ADVOCACY POSTER RUBRIC
4 3
Best Effort
All of the campaign poster’s
Content elements are aligned with the
advocacy.
Compelling slogan, poster has
adequate information with a
balance between pictures and
Organization
text.
Information is easy to read and Information is easy to read and
flows.
The word choice is unique and
Word Choice
clever.
Punctuation and Poster has been edited
Grammar carefully and has no errors.
The ideas are fully developed,
Creativity
focused and original.
Appearance shows time and
effort.
Appearance Poster is neat, colorful and
attention-grabbing. Overall
polished look.
2 1 TOTAL
POINTS EARNED WEIGHT
Great Effort Good Effort Little Effort POINTS
Most of the campaign poster’s Few of the campaign poster’s
The contents are not aligned
elements are aligned with the elements are aligned with the x7
with the advocacy.
advocacy. advocacy.
Slogan present. Poster has
No slogan. Poster has
appropriate amount
information but it is not easy to No slogan. Poster is
information with a balance
read. Has too much text or too disorganized and difficult to x5
between pictures and text.
many pictures. read.
Unbalanced.
flows.
The word choice does not
Word choices are incorrectly
The word choice is enhance the propaganda
used and/or do not make x3
appropriate. techniques used.
sense.
Word usage is bland.
Poster has been edited with Poster has been edited with Poster has not been edited and
x2
fewer than 3 errors. fewer than 5 errors. has multiple errors.
The ideas are developed,
The ideas are not fully The ideas are not developed,
somewhat focused and are x4
developed, focused or original. lack focus and are not original.
good but not original.
Appearance is neat and
Appearance is not neat and Appearance is unfinished and
colorful. Some handwritten
lacks color. The lack of effort is reflects that little time and x4
text takes away from overall
noticeable. effort were put forth.
polished look.
Deduction for Late Submission (5 POINTS per 24 hrs.)
Deduction for poster size below/beyond 2ft by 3ft in portrait orientation (5 POINTS)
ADVOCACY POSTER TOTAL POINTS (100 POINTS)

4 3
Best Effort
Establishes a clear main idea
Main Idea and maintains a clear point of
view throughout.
Content provides a strong
support for the point of view.
Choice of Content The images, words, phrases,
and music matches the
purpose of the assignment.
Organization is clear and flows
logically. It does not seem too
short nor does it seem too
Structure, Variety,
long. Changes the screen
and Pacing
image and/or audio on a
regular basis to engage the
audience.
Has high-quality sound,
Production Values editing, camera work, and
transitions.
Grammar and usage were
Grammar and
correct and it contributed to
Language Usage
clarity, style and point of view.
ADVOCACY VIDEO RUBRIC
Great Effort
Establishes a main idea and
maintains a clear point of view
for most of the presentation.
Content may support the point
of view, but not throughout match the content to the point
the entire presentation. The
images, words, phrases, and
music may match the purpose phrases, and music may match
of the assignment. the purpose of the assignment.
Has some organization but
needs some improvement.
Presentation seems to drag or
needs slightly more detail in
one or two sections. Changes
the media sometimes to
engage the audience, but
pacing could be improved.
Production values could be
better, but main idea is
supported.
Grammar and usage were
typically correct and errors did
not distract from the
presentation.
2 1 TOTAL
POINTS EARNED WEIGHT
Good Effort Little Effort POINTS
Establishes a weak or unclear
The main idea is difficult to
main idea and fails to maintain x7
figure out, or not present at all.
a clear point of view.
An attempt was made to
The content fails to match the
point of view. The images,
of view but it needed more
words, phrases, and music do x5
work. The images, words,
not match the purpose of the
assignment.
Presentation is disorganized.
There is no attempt at
More editing is need. It is
organization. Editing is
either too long or too short.
definitely needed. It is either
Uses more than one form of x4
too long or too short. Uses only
media, i.e. images and music,
one form of media, i.e. just
but doesn't engage the
images.
audience.
Technical problems make the Technical problems ruin the
x5
main idea hard to understand. presentation; main idea is lost.
Grammar and usage were
Repeated errors in grammar
typically correct but errors
and usage distracted greatly x4
distracted from the
from the presentation.
presentation.
Deduction for Late Submission (5 POINTS per 24 hrs.)
Deduction for video below/beyond 5 minutes (5 POINTS)
ADVOCACY VIDEO TOTAL POINTS (100 POINTS)
 INTERACTIVE POWERPOINT FOR ADVOCACY RUBRIC
3 2
Best Effort
Effectiveness of the presentation
The presentation contains all the
(6x7 rule, readability of text,
necessary elements of an effective
appropriate use of designs, graphics, presentation.
and transitions)
The presentation contains all the
interactive elements such as
Interactivity
actions, hyperlinks, animations,
images, video, audio.
All the contents are related and
Relevance
relevant to the advocacy.
The presentation contains five
Evidence
statistical data to support claim.
Target audience will be interested
Target audience appeal in all of the aspects of the
presentation.
Good Effort
The presentation contains majority The presentation contains a little of
of the necessary elements of an
effective presentation.
The presentation contains majority
of the interactive elements such as
actions, hyperlinks, images,
animations, video, audio.
Most of the contents are related
and relevant to the advocacy.
The presentation contains less than
five statistical data to support
claim.
Target audience will be interested
in some of the aspects of the
presentation.
INTERACTIVE POWERPOINT FOR ADVOCACY TOTAL POINTS (100 POINTS)
1 POINTS TOTAL
WEIGHT
Little Effort EARNED POINTS
the necessary elements of an x8
effective presentation.
The presentation contains few
interactive elements such as
x8
actions, hyperlinks, animations,
images, video, audio.
A little of the contents are related
x8
and relevant to the advocacy.
The presentation does not contain
x7
any statistical data.
Target audience will be interested
in in few or no aspects of the x2
presentation.
Deduction for Late Submission (5 POINTS per 24 hrs.)
Deduction for presentation below 20 slides (5 POINTS)

