I.

Business overview
A. Door to Dorm Dormitory is a corporation type of business, it is consist by many members
helping to build this business.
Location: Door-to-dorm will be located at the front of Abuyog General Hospital at Brgy.
Guintagbucan Abuyog, Leyte.
Mission: Student centered communities that promote academic success, safety wellness,
personal development, and engagement.
Vision: Creating places to thrive and connect. Providing a well secured home for everyone to
become the number one dormitory in Abuyog, Leyte.
Purpose: To establish a product that is equivalent to service. We will satisfy our customers by
giving a high quality service and protection.
JOB DESCRIPTION:
MANAGER – managing the business and other transaction.
MAINTENANCE – maintained the cleanliness who cleaned the surroundings in and out of the
dorm.
CASHIER – who handled in terms of money matters.

II. Target Market

 Employees
 Students
 Travellers etc.
Large target market, students are seeking out cheap accommodation:
 With the large of number of students every school year, there is a large quantity of
students seeking accommodation.
Competitors:
 Abuyog hotel
 Florina lodging house
 Boarding houses
 Alvero’s Inn etc.

SWOT ANALYSIS
STRENGHT
 Cheaper accommodation
 Safe Environment
 Alternative to university accommodation
 Low cost Set-Up
 Innovative business idea
 Online based – easily accessible
WEAKNESS
 Company has no reputation (as of yet)
 Only a certain amount of accommodation close to Universities
 Universities - might not want to work with us / advertise our services as they are
ultimately one of our biggest "competition”

OPPURTUNITIES
 International students
 Local students who seek affordable accommodation
 Large target market, students are seeking out cheap accommodation

THREATS
 Pre-existing student accommodations
 Other rental agencies
 Private rentals
 Unreliable tenants, chance of them not paying.

Marketing Strategy
In business economy, marketing strategy should be really appropriate to the customers that can
imitate them the research we offer. Customers can appreciate the strategies. It can be really
noticeable to the marketing customers, in and out of the dorm.

How to cater Customers

Providing standard-quality service is no longer enough to attract and maintain
customers in the field service industry. In the field of industry, if you don’t have customers, you
won’t have a business for long. To keep current customers and add new ones, you’ve got to learn
how to cater to them in a way that makes you stand out from competition.
Determining Customer Expectation
 Listen to Feedback- your business relies on the feedback to help determine customer
expectation. Both positive and negative feedback drive change and improvement and as a
field based-business owner, you can obtain feedback in many ways.
 Include market research- when customers might feel hesitant to give you feedback.
Hiring a Market research firm can help you obtain important information about the
communities surrounding your business.
 Build a Knowledge Base that leads to Accuracy- a customer service management
program can assist you in keeping the records of your customers and the services or the
products they seek.

Here are some tips for Meeting and Exceeding Customer Expectation
 Get it right for the first time
 Educate and Inform your customers
 Follow Up
 Use feedbacks for growth and improvement.
Offered Rooms and Rate
Dorm Amenities
 Toilet and bath
 Mini kitchen
 Aircon
 24-hour electricity
 Double-deck beads
 Dining area

Room types
 Standard room: 10-person capacity - second floor
 Private room: 4-person and 6-person capacity – third floor

Room Rates
Standard room
Regular rate: P3, 000 per month per person
6 months stay: P2, 800 per month per person
12 months stay: P2, 500 per month per person
Private room
Regular rate: P3, 500 per month per person
6 months stay: P3, 200 per month per person
12 months stay: P3, 000 per month per person
Special Promo
Barkada rate (minimum of 4 people) rent as a group and get a monthly rate of P3, 000
per occupant.
Refferal program (exclusive for current dormers) recommend us and receive up to P1,
000 for every successful Referral.
 SALES PROJECTION

TABLE 1: DEMAND FOR THE LAST FIVE YEARS OF OPERATION.

