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Course Syllabus

Course Information:
Course Name and Number: Business Policy and Strategy, BUS 4700
Semester: Spring 2018
Catalog Course Description:
Prerequisite(s): BUS 3150, 3320, 3430, or ACC 3410 and BUS 3520, and MKT 2510 or permission of the
department chair/school dean.
Credit Hours: 3 credit Hours
Class Schedule: MW 3:00 PM – 4:15 PM, TR 12:30 PM – 1:45 PM & 2:00 PM - 3:15 PM
Textbook(s):
1. Business Policy and Strategy; a simple and straight forward approach 5 th ed. (2017), Author: Wayland,
M, Publisher: CDS Books, ISBN-13: 978-0-9839003-5-1. This will be your primary text book.
2. What the CEO Wants You to Know, Expanded and Updated Edition (2017), Author: Ram Charan,
Publisher: Currency (Penguin Random House); ISBN-13: 9780553417784 (do not buy the old edition as
it is significantly different)
3. MikesBikes Advanced Software: Available from the MU Bookstore or online from www.SmartSims.com

Additional Textbooks/Readings: None

Instructor Information:
Name: Michael Wayland
Office Location: C109
Office Hours: MW 4:15- 5:30PM, T 10:45AM-12:30PM & 3:15– 4:15PM, Th 10:45AM-12:30PM & 3:15–
3:45PM, and F by appointment
E-mail: MWayland@Methodist.edu (Text is better than email)
Telephone: Text is best- 614-774-3766

Department or Program Information:


Department/Program Dean: Kimberly Scruton- kscruton@methodist.edu
Department/Program Chair: Deena Breece- dbreece@methodist.edu
Department or Program Website: http://www.methodist.edu/academics/programs/mgm
Statement of Department Goals: http://www.methodist.edu/rsb-program-missions-goals#bus

Reeves School of Business Mission, Vision, and Values Statements:


Reeves School of Business Mission:
The Reeves School of Business strives to develop students to meet the demands of business and to cultivate
ethical leaders who will create economic and social value for a global society.

Reeves School of Business Vision:


The Reeves School of Business aspires to be a recognized leader among business schools, inspiring
excellence, innovation, and entrepreneurship.

Reeves School of Business Values:


 Ethics: Encourage students to develop a personal code of values and ethics and adhere to moral and
ethical principles, including those based on codes of professional ethics
 Professionalism: Provide students with an opportunity to enroll in professional concentrations
 Engagement: Promoting experiential and applied learning opportunities, including internships, co-
operative work experiences, projects, practical experiences, and service learning.
 Leadership: Prepare students to be successful in their subsequent professional and/or academic
careers

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 Global: Provide student opportunities and experiences that will encourage their participation in our
global society.

Student Learning Outcomes Information:


In support of Methodist University’s student learning outcomes, the academic departments (or schools) and
individual programs of study have established their own student outcomes and deploy both direct and indirect
assessment activities. In addition, each course has corresponding course-level student learning outcomes to
provide direct linkage to the program outcomes. The various outcomes are located as follows: Institution’s
student learning outcomes http://www.methodist.edu/sites/default/files/ctools/catalogue15-16.pdf page 14; the
general education competencies and outcomes http://www.methodist.edu/sites/default/files/ctools/catalogue15-
16.pdf page 14; and the Reeves School of Business program
http://www.methodist.edu/sites/default/files/ctools/catalogue15-16.pdf page 110 (mission of RSB).

Course-Level Student Learning Outcomes Statement:


In conjunction with the program outcomes, the following course-level outcomes and assessment activity (ies)
have been developed.

Students will apply the knowledge and skills learned in this course to:

Course-Level Student Learning Outcome


Demonstrate the ability to synthesize learning’s from all prior business classes
Demonstrate the ability to assess the external environment in which a firm competes
Demonstrate the ability to analyze the internal environment which impacts how a firm competes
Demonstrate the ability to develop firm level strategy

Students will demonstrate the course-level student learning outcome by successfully completing the
corresponding standardized assessment activity:
Course-Level Student Learning Outcome Assessment Activity
Demonstrate the ability to synthesize learning’s from Mikes Bikes final stock price, Final Project
all prior business classes
Demonstrate the ability to assess the external Case Analysis, Final Project
environment in which a firm competes
Demonstrate the ability to analyze the internal Final Project
environment which impacts how a firm competes
Demonstrate the ability to develop firm level strategy Final Project