4 3
Excellent
Holds attention of entire
audience with the use of
direct eye contact, seldom
looking at notes
Delivery
Speaks with fluctuation in
volume and inflection to
maintain audience interest
and emphasize key points
Demonstrates full knowledge
by answering all class
questions with explanations
and elaboration
Content/
Organization Provides clear purpose and
subject; pertinent examples,
facts, and/or statistics;
supports conclusions/ideas
with evidence
Demonstrates strong
enthusiasm about topic
during entire presentation
Enthusiasm/
Audience Significantly increases
Awareness audience understanding and
knowledge of topic;
convinces an audience to
recognize the validity and
importance of the subject
ORAL PRESENTATION RUBRIC
Good
Consistent use of direct eye
contact with audience, but
still returns to notes
Speaks with satisfactory
variation of volume and
inflection
Is at ease with expected
answers to all questions,
without elaboration
Has somewhat clear purpose
and subject; some examples,
facts, and/or statistics that
support the subject; includes
some data or evidence that
supports conclusions
Shows some enthusiastic
feelings about topic
Raises audience
understanding and awareness
of most points
2 1
Fair
Displays minimal eye contact
with audience, while reading
mostly from the notes
Speaks in uneven volume
with little or no inflection
Is uncomfortable with
information and is able to
answer only rudimentary
questions
Attempts to define purpose
and subject; provides
weak examples, facts, and/ or
statistics, which do not
adequately support the
subject; includes very thin
data or evidence
Shows little or mixed feelings
about the topic being
presented
Raises audience
understanding and
knowledge of some points
TOTAL
POINTS EARNED WEIGHT
Needs Improvement POINTS
Holds no eye contact with
audience, as entire report is
read from notes
x7
Speaks in low volume and/ or
monotonous tone, which
causes audience to disengage
Does not have grasp of
information and cannot
answer questions about
subject
Does not clearly define x5
subject and purpose; provides
weak or no support of
subject; gives insufficient
support for ideas or
conclusions
Shows no interest in topic
presented
x4
Fails to increase audience
understanding of knowledge
of topic
Deduction for presentation beyond 12 minutes (5 POINTS)
ADVOCACY VIDEO TOTAL POINTS (50 POINTS)
 IMPORTANT DATES FOR
EMPOWERMENT TECHNOLOGIES
MARCH 21, 2017
DEADLINE FOR SUBMISSION OF INTERACTIVE PRESENTATION,
POSTER (printed in tarpaulin and the PSD File (Photoshop)
AND VIDEO

MARCH 22, 2017

PRESENTATION OF OUTPUTS