23 Tools To

Brainwash
and
Influence
People
Through
Media
Written by jcurcio.Posted on April 11,
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‘’till at last the child’s mind is these

suggestions, and the sum of the
suggestions is the child’s mind. And
not the child’s mind only. The adult’s
mind too all his life long. The mind
that judges and desires and decides
made up of these suggestions. But
all these suggestions are our
suggestions!“
- Aldous Huxley, Brave New World

The opinions and behaviors of people

and societies are easily swayed.
Every decade, every year, every
week, those who control mass media
change the climates of human
thought. New pop stars, fashions, and
fads are paraded center stage and
then exit stage left followed by
floods of expendable cash, leaving
the path of sordid garbage known as
“popular culture” in its wake.
Now the power to rule the world and
wag the cultural dog is at your
fingertips. What follows are simple
instructions, a manual, a playbook of
sorts, some simple behavioral tools
to influence and take advantage of
the nervous systems of all your
peers.

The 23 Tools:
1. The key to truly effective
brainwashing is to work at people’s
most fundamental awareness. Shape
them at the neurological level so
they develop the faculties to take
your input and call it “thinking for
myself.” Enable them to stop
thinking.
2. Limit any and all faculties for self-
awareness and self-sensing. Destroy
instinct and intuition. Actively and
endlessly encourage external
awareness. Make people dependent
on your external input for as many
decisions as possible.

3. Speed up messages so that the

pace and rhythm of information is
disorienting and visually biased.

4. Condition people to being

bombarded with hundreds of
thousands of signals a day. Teach
them to attend to this stream of
information and to call it Reality.
Never let them ask what “reality” is.
5. Framing is everything. Decide
what you want people to believe and
make sure that any choices you give
them are within a framework which
assures you of your result. This is
called the Illusion of Choice. “Do you
want to sweep the floor before or
after dinner?” Repeat this formula for
economic systems, politicians, news
stories, competing product brands
and entertainment.

6. Appeal to the lowest common

denominator. Make sure that all
shows model conflict resolution of
people with an emotional and
intellectual maturity no greater than
that of a six year old. Make it funny
so no one notices.
7. Keep people passive. Encourage
the Couch Potato Alpha Wave Escape
Plan as the healing elixir for all that
ails.

8. Don’t make people think. Their

days are hard enough as is. Bypass
the need for opinion making by giving
people ready-made opinions. Do it as
though you don’t have a conscience –
they are probably too stupid to make
their own decisions anyway.

9. Ensure that there are no ongoing

storylines with meaning or purpose
beyond immediate sensory
stimulation. Avoid universal themes
as much as possible. Make
absolutely certain there is no
cultural, societal or global story or
mythology present that conflicts with
the myths of comfort and
consumption.

10. Never encourage responsibility,

or so much as suggest that humans
could be involved in co-creating their
future and the realities in which they
reside.

11. Encourage group-sanctioned

individuality only. By making
‘individuality” the new conformity
you are generating a powerful
illusion of free choice.

12. Sensationalize the superficial.

13. Keep information bytes
infinitesimally small. Promote
Attention Deficit Disorder. Several
decades of television have already
set this in motion.

14. Repetition is key. Repeat

important messages as often as
possible.

15. Repetition is key.

16. Repetition is key.

17. Bypass rationality by any means

possible. People don’t need logic to
accept information. Belief is
emotional. Always remember:
WAR=PEACE.
18. Remember –- two half-truths
make up a whole truth.

19. Demonize self-knowledge

technology of all kinds. Throw around
words like “cult” and “brainwashing.”
Marginalize anyone involved in such
pursuits.

20. Keep old models of

consciousness alive and well. If you
can get away with referring to
people’s states as being phlegmatic
or sanguine instead of programmable
and intentional, do it.

21. Keep people’s attention on what

really matters. Emphasize what’s
wrong as much as possible.
22. Always give the impression that
Everything Is Under Control – but just
barely so – hammer into the populace
the idea that their greatest fear
could strike at any moment.

23. Teach people that they are their

thoughts and emotions. Reinforce
this by teaching them to feel bad
about their ideas, and to feel bad
about feeling bad. Remember:
Identify, identify, identify –- this will
widen the empty void inside of them
that only shopping can cure.

By sticking to these simple premises

you should be able to produce entire
societies capable of ending world
hunger, but too selfish to care. You
will be able to bring about massive
consumer mindsets and buying
habits so powerful that logic and
reason become superfluous in
making the sale. You will be the new
face of media. Good luck!

Devon White specializes in PR for the

brain, promoting integrity,
responsibility and conscious
evolution through online video and
lecture-performances on sex.
As a trained hypnotist, video
podcaster, writer and teacher, he
supports broadcasting which goes
beyond simple stimulus-response
conditioning to engage the
intentional, participatory and
evolutionary functions of the brain. In
other words – he thinks it’s really
cool if you know how your brain
works and use it to participate in the
co-creation of your world. But he’s
not a brain-centrist–he’s all about the
body.

To find out more about Devon and his

efforts to stimulate “a cultural
climax” you can visit him at his
website, www.SexWithDevon.tv.
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