Course Objectives/Content:
Upon completion of this course, the student will understand the following:

Outline of Course Topics Hours/Minutes


(or % of 3- hour course
TOPIC OUTLINE: HOURS
Nucleolus of a business 2.5
a) Cash generation
b) Margin
c) Velocity
d) Return on Assets
e) Growth
f) Customers

Introduction to Developing Strategy 5


a) Introduction to Business Strategy

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b) Team Techniques for Strategy Development:
Brainstorming, Future Perfect Thinking, and Affinity
Charts
c) Research and Competitive Analysis
d) Corporate Mission

Environmental analysis 8.5


a) Industry Map
b) Five Forces- The Industry
c) P.E.S.T. Analysis- The Environment
d) Competitive Market Benchmark Analysis
e) S.W.O.T. - External Opportunities and Threats
f) EFE- External Factor Evaluation

Internal Analysis 10
a) Financial Statement and Ratio Analysis
b) BCG Matrix
c) GE Matrix
d) McKinsey Seven S’s
e) Life Cycle Analysis
f) Corporate Culture Analysis
g) S.W.O.T. - Internal Strengths and Weaknesses
h) IFE- Internal Factor Analysis

Integrative Analysis 4.75


a) I/E Matrix
b) Grand Strategy Matrix
c) SPACE Matrix

Strategy Development 4.75


a) Generic Strategies
b) Ansoff Matrix
c) TOWS Strategy Development

Strategy Selection
a) Strategic Fit- QSPM Matrix 2.5
b) Financial Fit- Projecting profitability

Implementation and Alignment 4

Business Presentation Skills 3

Total: 45

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Summary of Undergraduate CPC Topics Covered in this Course: Hours/Minutes
(or % of 3- hour course)
Contact Hours
Marketing 5
Finance 5
Accounting 1
Management 5
Law 2
Economics 3
Ethics 3
Global 4
IS 1
Statistics 1
Policy/ Comprehensive 30
Total: 60

Instructor Requirements

Disclaimer Statement: PLEASE NOTE: Should change become necessary, the instructor reserves the right to
adjust the requirements, pace, or scheduling of this course. Any change will be announced in class before it
becomes effective.

Course Attendance Policy: Attendance is required. Additionally attendance is required for all end of semester
student presentations. During these presentations the audience will create and submit a critique of the
presenters and the critique will be graded.

Withdrawal from the Course: Please see page 20 and 21 in the Academic Catalogue. Additionally, Instructor
reserves the right to unilaterally withdraw a student who is not performing from the class.

Examination and Make-up Policy: No make ups permitted. You must be present for and participate in your
team’s final presentation.

Course Assignments, Exams, and Requirements:


Case Analysis- Essay
Final Paper- Essay
Management of a computer generated company- Score based upon final stock price

Writing Assignment(s):
Case Analysis- Essay
Final Paper- Essay
Plagiarism, will result in a failure of the assignment or the class, at the professor’s discretion. Group
work that is plagiarized will be attributed to the whole team.

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Course Grading:

Case Analysis 275

Major Field Test in Business 100

Final project 400


Presentation 140
Paper (Final Exam) 160
Teamwork(peer & Prof assessment) 100

Mikes Bikes Project 125

Attendance/Critiques 75
Analyst Paper 25

1000

Bonus: Mikes Bikes Top 25% 50


Bonus: Team CEO (up to 50 depending on
effectiveness) 50

Grading Scale:

out of TO 1000 A
936
1000 TO A-
900 935
possible TO B+
880 899
points TO B
836 879
TO B-
800 835
TO C+
780 799
TO C
736 779
TO C-
700 735
TO D+
680 699
TO D
636 679
TO D-
600 635
0 TO F
599

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Statement of Professional Standards for Students:

The faculty of the Reeves School of Business believes that students at the college level should develop the work
habits and personal discipline that will be expected of them after graduation, as members of the business
community. In accordance with this, students should dress appropriately, refrain from using
unauthorized electronic devices, be present and on time for class, be respectful or professors and other
students and refrain from disruptive behavior. Instructors are responsible for enforcement of policy
which shall include penalties up to the dismissal from class. Also, we believe it is just as important that
students reach satisfactory standards of written and oral communication skills as it is that they learn a
satisfactory amount of accounting, economics, and statistics. It is also just as important for students to learn
punctuality, integrity, and professional responsibility. Consequently, any work submitted for grading will take into
consideration the quality of presentation of information as well as substance or content. Assignments are
expected to be neat, appropriate in style and on time. Tables, charts and similar supporting documents should
be carefully prepared and reproduced. Oral presentations should be professionally acceptable – that is at the
level which you would expect if you were doing them for an employer or a committee of professional peers.

