2016-2017

2016
works by Kishore Asokan

2017
Interaction Designer
UI/UX Designer
 2

SUMMARY

Born in Tamilnadu, India (1994),

Raised in Bengaluru, India.

Ambitious and a smart working person with a great deal of passion for
User Experience Design. The colours and diversity of sights and sounds of my
country inspired me to be a Designer. Through my projects and work I found
User experience design to be the ideal form of expression for me.

My quest to gain a deeper understanding of Experience design helped me

discover and nurture knowledge in Product strategy and psychology. I want to
continue this deep dive into skill sets to become a fully formed User Experience
consultant.

LANGUAGES

English
Tamil
Hindi
Kannada
Italian
 3

MY KEY SKILLS AND PROCESS

Research Visualization & Design

Desk Research | Market Research | Interviews Hand-sketching | Ink Illustration | Storyboarding | Brand Design |
Observation | Deriving Insights | Analysis Publication Design | Web Design | Prototyping | Mock-up

Ai Ps Id Ae

Strategy Communication

Brand Strategy | Product Strategy | Brand Team work | Project Management | Creating Briefs
Positioning Business Model Generation | Information Synthesis | Presentations
Project Planning

U N D E R S TA N D EXPLORE M AT E R I A L I Z E
 4

CONTENTS

5 8 11 14

Photo-therapy Museum Travel A Fashion Brand's Melodim - Mobile

system Exhibition Future Application
C
A

WeMake labs Achille Castiglioni Italia Independent Entrepreneurship

x Domus Academy x Domus Academy x Domus Academy Through Design
Tangible Interaction Experience Design Product Strategy
- Student Collaboration - Student Collaboration - Student Collaboration
Contact 17
Information

WHAT TO EXPECT

A B C
3 pages per project Starting Point; Process; Outcome;
Brief, Client, Collaborators Key Contributions Challenges, High Points
P H OTO -T H E R A P Y 55
SYSTEM

BRIEF
Research, explore, conceptualize, prototype
and create a special edition product or family
of products that serve as a open source care,
helping solve health related problems.

COMPANY
WeMake labs Milano is a Makerspace Fablab
that provided us the resources for the project.
They collaborated with OpenCare, an initiative
to make care products accessible to the world.

DURATION
4 weeks (mid Sep 2016 - mid Oct 2016)

The Tangible Interaction Workshop includes students from

the Masters in Interaction Design and Product Design
guided by :

COSTANTINO BONGIORNO Project Advisor

ALESSANDRO CONTINI Project Leader
MICHELLE AQUILA Course Leader

Group members :
DIMITRIOS GIANNOS VEDANTI JOSHI Me presenting the project at the
CHIH HSUAN YU KISHORE ASOKAN MakerFair, Rome 2016, ITALY
 6
CONCEPT THE BIG BULK

Project A cost-effective, intutive, DIY phototherapy device to treat new Business Model Canvas
Where Strategic
we were Launch borns with mild to severe jaundice in low resource areas
Research User Testing
Accessibility, Portability, Low-cost, Communication, Easy-assembly,
Readily available power-source Prototyping
Through Maya we intended to eastablish a community of doctors to LED STRIP LIGHTS

Funded WEEK 1 Project We Love help in the treatment of infants in low resource areas through their
by WeMake smart phones.
Maya Photo-
Therapy System

