Letter of Transmittal

21 Januray 2018
Prof. Md. Ashraf Hossain
Dean,
School of Business
Asian University of Bangladesh

Subject: Submission of Internship Report.

Dear Sir,

It is a great pleasure for me to submit my practicum report on the topic of “Marketing Activities
of Rupnagar Real Estate Ltd.” as a part of my BBA program. I have tried my level best to
prepare this report.

I express my heart full gratitude to you to go through this report and make your valuable
comments. It would be a great honor for me if you would add your opinions and suggestions for
the future.

I, therefore, pray and hope that you would kind enough to accept my effort and oblige thereby.

Sincerely Yours,

…………………

Istiyak Ahmed
ID No. 201310658
Program: BBA
Batch: 47th
Major: Marketing
Asian University of Bangladesh

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 Student’s Declaration

I declare that all work submitted for assessment in this subject will be my own work and does not
involve plagiarism or teamwork other than that authorized in the general terms above or that
authorized for any particular piece of work. I understand that this declaration covers all work
submitted for assessment of Practicum Defense of Spring 2017, in this subject.

------------------

Istiyak Ahmed
ID No. 201310658
Program: BBA
Batch: 47th
Major: Marketing
Asian University of Bangladesh

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 CERTIFICATE OF SUPERVISOR

This is to certify that internship report on of “Marketing Activities of Rupnagar Real Estate Ltd.”
has been submitted for the degree of Bachelor of Business Administration (BBA) program Major
in “Marketing” from Asian University of Bangladesh carried out by Istiyak Ahmed of 47th Batch
& ID No. 201310658 under my supervision. This report is an essential requirement to obtain
Bachelor of Business Administration (BBA) degree from the Asian University of Bangladesh
(AUB).

I wish him every success in life

---------------------------------

Md. Hanif Hossain

Lecturer
Department of business Administration
Asian university of Bangladesh

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 Acknowledgement

At first I would like to express my gratefulness to the Almighty ALLAH for being so kind to
allow me to work on this project successively. I am Istiyak Ahmed and would like to express my
heartiest gratitude to those who helped me all the way through to complete my internship report
on of “Marketing Activities of Rupnagar Real Estate Ltd.” At the very beginning, I want to
thanks my academic supervisor Md. Hanif Hossain, Lecturer of Asian University of Bangladesh
who encouraged me to make this report and also provide me all necessary helps and guidance.
He was very helpful and friendly person and been always there, wherever I needed him.

I would convey my special thanks to my parents whose inspirations have enabled me to complete
this report of this particular course.

Finally, I like to give special thanks to the Management of Rupnagar Real Estate Ltd. to give me
an opportunity to doing Rupnagar Real Estate Ltd. Above all I would like to express my thanks
and gratitude to the staff of Rupnagar Real Estate Ltd. for their cooperation and help, without
which it would not have been possible for me to learn so many things that will be very helpful
for my career.

I also apologize heartily for any omitted name whose contribution was also complementary for
any possible aspect. Lastly, I gravely thank the Almighty ALLAH.

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 Executive Summary

The housing sector plays vital roles both in the context of the economy of Bangladesh and
serving the fundamental human right of shelter which actually call for the awareness and
analysis regarding various pertinent issues involving the sector.The objective of this paper is
to highlight the marketing activities of Rupnagar Real Estate Ltd. Ltd. It is a real estate
developer in nature. Now a day’s real estate market is very demanding & most of the
consumer of this market is facing huge problems like developer selection, procedure, rules
etc. This report is not cover entire market but contains all major information about Rupnagar
Real Estate Ltd. Ltd. So, the user could easily evaluate the organization by go through this
report. Major portion of this report contains information about products, price, and payment&
purchasing procedure, rules of the company, business activities, organizational Structure etc.

At present Rupnagar Real Estate Ltd. LTD ltd is selling plots in two projects (Neelachol
Homes& Neelachol river rain).Price of the plots varies with the location and area. The sizes
of the plots are 3 &5 khata. The clients have to contact with the sales office of
NeelacholHousing Ltd at Banani to purchase the plot. The booking money is Tk.20000/= per
khata &down payment is 30%of total price of a plot and rest of the amount could be paid by
onetime payment or by 60 or 72equatedmonthly installment. The client should have to pay
the installment before falling three consecutive installments due. This is a general rule of the
company. If the client fails to do so, his/her allotment should be cancelled.

Now, after making the full payment, the client will be paid the registration fees and VAT for
the plots. It will take 6(six) months to one year to hand over the plot. There will be a final
measurement on the land area after finishing the development activities.

Rupnagar Real Estate Ltd. LTD is new organizations in real estate market but also facing a
lot of problems. The major problem are decreasing service quality & ensure a valuable work
team, management should avoid nepotism in recruitment process. The firm could recruit
some creative person to produce valuable & meaningful advertisement. The allotment
cancellation power should be decentralized. The firm has to develop some new project to
retain the market share. Despite the significant growth of the housing sector in the recent
past, good research dealing with the development of this sector is lacking. This is
compounded by the fact that there is a lack of adequate statistical information.

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 Table of Contents
SL. Topics Page No.
No
Letter of Transmittal i
Student’s Declaration ii
Certificate Of Supervisor iii
Acknowledgement iv
Executive Summary v
01. Introduction 1-6
introduction 2

Origin of the Study 3

Scope of the study 3

Importance of the study 4

Objectives of the Study 4
Methodology of the Study 5

Limitations of the Study 6

02 Company Profile 7-18

Real Estate sector in Bangladesh 8

Emerged of real estate company 10

REHAB 10

Background of Rupnagar Real Estate Ltd. 12

Profile 13

Name and Designation of the Director 14

Organogram 15

Mission, Vision, Goal of the company 15

Department of the company 16

Project of Rupnagar Real Estate Ltd. 17

Price list of project 18

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03. Analysis 19-31

Marketing Activities of Rupnagar Real Estate Ltd. 20

Sales procedure activities 22

Tasks for the employees 23

In case death 24

Tasks regarding cancellation 25

Way of get back the money 25

Terms and condition of the company 26

Deed of agreement 27

National policy guidelines 31

04. SWOT Analysis 32-34

SWOT Analysis of Rupnagar Real Estate Ltd. Ltd 33

Problems identified 34

05. Findings, Recommendations and Conclusion 35-39

Findings of the Study 36

Recommendations 37
Conclusions 38
References 40

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