CITY PREMIER COLLEGE

SYNOPSIS

ON

AN ANLYTICAL STUDY OF SALE PROMOTION IN JIO MOBILE

SUBMITTED TO
Rashtrasant Tukdoji Maharaj Nagpur University,
Nagpur

In partial fulfillment of the requirement of

BACHELOR OF BUSINESS ADMINISTRATION

Developed & Submitted by

______________________

Under the Guidance of

______________________

Department of Business Administration

CITY PREMIER COLLEGE
Hindustan Colony, Wardha Road, Nagpur

Academic Year 2017 – 18

CITY PREMIER COLLEGE

INDEX

Chapter Title Page no.

No.

1 Introduction 1

2 Company Profile 2

3 Objective of study 3

4 Hypothesis 4

5 Scope of the study 5

6 Problem Definition 6

7 Research Methodology 7

8 Expected Contribution 8

9 Chapterization 9
 CITY PREMIER COLLEGE

INTRODUCTION

SALES PROMOTION

Sales promotion consists of many activities used to sell products. They are activities
that give consumers a short-term incentive to make a purchase. Sales promotions are also
activities that change the price and value relationship of a product as perceived by the target
audience with the possible effect of generating immediate sales. It is possible that a sales
promotion can also alter the long term value of the brand by making what might be a
premium product more affordable. Sales promotions are generally time-bound programs that
require participation on the part of the consumer through either immediate purchase or some
other action. The fundamental goals of sales promotion are tactical, strategic, and ultimate.
The tactical goals are to combat a competitor’s increase in market share, to combat other
competitors’ promotional efforts, and to move brands that are either declining, overstocked,
damaged, or not selling fast enough. The strategic goals are to motivate consumers to switch
from a rival brand, to increase product consumption, to reinforce the marketing
communications efforts for the brand, and to motivate brand loyalty. The ultimate goal of a
sales promotion is to increase sales, profits, and market share. There are different channels
for sales promotions, which include consumer promotions and trade promotions. Advertising
and Promotion.

PERSONAL SELLING

Personal selling uses a personal sales presentation to influence customers to buy a

product. Personal selling tactics are most often used when there are a few geographically
concentrated customers; the product is highly technical in nature; the product is very
expensive; or when the product moves through direct distribution channels. It is a tactic often
used by businesses looking to sell to other businesses, as opposed to businesses selling to
consumers. The sales process involves a personal seller identifying the target customer by
determining who is likely to buy his or her product. Once the target customers have been
identified, the salesperson will contact them. Upon meeting with a potential customer, the
salesperson will make a sales presentation, explaining how the customer needs the product or
service that is being sold.
 CITY PREMIER COLLEGE

COMPANY PROFILE

Reliance Jio Infocomm Limited, or Jio, is an LTE mobile network operator in India.
It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai,
Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services)
and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy
network support of 2G and 3G, with coverage across all 22 telecom circles in India.

The services were first beta-launched to Jio's partners and employees on 27 December
2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance
Industries, and later services were commercially launched on 5th September 2016.

JioPhone

On 21 July 2017, Jio introduced its first affordable 4G feature phone, powered
by KaiOS, named as JioPhone. The price announced for it is 0 with a security deposit of ₹
1500 which can be withdrawn back by the user by returning the JioPhone at Jio stores only
after 3 years. This phone is scheduled to be released for beta users on 15 August 2017 and
pre-booking for regular users will start from 24 August 2017 onwards
 CITY PREMIER COLLEGE

OBJECTIVES OF THE STUDY

 To know & understand Jio sales promotion strategy/schemes used by

company.
 To understand the impact of sales promotion on its sales volume.
 To analyze the effect the sale promotion strategy on company sale.
 To study the impact of sales promotion activity on sale.
 To study the sales promotion programs on mother dairy.
 To study the build and retain brand loyalty.
 To study to introduce new product.
 To study to attract new customer.
 CITY PREMIER COLLEGE

HYPOTHESIS

A hypothesis in a scientific context, is a testable statement about the

relationship between two or more variables or a proposed explanation for some
observed phenomenon. In a scientific experiment or study, the hypothesis is a
brief summation of the researcher's prediction of the study's findings, which
may be supported or not by the outcome. Hypothesis testing is the core of
the scientific method

 Sale promotion strategies used by Jio mobile are very effective and
most of the distributor and retailer are satisfied with strategy.
 CITY PREMIER COLLEGE

SCOPE OF THE STUDY

 This study helps to understand the sales promotion policies used by Jio
Mobile for marketing of mobile in market with the profitability.
 The study will help the management of Jio in forming the future policies
regarding sales promotion strategy.
 Through retailer sample survey conducted information about current
market situation.

 This study focuses on last two to three months.

 CITY PREMIER COLLEGE

PROBLEM DEFINITION

This is therefore the subject of attention about how the company is

managing to satisfy customer on a very large scale.

Proper Sale Promotion Strategy are most important in order to achieve

best result. Sale Promotion strategy implemented by the company may not be
satisfactory. This study will therefore explore the factors responsible for
consumer satisfaction.
 CITY PREMIER COLLEGE

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research

problem, as to how research is done scientifically. It consist of the different
that generally adopted by researcher to study his research problem along with
logic behind them. It is necessary for the researcher to develop certain tests.

Marketing research specifies the information required to address these

issues; designs the method for collection information manages and implements
the data collection process; analysis the results and communication the findings
and their implication.

DATA COLLECTION

All marketing research can tap two sources of data for investigation that are:

1) Internal sources

2) External source

1) PRIMARY DATA

2) SECONDARY DATA

A research plan was followed for gathering primary data, secondary data or both.

PRIMARY DATA

Primary data consisted of original information gathered for the specific purpose. Data
was collected from the primary sources i.e. questionnaire will be developed with the help of
which personal interview will be carried out. Also along with this I earned out personal
interviews with direct users like contractor and domestic users.

SECONDARY DATA

The secondary data are collected from Nagpur city Authorized dealer, from broachers,
from website of the company, news papers, magazines, Company websites and search
engines.
 CITY PREMIER COLLEGE

EXPECTED CONTRIBUTION:

 This study will contribute to the better understanding of the concept.

 This study will be useful to the company to find out their flaws and then
work towards improving it.
 The report will help to understand the importance of managing a brand
and brand identity as a tool and its impact on the Market.
 In this report we will study about the various tools of Sale Promotion of
Jio Mobile.
 CITY PREMIER COLLEGE

CHAPTERIZATION:

1. Introduction
2. Company Profile
3. Research Study

 Problem Definition
 Objectives of the study
 Hypothesis of the study
 Scope of the study (Research Boundaries )
 Theoretical Perspectives

4. Research Methodology
5. Data Collection
6. Data Analysis and Interpretation
7. Conclusion
8. Recommendation and Suggestions
9. References
10. Annexure
 Questionnaires
 Tables
 Interviews