Concept Primary
Developement Research
WE E K 2

GPS
Relay
Execution
Module

Xado Battery
WEEK 3 duino

WE E K 4

Presentation at the RePhone

Laser Cutting Templet
MakerFair, Rome 2016

Re�inement
Brand Strategy, Name etc.
What makes a successful INSIGHTS
Opensource Product? Brand Design, Logotype etc.
Sudden infant death syndrome is one of the main causes of neonatal
mortality in India and which is mainly due to the lack of access to
basic health care infrastruture and also non availability of special-
ist consultation or care at the right time at rural health care
Good Nice Strong Decent centers or hospitals.
Research Name Video Goal Size
MAYA
Our intended goal is to make Phototheapy available to almost every
parent, with the use of software-hardware- serviceand give access
to the below poverty level areas and the lower-middle class in
Some Love Clarity Community Rewards
Building Tiers speci�ic countries. Taking into consideration aspects like portability,
Cost Structure
packaging, easy assembling, re-usability and ease of access.
MAYA PHOTOTHERAPY SYSTEM 7
OUTCOME
A cost-effective, intutive, DIY phototherapy device to treat new
borns with mild to severe jaundice in low resource areas
Accessibility, Portability, Low-cost, Communication, Easy-assem-
bly, Readily available power-source
Through Maya we intended to eastablish a community of doctors
to help in the treatment of infants in low resource areas through
Minimal display with their smart phones.
only the four relevant
functions. Mobile App gives user the ability to control the device and more-
over scan the baby and collect data regarding how the treatment
goes. Except that, the user can also �ind the nearest place to rent a
Made of �lexible hard MAYA Phototherapy device, contact the doctor any time, to ask for
plastic. help or in case of emergency and access the community. This Page,
includes information about other families with the same problem
but also useful in formation about jaundice.

STORY BOARD CHALLENGES

1. Time constraints of course
2. Overlapping of phases was stressful to manage
3. Team pro�iciencies did not exactly cover all aspects
of the project’s requirements

HIGH POINTS
1. Team dynamics were positive
2. Guidance was constructive and helpful
3. The project was very well received
An infant born suffering of jaundice but his family is very poor to 4. Exposure to an albeit condensed entrepreneural process
pay for the treatment in hospital. NGO receives the call and 5. It was highly rewarding to create a completely new
immediately ships the MAYA device. The package is small and con- therapy system in such a short amount of time
tains only a four parts, which makes it really easy to assemble. In
contact with the doctor the infant starts the treatment while his
parents, control the device remotely and stay in contact with the
application with the doctor always, receiving and sending details
of the treatment. After the treatment, the infant is perfectly healed
and NGO will take back the MAYA phototherapy device and help
another baby. https://www.youtube.com/watch?v=Ayc2P0b0sBo&t=36s
MUSEUM TRAVEL 58
EXHIBITION

BRIEF
The aim of this exhibition is to communicate
the stories of Achille Castiglioni’s vast archive
of designs. The product assigned to our team
was DRY ( a cutlery set).

COMPANY
The Fondazione Achille Castiglioni is hosted in
the former studio of Castiglioni, where visitors
can explore prototypes, drawings, and anony-
mous objects which inspired the designer.

DURATION
4 weeks (mid Nov 2016 - mid Dec 2016)

The Experience Design Workshop included students from

the Masters in Interaction Design, Product Design, Interior
Design and Business Design guided by :

GIOVANNA CASTIGLIONI Project Advisor

ALESSANDRO MASSERDOTTI Project Leader
MICHELLE AQUILA Course Leader

Group members :
CALLIA ANN AMER MENGYUE DING Fondazione Achille Castiglioni,
SAIDEEP REDDY KISHORE ASOKAN Milano, ITALY
LISI YUE
Because Achille Castigiloni didn’t really belong to any Design movements of his THE SETUP 9
time (even if he knew them and in�luenced/was in�luenced by them) his works feel
more timeless. Hence we tried to ideate according to his personality traits and
follow the methods of castiglioni Design Thinking. ONE THING LEADS TO ANOTHER

Write Eat
Personality Traits
Discoverability
Curiosity
Playfulness
Engaging Anonymous Object
Visitor moves a monitor
across a window, discovering
animations exploring the
forms which inspired “Dry”.
INSIGHTS

Since visitors are often guided through the space by Giovanna Catsiglione (Achille’s Form & Function Study
daughter and Museum care-taker), there is also an immediate relationship to and intima- Visitor �lips through boxes
cy with the life of Achille. In order to replicate the multifaceted experience of visiting the housing objects/information The Design of the DRY - cutlery set is inspired from
Fondazione, our proposal aims to be a multi-sensory experience which explores DRY from which inspired “Dry” transition- how a carpenter’s pencil is held to write / sketch
three different perspectives, linking the visitors to a new understanding of items they use ing from form to function and
in their every-day lives. allowing interaction between
visitors. CONCEPT GOALS