Course Topic Outline/Course Calendar with Assignments, Exams, and Due Dates:

 See attachment “A”

University Policies

Students are expected to read the student handbook and abide by its policies. Copies of the student
handbook may be obtained at various locations on campus and is located on the web:
http://www.methodist.edu/student-handbook.

Academic Dishonesty:
The Methodist University Honor Code (please read it in its entirety starting on page 18 of the student handbook):
Students at Methodist University will maintain high standards of honesty and integrity in all their academic work.
Students will not cheat, steal, plagiarize, or misrepresent themselves or their work.

Mandatory Student Email Policy:


An email account (ending in @student.methodist.edu) will be created for all Methodist University students by the
Computer Services Staff. Students will receive their email account information in a letter from the Admissions
Office. If you do not receive your email account, you will need to contact the Computer Assisted Composition
(CAC) Lab attendant in one of the following three ways; physically go the CAC Lab in the Trustees Classroom
building, room 375, call the CAC Lab attendant at extension 910.630.7300, or email help@methodist.edu for
assistance. All students are responsible for checking their email daily for messages from the University. All
official University information (e.g., grades, academic notices, campus calendars, attendance policy updates,
registration and financial information, etc.) will be sent electronically only. No University information will be sent
to any other email address.

Tutorial Services:
Tutoring is available, free of charge, to all Methodist University students. The Tutoring Center is located in the
Davis Memorial Library. Tutoring Center schedules are posted at http://www.methodist.edu/tutoring.
Appointments and walk-ins are welcome.

The Writing Center:


The Writing Center is a specialized, cross-disciplinary facility dedicated to individual instruction in writing. It is
open to all members of the Methodist University community – students, faculty, and staff. Trained professional
writing consultants are available to assist writers with all aspects of writing. Appointments can be scheduled from
any computer on or off campus at www.methodist.mywconline.com or through a link at the Writing Center’s
Website at www.methodist.edu/writing-center. The Center also accepts walk-ins. It is located in the Davis
Memorial Library.

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Computer Lab:
The Reeves School of Business Computer Lab is located in Clark Hall room 119. Several other labs are
available on campus including the Berns Student Center, Academic buildings, and the Davis Memorial Library
(where students can also check out a laptop for use inside the Davis Memorial Library).

Use of Technology:
This course will integrate the use of instructional technology. Examples of instructional technology include
Smartboards, response systems (clickers), audio and video systems, computers, instructional software,
Blackboard, digital cameras, lecture capture software, etc. Specifically, in this course, we will be using
instructional software: Blackboard. Please see page 38-44 of the student handbook for policies and Q&A for
University Computers.

Campus Emergency Protocol:


Students and employees are asked to report safety concerns or suspicious activities to Campus Security at 630-
7098. In the event of an emergency, employees and/or students should immediately call Campus Security or
local 911. If an emergency occurs, the college will use a variety of methods to communicate additional
information and instructions including email and the college website homepage.

Inclement Weather Policy:


In the event weather conditions or other emergencies cause the closing or a delayed start of the College,
announcements will be made over local radio and TV stations, on the college Web site, and on the college’s
information line. Notices will be sent to students via voice mail or e-mail when applicable. Separate
announcements may be made for day and evening classes as weather conditions change during the day.

Student Evaluation of Instruction:


Students have the opportunity to evaluate this course. The confidential evaluation process is conducted online
using the individual student’s username and password. Announcements will be made during the term
concerning how and when to complete the online evaluation. Students are encouraged to participate in this
process.

Student Disability and Accessibility Resources:


If you are a student with a disability, please contact Charmagne Williams, Coordinator of Accessibility and
Disability Services at 630-7402 as soon as possible in order to make the necessary arrangements. Any student
requiring accommodations due to one or more disabilities must bring appropriate documentation to Methodist
University Office of Accessibility and Disability Services no later than the first week of classes during the
semester in which the accommodations are required. Accommodations cannot be initiated retroactively.

