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10 ISSUES AND INSIGHTS
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MUMBAI | WEDNESDAY, 31 JANUARY 2018 1
The politics of media measurement at 0.6 per cent over 2014 to a total of 173
million readers. Look at it another way.
The Times of India has 13 million readers
(overall) if you use TR but 4.76 million by
> CHINESE WHISPERS
What will it take to rid media metrics from the politics of the industry they cater to? AIR. Going by AIR English newspapers
would have shown a decline and Hindi A lot rides on a name
HT’s AIR for its main paper is 1.67 mil- fact that TV is a largely professionally work was done to align publishers and and other languages some slowing Shakespeare’s exhortation — “what’s in a
lion while TOI’s is 1.19 million in Delhi. run industry helped. India’s ~303.30-bil- ensure that they participated at all down, say analysts. (Note that overall, name” — notwithstanding, the name of a
On Mumbai plus Delhi combined HT is lion print industry is older and is large- points,” says I Venkat, member, Audit print remains a growing, profitable limited liability partnership (LLP) has stirred
at 2.43 million while TOI is 2.24 million. ly run by owner-managers. So egos tend Bureau of Circulations. There are scores industry in India) controversy. The LLP firm calls itself IBBI
However the ad doesn’t give HT’s Mum- to get rubbed the wrong way with even a of new checks and balances that make The other changes — three-day and Insolvency Practioners LLP, which has
bai readership figure separately. A quick little movement in the readership rank- the survey virtually tamper-proof this seven-day readership measures, sepa- prompted the government to issue a
calculation makes it clear that HT leads ings. That is partly why there has been time and at about 320,000 the sample is rate metrics for the main paper and clarification. IBBI also stands for the
in Delhi and TOI in Mumbai. no readership data for four years now. larger. The methodology remains the its variants. This gives the buyer four Insolvency and Bankruptcy Board of India,
The advert is an illustration of the The backdrop — readership is the same as in 2014. ways of looking at readership. More the regulator for overseeing insolvency
trouble with IRS 2017 or with any metric currency used to buy and sell ~201 billion The changes in the data cuts and the than two weeks after the IRS data is proceedings in the country. The Ministry
MEDIA SCOPE that the ~1,262-billion Indian media and worth of print ad space. In 2012 the information shared with media speak out there have been no protests from of Corporate Affairs clarified that the
entertainment industry deals with — methodology behind IRS was over- volumes of what must have happened publishers, no court cases etc. The regulator IBBI has not authorised any
VANITA KOHLI-KHANDEKAR cherry-picking of data and whole ego hauled to make it tech-savvy and wider. behind the scenes. For example, there is trauma of not having a metric plus person to use its name in any form,
trip around being the number one in Its early 2014 results raised hackles all an emphasis on Total Readership (read- demonetisation hit listed print players “whether abbreviated or otherwise”. An
HT rubbishes TOI’s claims” says the this market or that segment. The politics around because of errors and allegations ership in the last one month) which is hard. Many of them were instrumental official remarked what will happen if a
Hindustan Times is the most read paper party metric that everyone accepts. It that many of the English and Hindi Readership there are over 385 million looks like IRS will sail.
in Mumbai plus Delhi NCR (National took decades to get the TV industry to papers were spooked by the slowing in Indians who read a daily newspaper Whether the changes mean a more Cauvery rigidity
Capital Region) going by the Indian accept and work with a robust metric readership that the figures showed. against 276 million in 2014 — an efficient metric is moot.
Readership Survey 2017 (IRS) released without fighting with the ratings body. It has taken three years to reach this increase of about 109 million readers or
earlier this month. Going by the advert Both regulatory intervention and the far. “When we started a lot of ground- 40 per cent. However, AIR shows growth http://twitter.com/vanitakohlik
A rare diplomat Drivers of growth were aware from earlier of the “contents”
of the Presidential speech in Parliament.
