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Buyer persona: Martin. 27 y/o. He’s a charming young teacher, very involved with
his profession. He follows lots of pages about learning and school on social media
(Facebook mainly). He’s interested in government issues and politics. Also, he
believes in the importance of teacher guidance and wants his students to take the
best decisions for their lives. He likes to discuss with people about strategies on
learning and ways to engage students. He’s thinking about to get a master degree
on Education Studies.
Experience Map (Summary):
My user persona found my service on social media and that’s because I initially
promote my page on a bigger Education related page. There was a click on a link
that was shared on this bigger site, and he discover our organization website. He
started to take a look and quickly became a follower of the Facebook page. Soon he
realized that he could include one of our videos on his Ethics class next week.
Our Facebook page is the web-findable content that he needs to know more about
our organization and contact us. When he shares our content, his colleagues in
school, whom he has as “friends” on Facebook, turn out to be potential followers,
and if not them, they could see this Content post and recommend to their friends.
The content of our site is also promoted in Meta-sites and blogs on Education,
Learning and Ethics, so we have the chance to be wide spread. There is a lot of
material to take from our Main site that will be shared on this Facebook page: visually
attractive infographics, videos, Articles, activities to do, and free tests to work with
students.
Because we’re a not-profit organization we offer that for free. It is not a strict way to
use that material, so teachers can choose what it is better for their purposes, which
make the experience more suitable. By the way, every post will have a quick guide
of recommended use.
It’ll be a post on Facebook that also will lead to an article on the organization's blog.
Therefore, it will be an authority Content.
It should help to answer questions that my person has, since the topic is something
that worries him and he’s interested in knowing actions he could do. The action this
post calls for is to promote the awareness and implementation of the proposed
measures.
On the other hand, it establishes principles and beliefs that concern a certain group
of teachers, a group that my person feels identified with. In this way, it manages to
connect with a specific group and works as Affinity content.
Finally, more interested people can be engaged through 2nd Buyers, who in this case
would be teachers of other subjects or parents who had an impact on social networks
when viewing the publication and share it on their own Facebook network.
Since content is available for free, it covers the category of attraction content as well.
Sorry for the big introduction, there is the post for assignment Week 4:
If you are a Principal, teacher, counselor, support staff or student, you can start
the change we all need. All you need is initiative and desire to improve the
environment in your school. Here are 8 effective and easy to follow activities that
can lead to a major change:
1. A Mailbox:
1
México es el primer lugar de Bullying a escala internacional. http://www.milenio.com/politica/Mexico-
primer-bullying-escala-internacional_0_304169593.html
2
http://acosoescolarmexico.mex.tl/265530_Bullying--Acoso-Escolar-en-Mexico.html
Establish a clear procedure for investigating abuse reports. Including
actions to take and eventual sanctions.
2. Anti-bullying committee:
5. Special Tutoring.
Place posters and signs that make sense about bullying and its
consequences.
Students can be responsible for their preparation and dissemination.
They can also share positive messages that promote coexistence in
harmony free of violence.
7. Debates and activities.
8. Parent-school communication.
When detecting a bullying case, find out about the actions that can be
taken by the parents of the bully or the bullying pupil.
Forms a phone and mail directory of competent professionals that parents
could consult.
Encourage them to always seek competent help according to the
seriousness of the case.
Remember that bullying is not just a school problem and the family is an
important pillar that influences its eradication.
If you think that one of these activities can change the situation in your school, do
not hesitate to organize with your colleagues and implement it!
For more tips and strategies for a school free of violence, follow us on social
networks and share this publication, so it can reach more people who want to
change the world like you.