Weapons on Campus:
A weapon is defined for the purposes of this policy as any item that can be used to intimidate, threaten or harm
another person. A weapon may include, but is not limited to, firearms (to include firearm imitations), explosives
of any size or type (to include fireworks), ammunition, air guns, explosive-like noisemakers, and knives of any
type. Methodist University policy, state law, and federal law prohibit possession or use of any weapon on
campus. The only exception to the possession of a knife is for students who live in apartment style residence
hall rooms with kitchens. These students may possess commercially produced kitchen knives, but these knives
must be maintained within the student’s apartment at all times. If students are found in the possession of a
kitchen knife outside of their residence hall apartment, they will be in violation of the University’s weapon’s
policy. Possession is defined as having a weapon (see above) on the student’s person, in the student’s room,
automobile, or any other property he or she owns or uses. Students who violate the weapons policy will receive
a $200 fine and in addition a minimum of probation and may receive a maximum of expulsion from the
University. The possession of weapon may lead to other criminal charges by law enforcement personnel.

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Attachment “A”
Week: Monday Tuesday Wednesday Thursday Friday/Weekend
8-Jan 9-Jan 10-Jan 11-Jan 12-Jan
Topic of Intro To Business Strategy Team Techniques Weekend Suggestion
1 Class
Homework None Read: BPS Chapter 1 & Agree on project
to Prepare
2; Practice with company with team; 2
prior to
class MikesBikes Software back up companies.
*Work on case analysis,
Practice MikesBikes.
In Class Review Syllabus; Discuss Use team Techniques;
Assignment
schedule & Project; Consider potential
Consider teams companies; Form teams
15-Jan 16-Jan 17-Jan 18-Jan 19-Jan
Topic of MLK Day, No Using MikesBikes Weekend Suggestion
2 Class Class Mission Statements Software
Homework Read: CEO Chapters 1-2 Practice Read: CEO Chapters 3- Research project
to Prepare
Read: BPS Chapter 3 & 4 MikesBikes 4; Purchase software company & it's mission
prior to
class access code from statement;
bookstore, load software. *Work on case analysis.
Practice MikesBikes
In Class Twitter CEO article, Use Mikes Software,
Assignment
Create Mission Statement Finalize Project
Company; Elect CEO
22-Jan 23-Jan 24-Jan 25-Jan 26-Jan
Topic of CEO Perspective CEO Perspective Weekend Suggestion
3 Class
Homework Read: CEO Chapters 5-6 MikesBikes Read CEO Chapters 7-9 Mikes rolls back
to Prepare
trial rollover Saturday @ 7:00; Goes
prior to
class 7:00 pm live @ midnight
Sunday; Research
project company;
Practice MikesBikes,
*Work on case analysis.
In Class Class discussion CEO book Class discussion CEO
Assignment
book

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29-Jan 30-Jan 31-Jan 1-Feb 2-Feb
Industry Map; Blue Ocean PEST Analysis; 5 Forces
Strategy, Weekend Suggestion
Topic of Mikes is live
4 Class Mikes goes live Mikes is live Mikes is live
Homework Mikes goes live Read: BPS Chapters 5 Read Article: Competitive MikesBikes Rollover
to Prepare
MikesBikes Week 1 strategy p.1-8 1. Develop industry
prior to
class (blackboard), map, PEST & 5 Forces
MikesBikes Week 1; for project company,
Read BPS Chapter 6 & 7 Work on case analysis.
In Class Develop industry map Develop PEST, Coke in
Assignment
China Article

5-Feb 6-Feb 7-Feb 8-Feb 9-Feb


Topic of Competitive Benchmark Weekend Suggestion
5 Class Analysis SWOT & EFE
Homework MikesBikes Week 2, Read MikesBikes Week 2; MikesBikes Rollover
to Prepare
BPS Chapter 8; Read: BPS Chapters 9 2; Develop Benchmark
prior to
class &10; analysis, SWOT & EFE
for project company,
*Work on case analysis
In Class Develop SWOT & EFE
Assignment
Debrief Mikes results
12-Feb 13-Feb 14-Feb 15-Feb 16-Feb
Topic of Research requirements
Financial Ratio Analysis Weekend Suggestion
6 Class (meet in Library 2nd floor)
Homework MikesBikes Week 3, MikesBikes Week 3; MikesBikes Rollover
to Prepare
Obtain 4 in-depth research Read: BPS Chapter 11; 3; Develop financial
prior to
class reports: one on your CASE ANALYSIS DUE ratio analysis for project
company, two on company
competitors, & one on
industry (Mergant,
Hoovers, Morningstar etc)
In Class Learn where to find the Debrief Case Analysis
Assignment
necessary resources for
the class project