Vijay Keshav Gokhale’s tenure as foreign secretary promises to guide India’s With reference to “Stop attacking capital” Kumar Gupt Panchkula
(January 30), rather than looking for pop-
external affairs along paths never taken before ulist reforms, the government needs to Riding fiscal dragon
speed up execution of economic reforms
K P NAYAR ward by a proverbial mandarin with a to accelerate growth as envisaged. Private Pacing behind two major reforms, Budget
stiff upper lip who has spent decades in capital flow for investment is shrinking 2018 would negotiate rougher monetary
he elevation of Vijay Keshav chanceries overseas. It needs someone because of the persisting stress in the and fiscal edges. The fiscal deficit has
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OPINION 11
STAY INFORMED THROUGH THE DAY @ WWW.BUSINESS-STANDARD.COM.
MUMBAI | WEDNESDAY, 31 JANUARY 2018 Prof Svensmark argues, that the effect of the sun on cli-
mate could be “5-7 times stronger than that estimated
due to changes in the radiant output of the sun alone.”
Good news on earnings It also explains why over geological time, there have
been much larger variations in climate correlated with
changes in cosmic rays. He adds that “it also negates
Early corporate results point to recovery the idea that carbon dioxide has been controlling the
n analysis of the third quarter results (October-December 2017) of some climate on these timescales.” Thus, the Medieval Warm
Climate change
the Galaxy visiting regions with varying numbers of
Also noteworthy are the improvements in the automobile ancillaries sec- exploding stars”. Svensmark concludes that ‘finally
tor; for the 12 companies that have reported results, net profit is up 75 per cent we have the last piece of the puzzle explaining how par-
and net sales are up 24 per cent. Most automobile majors (Maruti Suzuki being ticles from space affect climate on Earth. It gives an
the exception) have not yet reported results but an improved performance by oth- understanding of how changes caused by solar activ-
redux
er automobile manufacturers is expected. This will be significant as cars and two- ity or by supernova activity can change climate”. Surely
with this confirmation of the cosmoclimatology theo-
wheelers equate to big-ticket consumption. Fast-moving consumer goods com-
ry a Nobel Prize in physics for Svensmark and his asso-
panies, which represent low-ticket consumption, have also seen improvement; ciates cannot be far off, and with that the end of the
their net profit is up 37 per cent and sales are up 10 per cent. Another hearten- hubristic theory of anthropogenic CO2 generated cli-
ing performance came from the capital goods sector where sales rose by 19 per India should turn away from the Paris accord as latest research shows mate change.
cent and net profit by 33 per cent. This might just indicate some sort of revival Where does this leave India’s adherence to the
in the investment climate and there are early signs of revival in core industries.
particles from space, and not human activity, affect climate on Earth Paris climate change accord and its energy policy?
The Narendra Modi government seems to be planning
The cement sector saw interesting results. Of the eight companies in the list,
ver the years this column has been supporting gasses”, Briefing Paper no. 3, www.thegwpf.org). For a large increase in wind and solar power to supple-
UltraTech Cement, saw profits falling by 23 per cent but the other seven have seen
a rise in net profit by a combined 89 per cent. There is a similar skew in the steel
industry. Three companies reported massive losses, but if they are removed from
O the theory of ‘cosmoclimatology’ propounded
by Danish physicist Henrik Svensmark and
his associates for climate change, over the alterna-
the oceans are the primary sinks as well as emitters of
CO2. Given their vastness relative to the earth’s surface,
it takes a long time for the ocean to warm from rises in
ment coal-generated electricity to reduce India’s incre-
mental CO2 emissions from fulfilling its electoral
promise of electrifying every village by 2022. However,
the sample, net profit grew 40 per cent for the other 14 even as revenues for all tive theory of anthropogenic CO2 (carbon dioxide) terrestrial temperatures (and vice versa), hence the as Rupert Darwall notes (“India’s problem with renew-
17 companies have increased by 23 per cent. Offtake in cement and steel is emissions of the International Panel on Climate lag between temperature and CO2 levels. able substitutes for dependable coal-generated power”
Change (IPCC) and adopted by the world’s great and The missing piece in the cosmoclimatology the- www.wsj.com, June 22, 2017), “wind and solar energy
heavily driven by construction, which, in turn, is driven by infrastructure proj-
good on which various international accords like that ory was the physical link between cosmic rays and are intermittent and therefore not reliable substitutes
ect activity. Construction majors and infrastructure developers have not yet signed in Paris are based. (See my “Climate vs change: cloud formation. The first confirmation of the basic for dependable coal-generated power”. This means
reported results but there are enough reasons to be optimistic there as well. Sun and the stars vs CO2”, June 19, 2007). To recapit- hypothesis that “ions [cosmic rays] are fundamental that thermal-generating capacity will still be needed.
