product Archive Structure Requirements
PAGE 10 2.5 How to Upload Your Product to TemplateMonster Marketplace
PAGE 13 2.5 Product Improvement Request - Main Reasons
PAGE 13 2.5.1 Zipping Issues
PAGE 13 2.5.2 Aesthetic issues
PAGE 13 2.5.3 Product Quality and Functionality Issues
PAGE 14 2.5.4 Safety and Code Quality Issues
PAGE 15 2.6 Product Rejected - Key Reasons
PAGE 15 2.6.1 Copyright Violation
PAGE 16 2.6.2 Design
PAGE 16 2.6.3 Marketing
PAGE 16 3 Tips for vendors
PAGE 16 3.1 How to Grow Product Sales
PAGE 16 3.1.1 Social Networking
PAGE 16 3.1.1.1 Choose the Right Social Network
PAGE 17 3.1.1.2 Follow the Right Users
PAGE 18 3.1.1.3 Create a Wishlist of Companies to Follow
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Table of Contents
PAGE 18 3.1.1.4 Be Informed When Prospects Join LinkedIn
PAGE 18 3.1.1.5 Join LinkedIn Groups
PAGE 19 3.1.1.6 Connect with Potential Customers
PAGE 19 3.1.1.7 Contribute to Existing Conversations about Your Brand
PAGE 19 3.1.1.8 Share Relevant Content
PAGE 20 3.1.2 Write Product Reviews
PAGE 20 3.1.2.1 Product-Review Structure
PAGE 21 3.1.2.2 Product-Review Tone
PAGE 21 3.1.2.3 Product-Review Details
PAGE 21 3.1.3 Referral Programs
PAGE 21 4. Conclusion
 4

Many web developers are surely thinking about selling their web design products on the market.
We will hardly surprise you by saying that TemplateMonster has grown into a huge marketplace
where web designers and web developers can start earning thousands of dollars while
promoting quality web-design products. Our marketplace presents an outstanding opportunity
for beginners to join a community of professional webmasters, learn from experts, share
experiences, and earn a generous commission from each sale on the marketplace.

The reason we have decided to write this eBook is to clarify how vendors can earn with
TemplateMonster, and to teach them how to submit their own products and sell them for profit
on the marketplace. We will take you through the process of registering, filling in an application,
promoting your products, and so much more. It’s possible for you to earn up to 70% of revenues
from each sale. Keep reading further for details!

1. 15 Years on the Market

TemplateMonster was one of the first companies to introduce the web audience to website
templates over 15 years ago. First established as a small group of talented designers and
developers, TemplateMonster has successfully reimagined how a website is built through a
professional web template.

Over the course of the last decade (which is a really long period of time for a company working
in the web-design industry), we have learned the preferences and demands of contemporary
users, and we have applied our knowledge and skills to make our web-design products the best
on the market

Our wide collection of templates is growing all the time. The variety of topics and web platforms
compatible with our templates show that our selection is one of the most impressive on the
modern web. So, we decided to start educating our clients and certifying our partners. We also
began to offer more opportunities for our partners to grow their revenue through promoting
our templates. Now, it’s time to go even further. TemplateMonster has officially become a
marketplace.

2. TemplateMonster Marketplace
TemplateMonster Marketplace is a platform where web designers can earn their first $1000. This
is also a resource that lets skilled web developers earn as much as $10,000 for skillfully created
web design stuff. Additionally, TemplateMonster Marketplace is a place where one vendors can
sell both exclusive and non-exclusive products and earn a generous commission from each sale.

2.1 How to Become a Vendor

As soon as you complete registration at templatemonster.com/marketplace/, you become a

member of the marketplace with over 6 million of potential clients and $10,612 average
earnings per each vendor.

As you sign in, you will be able to access your own profile. There, you can upload themes, track
your earnings, receive feedback and ratings, communicate via the built-in ticket system, and
more. Each template that is being submitted to the marketplace should be built according to
specific requirements, which we will discuss later in this post.
 5

2.1.1 Preferred Theme Topics

TemplateMonster features a vast collection of website templates on every topic imaginable. The
inventory includes templates for a number of purposes, spanning from blogs and personal pages
to pre-built designs for corporate pages.

