Kotak Mahindra Group

Kotak Mahindra is one of India's leading financial conglomerates, offering complete

financial solutions that encompass every sphere of life. From commercial banking,
to stock broking, to mutual funds, to life insurance, to investment banking, the group
caters to the diverse financial needs of individuals and corporate. The Kotak
Mahindra Group was born in 1985 as Kotak capital Management Finance Ltd. This
co. was promoted by Uday Kotak.

The group has a net worth of over Rs. 5,824 crore, employs around 20,000 people in
its various businesses and has a distribution network of branches, franchisees,
representative offices and satellite offices across 370 cities and towns in India and
offices in New York, London, San Francisco, Dubai, Mauritius and Singapore. The
Group services around 4.4 million customer accounts.

Their Story

The Kotak Mahindra Group was born in 1985 as Kotak Capital Management
Finance Limited. This company was promoted by Uday Kotak, Sidney A. A. Pinto
and Kotak & Company. Industrialists Harish Mahindra and Anand Mahindra took a
stake in 1986, and that's when the company changed its name to Kotak Mahindra
Finance Limited.

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 2005
Established Kotak
Mahindra Realty Fund

2004
Launch of India
Growth Fund

2003
Convert into Kotak
Mahindra Bank Ltd.

2000
Joint venture with
Old mutual Plc for
Life Insurance

1997 1998
Entered Ventured in to
Consumer Mutual Fund
finance Business

1992
Established
Brokerage &
Distribution
India’s Leading Securities
Brokerage Firm
1991
Started
Investment
Banking Services

1990 Best Investment Bank

Start Car Finance in India-Finance Asia
2006
1986
Entered the
Corporate Finance
Business

1985
K M founded as a
trade finance co.
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Since then it's been a steady and confident journey to growth and success.

1986 Kotak Mahindra Finance Limited starts the activity of Bill Discounting
1987 Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market
1990 The Auto Finance division is started
The Investment Banking Division is started. Takes over FICOM, one of India's
1991
largest financial retail marketing networks
1992 Enters the Funds Syndication sector
Brokerage and Distribution businesses incorporated into a separate company -
1995 Kotak Securities. Investment Banking division incorporated into a separate
company - Kotak Mahindra Capital Company
The Auto Finance Business is hived off into a separate company - Kotak
Mahindra Prime Limited (formerly known as Kotak Mahindra Primus Limited).
1996 Kotak Mahindra takes a significant stake in Ford Credit Kotak Mahindra
Limited, for financing Ford vehicles. The launch of Matrix Information Services
Limited marks the Group's entry into information distribution.
Enters the mutual fund market with the launch of Kotak Mahindra Asset
1998
Management Company.
Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business.
Kotak Securities launches its on-line broking site (now
2000
www.kotaksecurities.com). Commencement of private equity activity through
setting up of Kotak Mahindra Venture Capital Fund.
Matrix sold to Friday Corporation
2001
Launches Insurance Services
Kotak Mahindra Finance Ltd. converts to a commercial bank - the first Indian
2003
company to do so.
2004 Launches India Growth Fund, a private equity fund.
Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime
(formerly known as Kotak Mahindra Primus Limited) and sells Ford credit
2005 Kotak Mahindra

Launches a real estate fund

Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital
2006
Company and Kotak Securities

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The journey so far

In October 2005, Kotak Group acquired the 40% stake in Kotak Prime held by Ford
Credit International (FCI) and FCI acquired the stake in Ford Credit Kotak
Mahindra (FCKM) held by Kotak Group.

In May 2006, Kotak Group bought 25% stake held by Goldman Sachs in Kotak
Capital and Kotak Securities

Corporate Identity

The symbol of the infinite ka reflects global Indian personality. The ka is uniquely
Indian while its curve forms the infinity sign, which is universal. One of the basic
tenets of the economist is that man’s needs are unlimited. The infinite ka symbolizes
that we have infinite number of ways to meet those needs

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Key group companies and their businesses
Kotak Mahindra Bank –

The Kotak Mahindra Group's flagship company, Kotak Mahindra Finance Ltd
which was established in 1985, was converted into a bank- Kotak Mahindra Bank
Ltd in March 2003 becoming the first Indian company to convert into a Bank. Its
banking operations offer a central platform for customer relationships across the
group's various businesses. The bank has presence in Commercial Vehicles, Retail
Finance, Corporate Banking, Treasury and Housing Finance.

