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JACK IS RETOUCHING
ORLEBAR BROWN
The aim of this guide is to enhance your knowledge of our best selling styles.
Our goal is customer satisfaction—and a vital part of our success is ensuring they not only get the best service
but that we can find them the product they didn’t even know they were looking for.
Knowledge is power: if we understand what we are talking about then our confidence increases, the experience
of communication becomes a pleasure, and our ability to describe things will become second-nature.
Knowing product descriptions and understanding key features and benefits will help you bring our hero styles
to life as well as ensuring our selling proposition and customer journey are the best in the world, regardless of
channel.
This enables us to offer the highest levels of quality with the highest levels of customer service and product
knowledge.
ADAM BROWN
FOUNDER
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ternative
Our OB Classic collection comprises five core lengths that are permanently available throughout
the year.
that AN INTRODUCTION
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Sixty components make up a pair of OB Classic shorts to ensure they are expertly tailored and that
all details are considered for optimum functionality.
We implemented a guarantee on all of our swim shorts as a clear point of difference from other brands.
This demonstrates our confidence in the quality of our swim shorts and commitment to be
best in class while looking after our customers.
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£45 £95 £95 Plain £145 | €175 | $245 £175 £245 £ 395
€50 €115 €115 Geometric £175 | €275 | $215 €215 €295 € 475
$75 $145 $145 Photo £225 | €285 | $345 $275 $395 $ 595
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1 TAILORED APPROACH
makes our shorts unique
WH Y I S F IT I M P ORTANT ?
2 VERSATILITY
allows freedom with style and use Fit is what makes OB shorts unique. Whatever body
shape, a man in a well-cut suit always looks better—
FEATURES BENEFITS
H OW S H OU L D TH E Y F IT ?
Sixty elements go into the Meticulous attention to detail
making of one pair of shorts
You should be able to tuck your fingers just inside the
waistband of your shorts. If they’re too tight you wont
Shaped waistband Perfect fit around the hips for comfort and
be able to, and if there's still room then they’re too
won’t ride up or fall down
loose.
Zip back pocket Secure storage for coins, keys and cards
FOOD FOR TH OU G HT
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You can make an informed decision about what your customer might like by assessing what would flatter their
FEATURES BENEFITS height and skin tone. Here are some examples to use as a starting point, although always ask customers if they
Nickel-free side fasteners Non- allergenic so skin won’t have a reaction have a personal preference on style, length, colour and print.
All of our shorts are tested for chlorine, saltwater, Ensures our shorts’ longevity and that they
light and rub. To note: The average pool should are more than fit for purpose
have 14mg of chlorine. our shorts are tested to
between 20-50mg of chlorine per litre. HEIGHT
Double stitching Reinforcement and durability SHORT AVERAGE TALL
FAIR
SETTER NAVY BULLLDOG THEMIS DANE HERON
SKIN TONE
MEDIUM
EUROPEAN SOURCED NICKEL-FREE SIDE DOUBLE STITCHING
FASTENERS
SETTER THEMIS BULLLDOG RESCUE RED DANE SEERSUCKER
DARK
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What is a tailored approach to SERVICE? WHAT IS YOUR CUSTOMER’S PURPOSE FOR OB?
• We must tailor the products we offer to end use—whether that may be a holiday, winter sun, a
We ask relevant questions We skilfully ask the right
wedding abroad, a wardrobe update or a replacement for a pair they already own
to find out our customers’ questions in the right order
• Know what styles suit their needs
needs to save time and energy
• Be confident in introducing various styles, colours and price points (up/cross selling)
for ourselves and our
• Keep impulse buying in mind – offer complementary styles that enhance the overall look and
customers
feel of the outfit
We listen intently to
• Present a complete look, offering additional hero products
understand their needs
• Always show a complementary style to a customer trying on OB Swimwear—pair with a tee,
We only offer products that
polo or shirt
meet their criteria, allowing
TOP TI P
We encourage them to touch,
feel and try the product— We are confident to Confidence is the most important factor
it’s tactile by nature. We introduce other products in your approach and will ultimately
listen for buying signals lead to our customers’ confidence in
and tailor our approach to their shopping experience with us and the
these products we offer. If the customer looks
and feels great, your vibrant, tailored and
brave approach to their purchase has been
successful.
