REQUEST FOR EXPRESSIONS OF INTEREST FOR

SOCIAL MEDIA INDIVIDUAL CONSULTANT

AFRICAN DEVELOPMENT BANK

(www.afdb.org)

Headquarters – Abidjan (Cote D’Ivoire)

5 Avenue Joseph Anoma
01 B.P. 1387, Abidjan 01 Cote d’Ivoire
E-mail: PCER_EOIs@AFDB.ORG

Title of the Assignment: Social Media Consultant

Brief Description: Provide support to the Communications and External Relations Department to
ensure effective social media communications.
Department issuing the request: Communication and External Relations Dept, PCER
Place of Assignment: HQ, Abidjan, Côte d’Ivoire
Duration of the Assignment: 12 months
Tentative Date of Commencement: March 15, 2018
Deadline for Applications: 17:00 GMT, February 19, 2018
Applications to be submitted to: http://bit.ly/2018_Social_Media

TERMS OF REFERENCE
SOCIAL MEDIA CONSULTANT

Background

The African Development Bank (“the Bank”) is a premier multilateral development finance
institution. Its mission is to contribute to the economic development and social progress of its
regional members, mobilize resources for the financing of development projects and promote
economic integration on the continent. The Bank has 54 African member countries and 25 non-
regional member countries. It has established cooperation ties with an extensive network of
international development partners, and enjoys a very good reputation on the capital markets. Since
its inception in 1964 and until December 31, 2015, the Bank Group has committed over US$100
billion to support about 4000 development projects and programs in Africa. Over the last 10 years,
the Bank has grown in size and impact, and modernized its operations to drive efficiency and value
for money.
The Bank recognizes the huge reach and potential of social media in communicating its High 5
development priorities – Light up and power Africa, Feed Africa, Industrialize Africa, Integrate
Africa, and Improve the quality of life for the people of Africa – and aims to improve its presence
on social media to engage with its partners, stakeholders, media, beneficiaries and the general
public.
It is in this context that the Bank is seeking a Social Media Consultant to assist the
Communications and External Relations Department to provide strategic digital media
communications services.The Communications and External Relations Department (PCER)
reports directly to the President and has a key role, positioning the Bank as Africa’s leading
development finance institution, and promoting the cause of development in Africa by publicizing
the Bank’s operational and its knowledge work. The primary roles of the Communication and
External Relations Department are to plan, prepare and implement public relations and corporate
communication programs that give the Bank exposure to its various audiences, and promote and
maintain its credibility and good reputation both internally and externally.
DUTIES & RESPONSIBILITIES
Under the guidance of the Head of the Editorial Team and the Administrators of the Bank’s social
media platforms, and in collaboration with the design and multimedia teams, the incumbent will
provide hands-on support on all of the Bank’s social media platforms – Twitter, Facebook,
Instagram and LinkedIn. The consultant will also be expected to:
 Draft and implement a social media strategy that is both innovative and achievable in terms
of human and financial resources.
 Channel social media messaging across all platforms, and assist Bank-wide
communications focal points, Bank staff and managers to hone their engagement with the
Bank’s audiences.
 Coordinate promotion of success stories and storytelling via Twitter, Facebook and
Instagram.
 Provide content suggestions to key Bank spokespersons, including the President and Senior
Management.
 Raise the bar on social media engagement, to promote the Bank’s work and to push traffic
to the Bank’s website, www.afdb.org.

REPORTING LINE
The Consultant will report to the Director, Communications and External Relations Department.