However, two erstwhile performers, which have traditionally driven exports, ulate, the cosmoclimatology theory for the nucleation of aerosols [tiny But, if the grid has increasing amounts of intermittent
pharmaceuticals and software, continue to deliver results under par. The infor- states that climate is controlled by liquid or solid particles that provide solar and wind energy, the thermal energy component
mation technology industry (28 companies) reported 5.5 per cent revenue growth low cloud cover, which when wide- a nucleus around which droplets can needed as a backup will not be working to full capac-
spread has a cooling effect by reflect- form from water vapour in the air]” ity, and hence will be operating less efficiently than if
and 7.8 per cent profit growth. The pharmaceuticals industry (18 companies) saw
ing solar energy back into space and was confirmed by the CLOUD exper- it were being fully utilised instead of the solar and
9 per cent revenue growth, while net profit shrank by 10 per cent. The telecom sec- vice versa. These low clouds, in turn, iment at CERN — the particle physics wind sources of energy on the grid. Moreover, as these
tor remains under pressure, with Bharti Airtel reporting a 5.6 per cent reduction are formed when sub-atomic parti- laboratory in 2011. (See Kirby et al, renewables have high fixed costs and zero marginal
in net profit and Idea Cellular’s losses jumping from ~3.8 billion to ~12.8 billion. cles called cosmic rays, emitted by Nature, (2011), 476, 429-433: and costs, the wholesale price of the electricity they gen-
Overall, corporate results certainly show an encouraging trend, though exploding stars, combine with water “The cosmic ray/Cloud seeding erate will tend towards zero. This means that the elec-
many sectors, particularly those dominated by public sector undertakings vapour rising from the oceans. The hypothesis is converging with reali- tricity companies will increasingly find it unprofitable
constant bombardment of the plan- ty”, www.thegwpf.org) to invest in and maintain the underutilised thermal
such as banking and oil refining, are under-represented in this sample. If those et by cosmic rays is modulated by DEEPAK LAL But there was still a problem with capacity needed to compensate for the indetermina-
results are in line with expectations, these would indicate the corporate sec- the solar wind, which when it is blow- the hypothesis. It was that, even if as cy of renewable supply. In Germany which made a
tor is indeed pulling out of a trough. And that would gel with projections that ing prevents cosmic rays from reach- the CLOUD experiment showed ions massive switch to renewables, “in the seven years
economic growth will improve through 2018-19. The Economic Survey 2017- ing the earth and creating low clouds. The solar wind helped aerosols to form and become stable against from December 2007, three German utilities saw the
18, released on Monday, said that sustaining current stock valuations in India in turn is caused by the varying sunspot activity of the evaporation — a process called nucleation — these destruction of $76.77 billion in shareholder value.
required “future earnings performance to rise to meet still high expecta- sun. When, as recently, sunspot activity decreases we small aerosols “need to grow nearly a million times in Wholesale electricity prices in India are already plung-
get the global ‘cooling’ observed during the recent mass in order to have an effect on cloud formation.” ing. Over the past nine years, thermal generating
tions”. The third quarter results so far may be a relief on that count as well. ‘pause’ in global warming. The latest research by Svensmark and his associates capacity utilisation has fallen to 60 per cent from 79
Furthermore, as noted by the Princeton physicist (reported in H Svensmark et al. “Increased ionisation per cent.” So over time as renewables expand on the
A
of temperature changes. Much of this was probably due thereby help them survive to become cloud conden- of climate change) as the US has done, and join it in co-
in widespread rural distress, the prognosis of the 2017-18 Economic to outgassing of CO2 from the warming oceans or the sation nuclei” (David Whitehouse: “Cosmic Rays- operating to build the clean-coal energy infrastructure
Survey of a likely further drop in farm incomes due to climate change reverse in cooling” (“The truth about greenhouse Climate Link Found”, www.thegwpf.com). This implies, that India needs.
is a cause for disquiet. Based on analysis of climatic trends, the Survey
has concluded that agricultural incomes could dip in the medium run by 15-18
per cent on average and up to 20-25 per cent in unirrigated areas, which comprise
over half the farmland. This translates into an income loss of over ~3,600 per year
for hard-pressed farm households. Yet, efforts to promote climate-resilient agri-
Mr Jaitley: A pragmatist, not a fiscal hawk
culture and adapt existing farm practices to steadily altering weather condi- he pre-Budget Economic Survey for 2017-18, moderate increase in indirect taxes, a large subsidy gered road map for achieving the fiscal consolidation
tions have been rather lax. The Survey, thus, rightly stresses the need for mitigating
the vulnerability of Indian agriculture to climate change through the rapid exten-
sion of efficient drip and sprinkler irrigation technologies and replacing untar-
T tabled in Parliament early this week, has giv- burden and not so encouraging tax buoyancy, the tar-
en rise to speculation about the fiscal consol- get of 4.1 per cent fiscal deficit is indeed daunting.”
idation stance that Finance Minister Arun Jaitley But he sprang a pleasant surprise on everyone by
targets he had announced in July 2014.
Instead of taking two years to reach a deficit level
of 3 per cent by 2016-17, he decided to achieve the
may adopt in his Budget for 2018-19, to be presented adding that though the target appeared difficult, he same numbers over a period of three years. Thus, the
geted subsidies in power and fertilisers by direct income support. on February 1. had decided to accept this target as a challenge. “One revised fiscal deficit targets were: 3.9 per cent for 2015-
Apart from climate change, a host of other factors — referred to only in pass- The Survey describes fiscal expansion as one of fails only when one stops trying,” he added. Not only 16, 3.5 per cent for 2016-17 and 3 per cent for 2017-18.
ing in the Survey — have contributed to aggravating farmers’ woes. The signif- the pitfalls the government should avoid next year. At did he embrace a target set by his predecessor, he The reason he cited for changing the road map is sig-
icant among these include unabated shrinking of land holdings, persistent the same time, it warns against “overly ambitious” tar- even outlined a fiscal consolidation road map that did nificant. “With the economy improving, the pressure
degradation of vital natural resources (such as land and water), lack of adequate gets for fiscal consolidation in a pre-election year as look quite ambitious under those circumstances. Oil for accelerated fiscal consolidation too has decreased,”
these may carry the risk of not being realised. Thus, prices were still ruling at elevated levels, inflation he reasoned, but added that the additional fiscal space
diversification of farming towards high-value agriculture, and the rural youths’ it recommends pragmatism and a middle path by was yet to be tamed and the magnitude of the stressed gained by postponing the target year would be used for
disinterest in farming. The effects of these factors on the performance of agri- pursuing “a modest consolidation that credibly sig- assets mess was not entirely assessed. Yet, he funding infrastructure investments.
culture are already discernible. As pointed out in the Survey, the real agricultural nals a return to the path of gradual but steady fiscal announced that he would aim at a fiscal deficit of In his third Budget, in February 2016, Mr Jaitley
gross domestic product (GDP) and real agricultural revenues have remained deficit reduction”. 3.6 per cent of GDP for 2015-16 and changed his tone somewhat. That year saw a big debate
almost static in the past four years. Though the Survey seeks to hold two con- A return to the path of fiscal 3 per cent for 2016-17. over the need for being less aggressive on fiscal con-
deficit reduction next year could Not that Mr Jaitley was setting a solidation. He said: “I have weighed the policy options
secutive poor monsoons partly responsible for this, the reality is otherwise. Rural
imply that the current year’s target new direction for fiscal deficits. and decided that prudence lies in adhering to the fis-
distress was not as conspicuous during the back-to-back drought years of 2014 of 3.2 per cent of gross domestic After reaching a high of 5.8 per cent cal targets.” Thus, the revised fiscal deficit for 2015-16
and 2015 as in the subsequent couple of years of bumper harvests. product (GDP) could be breached of GDP in 2011-12, the Centre’s fiscal was retained at the targeted level of 3.9 per cent and the
Clearly, other factors, including misguided government policies, especially and a small reduction in the deficit deficit began showing a declining target for 2016-17 was set at 3.5 per cent of GDP. A
those concerning agricultural pricing, have also played a major role in worsening level for 2018-19 could be projected. trend to reach 4.9 per cent in 2012- promise was also made that while doing so, the devel-
the farm sector’s plight. The government’s price management, in particular, has Another interpretation is that Mr 13 and further down to 4.4 per cent opment agenda would not be compromised. But there
Jaitley may still surprise everyone in 2013-14 — and all this during the was no mention of the fiscal deficit target of 3 per cent
been focused more on containing food inflation for the benefit of consumers
by presenting for 2017-18 a revised rule of the United Progressive in 2017-18 as indicated in his earlier road map.
