Akshay Shriniwar

UX Design Leader

“ Design is not just what it looks like and feels like.

Design is how it works.
- Steve Jobs
”
I am …

• User Experience (UX) professional with 14+ years of experience

in the areas of user-centered design, usability, user experience
design and interaction design.

• Passionate about designing both consumer and enterprise

software interfaces.

• Expert in, incorporating UX activities within an Agile environment

effectively and guiding various cross-functional teams on how to
execute best practices.

• My career vision is to lead initiatives that will revamp large and

complex product landscape and deliver innovative business
solutions.
 Feb 2016 - Apr 2018
Head of UX Design & Research

Dec 2014 - Jan 2016

UX Design Lead (Consultant)

Aug 2013 - Oct 2014

Principal (UX) Designer

MY JOURNEY
Feb 2011 – Aug 2013
SO FAR…
Lead UX Designer

2006-2011 (MBA)

Aug 2005 - Jan 2011

Senior Interaction Designer

2001- 2003 (MS)

 MY EXPERIENCE WITH

Consumer Domain Enterprise Domain UX Design Strategy Tools

• Secondary Ticket • CRM • Requirement • Hire, Manage, • Sketch / Zeplin

Market • Payment Analysis Inspire, and Mentor • Omnigraffle /
• Residential / Processing • Information • Evangelize UX Visio / Balsamiq
Commercial Real • Payment Security Architecture • UCD & Innovation • InVision / Axure
estate • Solar Energy • Journey Mapping/ • UX Process • Illustrator /
• Local Events Systems Task Flows Management Photoshop
Discovery • Home Service • Wire frames/ Story • UX & Agile/Lean • HTML / CSS / JS
• Home Services Providers Board • UX Standards &
• Prototyping Patterns
• Usability Testing • A/B Testing
 DESIGN PROCESS

Discover Define Design Evaluate Refine & Deliver

Business Goal & Task Flows and IA, Low & Hi-Fidelity Collect Feedback Iterate & Delivery
Persona User Journeys Designs Stakeholder reviews, Incorporate feedback
Understand product Define and identify Brainstorming, Feedback session, and deliver final
vision, business & use cases and task Whiteboard sessions, Usability studies etc. designs
target audience goals flows Wireframes, Mocks
 Case Study 1: Trekommend

• A website that allows travelers to

• ‘Discover’ local events at travel des2na2ons worldwide
• ‘Plan’ their visits by crea2ng i2neraries

• Problem
• Many website for travel des2na2ons and big events but don’t
• Provide ‘Local’ data
• Cover ‘Mul2ple event types’
• Allow to ‘Save’ & ‘Plan’ the visits

• Goal
• One stop shop to discover/explore and plan visits
Key Scenarios
Wireframes- Home Page
Wireframes- Search Results
Wireframes- Event Details (View, Post, Edit)
Wireframes- Deal Details (View, Post, Preview)
Wireframes- My Account
 Trekommend- Personal Venture

San Francisco, USA

Trekommend- Personal Venture
Trekommend- Personal Venture
Trekommend- Personal Venture

SF & NY Visit
Trekommend- Personal Venture
Sources of Events
Sources of Events
Responsive Web: Sample Mocks
 Case Study 2: Schedule a Measure (SAM)
Home Services: Online Experience
www.homedepot.com/services

Type 1

e.g. Water Heaters, Landing Page Lead Form Confirma9on

Air Conditioners

Type 2 Setup an
Landing Page Lead Form appointment (In- Confirma9on
e.g. Windows
Home or In store)

Type 3
Schedule a (Flooring)
e.g. Carpet, Wood, Landing Page Confirma9on
Measure (SAM)
Laminate, Tiles, etc.
 Home Services: Target Users

• 38-68 years old homeowners in US/Canada

• Not too tech-savvy

• Mobile use is increasing but desktop is s9ll primary mode of leads

• Project cost range 3k-80k

• ~$380M Revenue in 2017

Schedule A Measure (SAM)- Before

1- Flooring landing page

2- Enter zip code

3- Select store
 Schedule A Measure (SAM)- Before

4- House information

5- No. of rooms & flooring info

6- House & billing address

7- Credit card info

Problem
• 99% Drop- off (less than 1% conversion)
• Too long
• Not op2mized for mobile at all