THE JOURNEY MAP Generate interest in the Fondazione Achille Castiglione

Castiglioni’s Object
Communicate Castiglioni‘s method of working
The Silverware are setup on a Inspire visitors to take the message home
movable stand. When the
Engagement Silverware is tilted both side
either left or right, it triggers
a sound related to it.
Interaction
Extension Table
Visitor presses a button to
prompt the thermal printer and
1 2 3 4 5 receive a receipt, drawings, or
instructions for a DIY project
Enter Prototyping Living Meeting Gift Shop / with instructions or a food recipe
Room Room Room Exit or illustration by Castiglioni.
 Form
10
Function Production OUTCOME
In response to the challenge of condensing and transporting
Achille Castiglione’s vast collection of archives and studio space,
our group used the framework of one speci�ic work of Castigli-
Visitor �lips through boxes housing Visitor explores the production one’s and made a setup that explains the design and interaction
objects/information which inspired process, and learns the difference involved in it’s creation.
‘Dry’ transitioning from FORM to between the process of making
FUNCTION and allowing interac- ‘Dry’ cutlery and other cutlery. CHALLENGES
tion between visitors.
1. Time constraints of course
2. The client’s expected scope, budget and limitations were
quite vague

HIGH POINTS
1. Team dynamics were positive
2. Guidance was helpful
3. New personal traits were discovered

FORM The cutlery is attached with

RFID tags
The video suggests different
Display to play the video combination of the cutlery and
how they are used.
Interactive Moving Screen Display by Samsung was used as an
When combied with another
RFID detector element of inspiration of the form section
piece of cutlery, the video is
modi�ied to show differently.
A FA SHION 511
BRAND’S FUTURE

BRIEF
The aim of this workshop is to come up with a
co- branding strategy for Italia Independent
based on the market and trend on the brand
Made in Italy 2.0.

COMPANY
Italia Independent is an Italian company that
produces and distributes eyewear and sunglass-
es. The group is also active in the �ield of commu-
nication through the agency Independent Ideas.

DURATION
4 weeks (mid Feb 2017 - mid Mar 2017)

The Product Strategy Workshop included students from

the Masters in Interaction Design, Product Design, Interior
Design and Business Design guided by :

FRANCESCO SORRENTINO Project Leader

MICHELLE AQUILA Course Leader

Group members :
ANTHONY PHILLIP GAHOL LALE TANRI� KULU The Urban Explorer
CHIH HSUAN YU KISHORE ASOKAN
DING MENGYUE
RESEARCH AND BRAND DNA A N A LY S I S A N D S T R AT E G Y 12
VALUES CUSTOMER PERSONA

Technology

Materials Tugba Paola Mateo

Exclusivity Trendiness
Innovative

Early Adopter Early Majority Late Majority

Original Innovation Adoption Lifecycle

STRATEGY

Leader
Creative Innovative through
Class Appreciation
Different

ARCHETYPE
The Creator Move the core of the brand to the It will also attract the late
- “Independent, Forever Young” creative class and make them aware majority in the future,
changing thier attitude

Urban Explorer
Redefning classics with a modern attitude infuenced by the
C O - B R A N D I N G PA R T N E R process and unique materials used by Stone Island.
WHY STONE ISLAND? 13
Hand Corrosion
Creating and maintaining awareness of the brand’s Italian OUTCOME
roots and heritage.
Diversity of fashion accessories and lifestyle. Created a co-branded capsule collection of streetwear jackets,
shirts, and eyewear in a collaboration between Italia Indepen-
dent and Stone Island. Collection is celebration of Italian
heritage and design, technical innovation and expertise, and
KAPFERER’S PRISM manufacturing excellence. Aimed at the streetwear category and
the young urban male segment, especially in the US/UK market.
Physique Personality
Product-oriented Dominant
CHALLENGES
Innovative technology, Assertive
materials, fabrics coatings Ambitious 1. Time constraints of course
and contruction. Athletic 2. Overlapping of phases was stressful to manage
3. Team pro�iciencies did not exactly cover all aspects
Relationship Culture URBAN EXPLORER SERIES
of the project’s requirements
Streetwear Innovation
Seen as innovative, Excellence
resilient, dependable Expertise HIGH POINTS
1. The project was very well received
Re�lection Self-image 2. Exposure to an albeit condensed entrepreneural process
Masculine Intelligent
Strong Con�ident
Successful High status http://bit.ly/2DH5oBz
Assertive / Class
MELODIM - 14
MOBILE APPLICATION

BRIEF
This workshop in collaboration with Kick-
starter aims to challenge students to become
entrepreneurs and design a startup around a
meaningful product to upload to this global
leading crowdfunding platform..

