Strategic Plan

1.) Focus on creating innovations to attract visitors to its theme

parks
Disney’s ability to impress its fans and captivate customers for decades is something that is
special about Disney. In the recent years, the most surprising would be the 70% return rate for
first time Disney visitors. Disney should focus more on creating new ideas to be able to capture
more visitors and to be able to improve to a whole new level. As Disney has been known all
throughout the world, it should continue to build its name and continue to grow. It is difficult to
overstate how good Disney is, especially for the theme park. Perhaps the most unexpected
finding when evaluating Disney’s desire for “magic” is the focus on process. Disney viewed the
theme parks almost as “factories” that produced a lot of excitement and entertainment. Disney
has seemingly held true to these beliefs with their close attention to detail in constantly
improving their processes. It’s safe to say that they always sweat the small stuff.

2.) Driving revenues for its resorts

Disney’s resort operations have been trending over the years. There has been a steady growth in
room spending over the past few years because of a better environment as well as new rides at its
theme parks.

What Will Drive This Growth?

The reason for Disney’s growth is driven by the success of the US economy(other countries) as it
improves international tourism and the invention of new rides or services offers at Disney’s
theme parks. The hotel and the theme park industry can be associated with the personal income
of consumer. The personal income in US(other countries) has been increasing over the past few
years.

Growth In Theme Parks Attendance Will Drive The Demand For Disney's Hotels

The most important drivers of Disney’s hotel industry is its theme parks. Disney currently has
the largest theme park in the work which could help the Company improve and generate more
revenues in their hotel operations.

Customers visiting Disney's U.S. theme parks has also been on an uptrend over the past decade.
The improvement of the US economy and Disney’s investment has been the reason of the growth
of the Company. These factors should be continued to drive customers in the years to come. The
attendance growth at the theme park will also drive the demand for Disney's hotels located in
these theme parks.

3.) Increasing viewership and subscription fees for ESPN and

streaming services
The ESPN segment and 'Parks and Resorts' together constitute more than 60% of Disney's
valuation. Based on the estimates, streaming services could be a major segment of growth in the
future. To be able to continuously generate revenues in the long run, Disney has established a
strategy to leverage growth in video consumption on handheld devices. Although the network
has been spending a lot to acquire programming rights which caused increases in costs to pay TV
operators that led to subscribers leaving the network. However, subscription fees also increased
which is going to be the expected trajectory to continue in the coming years.
ESPN has committed to $44 billion in programming rights second only to 21st Century Fox's
$48.6 billion commitments. The demand for sports programming will drive ESPN's growth in
the coming years and will result in an increase in subscription fees over the years. By focusing
more on viewership, subscription fees and streaming services, Walt Disney would increase its
revenue substantially in the years to come.