Everyone looking for a breath of inspiration or for suggestions on the most trending topics can
submit a request to receive email notifications with the preferred themes of specific audiences on
the marketplace. There is also an option to subscribe to the newsletter to keep updated on our
news and on the most popular products in the marketplace.

For example, WordPress, Joomla, PrestaShop, Magento, OpenCart, and Drupal themes, as well as
Admin Dashboards, are listed among the top-selling products on our marketplace. Many of the
themes submitted by vendors are multipurpose, which suggests that a client will be able to adjust
the chosen design to best suit their needs.

2.1.2 How to Send a Signed Vendor Agreement

In order to become a vendor on the marketplace, you will first need to sign a vendor agreement.
You can download a copy of the agreement, print it, and sign. Then, scan the signed copy of the
vendor agreement and email it to marketplace@templatemonster.com.

2.1.3 Vendor verification process

Before a template appears on the site, it should pass the following vendor verification stages:
• Marketing review (checking product relevance within a market);
• Design Review (design verification);
• Copyright review (basic verification of a vendor’s rights to use a product for
commercial purposes; checking a product’s uniqueness);
• QA review (verifying a product’s correct operation);
• Code Review (code verification);
• Ready for Upload (a product is ready to be uploaded on the site);
• Upload in Progress;
• Uploaded.
In the case that a template does not meet any of the mentioned requirements, a vendor will receive
suggestions on its further adaptation or a reject without the right of the follow-up revisions.

2.2 Managing Digital Products on the Marketplace

2.2.1 Theme Upload Notifications

Whenever a template does not pass any of the verification stages, the vendor will be notified via
email with recommendations about its follow-up version. Vendors will also receive an email
notification when it does pass verification stages, which will include the date when the theme will
become available for download from the site.
 6

2.2.2 Theme Upload

It takes up to three business days for a template to be reviewed, verified, and approved.

2.2.3 Exclusive vs Non-exclusive Digital Products

TemplateMonster marketplace accepts both exclusive and non-exclusive templates. Exclusive

themes are set to be sold on the marketplace only. Non-exclusive products can be sold on both
the marketplace and through third-party resources.

Vendors can sell both exclusive and non-exclusive themes at the same time.

2.2.4 Exclusivity Rates Violations

If exclusivity rules are violated, the template should be deleted from all sites except for
templatemonster.com. If not, the template status is switched to non-exclusive, and the cost of the
theme will be re-calculated accordingly.

2.2.5 Commissions

Vendors selling non-exclusive templates earn a commission of 40% of every theme sold. For
vendors of exclusive templates, their commission will depend on sales volumes.
• Thus, the $0 - $1,000 sales volume will results in the 50% commission.
• $1,000+ — 53%
• $2,000+ — 55%
• $4,000+ — 57%
• $8,000+ — 58%
• $16,000+ — 60%
• $32,000+ — 62%
• $64,000+ — 64%
• $75,000+ — 65%
• $100,000+ — 70%
2.2.6 Theme Cost Calculations

The cost of the template is determined as soon as it passes all verification stages. The theme cost
depends on the quality of the template and the services provided. After the cost is calculated, a
vendor can adjust the cost by up to 15%.

The price of the template can be changed after a design is uploaded on the site upon a vendor’s
request. The price change request should be sent to marketplace@templatemonster.com.

2.2.7 Promos and Discounts

It is up to a vendor to decide if he would like TemplateMonster promos and discounts to be applied

to his themes. If a vendor wants his products to be included in the promo campaigns, then he
should tick «I want my themes to participate in TemplateMonster promos” during registration. If
not, the themes will be always available for purchase without a discount. In order to change the
choice (start/stop participating in promos), the vendor should send an email to marketplace@
templatemonster.com.
 7

If you decide that your themes will participate in all promos and discounts run on TemplateMonster,
your income will be measured with respect to the terms and conditions of the promo campaign
without any additional fees.

2.2.8 Receiving Payments

The payments are sent to the vendor twice a month (before the 25th and the last day of each
month) provided that he has at least $100 on the account. Payments can be sent via PayPal, Skrill,
Payoneer, or Wire.