YEAR PAST ANNUAL DEMAND

(BOARDERS)

2008 1,417

2009 1,488

2010 1,562

2011 1,640

2012 1,722

TABLE 2: PROJECTED DEMAND FOR THE NEXT FIVE YEARS

YEAR A A+5yrs Projected Demand

2013 76 1,722 1,798

2014 76 1,798 1,875

2015 76 1,875 1,951

2016 76 1,951 2,027

2017 76 2,027 2,103

TABLE 3: SUPPLY FOR THE LAST FIVE YEARS

YEAR PAST ANNUAL SUPPLY

2008 987

2009 1,038

2010 1,091

2011 1,144

2012 1,200
 CURRICULUM VITAE

Maricel D. Colares
Cell No: 09367475262

Email: mariceldiazcolares@gmail.com

Brgy. Buenavista Abuyog, Leyte

EDUCATION

ELEMENTARY: Buenavista elem. School(2006-2011)

SECONDARY: Abuyog National High School(2011-2015)

COLLEGE: Abuyog Community College (Bachelor of Science of

Entrepreneurship)

PERSONAL DETAILS

Name: Maricel D. Colares

Address: Brgy. Buenavista Abuyog, Leyte

Date of birth: September 15, 1998

Nationality: Filipino

Religion: Roman Catholic

Marital status: Single

Computer skill: Computer literate

 CURRICULUM VITAE
Rachel B. Chavez
Cell No: 09554321098

Email: rachelbonghanoychavez@gmail.com

Brgy. Sto. Nino Abuyog, Leyte

EDUCATION

ELEMENTARY: Sta. Fe elem. School (2005-2012)

SECONDARY: Abuyog National High School (2012-2015)

COLLEGE: Abuyog Community College (Bachelor of Science of

Entrepreneurship)

PERSONAL DETAILS

Name: Rachel B. Chavez

Address: Brgy. Sto. Nino Abuyog, Leyte

Date of birth: October 16, 1998

Nationality: Filipino

Religion: Roman Catholic

Marital status: Single

Computer skill: Computer literate

 CURRICULUM VITAE

Jenelyn L. Almerez
Cell No: 09172737470

Email: almerez_jenelyn08@gmail.com

Brgy. San Isidro Abuyog, Leyte

EDUCATION

ELEMENTARY: San Isidro elem. School (2000-2006)

SECONDARY: Abuyog National High School (2007-2012)

COLLEGE: Abuyog Community College (Bachelor of Science of

Entrepreneurship)

PERSONAL DETAILS

Name: Jenelyn L. Almerez

Address: Brgy. San Isidro Abuyog, Leyte

Date of birth: June 15, 1994

Nationality: Filipino

Religion: Roman Catholic

Marital status: Married

Computer skill: Computer literate

 CURRICULUM VITAE

Anna Christine G. Barcelon

Cell No: 09278797079

Email: annkristin@gmail.com

Brgy. Libertad Abuyog, Leyte

EDUCATION

ELEMENTARY: Sta Fe elem. School (2006-2011)

SECONDARY: Abuyog National High School (2011-2015)

COLLEGE: Abuyog Community College (Bachelor of Science of

Entrepreneurship)

PERSONAL DETAILS

Name: Anna Christine G. Barcelon

Address: Brgy. Libertad Abuyog, Leyte

Date of birth: Feb 19, 1999

Nationality: Filipino

Religion: Pentecostal

Marital status: Single

Computer skill: Computer literate

 CURRICULUM VITAE

Geraldine G. Remanes
Cell No: 09962376450

Email: geraldineremanes@gmail.com

Brgy. Tinalian Abuyog, Leyte

EDUCATION

ELEMENTARY: Buenavista elem. School (2005-2010)

SECONDARY: Abuyog National High School (2010-2013)

COLLEGE: Abuyog Community College (Bachelor of Science of

Entrepreneurship)

PERSONAL DETAILS

Name: Geraldine G. Remanes

Address: Brgy. Tinalian Abuyog, Leyte

Date of birth: Nov. 21, 1996

Nationality: Filipino

Religion: Roman Catholic

Marital status: Single

Computer skill: Computer literate

ABUYOG COMMUNITY COLLEGE

ABUYOG, LEYTE

DOOR TO DORM

BUSINESS PROPOSAL

SUBMITTED BY:

Chavez, Rachel B.

Barcelon, Anna Christine G.

Almerez, Jenelyn L.

Colares, Maricel D.

Remanes, Geraldine G.

Paja, Rogelio Jr.

Bacoto, Mc Edison

SUBMITTED TO:

Mr. AllenGlen C. Matanda

INSTRUCTOR