RUPAK DEB

Mobile: +918420566266
E-Mail: rupakdebwork@gmail.com

AREAS OF EXPERTISE

• Original content creation & marketing.

• Data analysis.
• Paid social media advertising.
• Email marketing.
• Search engine marketing & optimization.
• Technology based tools & platforms.
• Utilization & optimization of free tools.
• Social media marketing.
• Mobile marketing.
• Visual marketing & brand solutions.

CAREER CONTOUR
Last Role: Digital Marketing Executive
The High Spirits Cafe (Pune)
August’16 – August’17 (1 year)

Roles & Responsibilities:

• Accounts Manager (FB Pages, FB Group, Instagram, Snapchat, Twitter,
Zomato)
• Event Coverage
• Creating promotional content for all social media platforms
• Community management on online portals
• Data analysis using free tools (FB Analytics/Twitter analytics/Google Forms)
• Database creation
• Mass email promotion
• Identifying effective channels of promotion
Key accomplishments:
• Apart from handling the above listed roles & responsibilities for High Spirits
Café, have also handled social media marketing + live coverages for
outdoor events organized by ‘High Out There’ which is a sister concern
company of The High Spirits Café.
• High Out There specializes in live concerts, music festivals, standup comedy
experiences, food & beverage showcases, venue programming & property
launches.
• Have created digital marketing strategies + campaigns and successfully
implemented them for massive events like Nucleya’s Raja Baja Album
Launch, The High Holi Music Festival 2017 & Tapped (India’s biggest
craft beer festival). These festivals saw a crowd turnout of 3000+ people
(avg).
• Have handled pre, during and post event social media activities for all the
above mentioned festivals.
• Live coverage during the above mentioned festivals on various social media
platforms like Facebook, Twitter, Instagram and Snapchat.
• Have assisted the PR team with content creation for official press releases
for the above mentioned festivals.
• Data analysis and customized marketing campaigns for each festival listed
above.
• All social media platforms (High Spirits Café) saw substantial traction in
terms of page following, likes and online interaction during my tenure. For
eg. Instagram following increased from 20k to 35k (approximately).

Previous Internship: Photo Documentation

Child in Need Institute (NGO) (Kolkata)
June 2014-July 2014

Roles & Responsibilities:

• Field area photo documentation for Communications & Fundraising team.
• Photo database for Website & annual magazine.
• Detailed internship project report.

Previous Internship: Reporter + Copy Editor

The Statesman (Kolkata)
May 2013-June 2013
Roles & Responsibilities:
• Field area reporting (Movie promo events, food festivals etc.)
• Original article writing
• Copy editing
• Detailed internship project report

ACADEMIA
• Graduation- BA(Liberal Arts) from Symbiosis School for Liberal Arts, Media
Studies (Major), Film Studies (Minor) & Psychology (Minor)
• ICSC – La Martiniere for Boys (Kolkata)
• ISC – La Martiniere for Boys (Kolkata)

PERSONAL DETAILS
Date of Birth: 16.08.1992
Address: A6-701 Camelot Society, Viman Nagar, Pune-411014