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19-Feb 20-Feb 21-Feb 22-Feb 23-Feb
Topic of
7 Weekend Suggestion
Class BCG & GE Matrix Lifecycle Analysis & 7 S's
Homework MikesBikes Week 4; Read: MikesBikes Week 4; MikesBikes Rollover
to Prepare
prior to
BPS Chapters 12 &13, Read: BPS Chapters 14 4; Develop BCG, GE,
class & 15 Lifecycle & 7s Matrix for
project company
In Class Debrief Mikes results Red Box article, Develop
Assignment
Develop BCG & GE Matrix Lifecycle matrix

26-Feb 27-Feb 28-Feb 1-Mar 2-Mar


Topic of Corporate Culture
Take ETS Business Exam Weekend Suggestion
8 Class Analysis
Homework MikesBikes Week 5 MikesBikes Week 5; *MikesBikes Rollover
to Prepare
Read: BPS Chapter 16 5, Develop
prior to
class Corporate Culture
Analysis
In Class This is a graduation Debrief Mikes results;
Assignment
requirement WSJ articles, Analyze
project company's
culture;
5-Mar 6-Mar 7-Mar 8-Mar 9-Mar
Topic of
9 Class
Homework Spring Break Spring Break Week Spring Break Spring Break Week *No Mikes rollover
to Prepare
Week Week
prior to
class

In Class
Assignment

12-Mar 13-Mar 14-Mar 15-Mar 16-Mar


Topic of SWOT & IFE
9 Class I/E & GSM Matrix
Homework MikesBikes Week 6; MikesBikes Week 6; * Mikes Final Rollover,
to Prepare
Read BPS Chapters 17 & Read BPS Chapters 19 & Develop SWOT, IFE, IE
prior to
class 18 20 & GSM Matrix

In Class
Assignment

10
19-Mar 20-Mar 21-Mar 22-Mar 23-Mar
Topic of SPACE Matrix, Generic TOWS Matrix, Ansoff Weekend Suggestion
10 Class Strategies Matrix
Homework BPS Chapters 21 & 22 Read BPS Chapters 23 & Develop SPACE matrix,
to Prepare
24 TOWS, Ansoff analysis;
prior to
class develop strategies

In Class Practice SPACE Matrix, Practice TOWS/ Ansoff


Assignment
Gap article

26-Mar 27-Mar 28-Mar 29-Mar 30-Mar


Topic of Implementation &
QSPM Matrix & Finances Weekend Suggestion
11 Class Alignment
Homework Read: BPS Chapter 25 & 26 Chapter 27 Develop QSPM Matrix,
to Prepare
Financial Projections
prior to
class

In Class Good Friday (no


Assignment
school)

2-Apr 3-Apr 4-Apr 5-Apr 6-Apr


Topic of Presentation 1 Presentation 2 Weekend Suggestion
12 Class
Homework
to Prepare
prior to
class

In Class
Assignment

9-Apr 10-Apr 11-Apr 12-Apr 13-Apr


Topic of Presentation 3 Presentation 4 Weekend Suggestion
13 Class
Homework Research
to Prepare
Symposium
prior to
class

In Class
Assignment

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16-Apr 17-Apr 18-Apr 19-Apr 20-Apr
Topic of Presentation 5 Presentation 6 Weekend Suggestion
14 Class
Homework
to Prepare
prior to
class

In Class
Assignment

23-Apr 24-Apr 25-Apr 26-Apr 27-Apr


Topic of
Presentation 7 Last Day of
15 Class Class Final Paper Due
Homework
to Prepare
prior to
class
Final Paper Due
In Class
Assignment

30-Apr 1-May 2-May 3-May 4-May


Topic of
16 Class
Homework Senior Grades
to Prepare
Due
prior to
class

In Class
Assignment

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Mikes Bikes Rollover dates:
Trial Wednesday, January 24, 2018 7:00 PM Reset back Jan 27, 9:00pm
#1 Sunday, February 04, 2018 11:59 PM
#2 Sunday, February 11, 2018 11:59 PM
#3 Sunday, February 18, 2018 11:59 PM
#4 Sunday, February 25, 2018 11:59 PM
#5 Sunday, March 04, 2018 11:59 PM
#6 Sunday, March 18, 2018 11:59 PM FINAL
#7 Sunday, March 25, 2018 11:59 PM Optional
#8 Sunday, April 01, 2018 11:59 PM Optional

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