Introducing Multi-Action QR Codes from Phy

Why settle for a single link from a QR code, when you can show several?

Nashville, TN, February 08, 2018 --(PR.com)-- Phy, the physical channel of digital marketing, has
introduced a new QR experience. Instead of one link per scan, Phy-managed QR codes return multiple
links, displayed in the familiar format of search results, so users can choose the ones that serves their
needs.

Scan the QR code on this page and discover how the Phy platform:

- Offers a choice of actions, rather than a single blind link

- Measures impressions and clicks, not just scans
- Delivers a uniquely flexible approach to content management
- Can work for different use cases

Historically, four challenges have held QR codes back: friction in accessing a QR scanner, the
unpopularity of blind links, not being useful often enough, and the lack of a feedback loop. By integrating
QR scanning into its native camera app, Apple almost single-handedly made it frictionless. With an assist
from Facebook, Snapchat, Pinterest, and Twitter and their integrated scanners, QR has become truly
universal.

At the same time Phy has transformed the experience by replacing blind links with previews and by
giving people a choice of actions to ensure their needs are met. Phy's patented three-stage CMS measures
scans, impressions (previews of available actions), and clicks (engagement). Capturing clicks closes the
feedback loop, telling marketers for the first time what people want when they have a product in hand.

The Phy platform doesn't charge for scans, impressions, or even QR codes. Instead, it is introducing
pay-per-click (PPC) pricing, so you're only charged when someone is interested enough to engage. There
is almost nothing to lose by trying it, and so much to potentially gain.

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Contact Information:
Phy
Edwin Acevedo
615-861-1628
Contact via Email
https://phy.net

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/744027

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