Key Selection Criteria

Position Title: Communications Officer

Position Number: 50043147

 Demonstrated expertise in writing and editing, including delivery of timely and

targeted communications for a variety of audiences.

Ever since I was a student, I have been writing and editing for varied audiences. I am able
to meet deadlines and achieve desired targets and outcomes. The biggest example of my
writing and editing has been my work in AAB – the need of life. I was responsible for all
communications between donors and for grant proposals. I have been successful in help
the project school to get the International School Award for its intercultural activities.
Example: On one occasion, I was responsible for managing and creating the write up for
the Portfolio to send to British Council for the international School Award. We had
completed the activities but much was required to finish the forms and get feedback from
students. I was successful in outlining the important information that needed to be on the
Portfolio and we were able to submit it on time.

 Demonstrated understanding of communication plans, and their implementation.

I have through understanding of communication plans and implements them according to

organization requirements. I have developed communication plan for Teachers
Development Centre.

Example: The Teachers Development Centre earlier did not have a communication plan. I
suggested to have a plan as the organization needed to address a larger audience. Hence,
a through communication plan was developed after looking at the previous communication
strategies. I suggested improvements on social media and sending out promotional mails
to all school and colleges in Karachi to attract clients. Within 2 months of the Plan
implementations, results started showing up. And there was a 35% increase in TDC
audience and memberships.

 Demonstrated ability to build strong relationships with and motivate key internal
stakeholders within a complex organisation.

I have built strong communication and relationships with stakeholders.

Example: I have presented and headed meetings of important value in AAB – the need of
life. In all meetings, the stakeholders mostly donors and trustees were present. I have never
forgotten to acknowledge them verbally and in written form. I have communicated with them
in a timely manner when essential and required. I have provided effective feedback when
requested by stakeholders on every occasion. I have been highly appreciated especially
on the time of our annual dinner where the project report was presented by me.
 Demonstrated ability to utilise relevant data and resources, including keyword
searches and web page hits, to inform and improve communications.

This criterion has been my major responsibility. I have been very active in doing so both
in Teachers Development Centre and AAB – the need of life. In AAB – the need of life, all
our media coverage required likes and views. I with the help of volunteers reached out to
large numbers of people especially on Facebook in Pakistan.

 Demonstrated knowledge of web usability and accessibility principles

I have good knowledge of the web usability and accessibility principles. I have also trained
volunteers on this issue.
Example: I trained the volunteers who were directly involved in designing the website of
AAB – the need of life. I wrote the content and then trained volunteers on making the
website user friendly especially for new clients or grant makers. I also checked the website
regularly for any changes or updates.

 Demonstrated ability to work both autonomously and collaboratively in a busy team

environment.

I have not only worked in a team; I have lead project teams and also trained members on
leadership and team building.

Example: At Teachers Development Centre I was responsible in communicating key

responsibilities and tasks to team members, as well as guide volunteers. I am a solution
and result oriented person, who can handle conflict and resolve it between members etc.

 Proven computer skills.

I have excellent computer skills; at numerous occasions, I have been successful in handling
all essential software myself.

Example: Once at Teachers Development Centre, the finance officer was absent and I had
to send the budget outline to a company. I easily managed to complete the budget on Ms
Excel, as I often doubted myself. But I was successful in completing the task. I also handled
the content and layout of reports of Madadgaar National Helpline on my own on Ms
Publisher and received appreciation from the President of the organization and its key
international donors like PLAN International and Child Helpline International.

 Demonstrated expertise in use of social networking and digital media

communication channels.

I have handled all social networking and digital media channels at Teachers Development
Centre and AAB – the need of life. I also suggested improvement to Madadgaar National
Helpline