Customer Experience Journey Map

Guiding Principles
Overriding filter through which you view the Overriding filter through which you view the Overriding filter through which you view the Overriding filter through which you view the
journey. journey. journey. journey.

Customer Journey

Stages Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6

Information of inside- Text Text Text Text Text Action

Service Confirm Revise
out. Text Text Text Share
Touchpoints
Touchpoints Touchpoints
Touchpoints Touchpoints
Touchpoints
Touchpoints
Touchpoints Touchpoints
Touchpoints Touchpoints
Touchpoints Touchpoints
Touchpoints Touchpoints
Doing Touchpoints
Touchpoints Touchpoints
Touchpoints Touchpoints
Touchpoints Touchpoints
Touchpoints Touchpoints
Touchpoints
Touchpoints
Touchpoints

 Qual. insights goes here
 Qual. insights goes here
Thinking
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here
 Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here
 Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here
 Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here

Baseline
Experience

Opportunities Information Sources Reference

Takeaways go here Takeaways go here
Installer interviews Customer Experience Survey http://www.adaptivepath.com/ideas/
Cognitive Walkthroughs Stakeholder Interviews the-anatomy-of-an-experience-map
Takeaways go here Takeaways go here

Copyright © Mario Sakata (@mariosakata)