Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Sarma (2004) adds that very few studies have examined calendar effects during th
e post reform era in the Indian stock market. Sarma investigated the BSE 30, the
BSE 100, and the BSE 200 stock indexes to detect the day‐of‐the‐week effect. Utilizin
g Kruskal‐Wallis test statistics, Sarma concluded that the Indian stock market exh
ibited some seasonality in daily returns over the period January 1, 1996 to Augu
st 10, 2002.
Some studies examine seasonality in the Indian stock market as part of a broader
analysis of seasonality in several major emerging stock markets. For example, F
ountas and Segredakis (2002) investigate monthly seasonal anomalies in eighteen
major emerging equity markets, including the Indian stock market. They examined
the monthly effect for the period January 1987 to December 1995. For the Indian
stock market, they found August returns were significantly greater than April, M
ay, October and November returns. Yakob, Beal and Delpachitra (2005) examined se
asonal effects in ten Asian Pacific stock markets, including the Indian stock ma
rket, for the period January 2000 to March 2005. They state that this is a perio
d of stability and is therefore ideal for examining seasonality as it was not in
fluenced by the Asian financial crisis of the late nineties. Yakob, et al., conc
luded that the Indian stock market exhibited a month‐of‐the‐year effect in that statis
tically significant negative returns were found in March and April whereas stati
stically significant positive returns were found in May, November and December.
Of these five statistically significant monthly returns, November generated the
highest positive returns whereas April generated the lowest negative returns. Pa
tel and Evans (2003) investigated seasonal patterns in the stock markets of the
seven most industrialized (G7) nations. They examined seasonality for the period
from January 1960 to December 2001, and found that, in all G7 countries, mean s
tock returns for December through May were significantly greater than mean retur
ns for June to November. They further demonstrated that this pattern was not rel
ated to the January effect, and, unlike the January effect, this pattern has bec
ome more prevalent in later years of their study. Keppler and Xue (2003) documen
t seasonal price behavior for eighteen equity markets in developed countries ove
r the period 1970 to 2001. The authors found that these markets generated substa
ntially higher returns from November through April than over the months May thro
ugh October. Keppler and Xue refer to the November‐ April sub‐period as “Good Months” an
d the period May‐ October as “Bad Months” for stock market investing. Lucy and Whelan
(2004) examined monthly and semi‐annual behavior of the Irish stock market. In the
ir investigation of half‐year seasonality, they found returns from November to Apr
il were greater than returns for the six months May through October. This half‐yea
r effect was somewhat consistent for different sub‐samples of their study.
ACKNOWLEDGEMENTS
I would like to thank my faculty guide PARUL BHARGAVA for all her valuable input
s and constant support towards me throughout my project and providing me an oppo
rtunity to learn outside the classroom. It was a truly wonderful learning experi
ence.
I would then like to express my sincere gratitude to the training heads Mr. Avad
h Mangal (Sr. Equity Manager) and Mr. Jitendra Singh (Relationship Manager) Anan
dRathi Financial Services Ltd, Jaipur, for guiding me throughout my summer inter
nship and research project. Her encouragement, time and effort are greatly appre
ciated.
I would like to dedicate this project to my parents. Without their help and cons
tant support this project would not have been possible.
I would like to thank all my training colleagues for their valuable suggestions
and support in project report.
Last but not the least, I would like to thank all the respondents who offered th
eir opinions and suggestions and sometimes critical views throughout the survey
which made me constantly update myself come out with a successful project.
ABSRACT
The project aims to make a detailed study of Securities Market and its functions
in context of Indian Stock exchanges (BSE and NSE) and a comparative analysis o
f Products of AnandRathi with some well known selected companies and in the proc
ess identify the strengths and weaknesses of Anand Rathi.
The project aims to understand Indian Securities Market in context of BSE and NS
E. Also understand the trading mechanism of Stock Exchanges in India. The projec
t aims also to know primary market and secondary market.
The results of the project would conclude of a detailed analysis of collected se
condary data and well supported by analysis of primary data collected through a
survey in the Jaipur city. The survey was mainly conducted to study the customer
knowledge in Securities Market and trading products offered by various broker f
irms.
After a detailed study, I would find out the merits and demerits of the AnandRat
hi and based on those, I would suggest some recommendations to the company in ar
eas where the company to has to really work on.
Finally I would like to interpret the results of the project by combining both t
he primary and the secondary data analyses then identified the areas where the c
ompany is really strong and the areas where it needs to have a second look.