Kotak Mahindra Capital Company-

Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment

Bank. KMCC's core business areas include Equity Issuances, Mergers &
Acquisitions, Structured Finance and Advisory Services.

Kotak Securities-

Kotak Securities Ltd. is one of India's largest brokerage and securities distribution
houses. Over the years, Kotak Securities has been one of the leading investment
broking houses catering to the needs of both institutional and non-institutional
investor categories with presence all over the country through franchisees and
coordinators. Kotak Securities Ltd. offers online (through
www.kotaksecurities.com) and offline services based on well-researched expertise
and financial products to non-institutional investors.

Kotak Mahindra Prime-

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 Kotak Mahindra Prime Limited (KMP) (formerly known as Kotak Mahindra
Primus Limited) has been formed with the objective of financing the retail and
wholesale trade of passenger and multi utility vehicles in India. KMP offers
customers retail finance for both new as well as used cars and wholesale finance to
dealers in the automobile trade. KMP continues to be among the leading car finance
companies in India.

Kotak Mahindra Asset Management Company-

Kotak Mahindra Asset Management Company Kotak Mahindra Asset Management

Company (KMAMC), a subsidiary of Kotak Mahindra Bank, is the asset manager
for Kotak Mahindra Mutual Fund (KMMF). KMMF manages funds in excess of Rs
16,100 crore and offers schemes catering to investors with varying risk-return
profiles. It was the first fund house in the country to launch a dedicated gilt scheme
investing only in government securities.

Kotak Mahindra Old Mutual Life Insurance Limited-

Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between
Kotak Mahindra Bank Ltd. and Old Mutual plc. Kotak Life Insurance helps
customers to take important financial decisions at every stage in life by offering
them a wide range of innovative life insurance products, to make them financially
independent.

Kotak Securities Ltd. is India's leading stock broking house with a market share of
close to 9 % as on 31st March 2007. Kotak Securities Ltd. has been the largest in
IPO distribution. Kotak Securities Ltd is also a depository participant with National
Securities Depository Limited (NSDL) and Central Depository Services Limited
(CDSL), providing dual benefit services wherein the investors can use the brokerage
services of the company for executing the transactions and the depository services
for settling them. kotak Securities Ltd.

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Organization Structure
Mr. Uday Kotak

MD,Kotak Group

Mr. Prashant Prabhakaran

Vice-president Kotak Securities

Mr. Sanjay Singh

State Head

Kotak Securities Ltd. Lucknow.

Mr. Nitin Mishra

Cluster Head,

Kotak Securities Ltd. Varanasi

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• To become the Global Indian Financial Services Brand,
• To be the most preferred Employer in Financial Services,
• To be the most trusted Financial Services Company,
• Value Creation rather than size alone will be our business driver.

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LOCATION

• Registered Office

Kotak Securities Ltd

Bakhtawar, 1st Floor, 229,

Nariman Point, Mumbai - 400021.

• Corporate Office

Kotak Securities Ltd

2nd floor, Amandeep Building

14, Kasturba Gandhi marg

New Delhi - 110001.

• Branch Office-

Kotak Securities Ltd.

Basement, Arihant Complex

Sigra, Varanasi – 221001

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Kotak Securities Ltd.

Kotak Securities Ltd. is India's leading stock broking house with a market share of
close to 9 % as on 31st March 2007. Kotak Securities Ltd. has been the largest in
IPO distribution. Kotak Securities Ltd is also a depository participant with National
Securities Depository Limited (NSDL) and Central Depository Services Limited
(CDSL), providing dual benefit services wherein the investors can use the brokerage
services of the company for executing the transactions and the depository services
for settling them. Kotak Securities Ltd. Is further divided as-

Kotak
Securities Ltd.