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We love to see where our customers take their OBs on holiday. Always remember to encourage your customers
to post on Instagram, tagging @orlebarbrown and #OBsAroundTheWorld.
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For streamlined summer style, these briefs Offering a more flexible, sporting and versatile take on our OB Classic Bulldog and Setter
are cut in a sporty shape with contrast side shorts, these are made from a sports-style, ultra-lightweight nylon. The elastane content
panels, offering great shape retention and offers 13% stretch for maximum movement and a soft feel while a part-elasticated waistband
maximum movement. A retro and refined and nylon side fasteners makes this the perfect short to take you from the water to the
swim silhouette. weights, sport to swim.
FEATURES BENEFITS
FEATURES BENEFITS 13% stretch nylon fabric Movement and flexibility
Increased performance, form-fitting and Super lightweight Quick-drying and cool to wear
Stretch nylon
quick-drying Part-elasticated waistband Extra stretch and a great fit
Drawcord to adjust Personalised fit for every customer Contrast colour mesh lining Support and comfort
Twin needle stitching throughout Reinforcement and durability Locker loop at the back Can be hung up to dry
Sourced and manufactured in Europe Best quality available Lightweight rubberised side fasteners and zip pulls Modern, sporting feel
Sourced and manufactured in Europe Best quality available
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Our tailored approach to swim shorts was To cater to all tastes, we offer our OB Classic shorts in block colour, geometric prints and photographic
based on the traditional pattern of a prints.
man’s pair of trousers. Sixty elements
go into the making of one pair of OB Our Slim Aarons styles are our most iconic, and a good talking point for new customers as the sophisticated
Classic shorts. Rear darts, a four-part holiday scenes he photographed serve as inspiration to Orlebar Brown. We refresh our Slim Aarons
shaped waistband and fully functional photographic prints regularly, securing exclusivity to ensure they cannot be found elsewhere.
side fasteners combine to give you the
perfect fit and a silhouette that works
from the beach to the bar.
FEATURES BENEFITS
Side fasteners to adjust Personalised fit for every customer
Perfect fit around the hips for comfort and
Shaped waistband
won’t ride up or fall down
Darts at the back Flattering shape
Mesh lining Support and comfort
Locker loop at the back Modern, sporting feel
Sourced and manufactured in Europe Best quality available
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We've reinvented our classic Bulldogs with technical details for a more robust utilitarian Our Bulldog X shorts feature all the same DNA as their OB Classic counterparts but with
feel yet with the same unique tailored fit. All feature coloured side-fasteners, stitch detailed a more refined finish. The polished gold detailing elevates these swim shorts into a day to
waistbands, drainage outlets and grosgrain tape for reinforcement. evening short. The paper touch fabric has a shape memory for superb movement and has a
luxurious taffeta feel.
FEATURES BENEFITS
OB Classic fit Signature OB style
Crossgrain tape and trim details Utilitarian and adventurous feel FEATURES BENEFITS
Multi-stitch detail on waistband Reinforcement and durability OB Classic fit Signature OB style
Side fasteners to adjust Personalised fit for every customer Mesh lining Provides support and comfort
Can be hung up to dry and provids visibility Polished gold side fasteners Luxurious detail and personalised fit
Reflective tape back locker loop
in the dark Italian spun nylon Premium finish
Mesh lining Best quality available Sourced and manufactured in Europe Best quality available
Lightweight rubberised side fasteners and zip pulls Modern, sporting feel
Sourced and manufactured in Europe Best quality available
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#SNAPSHORTS #SNAPSHORTS
Turn your favourite photograph, drawing or graphic into a completely personalised pair of swim shorts. Our
Design Your Own service lets you transform a moment or memory into your very own #SnapShorts, complete
with our Five-Year Guarantee.
Simply use our app, online service or contact our concierge team to get started.
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Download the app Browse and shop Upload your Scale, position and Shop your unique
for Android and our inspiration favourite summer choose the perfect design and share
iOS gallery or… photo/image length with your friends
with #SnapShorts
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CHRISTOPHER BRIDGES ADAM ASHLEY COOPE ALEXANDER SKARSGARD JAMIE REDKNAPP Jared Followill JAY Z
Ben Ainslie CHRISTIANO RONALDO DANIEL CRAIG PIPPA & JAMES MIDDLETON MARC JACOBS JOHANNES HUEBL
DAVID GUETTA EDDIE REDMAYNE GARY LINEKER PROFESSOR GREEN RICHARD MADDEN RYAN REYNOLDS
HUGH GRANT HUGH JACKMAN JAMIE HINCE SIR PAUL MCCARTNEY SIMON COWELL THOMAS MULLER
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With swim at the heart of Orlebar Brown, we offer a full resort collection for a complete wardrobe
for both home and away.