The Project helped me enhance my knowledge on various technicalities of the Ind
ian Securities Market and gave me a broader prospective of various investment op
portunities available in the market.
TABLE OF CONTENTS
CHAPTER NO. CONTENTS PAGE NO.
1. 2
2. 3
3. 4
4. 5
5. 7
6. 8
7. 9
8. 16
9. 16
10. 16
11. Research Methodology 17
12. Source of Data 18
13. Capital Market 22
14. Investment Instruments 31
15. Organizational Structure 34
16. About AnandRathi Financial Services Limited 35
17. About AnandRathi Team 39
18. AnandRathi Private Wealth Management 41
19. AnandRathi Investment banking 44
20. AnandRathi Institutional Equity 48
21. Companies’ Profiles 50
22. Comparative Analysis of Secondary Data 61
23. SWOT Analysis of AnandRathi 64
24. Comparative Analysis of Primary Data 65
25. Merits and Demerits of AnandRathi 70
26. Findings 72
27. Recommendations 74
28. My Experience and Learning 76
29. Conclusion 78
30. Annexure - I (Questionnaire) 79
31. References 82
32. WebID 84
33. Bibliography 85
34. Glossary 86
LIST OF TABLES
S. NO. TABLES PAGE NO.
1. Companies for Comparison 5
2. Primary Market Activities 26
3. Secondary Market Activities 30
4. Companies for Comparison 50
5. Companies for AnandRathi Financial Services Ltd with other broki
ng firms 63
6. Features of AnandRathi Financial Services Ltd 81
LIST OF FIGURES
S.NO. FIGURES PAGE NO.
1. Research Methodology 17
2. Capital Market Segments 23
3. Primary Market Structure 23
4. Derivative Market Structure 32
5. Organizational Structure 34
6. Evolution of Wealth Management 41
7. Protection, Growth and Distribution 42
8. Product Offering 43
9. Service Offering 43
10. Industry Coverage 45
11. Aims of Questionnaire 65
12. Departments in AnandRathi 76
REVIEW
OBJECTIVES OF THE PROJECT
• To study of Securities Market and its functions in respect of BSE and NSE.
• To understand working of broker firm like AnandRathi Securities Pvt. ltd.
• To compare the products of AnandRathi with respect of some other selected compan
ies.
• To identify the strengths and weaknesses of AnandRathi and suggest areas where i
t could focus more and improve upon.
SCOPE OF THE STUDY
This study aims to make an understanding of Securities Market and it’s trading fun
ctions in respect of BSE and NSE. This study also aims to comparative study of t
he products of AnandRathi with some of major selected players in the Indian secu
rities market. The comparative analysis is based on the empirical data collected
from the Jaipur city.
LIMITATIONS OF THE STUDY
• The study aims to understand the Indian Securities Market in respect of BSE and
NSE stock exchanges only. The workings of other stock exchanges are considering
the same working style like BSE and NSE.
• The comparative study is confined only to a small segment of the entire populati
on due to monetary and time constraints and hence the results are applicable onl
y to the city of Jaipur.
• It is not always possible to evaluate companies under similar parameters since m
any companies deal with various businesses thus clubbing all the companies on th
e same parameters is not always possible.
RESEARCH METHODOLOGY
Research methodology
SOURCES OF DATA
In the data collection method, I have collected both primary and secondary data
to meet the objectives.
Primary Data
The primary data was collected by a survey based on the questionnaire for the co
mparative study to compare products of AnandRathi with some selected broker firm
s. This questionnaire was mainly formulated to target the investors and interest
people in securities market. The number of respondents targeted was around 150
and the survey was confined to Jaipur city.
Secondary Data
The secondary data was collected directly from the companies and their websites
and Internet surveys for the comparative study. Also a lot of similar research s
tudies and journals have been referred to understand the Indian securities marke
t.
CAPITAL MARKETS
INTRODUCTION
Markets exist to facilitate the purchase and sale of goods and services. The fi
nancial market exists to facilitate sale and purchase of financial instruments a
nd comprises of two major markets, namely
A. The capital market
B. The money market
The distinction between capital market and money market is that capital market m
ainly deals in medium and long-term investments (maturity more than a year) whil
e the money market deals in short term investments (maturity upto a year).
Capital market can be divided into two segments viz.
A. Primary Market
B. Secondary Market
The primary market is mainly used by issuers for raising fresh capital from the
investors by making initial public offers or rights issues or offers for sale of
equity or debt. The secondary market provides liquidity to these instruments, t
hrough trading and settlement on the stock exchanges.