2.2.9 Supporting Templates

All themes available for download from the marketplace are provided with relevant support from
the vendor via Vendor Cabinet. Here is how it works:

Once a buyer creates a ticket request (using the “Create Ticket” button), it will appear in the “Tickets
to Me” tab of the support section in the vendor cabinet. After that, a vendor will be able to reply to
it by typing a reply in the text field and pressing the “Send” button.

In the same way, a vendor can submit a support request using this form (valid order ID is required).

We recommend that vendors stick to business-English style, using common grammar and
punctuation rules. In order to make your communication with customers smooth and to provide
customers with the highest level of service, avoid using informal language and colloquial
expressions.
 8

Recommended response time to customers of TemplateMonster marketplace is under 24 hours.

Recommended response time for addressing complaints and refund requests is under 12 hours.
The overall quality of a vendor’s support and a buyer’s satisfaction will directly influence vendor’s
support quality index (SQI).

If a vendor does not reply to customer’s request in a timely manner (within 48 hours), the Customer
Care Representative of the marketplace can contact the author directly.

2.2.10 Theme Licenses

There are 4 basic licenses available for each template on the marketplace:
1. Single-site License: One client can use one theme on one site. If a client needs to
use the same template on several sites, then he will need to pick a different license or
buy the same theme once again.
2. Developer License: A client can install one template on five different sites.
3. Buyout License: A client becomes the one and only owner of the digital product,
and the template will no longer be available for download from the marketplace. A
client who chooses the buyout license cannot resell or redistribute the theme after
the purchase.
4. GPL License: Provides a client with complete freedom to modify a template and
install it on an unlimited number of web projects. A client is also allowed to copy,
modify, and redistribute the theme (with the commercial purposes being included).
2.2.11 A Client Requests a Refund

Whenever a client wants to receive a refund for the template that he purchased, the respective
request goes to the Ticket System (in the future, there will be an option to request a refund via
the personal cabinet), where it should be resolved by the vendor as quickly as possible. In case
a vendor does not manage to settle the issue with the client, the request is transferred to the
Customer Care Manager, who is expected to make the final resolution. If the client is refunded,
money will be withdrawn from the vendor’s balance automatically.

2.3 Marketplace Review Team Workflow

Each template submitted by the vendors to the marketplace is reviewed by the Marketplace Review
Team, which can reject a digital product or request that it be further enhanced. Here is how the
workflow of the Marketplace Review Team is organized:

First Step (Design/QA/Code):

1. Marketing Check: Checking out the demand of the digital product on the market.
Those themes that are related to the most trending topics should stand out with
unique designs and advanced functionality.
2. General Design Check - The standard check of the visual appeal of a digital product.
3. Typography Check - In-depth typography analysis.
4. Spacing, Alignment and Visual Hierarchy Check - A precise check of spacing,
alignment, and hierarchy on each page of the submitted digital product.
5. Copyrights and Exclusivity Check: Check that the digital product does not
include unauthorized use of copyrighted materials. If a non-exclusive digital
product received a number of negative reviews on other web platforms, chances are it
will be rejected by the review team.
 9

6. Documentation Check: CHeck how well the documentation complies with the
digital product capabilities.
7. Installation and Demo Data Import Check (if applicable): This involves importing
the demo version of the digital product according to the steps described in the
documentation.
8. Responsive Views Check: Test how well a website template performs on displays
of various devices.
9. Automated Code Check: An automated code check for the most common mistakes.
10. Manual Code Review: We will check your code in manual mode.
Second Step (Product description and presentation):
1. External Links Check/Live Demo Links Check: Links to competitors’ projects are
not allowed. This also includes links to social networks, using logos of competing
brands, etc.
2. Text/Description Uniqueness Check: Product title and description must be unique.
3. Final senior reviewer check: The final check session before a digital product is
launched on the marketplace.
4. Product publishing: Launching a product on the marketplace takes about 4-6 hours
to complete.
If a product was rejected without explanation, a vendor is advised to email the marketplace review
team via marketplace@templatemonster.com.

2.4 Product Archive Structure Requirements

Every digital product added to the marketplace should include all files that may come in handy to
the end user. These include product documentation, product name, description, promo materials,
and other data organized as per the marketplace requirements.

