QUESTIONNAIRE

Topic : Consumer perception on supermarkets with special reference to

Reliance Fresh

Please tick the [ ] given

1. Name:

2. Age:

3. Gender:

Male [ ] Female [ ]

4. Occupation:

Service [ ] Business [ ] Others [ ]

5. Do you prefer visiting super markets ?

Yes [ ] No [ ]

6. Do you by most of your daily requirements from the supermarket ?

Yes [ ] No [ ]

7. Are you attracted to the supermarket because of

a. Reasonable price Yes [ ] No [ ]

b. Availability of good products Yes [ ] No [ ]

c. Discounts Yes [ ] No [ ]

d. Saving in shopping time Yes [ ] No [ ]

8. Do you visit supermarket because of

a. It is near your home Yes [ ] No [ ]

b. It is centrally located Yes [ ] No [ ]

c. It is more convenient to you Yes [ ] No [ ]

9. Are you satisfied with the parking provided ?

Yes [ ] No [ ]

10. How do you find the sales assistance in the supermarket ?

Attentive [ ] Inattentive [ ] Cooperative [ ]

11. Do you feel the profit margin charged by the supermarket is reasonable ?

Yes [ ] No [ ]

12. Do you need any changes to be made?

Yes [ ] No [ ]

13. Are you satisfied with the service provided by the Reliance Fresh ?

Yes [ ] No [ ]

14. How long you have been visiting this store?

a) For last 6 months b) For last 1 year c) 1 – 2 years d) 2 – 3 years e) Last 3 years
&above

15. What are the grocery products items do you prefer to buy in this Store?

a) Cereals b) Dal c) masala items d) flour e) Rice f) sugar

16. STORE CHOICE ARRTRIBUTES

Please state the opinion by using the scale from the following statement given below.

Please mark a ( ) in a appropriate column, the reason for which you have selecting a
particular retail outlet

‘5’ if you Strongly Agree with the statement

‘4’ if you Agree with the statement

‘3’ if you have Neither Disagree nor Agree about the Statement

‘2’ if you DisAgree with the statement

‘1’ if you Strongly DisAgree with the statement.

Please Mark only one number for each statement

S.No Store Choice Attributes SA A NA/DA DA SDA

1 Attractive Display
2 Value for Money
3 Good Brand Name
4 Availability of Specific
Products
5 Affordable Price
6 Trust worthy Products
7 Service of Employees
8 Extensive Varieties of
Products
9 Wide Range of Promotional
Offers
10 Nearness to Residence

17. CUSTOMER SATISFACTION

S.No STATEMENTS SA A NA/DA DA SDA

1 Iam pleased with my
experience at this store
2 The selection of the store was
a good decision
3 The store provides a good
value for money
4 Overall I am satisfied with the
store and its brand also

Thank you