Capital market is, thus, important for raising funds for capital formation and i
nvestments and forms a very vital link for economic development of any country.
The capital market provides a means for issuers to raise capital from investors
(who have surplus money available from saving for investment). Thus, the savings
normally flow from household sector to business or Government sector, which nor
mally invest more than they save. A vibrant and efficient capital market is the
most important parameter for evaluating health of any economy.
The companies declare dividends, interim as well as final, generally from the pr
ofits after the tax. The dividend is declared on the face value or par value of
a share, and not on its market price.
A company may choose to capitalize part of its reserves by issuing bonus shares
to existing shareholders in proportion to their holdings, to convert the reserve
s into equity. The management of the company may do this by transferring some am
ount from the reserves account to the share capital account by a mere book entry
. Bonus shares are issued free of cost and the number of shareholders remains th
e same. Their proportionate holdings do not change. After an issue of bonus shar
es, the price of a company’s share drops generally in proportion to the issue.
Unlike the fundamental analysts, there are other experts who believe that largel
y the forces of demand and supply of securities determine the security prices, t
hough the factors governing the demand and supply may themselves be both objecti
ve and subjective. They also believe that notwithstanding the day-to-day fluctua
tions, share prices move in a discernible pattern, and that these patterns last
for long periods to be identified by them. Such analysts are called as ‘Technical
Analysts’.
Technical analysis is a method of prediction of share price movement based on a
study of price graphs or charts on the assumption that share price trends are re
petitive, and that since investor psychology follows certain pattern, what is se
en to have happened before is likely to be repeated. The technical analyst is no
t concerned with the fundamental strength or weakness of a company or an industr
y; he studies investor and price behaviour.
Bear Market
A stock market operator who expects share prices to fall in the immediate future
and keeps selling (with the intention to pick up the shares later at a lower pr
ice for actual delivery), causing selling pressure and lowering the prices furth
er is called a "Bear”. The term is derived from the attacking posture of the bear,
pushing downwards.
Bull Market
A stock market operator who expects share prices to rise and keeps buying (to se
ll the shares later at higher price), causing buying pressure and increasing the
prices further is called a “Bull”. The term is derived from the attacking posture o
f the bull, pushing upwards.
Stag is a person who subscribes to a new issue with the primary objective of sel
ling at profits no sooner than he gets the allotment.
Contract Note is a document given by the stockbroker to his clients giving parti
culars of the securities bought / sold, rate and date of transaction and the bro
ker’s commission. The broker sends the contract note after executing the client’s or
der as an agreement. The contract note must be carefully preserved, as it is a p
rimary documentary evidence of clients transactions being executed by a member
of a stock exchange. In case of any dispute between them, this can be used for t
he purpose of arbitration or filing claims / compensation against the member of
the stock exchange who has executed the transaction.
Debt instruments are basically obligations undertaken by the issuer of the instr
ument as regards certain future cash flows representing interest and principal,
which the issuer would pay to the legal owner of the instrument. Debt instrument
s are of various types. The key terms that distinguish one debt instrument from
another are as follows:
• Issuer of the instrument
• Face value of the instrument
• Interest rate and payment terms
• Repayment terms (and therefore maturity period / tenor)
• Security or collateral provided by the issuer
Different kinds of money market instruments, which represent debt, are commercia
l papers (CP), certificates of deposit (CD), treasury bills (T-Bills), Govt. of
India dated securities (GOISECs), etc.
ORGANIZATION STRUCTURE
BREADTH OF SERVICES
In line with its client-centric philosophy, the firm offers to its clients the e
ntire spectrum off financial services ranging from brokerage services in equitie
s and commodities, distribution of mutual funds, IPOs and insurance products, re
al estate, investment banking, merger and acquisitions, corporate finance and co
rporate advisory.
Clients deal with a relationship manager who leverages and brings together the p
roduct specialists from across the firm to create an optimum solution to the cli
ent needs.
IN-DEPTH RESEARCH
AnandRathi research expertise is at the core of the value proposition that offer
to Clients. Research teams across the firm continuously track various markets a
nd products. The aim is however common to go far deeper than others, to deliver
incisive insights and ideas and be accountable for results.
ANANDRATHI TEAM
BOARD OF DIRECTORS
Anand Rathi | Founder & Chairman
Prior to establishing his own company, Mr. Rathi headed Indian Rayon & Industrie
s, as Senior President. He has held a series of responsible positions with the B
irla group and was also instrumental in setting up of Birla Global Finance. In h
is 40 years of being in the corporate world, Mr. Rathi has held several key posi
tions on various regulatory and professional boards, including, President, Bomba
y Stock Exchange (BSE), and Member, Central Council of Institute of Chartered Ac
countants (ICAI). As President of BSE, Mr. Rathi played a key role in the expans
ion plan of BOLT, the online trading system of the Exchange and setting up of th
e Trade Guarantee Fund. He was the moving force behind setting up of the Central
Depository Services (India) Ltd. He is a gold medalist Chartered Accountant.