CMS themes archive structure example:

Product-name.zip —
• /Documentation (documentation in PDF/HTML formats)
• /PSD
• /Demo Content (files needed to install the theme with demo content)
• /themename.zip (WordPress theme)
HTML themes archive example:

Product-name.zip —
• /Documentation (documentation in PDF/HTML format)
• /PSD
• /Demo Content (files needed to install the theme with demo content)
• /themename.zip (HTML theme)
Graphic products archive structure example (icons, vector images, brochures, logos, badges, etc.):

Product-name.zip —
• /Documentation (documentation in PDF/HTML format)
• /Source Files (.psd, .ai. .eps, swg, etc)
 10

2.5 How to Upload Your Product to TemplateMonster Marketplace

This quick step-by-step tutorial will show you how to add your theme to the TemplateMonster
marketplace.

In order to be able to upload files to the marketplace, you need to become a vendor. Once you have
registered, log in to your account and upload your product in .zip format.

Name it, choose your product type, and leave a comment for the marketplace review team. Send
your product for a review.

As soon as you upload your product, it will go through a detailed review. The reviewers will check
the design, code, and quality of the submitted product.
 11

After your product is approved, fill in all the forms from the product info page, add keywords
and product descriptions, upload preview images, support options, and available licenses, set the
pricing options, and do not forget to add a link to the live demo.
 12

That’s it! Click «Save.» You have sent your product for the final check, and it will soon be added to
TemplateMonster marketplace.
 13

2.5 Product Improvement Request - Main Reasons

2.5.1 Zipping Issues

Each file submitted to the marketplace should be archived in the .zip file format (refer to the
section with rules and conditions of structuring a product archive).

2.5.2 Aesthetic issues

These are issues caused by the readability of design elements. Some elements of a digital product
may be difficult to read if they are not designed with readability in mind
• Typographic Inconsistency: The theme’s typography should be polished. Make sure
that content hierarchy is applied clearly on all pages and in all blocks of the design.
• Wrong Visual Hierarchy: Make sure that the theme utilizes the common, logical
principles to highlight essential design blocks and group the most significant elements.
• Inconsistent Use of Tabs and Spaces: Make sure that your work is formatted properly.
Make sure the design elements are organized logically.
• Color Scheme: The chosen color scheme should be polished.
• Font Choices: The choice of typography is of significant importance in the creation of
a visual hierarchy of web designs. Make sure that the chosen fonts fit your work logically.
2.5.3 Product Quality and Functionality Issues
• Documentation: Documentation is either missing or needs further improvement.
Provide users with detailed and easy-to-follow documentation, making it easier for the
end user to work with your theme.
 14

• Titles of groups and layers in PSD files: In PSD files, all layers and groups should
be properly named and organized logically. Keep the end users in mind when working
on the creation of PSD files.
• All groups should be collapsed: Before saving PSD files, make sure that all groups of
layers are collapsed.
• Replacing images with placeholders: Replace all commercial images with
placeholders, except for the cases where your license allows you to apply images to the
end product.
• Blog publications display: Test all blog publications and post formats with
Theme Unit Test.
• Font Choices: The choice of typography is of significant importance in the creation of
a visual hierarchy of web designs. Make sure that the chosen fonts fit your work logically.
• Widget stylization: Double-check that all standard WordPress widgets are styled
properly and perform seamlessly in all widget areas and on all devices.
• Mobile friendliness: Make sure that all design elements are stylized to be properly
displayed on mobile devices.
• Child-theme issues: Child theme does not install or cause issues in the work of the
parent theme.
2.5.4 Safety and Code Quality Issues
• Use of inline CSS style is prohibited.
• If CSS file is poorly documented, divide a CSS file into logical blocks, title them, and
add table of contents.
• You need to enhance CSS specificity and avoid “!important”.
• Use local files for jQuery instead of CDN.
• JavaScript should be used at the bottom of the page.
• Make sure that the code is properly formatted and is easy to read.
• Make sure that your code is correctly indented and that it’s consistent with the use
of spaces or tabs for indentation of the code. The author can use any of these and apply
the same code to all products.
• Make sure you improve the specificity in your CSS code and that there are not too
many “!important” declarations.
• JavaScript files need to be placed at the bottom, barring critical exclusion. [Modernizr,
for instance].
• Use a local copy of Jquery, not a CDN.
• Scripts and styles should not be hardcoded anywhere in your theme or added any
other way but with wp_enqueue_* hook and should be added from the functions file.
This includes custom JS/CSS.
• You should avoid (and not hardcode )custom body_class(). The main reason for this is
so that youare able to remove the class when needed (i.e., in child themes). What you can
do:
https://gist.github.com/kailoon/d4d22c…909dff21eb
http://themeshaper.com/2014/11/20/mas…-function/
https://codex.wordpress.org/Function_Reference/body_class
• Always use esc_url when sanitizing URLs, including WordPress. Also, all home_url()
must include a trailing slash, such as home_url(‘/‘) See:
https://codex.wordpress.org/Function_R…ce/esc_url
• wp_footer action should be placed immediately before body closing tag.
• Make sure your theme does not raise any errors or warnings with theme-check.
 15

