Current Visits 20,000

Baseline Conversions
Level 2 30%
Level 3 10%
Level 4 40%
Budget 10,000
Level Constrant 500

Budget Allocation Cost of 1% Increment

Level 1 2,500 4,000
Level 2 2,500 5,000
Level 3 2,500 5,500
Level 4 2,500 3,000
Total Budget 10,000
Total New Transactions 262

B&M Online
Level 1 Enter Store Homepage
Level 2 Browse Products Navigate Store
Level 3 Fitting Room Add items to Cart
Level 4 Cashier Check Out Page
Impact
0.625%
0.500%
0.455%
0.833%

20,125
6,138 30.5%
642 10.5%
262 40.8%