6. Awareness of AnandRathi
• AnandRathi is known firm in Jaipur.
7. AnandRathi Features Analysis
• Flexible plans are core strength of AnandRathi.
• Investors prefer lower brokerage rate and good online services.
28. MERITS AND DEMERITS OF ANANDRATHI FINANCIAL SERVICES LTD.
After the complete analysis of primary and secondary data, I find the following
merits and demerits of AnandRathi Financial Services Ltd. Findings are completel
y based on data provided, but I have tried my best here to point out some major
ones.
MERITS
1. I compared to the other selected broker firm with AnandRathi, I find tha
t AnandRathi gives a minimum brokerage rate for Equity, Derivatives and commodit
y trading.
2. AnandRathi provides free Software and WebID for online trading customers
. The software has unique feature that it shows all trading sectors like equity,
derivative, and commodity on single screen. Software shows unlimited scripts on
screen, where else WebID shows only ten segments of 30 scripts.
3. AnandRathi provides various advantages plans for online trading. Custome
r can choose suitable plan for own on the basis of margin money and brokerage ra
te.
4. AnandRathi provides better depositary services than other broker firm wi
th lower AMC (Annual Maintenance Charges).
5. AnandRathi’s online customers can trade on phone when they are unable to t
rade online. Customer can call market time on toll free number.
6. AnandRathi Financial Services Ltd. has tie up with Axis Bank, ICICI Bank
, and HDFC bank. That provides easy online money transfer to saving a/c to tradi
ng a/c and vice versa with out any extra cost.
7. AnandRathi provides market tips on customers’ mobiles and emails. It also
provides market research papers every evening after market closing that summariz
ed whole day trading fluctuation sector wise.
8. AnandRathi gives friendly environment and easy processing system to thei
r customers that help to create relationship with customers.
9. AnandRathi diversify itself through cross sell. It sell insurance of HDF
C bank and it also work as advisory for various firms in initial public offers.
10. Mr. Anand Rathi belongs to Rajasthan, so AnandRathi get good local supp
ort from Rajasthan.
DEMERITS
1. AnandRathi has a limited presence right now so most of the people know n
othing about the company.
2. AnandRathi’s offline products are limited and not flexible that can decrea
se their offline customer.
3. WebID (online product) provides limited scripts at a time. Customer can
see 10 segments of 30 scripts at a time.
4. AnandRathi does not good advertise itself. So it’s having fewer customers
than its competitors.
5. AnandRathi started in 1994. So it is not very old company. Its competito
rs are old and more experience in the securities market. It is not too much dive
rsify in locations and services.
29. FINDINGS
The finding of report are given as
1. India is one of the oldest stock markets in the world with a strong pres
ence of domestic and local intermediation. Stock markets in India surged over a
decade on back of a wide range of economic reforms, liberalization of financial
markets buoyed by greater freedom and flexibility.
2. The market capitalization of BSE was up by 37.23% from Rs. 3,545,041.0 c
r as on December 2007 to Rs. 4,865,044.91 cr as on May 2009. The market capitali
zation of NSE was up by 35.55% from Rs. 3,367,350.0 cr as on December 2007 to Rs
. 4,564,572.18 cr as on May 2009.
3. Business has been exceptionally good in primary and secondary markets, i
n the equities and derivatives segments across both the national level stock exc
hanges. India’s combined turnover in NSE and BSE in the equity segment which was a
round Rs. 2,901,471 cr in the year 2006-2007 has grown 1.33 times to Rs. 3,852,0
97 cr in the year 2008-2009, despite the market fallen by approximately ~50% in
the same year. The derivate segment during the same period has gone up by 1.50 t
imes to Rs. 11,010,482 cr.
4. AnandRathi is a new company to the stock market. It is in growth stage a
nd attracting more customers into stock market.
5. Key strength of AnandRathi is its customer relationship, Lower brokerage
rates, Less charges on accounts, Good customer faiths, Better Online flexible p
lans , Good number of employees, Good number of branches and Good number of term
inals
6. Some weaknesses of company are Small diversification, few offline flexib
le plans, less pay-in/pay-out banks, few good promotions, Less tie-ups, Less edu
cational and awareness activities and Less foreign investors attraction. Plans.