SELECTION CRITERIA
The assignment will be undertaken by an individual Consultant who meets the following criteria:
a) A Master’s degree in Communications, Journalism, Social Sciences, Economics,
Development or related fields;
b) National of a Bank Member Country;
 c) A minimum of 5 years of relevant professional experience;
d) Ability to communicate and write effectively in English, with at least a working
knowledge of French;
e) Proficiency in standard software such as Word, Excel, PowerPoint, Outlook, excellent
writing, editing (photo/video/text), presentation and communication skills;
f) Working experience within multicultural teams and international organizations, companies
or agencies
g) Demonstrable experience in social media, writing or journalism, preferably within an
institutional/corporate communications context;
h) Knowledge of Africa and development issues;
i) Experience obtaining and managing content development and publishing;
j) In-depth knowledge and understanding of social media platforms and best practices for
each one
k) Strong monitoring skills, on both social and traditional media
l) Knowledge of basic community management and monitoring tools available
m) Self-starter and team player with can-do attitude.
n) Experience working with the African Development Bank a plus.
TIME FRAME AND PLACE OF WORK
The contract shall last for an initial six (06) months and shall be based in the Bank’s offices in
Abidjan. The consultant’s salary level will be subject to the Bank’s remuneration policy and years
of experience.
ESTABLISHMENT OF THE SHORT LIST:
A shortlist of three to six individual consultants will be established at the end of the request of
expressions of interest. The consultants on the shortlist will be judged on the following criteria on
the basis of their updated résumé.

Qualifications relevant to the assignment (journalism, writing, 30%

social media campaigns, social media management)
Experience in the area of the assignment as shown in work 40%
samples and understanding of TOR
Experience with social media engagement for an international 20%
institution such as the African Development Bank
Knowledge of the Bank’s development priorities 5%
Language proficiency (fluent English, with working 5%
knowledge of French)

To express your interest, please submit before 19 February 2018 at 17:00 GMT your cover letter
and your updated CV to the following address: http://bit.ly/2018_Social_Media. Please use this
template for naming your files:
 Social-Media_[Your-Last-Name]_[Your-First-Name]_CV
 Social-Media _[Your-Last-Name]_[Your-First-Name]_Cover-Letter
 Social-Media _[Your-Last-Name]_[Your-First-Name]_Samples
In order to ease comparison between applicants, we would be grateful if you attach an updated
Curriculum vitae on the basis of the template below. This does not prevent you from submitting
another version of your CV in the format / layout of your choice, on top of a powerful cover letter
which will help you make the case for your candidacy. Please include links to your social media
profiles and accounts, and provide samples of any blogs or infographics you have created.

MODEL CURRICULUM VITAE (CV)

Title of the Assignment: Department:

Surname: First Name:
Birth Date: Nationality:
Address: Country:
Telephone: E-mail:

Yes □ No □
Are any of your family members (spouse/partner, father/mother, If « Y e s » , the
Brother/sister, Son/daughter, etc. employed in the African following data must be
Development Bank? provided
Name Relationship Organisation Place of Assignement
Unit

Language Level Read Written Spoken

Fair Fair Fair

English Good Good Good

Excellent Excellent Excellent

Fair Fair Fair

French Good Good Good

Excellent Excellent Excellent

Fair Fair Good Fair
Other (specify)
Good Excellent Good

Excellent Excellent
Key Qualifications:
Please provide (i) a summary of your experience and training highlighting the most relevant for
the proposed assignment, and (ii) the responsibilities which you exercised. Utilise one half-page
maximum.
Education (University Level and above only):
Period
Name of University - City - Diploma Obtained Main Topic /
Country From To Major

Professional Training:

Name of Training Period

Institution- City - Type of Training Certificates or Diploma
Country From To Obtained

Employment Record:
Begin with your most recent employment. For each job since your Master Degree achievement,
please indicate:
 Name of the Employer
 Type of Activity/Business of the Employer
 Title / Function
 Place of Employment
 Brief Description (three lines maximum) of main accomplishments and responsibilities
Reference:
Please indicate the name and address of three persons with no family relationship with yourself,
familiar with your character and titles.
I hereby certify that the responses which I provided above are all, to the best of my knowledge,
true, complete and accurate. I acknowledge that an inaccurate statement or essential omission in a
personal declaration or another document required by the African Development Bank might result
in the rejection of my application, termination of my Contract or any other administrative sanction
by the Bank. The African Development Bank may verify any statements which I made in this
application.

Date:

Signature: