Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Graphic Design
2008–2014
Sean Wolcott
Graphic Design
2008–2014
Contents
3
“More than proud, I am honored to know such a talent.” – Massimo Vignelli
5
Sean Wolcott is a graphic designer and Featured in print and online publications
founder of Rationale, a Seattle-based worldwide, he has been selected by
design studio. In over 20 years of expertise, Massimo Vignelli as one of the top five
he has designed corporate identity American graphic designers today.
programs, events, packaging, signage
systems, publications, websites, and user His efforts to inform and promote a better
interfaces for some of the biggest design culture are also reflected in his
companies and products in the world. activity as an international teacher and
speaker, having lectured several times in
His work reflects a holistic philosophy of the United States, as well as in Europe.
design and visual language, which aims at
rational and powerful expressions that
can appropriately convey client values.
For Sean, design is not a matter of style,
but rather a logical, problem-solving
process that leads to timeless solutions.
6 7
Identity
9
Latitudex, an identity system for
IT services company, provides a
unique and vibrant visual language
that clearly differentiates the company
from competitors.
Latitudex Latitudex
11
Latitudex
Latitudex
Latitudex
Latitudex
12 13
15
Directly to
the solution
IT Solutions
latitudex-it.com
Latitudex
16 17
19
The Lighting Fires identity book
cover format, interior pages, data
visualizations, promotional materials,
and website visuals address the notion
of a growth of ideas and movements
over time via sequential geometry,
showing fire as digital abstraction.
21
22 23
25
Massive Bit offers a unique service
to technology companies by distilling
big data down to the most relevant
information to help make multi-million
dollar decisions.
27
Dashboard Product 1 Product 2 Product 3
KPI Overview
Pre-processing results to
the multivariate data sets
25 3 % % 9 %
System Analysis
Knowledge Discovery
in Databases
Data Sequence
Clustering
Classification
Summarization
29
Finding the needles in
your digital haystack
30 31
32 33
Foothills California, a Claremont-based
lifestyle brand, was in need of a refined
and timeless identity system.
Jonnie
H
jonnie@ enderson
foothills
FOOTHILLS
FOOTHI
909/5 c
68 843 alifornia.com
C
8
LLS C A
A Design
ed
P.O. Bo in California
x7
Clarem 1
ont, CA
91711
35
FOOTHILLS AC Experience Quality
Designed in California, USA
Email Address Learn More
FOOTHILLS AC
37
41
A
April Brimer is an editorial fashion
and product photographer in
Seattle, USA.
B 43
A A
B B
44 45
A A
B B
46 47
A
April Brimer Ph
otography
y
Nikolai Chern
nroe St.
701 North Mo
99201
Spokane, WA
A
April Brimer Photography
1020 Belmont Ave E, Unit 3
st 15th, 2014
Seattle, Augu Seattle, WA 98102
y,
Dear Mr. Chern d is a
ple only. A gri
holder exam e rigor,
fol low ing co py is for place structures meant to provid n extend
The s of grid ca
ucture or serie efulness of a
systematic str ciency to content. The us hn olo gy and
effi science, tec
harmony, and architecture, n appropriate
gra phic design to grids, each with their ow
well be yo nd
riety of re than a
are a wide va s nothing mo
more. There rk I find need seminal
t the majority of wo rockmann detailed in his
applicatio n, bu ller-B repression –
mo du lar gri d as Josef Mü y provides the opposite of
basic rta ntl
grid most impo
publication. A
B
om. rk I do,
it gives freed point to any wo
ntal starting tting
s a cru cia l and fundame co nta ine r, so the forma
ay ld drive the From here
Grids are alw e content shou tha t will go in it.
dig ita l. Th co nte nt lity and
print or the type of ximum flexibi
is defined by ing for the ma , and
of my space cie nt solution allow ns ive lay outs, scaling
st effi po
I seek the mo ns with res el grid as
en cy . In dig ital applicatio an “ab so lute” fixed pix As it is
consist s, I establish drawn from.
or exception ts ranges are
varying rules m wh ich several layou ho lds are defined fro
m
fro thres
my foundation ges, relative scaling, and
nta
coded, perce e.
d grid structur
the core fixe lasting. Its
nor new – it is
is neither old ner knows
d on geom y, it
etr pe rienced desig April Brimer Pho
A grid is ba se
on g no w as ever. Th e ex
to do wh at is needed for tography
usefulness is
as str and freedom
d ha s bo th the discipline
its place an
me.
the best outco
Sincerely,
206.604.1288
hello@aprilbrime
1020 Belmont
rphoto.com A
Ave
Seattle, WA 981 E, Unit 3
02
Sean Wolcott
Ave E, Unit 3,
Seattle, WA 981
02 B
1020 Belmont to.com / 206/604.128
8
aprilbrimerpho
48 49
51
52 53
Smith Interiors is a floor covering
business specializing in both residential
and commercial sales and installation
of hardwoods, carpet, tile, and more.
The company has strong and well-
developed small town roots, having
been in business since 1975.
Smith Interiors
55
Smith Interiors
y
Mr. Jim Gaffne
ay
8105 Broadw
203
Everett, WA 98
2014
ctober 27th,
ney,
Dear Mr. Gaff d is a
ple only. A gri
holder exam e rigor,
fol low ing co py is for place structures meant to provid n extend
The s of grid ca
ucture or serie efulness of a
Smith Interiors
systematic str ciency to content. The us , tec hn olo gy and 112 Avenue D
harmony, and
effi ture, science n appropriate
n to architec with their ow
Snohomish, WA 98290
ll be yo nd graphic desig gri ds , ea ch re than a
we riety of s nothing mo
are a wide va rk I find need seminal
more. There majority of wo rockmann detailed in his
bu t the n–
applicatio n, Müller-B e of repressio
sic mo du lar grid as Josef ntl y pro vid es the opposit
ba
gri d mo st im porta
publication. A
om.
it gives freed int to any wo
rk
ntal starting po iner, so the
ay s a cru cia l and fundame ve the co nta
Grids are alw dri in
ntent should nt that will go
digital. The co ned by the type of conte um
I do, print or fi for the maxim
my space is de lution allowing ponsive layouts,
formatting of ek the most effi cie nt so
ns wi th res
I se ca tio d
it. From here In digital appli “absolute” fixe
consistency. establish an
flexibility and ng rul es or exceptions, I layou ts ran ges are drawn
varyi veral
scaling, and from which se thresholds are
my foundation ges, relative scaling, and
pixel grid as
As it is co ded, percenta structure.
from. d grid
the core fixe
defined from – it is lasting.
Its
old nor new
y, it is neither signer knows
d is ba se d on ge om etr
ev er. Th e ex perienced de is needed
A gri w as what
as strong no freedom to do Smith Interior
usefulness is discipline and s
has both the
its place and .
tcome
for the best ou
since 1975
oor covering
commercial fl
Residential om ish, WA 9829
0
D, Snoh
112 Avenue .net
smithinteriors
360 568 2116
56 57
Smith Interiors Smith Interiors
Residential commercial floor covering since 1975 Residential commercial floor covering since 1975
58 59
Smith Interiors
Smith Interiors
Residential commercial
floor covering since 1975
60 61
The Casey Broadwater hotography
identity system gives a simple and bold
typographic treatment so that the
featured photography itself may shine.
The end result is a straightforward
design language that gives maximum
impact through a minimum of means.
63
64 65
68 69
Completed as a proposed design
for a Massimo Vignelli Master Designer
Workshop, the identity for the erox
International JazzFest is brought to
life with a straightforward and bold
approach that gives a nod to the era
from which jazz was born. The design
elements give a sense of vibration,
reflecting the festival music
and performers.
JazzFest
71
73
74 75
77
78 79
80 81
Another proposed design for a Massimo
Vignelli Master Designer Workshop, the
Rochester Philharmonic identity aims
to elevate the level of prestige, heritage,
and power reflected in that of the
orchestra itself.
Rochester Philharmonic
83
84 85
86 87
88 89
90 91
The Eastman House Museum is one of
the world’s premier photography and
film institutions.
93
94 95
97
Eastman House
International Museum of
Photography and Film
Visit Us Location
900 East Avenue
Rochester, NY 14607
Admission
Members
Adults
Free
$12
More Seniors (65+) $10
Students (with ID) $5
Children 12 and Under Free
Hours
Tue-Sat 10am-5pm Membership
Sun 11am-5pm
More
99
Promotion
101
The Fascination Bringing Down The Walls Aube Records
Movement Single Out Now Düsseldorf
103
104
AIGA100
105
22nd Seattle 22nd Seattle
Polish Film Festival
October 10-19
SIFF Cinema Uptown
Polish Film Festival
SPFF
polis fil s or roduced Seattle d nia Sister Cit ssoc
SPFF
October 10-19
SPFF
SIFF Cinema Uptown
Produced by Seattle-Gdynia Sister City Association
polis fil s or
SPFF
SPFF
SPFF
SPFF
22nd Seattle
Polish Film Festival
October 10-19
SIFF Cinema Uptown
107
PRESENTS DARK DISCO
THE FASCINATION
MOVEMENT
SOFT METALS
CYBERTRAMP
NOVEMBER
SPORTS
THE FASCINATION MOVEMENT
JUPE JUPE
CD RELEASE
108 109
CMYK
HOTELS
THURS
THE FASCINATION 3/4/10
MOVEMENT
$8 ADV
$10 DOS
8PM
21+
THE
NODDY
CROCODILE THE DEBUT AUBE
FASCINATION EP OUT RECORDS
MOVEMENT NOW DÜSSELDORF
110 111
YOUNG MONDAY ZAIRE
D E C . 2
GLITTER EXPRESS
PURSE CANDY
THE FASCINATION MOVEMENT
LILLY WOLF AND DR. NU
SOMEDAY LOUNGE
8PM DOORS / 9PM SHOW / 6$ / 21+ / 125 NW 5TH AVE
OUT NOW ON VINYL + DIGITAL
W I T H US
RECORDS
112 113
LIVE ELECTRONIC/DANCE
THE
Viper Creek Club GEMS FASCINATION VOX MOD
The Fascination Movement MOVEMENT
Mitten
SEPT
THE
WHITE
RABBIT
FRI 9P
AUG 5$
12 21+
114 115
HERCULES
& CYBER
TRAMP
DJ
COLBY B
LOVE NEUMOS
aube009 AFFAIR
Gropiusstadt EP AUGUST 11
Roland Sebastian
8 PM
$ 17.5O
Faber
21 +
2/2010
116 117
See More See More See More See More
Sept.30 Sept.30
30th Annual Snohomish 30th Annual Snohomish
Sept.30 Sept.30
30th Annual Snohomish 30th Annual Snohomish
Hot Rod & Classic Car Show Hot Rod & Classic Car Show Hot Rod & Classic Car Show Hot Rod & Classic Car Show
Sun. Sept.30, 10am-4pm Sun. Sept.30, 10am-4pm Sun. Sept.30, 10am-4pm Sun. Sept.30, 10am-4pm
118 119
See More See More See More See More
Sept.30 Sept.30
30th Annual Snohomish 30th Annual Snohomish
Sept.30 Sept.30
30th Annual Snohomish 30th Annual Snohomish
Hot Rod & Classic Car Show Hot Rod & Classic Car Show Hot Rod & Classic Car Show Hot Rod & Classic Car Show
Sun. Sept.30, 10am-4pm Sun. Sept.30, 10am-4pm Sun. Sept.30, 10am-4pm Sun. Sept.30, 10am-4pm
120 121
124
Publication
127
129
130 131
133
135
137
User Interface
139
Dec
2013
M T W T F
1
S S
Dec 2013
S
17 2013
Jan Jul
2 3 4 5 6 7 8
9:00a Take Out Garbage
2014
11 :00a Review Website Updates
B/4432
23 24 25 26 27 28 29 6:00p
8:15p
Discuss Project Plans
Bahaus
Dinner with M&R
Jan Jul
3031 T
19 Feb Aug
Jan
11:30a Discuss Project Plans
Mar Sep
Bahaus
2014
M T W T F S S
141
We Are The Robots Minimoog Patches SynthPatch
145
THE FASCINATION MOVEMENT THE ONES YOU LOVE
MON005 4:01
147
149
THE FASCINATION MOVEMENT
NEW LIGHT
150 151
152 153
THE FASCINATION MOVEMENT
I NTERACTI O N
155
BRINGING DOWN THE WALLS
156 157
159
1 Just Pretend | 2 Radio | 3 Down Again | 4 Runaway
aube-records.com
161
Appendix
163
Project Index Additional project details can be found at rationale-design.com
Identity 10–19 Latitudex (2014) User Interface 140–141 Minimal Calendar (2013–14)
20–25 Lighting Fires (2012) 142–143 SynthPatch (2013–14)
26–33 Massive Bit (2013)
34–41 Foothills CA (2013–14) Package 146–147 The Fascination Movement:
42–53 April Brimer Photography (2014) The Ones You Love (2014)
54–61 Smith Interiors (2014) 148–149 The Fascination Movement: Intent (2011)
62–69 Casey Broadwater Photography (2013) 150 The Fascination Movement: New Light 2011
70–81 Xerox JazzFest (2013) 151 The Fascination Movement: Stalemate (2010)
82–91 Rochester Philharmonic Orchestra (2012) 152 Square Frames: Snowball (2013)
92–99 Eastman House Museum (2011) 153 Young Monday: Zaire (2013)
154–155 The Fascination Movement: Interaction (2012)
Promotion 102 The Fascination Movement: All In Love (2011) 156–157 The Fascination Movement:
103 The Fascination Movement: Bringing Down The Walls (2009)
Bringing Down The Walls (2009) 158–159 The Fascination Movement: Remix Vol. 1 (2008)
104 Port of Toledo Wooden Boat Show (2013) 160–161 The Fascination Movement: 0.5 (2008)
105 AIGA 100: Colorado Chaircuterie (2014)
106–107 Seattle Polish Film Festival (2014)
108 The Fascination Movement: Re-Bar (2010)
109 The Fascination Movement: Sunset Tavern (2011)
110 The Fascination Movement: The Crocodile (2010)
111 The Fascination Movement: 0.5 (2008)
112 Young Monday: Zaire (2013)
113 The Fascination Movement: Someday Lounge (2011)
114 The Fascination Movement:
Columbia City Theater (2011)
115 The Fascination Movement: White Rabbit (2011)
116 Roland Sebastian Faber: Gropiusstadt (2009)
117 ercules Love Affair: Neumos 2010
118–121 Snohomish Hot Rod & Classic Car Show (2012)
122–123 Rationale: Sans & Serif Calendar (2013–14)
124 Who Is My Neighbor 2012
125 Freya’s Bazaar (2011–12)
164 165
Timeline Awards Exhibitions
Microsoft Selected by Massimo Vignelli as one of the top five AIGA 100 Chaircuterie
Creative Director American graphic designers today under the age of 50 Denver, Colorado, USA
2011–Present laFondazioneN 2014
2014
Amazon.com
Senior Designer
2010–2011
International business design award
Microsoft
Speaking
2013
Ordev
Rationale
Malmö, Sweden
Owner & Creative Director Massimo Vignelli masterclass winner
2014
2008–Present 2012–2013
Microsoft Ventures Design Week
Venture Arts
Creative Director
2007–2010
Publications Redmond, Washington, USA
2014
Unit Editions: Manuals 2 Beyond Tiles
Fitch Interview essay Stockholm, Sweden
Production & Design Lead 2014 2013
2004–2007
Arcade Magazine RIT Vignelli Center for Design Studies
Eddie Bauer “Modernist graphic design in the acific Northwest – Rochester, New ork, SA
Art Director Tracing designers and influence” 2013
2000–2004 Article
2014
The Leonhardt Group
Production & Design Sean Wolcott: Graphic Design 2008–2014 Teaching
1998–2000 Promotional book
2014 School of Visual Concepts
PhotoDisc Seattle, Washington, USA
Designer Lella and Massimo Vignelli: Two Lives, One Vision 2013–2014
1998–1999 Interview
2014
Born
1976
166 167
rationale-design.com