COMPANY
Kickstarter is a funding platform for creative
projects. Everything from �ilms, games, and
music to art, design, and technology are brought
to life through the direct support of others.

DURATION
4 weeks (mid May 2017 - mid Jun 2017)

The Entreprenuership Workshop included students from

the Masters in Interaction Design, Product Design, Interior
Design and Business Design guided by :

DAMON PITTMAN Project Advisor

FRANCESCO SORRENTINO Project Leader
MICHELLE AQUILA Course Leader

Individual Project Melodim’s Logo

 15
HOW DOES IT WORK? THE BIG BULK
The image �ile is converted into a readable Business Model Canvas
Where Project
Promotion text �ile with the scales derived from the
we were Launch User Testing
and Outreach colours of the image and this text �ile is read
by an MIDI program Prototyping
Timeline
<100 % 3 0 Day s Project I Love THE TECH
F unde d Image for Melodim creation
The Sono Chromatic scale is a non-logarith-
1 00%
Fu nde d mic scale based on the transposition of light
frequencies to colour frequencies. The scale
discards colour as being part of a colour
wheel and ignores musical / logarithmic
2 W E E KS perception so it can overstep the limits of
Human perception.
Transposition of light
Bring it to life frequencies to color frequencies

$ Melodim Curve
Fund s R e c i e v e d

What makes a successful

Kickstarter Campaign? Harbisson’s Pure SonoChromatic Scale

Re�inement
Creating a new, unique product:
What was feasible to prototype and Brand Strategy, Name etc.
Good Nice Strong Decent campaign within the 4 weeks left we had?
Research Name Video Goal Size Brand Design, Logotype etc.
A mobile application.
Melody + Image = MELODIM
This App is inspired by current trends
in music and social media.
Some Love Clarity Community
Building
Rewards
Tiers Application that helps you understand colour
M E LO
palette of the pictures you take, organise these
pictures and �ind similar references from
AD6BFF
74BCF7 DI M
Kickstarter process, �igures and insights : paintings, photographs and movies. These
The project creator’s journey, the backer, picture play a music based on the colour and
Kickstarter requirements, statistics analysis, mood. The picture can also be assigned a Cost Structure
deriving key insights etc. particular mood and shared as feed socially.
 PROFILE Take a picture with the App Camera
Set a Mood for the picture and let the App auto
16
EXP LORE FEED
detect a mood.
Add tags and Create Melodim. OUTCOME
Share your Melodim on the social platform.
Application that helps you understand colour palette of the
Create and share with friends and professional
pictures you take, organise these pictures and �ind similar
musicians and video production artists.
references from paintings, photographs and movies. These
FEED picture play a music based on the colour and mood. The picture
can also be assigned a particular mood and shared as feed
socially.

The project saw a fully functioning protoype. While the Kickstarter

campaign included: The Campaign Title and Video, Description,
CREATE the About section write-up, use and application, Reward Tiers,
Stretch Goals and Terms of use Speci�ications
P LAY

CHALLENGES
1. There was no kind of precedent available for this scope of work
2. Research, compilation and information synthesis was a
challenge because of the sheer amount
3. Project coordination was particularly challenging, with many
CREATE
different contributors on the project

HIGH POINTS
1. It was great to work with beautiful brand assets
2. The project was very well received
3. Exposure to an albeit condensed entrepreneural process
4. The energy and drive was great

WHAT IS THIS FUNDING?

(the big bulk) Launch cost

Kickstarter fees Design and Developement
Material resources
Gelati for
the team
 T H E E N D.

You can talk to me about anything.

I’m particularly passionate about education,
diversity, business, branding, processes, team
dynamics, colour, paper
and the list goes on.

kishoreasokan@outlook.com
+91 78294 32785 Bengaluru, INDIA