Solution
• Provide easy to use/simple user experience
• Make the pages responsive

KPIs
• Increase conversion by 2%
 Process

• Heuris2c evalua2on
• All requirements are included in current flow

• Marked elements off that are

• Unnecessary (e.g. Store Selec2on)
• Could be collected later in the process

• Brainstorming/White boarding sessions

• Wireframes

• High-fidelity Mocks

• Add-hoc Research
Schedule A Measure (SAM)- After
 Results

• Released to 100% traffic in July 2017

• 9% visit to lead conversion

• 24% (60k) more leads

• 35% ($75M) increase in revenue Vs. last year

Home Services Pro Referral Service Connect Pro Mobile Apps
(B2B Desktop App) (iOS/Android)

UX Design & Research Manager

UX Leadership, Online Home Services, Service Provider Marketplace, Mobile Web & Apps etc.
ProReferral Homepage
Become a Pro
Pro Profile & Account Page Exploration
ProReferral Pro On-Boarding
ProReferral Mobile App - iOS
ProReferral Mobile App - Android
Home Depot Services Home Page
Home Services Local Page
Schedule a Measure
Leads & Measures for Home Services
 Discover events matching your
interests at travel destinations and
plan your visit by creating itineraries.

UX Designer / Co-founder
Local events discovery, Product management, Web & responsive web, entrepreneurship etc.
Events Discovery at Travel Destinations
Discover events matching your interests at travel destinations
and plan your visit by creating itineraries.
Events Discovery at Travel Destinations
Discover events matching your interests at travel destinations
and plan your visit by creating itineraries.
 Where Real estate is moving forward
for Residential & Commercial properties

Principal UX Designer
E-commerce (Real Estate Auctions), Agile, UX Design, Usability, Omnigraffle, Illustrator etc.
 Property Search Results and Filters

Before

After
 Property Details

Before

After
Buy and sell tickets for your favorite events
around the world.

Lead Interaction Designer

E-commerce (Secondary ticket market), Agile, Usability, Prototyping, Visio, Axure, etc.
StubHub Pro
Sell Flow Revolution
Fusion CRM Enterprise Applications- Sales Pipeline
Management, Quota Management, Territory
Management, Sales Forecasting, Order
Management

Sr. Interaction Designer

Oracle Fusion, CRM, HCI, Interface Design, Usability, Prototyping, Photoshop, Visio etc.
 Opportunity Management
Opportunity Management allows sales team to close deals faster
by sharing consistent sales information, tracking deal progress,
and recording deal-related interactions
Enterprise cloud platform for
distributed solar projects
Accelerate your solar business
Manage sales pipeline. Leverage best in class energy analytics
and design tools. Create compelling proposals.

HOME SALES OPERATIONS INSTALLATIONS Search for a Lead

Start Date 25% Completed End Date

View work flow

Customer Info 23 Nov, 2015

3 Days behind schedule
23 Dec, 2015
CANCEL SAVE

20/22 Days left Completed 20/22 Days left In Progress 20/22 Days left Not Started

Site Survey Engineering Design Permits

Jan 30, 2015 - Feb 12, 2015 Jan 30, 2015 - Feb 12, 2015 Jan 30, 2015 - Feb 12, 2015
6/6 Tasks Completed Designate proposed array location and Sq Ftg on 6 Tasks: 6 Not started, 0 Completed, 0 Overdue
Architectural Diagram

ACTIVITY NAME DUE DATE STATUS COMMUNICATION OWNER

Designate proposed array location and Sq Jan 23, 2015 Overdue First Name Last Name
Ftg on Architectural Diagram

Identify orientation of proposed array Jan 23, 2015 Overdue First Name Last Name
location

Identify inclination of proposed array

Jan 23, 2015 In Progress First Name Last Name
location Conduct shading study

Designate proposed array location and Sq Jan 23, 2015 Not Started First Name Last Name
Ftg on Architectural Diagram

Identify orientation of proposed array Jan 23, 2015 Not Started First Name Last Name
location

Identify inclination of proposed array

Jan 23, 2015 Completed First Name Last Name
Thank you for taking time to
review my portfolio.

For more details, go to

www.akshayshriniwar.com

OR

Email me at
akshay_shri@yahoo.com