YouTube is the 2nd search engine used by population around the world, and the

biggest video platform known, some sources say that for every 2 minutes, on YouTube
it�s uploaded around 72 hours of media files, making the platform one of the most
wanted place by the brands to promote their products. Shortly, in this presentation
I�ll talk about the promotion via YouTubers, starting with the ideea of how the
concept of promoting using Youtube changed over time, from older versions to the
nowadays concept and the benefits of promoting products there. The main idea is to
show how the Brands adopted to the new digital era and made from YouTube a place
where they can �play� among the people that are creators of content on YouTube
platform.