than in safeguarding farmers’ interests. The fact that the wholesale prices of most
farm commodities have been ruling below the official floor prices bears this out.
fiscal deficit number that is no
more than what he had proposed a
NEW DELHI DIARY Alliance and without the benefit of
lower oil prices. The following three
Mr Jaitley’s fourth Budget, presented in February
2017, showed yet another change in his approach to fis-
The need, therefore, is to strike a fine balance between the interests of consumers year ago. After all, the Survey is a A K BHATTACHARYA years, under the National cal consolidation. He did not consider it necessary to
and producers. It requires better farm marketing systems, free of existing ineffi- document produced by the chief Democratic Alliance with Mr invoke the escape clause provided by the FRBM (Fiscal
ciencies and deficiencies of the markets run by the Agricultural Produce Marketing economic advisor, but the Budget Jaitley as the finance minister, saw Responsibility and Budget Management) Review
always carries the stamp of the finance minister. the deficit decline to 4.1 per cent of GDP in 2014-15, 3.9 Committee to deviate from the target by half a percent-
Committee. The dominance of intermediaries and cartels in agricultural trade
So, what has been the finance minister’s track per cent in 2015-16 and 3.5 per cent in 2016-17. Of course, age point in the event of far-reaching structural reforms
needs to be restrained to give way to fair, transparent and competitive marketing. record on fiscal consolidation in the last four years? lower oil prices helped, but the declining trend was a with unanticipated fiscal implications. Instead, recog-
The Survey applauds the government’s commitment to double farmers’ How serious has he been in adhering to fiscal deficit clear indication that Mr Jaitley was keen to be seen as nising the need for higher public investment, he relaxed
incomes by 2022. But for this, the agriculture sector needs to grow at a rate sev- targets? And how consistent has he been in adopting a finance minister, who believed in fiscal consolidation. the target for 2017-18 to 3.2 per cent of GDP and reaffirmed
eral times higher than the 2.1 per cent projected for 2017-18. The Survey has, there- the principles of fiscal consolidation? That, however, was not a complete picture of the his commitment to reach 3 per cent in 2018-19.
fore, done well to counsel the government to provide opportunities to farmers In July 2014, Mr Jaitley presented his first Budget finance minister. The reality was more nuanced. In the last four years, Mr Jaitley has once accepted his
and had every reason to set his own target, departing Presenting his second Budget in February 2015, Mr predecessor’s difficult deficit reduction target. On one
to diversify their income generating avenues and mitigate production as well
from what his predecessor, Palaniappan Jaitley recognised the limits of ambition, thanks to occasion, he resisted pressure on him to be less aggres-
price risks by incorporating agriculture’s allied sectors like livestock and fisheries Chidambaram, had prescribed in his interim Budget pressures on him to increase public investment and sive on fiscal consolidation. And on two occasions, he
in farming systems. Equally imperative is the need for greater deployment of sci- presented before the elections in May 2014. Mr Jaitley the likely burden of the recommendations of the relaxed the target dates in his own fiscal consolidation
ence and technology in agriculture. This requires a substantial step-up in invest- said: “My predecessor has set up a very difficult task Seventh Central Pay Commission. “Rushing into or road map. Clearly, Mr Jaitley is not a fiscal hawk. He is a
ment in agricultural research and, more so, in the field of technology transfer. of reducing fiscal deficit to 4.1 per cent of GDP in the insisting on, a pre-set timetable for fiscal consolida- pragmatist. If the situation demands, he won’t hesitate
Otherwise, rejuvenation of the farm sector may remain elusive. current year. Considering that we had two years of low tion pro-cyclically would, in my opinion, not be pro- to revise the fiscal consolidation road map yet again. Will
GDP growth, an almost static industrial growth, a growth,” he said before announcing a more stag- he do it? On February 1, you will get the answer.