Radio Trails Analysis

Trail for Heart FM

(station/channel)
Dogs Trust

Target audience Adults/ homeowners or families

Tone of voice? Calm, trusting and warm. Soft with no harsh words, its advertising without
almost pressure into adopting.

Sound effects? Dog barking and squeaking of a chew toy.

(SFX)

Wildtrack/ambient Sounds of the outside to set the scene of the dogs running around with
sound? owners calling the dogs names.

Use of music? Upbeat Jazz music.

How many tracks? 1 track

Sound levels? The music is a second sound as the voiceover is the main sound as its
telling the information so this is louder than the ambient music and the
background jazz music.

Length? 0:36

Other notes/common Statistics and facts with times of opening and days.
elements/conventions