CLASSICS SPORT
TEES TEES SHORTS POLOs POLOs SHORTS POLOs RASH guards TRAINERS JACKETS
sWIM
RESORT ACCESSORIES
POLOs SHIRTs SHORTS TROUSERS TEEs BAGS SUNGLASSES TOWELS SHOES HATS
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FLIP FLOP
DACHSHUND
BULLDOG
SWIM BRIEF
OB-T JARRETT MEDEN CLASSIC SIDE
TAILORED FIT CLASSIC FIT CLASSIC FIT FASTENER SHORT /
ELEVATED SHORT
around OB25, these styles are continuously SAMMY / CLEAN FABRIC
/ NON STRETCH /
CLASSIC FIT EXIT PRICE POINT /
SEBASTIAN
TAILORED FIT
BUTTON POCKET
/ CUFF / JERSEY-
BASED FABRIC /
PIQUE / TOWELLING
INCLUDES LONG
SLEEVE
MASSEY
CLASSIC FIT
RIVIERA COLLAR
/ INCLUDES LONG
SLEEVE / STRAIGHT
HEM / ANY FABRICS
BUT TOWELLING
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FEATURES BENEFITS
Luxuriously soft and super comfortable in FEATURES BENEFITS
Lightweight pima cotton
hot weather
Classic fit Relaxed in shape and feel
Tailored fit Flattering shape
Elongates torso when untucked and stays Herringbone tape shoulder seams and neck Reinforcement and durability
in place when tucked in. Nods to traditional Straight hem Staple every day T-Shirt
Shaped hem
tailoring as men's dress shirts always have
shaped hems
Sourced and manufactured in Europe Best quality available
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FEATUREs BENEFITS
Our original polo Proven longevity
Tailored fit Flattering shape FEATURES BENEFITS
Two-part shirt collar Elevated detail with roots in traditional tailoring as men's shirts always Our original towelling polo Proven longevity
have two-part collars. Signature OB detail as most polos have ribbed
Signature towelling fabric Classic feel that references iconic characters
collars
such as Sean Connery as James Bond in Dr
Cuff detail on sleeve Nod to tailoring and attention to detail No
Three button placket Smart-casual hybrid Tailored fit Flattering shape
Rubberised buttons Modern, sporting feel Short buttonless resort placket Authentic resort wear detail
Shaped hem Elongates torso when untucked and stays in place when tucked in. Nods Side vents Retaims shape when sitting down
to traditional tailoring as men's dress shrts always have shaped hems Straight hem which is extended at the back Flattering when worn untucked
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RITSON
TERRY KARSON TOWELLING MORTON MEDEN RIDLEY
Tailored Towelling Sweat
Towelling Resort Polo Classic-Fit Hooded Sweatshirt Tailored-Fit Shirt Classic-Fit Shirt Relaxed-Fit Linen Resort Shirt
Jacket
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2018 OPENINGS
Brisbane, Sloane Avenue, Setai Hotel,
Australia London, UK Miami, USA
March 2018 April 2018 May 2018
LONDON
USA
SOHO, NEW YORK EAST HAMPTON, NEW YORK BRICKELL CITY CENTRE, MIAMI
451 Broome St, New York 55 Newtown Lane, East Hampton 701 South Miami Avenue
New York 10012 New York 11937 Miami, Florida
+1 (212) 966-6379 +1 (631) 324-3960 +1 (786) 220-8823
broomestreet@orlebarbrown.com easthampton@orlebarbrown.com brickell@orlebarbrown.com
EUROPE
ST TROPEZ, FRANCE ST TROPEZ, FRANCE ISTANBUL, TURKEY
7 Place de la Garonne 3 Rue de la Ponche Akasya Acıbadem, AVM
83990 St Tropez 83990 St Tropez Çeçen sokak no:381–382
+33 494960453 +33 494966996 Acıbadem–Üsküdar/Istanbul
sttropez@orlebarbrown.com sttropez@orlebarbrown.com +90 0216 290 38 58
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