• The localization file should be in English and delivered as .POT file. .POT will contain
all translation strings. .POT file name should match the themes-slug. Theme can
include actual translation files, but it should not add the en_US.mo or en_US.po
because English is already implied.
• Use a unique prefix for all function names, custom image sizes, classes, constants,
hooks, public/global variables, and database entries to avoid conflict issues with plugins
and other themes. For example, themename_ OR frameworkname_
• Use the latest version of PrettyPhoto.
• Use proper hooks to enqueue any scripts or styles, i.e.:
wp_enqueue_scripts for frontend
login_enqueue_scripts for login screen
admin_enqueue_scripts for admin dashboard
• These hooks should never be used to enqueue files:
admin_print_scripts
admin_print_styles
wp_print_styles
init
wp_head
wp_footer
• Make sure you properly prepare your data for $wpdb.
• Data Validation issues have been found in your theme. All dynamic data must be
correctly escaped for the context where it is rendered.
All dynamic data must be escaped with esc_attr() before being rendered in an
html attribute.
Whenever you are rendering a url to the screen, its value must be passed
through esc_url() first.
If dynamic data is rendered inside an attribute that triggers a JavaScript event, it
must be escaped with esc_js().
• Directory path should be get_template_directory() and not dirname( FILE ). Some of
your files contain validation errors that need to be fixed. Be sure that all files validate
before resubmitting.
• Translate all strings within PHP variable, and escape where needed. JS and TGMPA
included (when/if used). Use a text domain to denote all text belonging to that theme.
The text domain is a unique identifier, which makes sure WordPress can distinguish
between all loaded translations. This increases portability and works better with
already existing WordPress tools. Any strings within a PHP variable must be
translated. https://developer.wordpress.org/themes…alization/
• Prefix everything and use unique (theme-name based) consistent slugs. Additional
prefix is acceptable for when the author is using a framework. Avoid using initials
or abbreviations. Here is a list of the most common things that should be prefixed:
PHP function names, PHP class names, PHP global variables, action/filter hooks,
Script handles, style handles, and image-size names. Please, see:
http://themereview.co/prefix-all-the-things/

2.6 Product Rejected - Key Reasons

2.6.1 Copyright Violation

A product, or any of its elements, is used illegally. Violation types:

 16

• A person/company representing a product is not its author;

• Fonts, plugins, modules, etc. do not belong to the ‘open source’ category of products.
After addressing a person/company that represented a product, a license was not provided.
2.6.2 Design
• The design is not unique;
• The design does not follow guidelines. It cannot be fixed, and it should be
completely redesigned.
2.6.3 Marketing
• The product is outdated. The platform version is too old and is no longer
supported officially.
• The marketing niche is oversaturated with such types of
products/functionalities. completely redesigned.
3 Tips for vendors
3.1 How to Grow Product Sales

After your product has been approved for the marketplace, there are several ways to boost its sales.
Let’s talk about the most effective, tried-and-true methods.