7. Opportunities, for the company, are Has local support in Rajasthan, Grow
ing India stock market opportunities and Growing International financial market.
8. Some threats are High competition by major players in Indian Broking ind
ustry, Unpredictable Indian stock market and international financial market, Ind
ustry depends upon only stock market, Banking industries in stock market, Compan
y is new to the market
9. Jaipur city has good crowd of investors. It is potential market for the
company.
10. Growing market can attract more and more investors to the company.
30. RECOMMENDATIONS
1. AnandRathi has to improve its distribution network, as its reach to an i
nvestor, is very limited. Also the number of employees working for the company i
s very less right now when compared to the other companies.
2. The company should constantly come out with innovative products, as the
competition is very tough with around major companies fighting hard for the mark
et share.
Some new innovative ideas have been suggested below.
a. Family Plans
• Under Family Plan, a customer can open two or more account for the family member
s at a time with cost of single account and lower brokerage.
b. Chain System Plan
• Under Chain System Plan, an existing customer can get some relief in brokerage w
hen he will open five other account of anybody.
c. Boutique brokerage Plan
• Under the Boutique Plan, company often does not charge Brokerage. Instead taking
brokerage, company takes a percentage of any profits generated by customers.
d. Trial Plan
• Under Trail Plan, to promote new customers, company can offer a trail plan in wh
ich there are zero brokerage charges for 15 days.
e. Accounts Plans
• Cash Account Plan: under this plan, customer can get relief in settlement time p
eriod in context of interest charges.
• Margin Account Plan: under this plan, a customer can get higher trading limit fr
om company.
• Discretionary Account Plan: under this plan, broker or financial adviser the rig
ht to buy and sell stock without notifying you.
NOTE:
• Given recommendations are just ideas for the company. The company can alter thes
e ideas according their policies.
• Explanation of ideas is not mentioned in the report.
• Aims of recommendation are to increase customers for the company and attract new
customers for the stock market.
3. As the company is a new company it has to really work hard to get itself
promoted. The company could start sponsoring major events and conduct talk show
s and seminars to get noticed. There are many people in India who still do not k
now about the concept of Share Market. The company could take this as an opportu
nity by trying to create awareness.
4. The company could start using star personalities for their endorsements
like Tiger Wood is Brand Ambassador of Accenture Ltd. (USA).
5. The company should come out with some really outstanding and out of the
world advertisements like the ones Vodafone has released recently which people f
ind it hard to forget soon.
6. The company should first promote the brand AnandRathi and create a posit
ive impression in the minds of the people. In today’s world it is really tough for
the customer to choose from among a vast list of insurance companies as almost
all of them offer the same plans .So the company has to be a bit different from
others in order to stand apart.
31. MY EXPERIENCES AND LEARNINGS
My SIP at AnandRathi financial Services Ltd, Jaipur has been an extremely enrich
ing one. My SIP was divided into two main parts. First part covers Securities Ma
rket of India in context of BSE and NSE. And second part includes comparative st
udy of AnandRathi financial Services Ltd, Jaipur with some major players in brok
ing industry in India.
Since the company is a new company in comparison with competitors, Apart from th
e financial study, I done marketing research on comparative study for the compan
y. The survey had done in Jaipur city to analysis customer’s perception towards in
vestment in share market.
Working at AnandRathi Financial Services Ltd is divided into four major departme
nts. I worked in all departments and understood their importance and operations.
1. http://www.dnb.co.in/EquityBroking/default.asp
2. http://www.bseindia.com/
3. http://www.nseindia.com/
4. http://www.rathionline.com/
5. http://www.rathi.com/
6. http://www.sebi.gov.in/bulletin/bull-may2010.pdf
7. http://www.sebi.gov.in/investor/handbook2009.pdf
8. http://www.sebi.gov.in/commreport/clientreg.pdf
9. http://www.sebi.gov.in/annualreport/0809/annualrep08-09.pdf
10. http://www.sebi.gov.in/bulletin/glossary.pdf
11. http://www.sebi.gov.in/chairmanspeech/chsp4.pdf
12. http://investor.sebi.gov.in/faq/pubissuefaq.pdf
13. http://investor.sebi.gov.in/faq/Secondary%20Market.html
14. http://investor.sebi.gov.in/downloadable%20Documents/reading%20mat-eng.P
DF
15. http://www.pwc.com/in/en/press-releases/Enhanced_governance.jhtml
36. BIBILOGHAPHY