Kotak FPG(Financi
Off-line On-line Division al Planning
Division Group) \
PMS

Kotak Securities has 813 outlets servicing more than 3, 15,000 customers and
coverage of 277 Cities. Kotaksecurities.com, the online division of Kotak Securities
Limited offers Internet Broking services and also online IPO and Mutual Fund
Investments. It has 147 Branches all over India.

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Kotak Securities Limited manages assets around 2300 crores of Assets Under
Management (AUM) .The portfolio Management Services provide top class
service , catering to the high end of the market. Portfolio Management from Kotak
Securities comes as an answer to those who would like to grow exponentially on the
crest of the stock market, with the backing of an expert.

Product and Services

 Kotak Gateway Account

As an independent Investor, you will have access to all the research and trading
facilities to execute your trades. You can decide what to buy, when to buy etc. either
based on your own research or use Kotak Securities research.

Kotak Securities Gateway Account opens the gateway to a world of investing

opportunities for you. You may be anywhere, anytime and still manage to place
your trades using the Internet or our Call and Trade Facility. A\c opening amount is
50750.It is a trading cum Demat a\c.

 Kotak Value Account

For the investor who wish to make a portfolio of 5 lakh and above. Kotak
provide this account. In this account trader can Trade upto 5 time exposure
(margin) provided by Kotak.

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  Kotak Privilege Circle Account

If you are a good trader you can open a account with 10 lakh and more. For the
online trading Kotak securities provide KEAT software. In this account 6 times
exposure is allotted to the customer.

 Auto Invest

Auto Invest is a product based on Systematic Investment Planning. It is India's

first SIP in Direct Equity and Mutual Funds together. The product provides a
combination of stocks and Mutual Funds recommended by our Advisors,
depending on an investor's risk appetite and investment view. SIP is an ideal
approach for aggressive as well as risk-averse individuals. Auto Invest is unique
from a general SIP in a way that it assesses the risk profile and investment
objectives of the investor, an important practice that Mutual Funds fail to carry.
This gives it an edge over most of the SIP schemes.

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 Kotak Flat

Do varying brokerage rates, volume slabs etc. bother you? Kotak Flat
introduces the international trend of charging brokerages on a per trade basis for
the first time in India. The Kotak Flat product is built to suit the needs of
Independent Investors and offer them a facility to avail of a Fixed Brokerage
rate. Being an Independent investor, your effective Brokerage rate works up to
0.18% on delivery trades and 0.018% for intraday trades.

 Kotak Super Saver Flat

Kotak Super Saver Flat is a variant of Kotak Flat. An offering well suited for
Regular traders in the stock market. With this option you have to pay a fixed
brokerage of Rs. 9/- per trade i.e. as low as 0.18% on Delivery trades and only
0.018% on square up. However the Distinct difference in this product vis-à-vis
Kotak Flat is that you have to pay an upfront fee of Rs2000 valid for 4 months,
which is completely reversible to the extent of brokerage generated during these
4 months. The maximum brokerage available as reversal will be Rs. 2000 and
you have to renew this account after 4 months.

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 Kotak High Trader Account

If you are a daily trader, we offer you the Kotak Securities High Trader
Account; an account specially designed for intra-day traders. This is an Auto
Square Off product where you can enjoy the benefits of intra-day trading. All
open orders will be automatically squared off at 3.10 pm.

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 Kotak Freeway Account

If you are an independent trader who wants to trade as much as you want by
paying a fixed fee this is a perfect option for you. Intraday Trading unlimited!
Kotak Securities Freeway enables you to trade as many times as you like - at a
fixed brokerage. Just pay a fixed fee of Rs. 999/- a month and trade as many
times as you want.
 ASSIST

Kotak Securities brings you ASSIST, a privileged broking service that is

designed to assist you in making the right decisions at the right time.At a time
when the stock markets are volatile, choosing the right stocks and monitoring
them effectively is a question of making the right choice and timely advice. With
this in mind, our expert ASSIST Investment Team constantly evaluates the
market conditions to let you know when and where to invest. We rely on our
solid Fundamental research which takes into consideration the state of Economy
and Company performance. We also have some of India's finest Research
Analysts who would be working towards your objectives.