3.1.1 Social Networking

Social media is one of the biggest sources for finding potential clients. Every contemporary user
starts each day checking out their newsfeeds, and commenting, liking, and sharing their preferred
content. So, every vendor, brand, and startup must run official social-media profiles. Social-media
platforms are the best place to let your followers learn about your product. A brief post on Facebook
or Twitter featuring an image of your product will grow public interest and boost your sales.

Selling products through social media is all about building relationships with your community. In
order to do this effectively, you need to pick the right network that will help you grow your audience.

3.1.1.1 Choose the Right Social Network

Each social network has its own target audience. So, when it comes to selecting the best platform
for the promotion of your product, keep your audience in mind. This is the key to social-sharing
success.

Start by identifying the social networks that match your potential customer:
 17

So, if you are selling products that appeal to business owners belonging to the 30-49 age group,
then LinkedIn and Facebook will be your key socia-media platforms for more effective promotion.

3.1.1.2 Follow the Right Users

Use a tool like Followerwonk to build your social network. With the help of this tool, you can reach
the right Twitter profiles by topic or keyword. This will provide you with a list starting with the
top-rated users. In the following example, a search with CRM, Sales, and Marketing are applied.

The tool allows you to follow multiple social media users at a time rather than visiting their
profiles and requesting to follow each user one at a time.
 18

3.1.1.3 Create a Wishlist of Companies to Follow

It’s always a great idea for small companies to follow bigger brands. As you follow their updates
on social-media platforms like Twitter, Facebook, and LinkedIn, you will become aware of the
latest company news. Whenever something noticeable happens, you can simply send a «Congrats!»
message. If a large company works in the same industry as you, then you can suggest them some
of your products when needed.

Create a list of 10-20 large companies that are active in social media and start following their
updates. Like, share, and comment on their posts in order to become noticed. Establishing the right
connections with reputable brands is much easier than it might seem.

3.1.1.4 Be Informed When Prospects Join LinkedIn

With the help of the LinkedIn Saved-Search feature, vendors can create searches based on the ideal
customer profile. Whenever a prospective client signs up, vendors will be notified automatically.

To do this, find the LinkedIn search field at the top of your LinkedIn page, enter the criteria that
matches your search intentions (customer profile, job title, industry, etc.), and click the search
button.

In the search results, you will find people who you are already connected to. These are your first-
level connections. To reach the second level of connections, scroll down to the relationship box.
This is where you will find the users with whom you have a common connection. This will make
it easy for you to get introduced to the prospect. In order to save your search, find the respective
button on the right hand side at the top of the page. As you click «save,» LinkedIn will ask to
you to confirm the chosen search request. You will be also asked how often you’d like to receive
notifications (monthly or weekly).

3.1.1.5 Join LinkedIn Groups

LinkedIn has more than 460-million active users speaking 24 different languages. The social
platform is provides groups focused on a variety of different interests. So, you can join groups in
order to share knowledge and expertise with potential clients. Once again, in social media, sales
are generated through building connections.
 19

For instance, if your target audience is made up of small business owners, then you should search
for the groups related to small business.

3.1.1.6 Connect with Potential Customers

As a vendor starts contributing to groups, it is likely that more users will view his profile. Whenever
a person views your LinkedIn profile page, send him an invitation to connect. When sending your
message, replace the default text like “I’d like to connect with you LinkedIn” to something more
personalized like “Hi, thanks for viewing my profile. Would you like to connect on LinkedIn?”

This will be a great way to start a conversation with a potential customer who has already shown
interest in what you do.

3.1.1.7 Contribute to Existing Conversations about Your Brand

About 74% of customers choose sales reps that first add value to the buying process. This is
exactly what can work for you—adding value while promoting your digital products.

In order to add value, start listening to what people say about your brand. On Twitter, this can
be achieved by using the search function, which will reveal the «what’s happening right now.»
Enter the name of your brand to see the hottest discussions and scroll through the feed to start
engaging with the users by simply retweeting, liking, commenting, and responding to suggestions
or questions.

3.1.1.8 Share Relevant Content

More than 50% of B2B buyers search for information about the preferred products and services on
social-media platforms. The content they seek out includes:

If the conversations you engage in ask for information on best practices, share a blog post from
your company blog. If a LinkedIn group is discussing product recommendations, you can share a
webcast or product-demo video.

