IMAGINE A PLACE

WHERE YOUR MIND IS SO STILL

AND, THE AIR IS SO CRISP
T H AT E V E R Y T H I N G F A D E S A W AY
L E A V I N G O N LY Y O U A N D T H E M O U N TA I N
WE CAN GET YOU THERE.
V I TA L A I R S N O W B O A R D S
OUR MISSION:

CREATE LIGHT, FLEXIBLE

GEAR THAT SIMULTANEOUSLY
ELEVATES MIND AND BODY
AT T R I B U T E S
FOCUSED
• We believe that cultivating the ability
to slow and calm one’s thoughts is
the key to elevating our sport.
MODERN
• We utilize the latest technology to
make our gear durable,
comfortable, and lightweight.
HANDCRAFTED
W E P R A C T I C E O U R Z E N N O T O N LY O N T H E M O U N TA I N , B U T A L S O I N T H E
M E T I C U L O U S C R E AT I O N O F O U R G E A R .
I N S P I R AT I O N
CLEAN LINES INSPIRED BY ZEN GARDENS
S I M P L E , N E U T R A L C O L O R PA L E T T E
I M A G E R Y A N D PAT T E R N S
TA K E N F R O M E S O T E R I C B E L I E F S Y S T E M S S U C H A S A L C H E M Y
C O M PA R A B L E S
Y O G A A N D S N O W B O A R D A P PA R E L
SNOWBOARDS
BINDINGS
HELMETS
GOGGLES
OUR USERS:
JAMES
is 45 and an avid snowboarder with wanderlust. He sees yoga as an
essential tool for cross training, day-to-day balance, and
connecting with a source of never-ending energy. He graduated
with a BA in marketing, but has since quit to run a small yoga
studio and spend more time on the slopes.
JEREMIAH
IS 33 AND AN AUTHOR AND
P R O F E S S O R O F P H I L O S O P H Y. H E I S
MUSICIAN WHO BRINGS HIS
BUDDHIST AND ZEN BELIEFS TO HIS
M U S I C A N D AT H L E T I C P U R S U I T S .
ROBIN
IS 25 AND HAS ALREADY
S TA R T E D A S U C C E S S F U L
ORGANIC JUICE STORE
I N B R O O K LY N . S H E G E T S O U T
OF THE CITY WHENEVER SHE
CAN TO HIT THE SLOPES AND
CLEAR HER BUSY MIND.
COMPETITION:
BURTON AND ITS TEAM OF PRO RIDERS DEVELOP
PRODUCTS FOR SNOWBOARDING AND THE
SNOWBOARD LIFESTYLE, INCLUDING SNOWBOARDS,
B O O T S , B I N D I N G S , O U T E R W E A R A N D L AY E R I N G A S
W E L L A S Y E A R - R O U N D A P PA R E L , PA C K S , B A G S ,
LUGGAGE, AND ACCESSORIES.
K2 Snowboarding
has supported riders globally for over 25 years with
authentic, innovative snowboards, boots, and bindings
to create epic days in the snow.
At ZION Snowboards drinking coffee is
about as corporate as they get. They were
founded by snowboarders in 2000 and
continue to be run by snowboarders to this
day. They are all about sticking to the roots
of snowboarding and keeping it FUN. They
design our boards so that their riders can
have their best day – every day.
V I TA L A I R C O N V E Y S , T H R O U G H E V E R Y A S P E C T O F O U R B R A N D ,
O U R M I S S I O N T O E L E V AT E O U R S P O R T A N D O U R R I D E R S
T H R O U G H M E D I TAT I O N , Y O G A , A N D C L A R I T Y O F M I N D .