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Kotak Freedom

Presenting Kotak Freedom - an advisory service that frees you from all these
problems - invest in various mutual funds without the hassles of investing in it.
Brought to you by Kotak Financial Planning Group - the financial planning and
distribution arm of Kotak Securities Ltd., India's leading stock broking house.
Kotak Freedom uses the science of investments for giving advice on investments
in Mutual Funds. The minimum investment required for this product is Rs. 5,
00,000.

Services offered by Kotak Group –

• Branch Banking
• Retail Loans
• Corporate Banking
• Treasury
• Asset Reconstruction
• Asset Management
• Investment Banking
• Broking-Cash and Derivatives-Retail and Institutional
• Life Insurance.

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KEAT software
(Kotak Securities E-Trading access Terminal)

It is the software which enables you which enable you to have a touch with the
direct to the market. It shows the live ticker rates, which will help the investor to
track market movement. Orders can be placed along with that the order status can be
checked .It easily provide several other information which can serve you the best.

Kotak Securities Research Centre

It is the special research cell where some of India's finest financial analysts bring
you intensive research reports on how the stock market is faring, when is the right
time to invest, when to execute your order and more.

Depending on what kind of investor you are, we bring you fundamental or basic
research and technical research. As an investor with Kotak Securities, you get access
to these research reports exclusively.

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S-STRENGTH

Innovators in the Industry:

• First to provide Margin Financing to the customers.
• First to enable investment in IPO’s and Mutual Funds on the phone.
• Providing SMS alerts before execution of depository transactions.
• Launching of Mobile application to track portfolio.
• Auto Invest - A systematic investing plan in Equities and Mutual fund.
• Provision of margin against securities automatically, against shares in your
Demat account.
Reliability: Their accolades are a testimony to their services and high standards.
They have been awarded as:
• Best Performing Equity Broker in India – CNBC Financial Advisor Awards
2008
• Avaya Customer Responsiveness Awards (2007) in Financial Services
Sector
• Best Brokerage Firm in India" by Asiamoney in 2007
• The Leading Equity House in India' in Thomson Extel Surveys Awards for
the year 2007
• Euromoney Award (2006 & 2007) - Best Provider of Portfolio
Management : Equities
Large Presence:
Present in 321 cities with 877 offices all over the country. Their employee strength
extends beyond 5100.
Exceptional Research:
Unlike most other competitors they have their own in house research team.
KEAT Software
It is the software which enables you which enable you to have a touch with the
direct to the market. It shows the live ticker rates, which will help the investor to

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track market movement. Orders can be placed along with that the order status can be
checked .It easily provide several other information which can serve you the best.
Superior Customer Service

W-WEAKNESS-
• High account opening charges

• Low Market Penetration.

O - OPPORTUNITY

• Opportunity to Tap the Trading in growing Capital Market Segment.

• To be best in Providing Diversified Financial Services.

T-THREATS
• From it’s leading competitors.

• New growing Brokerage houses create a threat to Maintain it’s position

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 OBJECTIVE-

1. To know about various awards given.

2. To know the parameters on which award is given

3. To know about the data collection method adopted.

4. To check the authenticity of awards given.

5. To know about the stock broking firm that has won awards.

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26
 RESEARCH METHODOLOGY

TYPE OF RESEARCH:
Descriptive Research – descriptive research has been conducted as the secondary
data was studied and analyzed according to the need of the study.

TYPE OF DATA:
Secondary Data.

DATA COLLECTION TOOLS:

All the information which has been collected is secondary in nature. Data have
extracted from the various websites.

DATA ANALYSIS TECHNIQUE & TOOLS:

Bar charts and tabulation.

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