There is no limit on what you can share, providing that the content adds value to the conversation.
However, there is no faster way to lose interest from a prospect than sharing irrelevant and self-
promotingl content.
 20

3.1.2 Write Product Reviews

Nobody knows your products better than you do. By means of detailed product reviews, you can
better introduce the audience to the digital products that you have shared on the marketplace.

Through a product review post, you can:

• Describe all unique features of your product.
• Illustrate your product’s core functions through screenshots and detailed descriptions.
• Enumerate business niches for which your digital product is suited.
Posts can be shared on your own blog or site, on Medium, or on other web resources in the same
industry. Writing reviews in your own language makes it easier for you to provide support to clients
whom you attract by means of such publications.

According to a review shared by Mintel, 70% of customers seek out reviews before making the
purchase. The importance of quality product reviews should not be underestimated. Getting
insights from people who were working on the particular product or had specific experience
managing certain goods makes it easier for web users to make informed decisions. As you publish
an informative product review, you grow the likelihood of sales increases.

3.1.2.1 Product-Review Structure

Writing a product review involves listing its features and pointing out to the strengths and
weaknesses. Start your review by defining the main features of your product. Next, compare and
contrast the pros and cons of the product.

There are two types of product reviews:

• Stand-alone reviews focus on the features of a single product. The product is put
under scrutiny without comparison to other similar items in the market.
• Comparative reviews focus on comparing a given item to similar ones in the
market. Product features are compared in order to give readers or potential buyers a
broader opinion of which item is more preferable to purchase.
As soon as you have decided on the type of the product review you would like to share, structure
it as follows:
• Introduction: Tell the readers what the product is all about, its purposes and uses,
and who the intended audience is. A brief introduction will help first-time users form
a clear picture of the item being reviewed. On the other hand, people who have used
the item before will know more about its features or common defects.
• Pros and cons: This part should include a list of features that a potential buyer may
be seeking. It is not easy to find a product that has no downside, so it is crucial that you
also outline the disadvantages.
• Conclusion: This acts as a summary of the flaws and benefits of a product. Voice
your opinion as to whether the product meets your expectations or the
descriptions provided by the manufacturer. Let the readers know your view on the value
for money they would get in purchasing the good.
Do not make your product review sound like a sales pitch. It is supposed to present an independent
opinion about the features included in the product. In order to sound credible, provide viable
solutions or suggestions on how the product can be improved. Such suggestions will make the
reader feel that you have an honest opinion about the item. Talk about the things you liked about
the product as well as what you did not like about it.
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3.1.2.2 Product-Review Tone

The way you write a review and present your product determines how interested the readers will
be in it. The language that you use in the review is equally important. In order to choose the right
tone, you need to know about the people whom you write for. Address your audience by letting
them know how your product can meet their demands without exaggerating the facts. Avoid being
excessively positive about the item you are reviewing because this may make readers question
your validity.

3.1.2.3 Product-Review Details

People enjoy watching videos more than reading long posts. If you let someone choose between
a video and a blog post, the former is more likely to be selected. A product review view is likely
to attract a wider audience. A short video clip will serve as a brief introduction to a more detailed
written review where you express your honest and reputable opinion.
Here are some of the things you should include in a product review:
· Key features
· Expert opinions
· Pros and cons
· Price comparisons
· Alternative solutions
· Firsthand experience with the product
Do not leave out any tiny details that can influence the client’s decision-making process. Provide
enough information so that the reader will be able to make the right decision.

3.1.3 Referral Programs

Joining referral programs is one more rock-solid method that will bring you more income through
referral links. This will help you track sales that are generated from your posts, have a better
understanding of the marketing channels that work better for you, and boost revenue as a result.
Even if a customer decides to buy a different product after clicking your affiliate link, you will not
be left without a reward.

4. Conclusion
That is all that a vendor needs to know about the TemplateMonster marketplace in order to get their
submitted digital products approved by the marketplace review team. Use the aforementioned tips
to promote your items and boost sales as much as possible. Only upload high-quality products, make
your offers stand out with unique appeal and advanced functionality, and make your commission
grow up to 70%.

Become a Vendor
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Thanks for Reading!

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