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COMPETITOR ANALYSIS OF LIABILITY
PRODUCTS AND SERVICES OF STANDARD
CHARTERED VS OTHER MNCS
The material provided in this report is original and has not been submitted anywhere for
any other diploma or degree.
IILM IILM
Acknowledgement
First of all I would like to thank the management at STANDARD CHARTERED for giving me
the opportunity to do my two month project training in their esteemed organization .I am highly
obiliged to Mr. Sanjeev Sharma for her keen & watchful guidance & invaluable suggestions &
way of motivating at every phase of work in the training period & granting me to undertake my
training at Gurgaon Branch in NCR.
I express my thanks to all managers under whose able guidance & direction, I was able to give
shape to my training. Their constant review & excellent suggestions throughout the project are
highly commendable.
“Accomplishment of any task necessarily depends upon the willingness and enthusiastic
contribution of time and energy of many people”
I extend my sincere gratitude and thanks to all employees who gave a helping hand and
cooperated directly and indirectly in the fulfillment of this project and report.
I am grateful to my professor also who has shown this work light of day.
I also feel privileged to extend my unfeigned thanks to all who have extended their cooperation
directly or indirectly in preparation of this report.
Alok Agrawal
TABLE OF CONTENTS
PARTICULARS PAGE NUMBER
PART 2
1. Banking Industry Study 06
2. Insurance Industry Study 09
3. Company Profile:
a. History 13
b. Principles and Values 15
c. Business Operation 17
d. Financial Profile 19
e. Operational Success 20
4. Mergers and Acquisitions 21
5. Global Presence 23
6. Competitors 25
7. Features of Banking Products 34
8. Comparison among Banks 41
9. Features of Insurance Products 45
PART 3
10. Objective of Study 54
11. Research Methodology 54
12. General Analysis 57
13. Conclusion 67
14. Recommendations 68
15. Appendix 70
16. References 72
PART 2
INDUSTRY STUDY
Banking in India originated in the last decades of the 18th century. The
oldest bank in existence in India is the State Bank of India, a government-
owned bank that traces its origins back to June 1806 and that is the largest
commercial bank in the country. Central banking is the responsibility of the
Reserve Bank of India, which in 1935 formally took over these responsibilities
from the then Imperial Bank of India, relegating it to commercial banking
functions. After India's independence in 1947, the Reserve Bank was
nationalized and given broader powers. In 1969 the government nationalized
the 14 largest commercial banks; the government nationalized the six next
largest in 1980.
Nationalization
By the 1960s, the Indian banking industry has become an important tool to
facilitate the development of the Indian economy. At the same time, it has
emerged as a large employer, and a debate has ensued about the possibility
to nationalize the banking industry. India Gandhi, the-then Prime Minister of
India expressed the intention of the GOI in the annual conference of the All
India Congress Meeting in a paper entitled "Stray thoughts on Bank
Nationalization." The paper was received with positive enthusiasm.
Thereafter, her move was swift and sudden, and the GOI issued an ordinance
and nationalized the 14 largest commercial banks with effect from the
midnight of July 19, 1969. Jayaprakash Narayan, a national leader of India,
described the step as a "masterstroke of political sagacity." Within two weeks
of the issue of the ordinance, the Parliament passed the Banking Companies
(Acquisition and Transfer of Undertaking) Bill, and it received the presidential
approval on 9 August, 1969.
Liberalization
In the early 1990s, the then Narsimha Rao government embarked on a policy
of liberalization, licensing a small number of private banks. These came to be
known as New Generation tech-savvy banks, and included Global Trust Bank
(the first of such new generation banks to be set up), which later
amalgamated with Oriental Bank of Commerce, Axis Bank(earlier as UTI
Bank), ICICI Bank and HDFC Bank. This move, along with the rapid growth in
the economy of India, revitalized the banking sector in India, which has seen
rapid growth with strong contribution from all the three sectors of banks,
namely, government banks, private banks and foreign banks.
The next stage for the Indian banking has been setup with the proposed
relaxation in the norms for Foreign Direct Investment, where all Foreign
Investors in banks may be given voting rights which could exceed the
present cap of 10%, at present it has gone up to 49% with some restrictions.
The new policy shook the Banking sector in India completely. Bankers, till this
time, were used to the 4-6-4 method (Borrow at 4%; Lend at 6%; Go home at
4) of functioning. The new wave ushered in a modern outlook and tech-savvy
methods of working for traditional banks. All this led to the retail boom in
India. People not just demanded more from their banks but also received
more.
With the growth in the Indian economy expected to be strong for quite some
time-especially in its services sector-the demand for banking services,
especially retail banking, mortgages and investment services are expected to
be strong. One may also expect M&As, takeovers, and asset sales.
In March 2006, the Reserve Bank of India allowed Warburg Pincus to increase
its stake in Kotak Mahindra Bank (a private sector bank) to 10%. This is the
first time an investor has been allowed to hold more than 5% in a private
sector bank since the RBI announced norms in 2005 that any stake
exceeding 5% in the private sector banks would need to be vetted by them.
In recent years critics have charged that the non-government owned banks
are too aggressive in their loan recovery efforts in connection with housing,
vehicle and personal loans. There are press reports that the banks' loan
recovery efforts have driven defaulting borrowers to suicide
INSURANCE INDUSTRY
Life is a roller coaster ride and is full of twists and turns. You cannot take
anything for granted in life. Insurance policies are a safeguard against the
uncertainties of life. Insurance is system by which the losses suffered by a
few are spread over many, exposed to similar risks. Insurance is a protection
against financial loss arising on the happening of an unexpected event.
Insurance policy helps in not only mitigating risks but also provides a
financial cushion against adverse financial burdens suffered.
What Is Insurance?
Insurance is a contract between two parties, the insurer or the insurance
company, and the insured, the person seeking the cover. Within this contract,
the insurer agrees to pay the insurer for financial losses arising out of any
unforeseen events or risk in return for a regular payment of premium. Thus,
these insurance plans are also called as a Risk Cover Plans, which means to
financially compensate for losses that occur uncertainly through accident,
illness, theft, natural disaster. As you can not fight against these man-made
and natural calamities, so at least be prepared for them and their aftermath
by taking insurance policies.
Types of Insurance
Insurance policies cover the risk of life as well as other assets and valuables,
such as, home, automobiles, jewelry et al. On the basis of the risk they cover,
insurance policies can be classified into two categories: Life Insurance and
General Insurance. As the term suggests, Life Insurance covers the risk
involved in a person's life, while General Insurance provides financial
protection against unforeseen events, like accident, flood, earthquake,
disease, etc.
Insurance is a federal subject in India and has a history dating back to 1818.
Life and general insurance in India is still a nascent sector with huge
potential for various global players with the life insurance premiums
accounting to 2.5% of the country's GDP while general insurance premiums
to 0.65% of India's GDP.[1]. The Insurance sector in India has gone through a
number of phases and changes, particularly in the recent years when the
Govt. of India in 1999 opened up the insurance sector by allowing private
companies to solicit insurance and also allowing FDI up to 26%. Ever since,
the Indian insurance sector is considered as a booming market with every
other global insurance company wanting to have a lion's share. Currently, the
largest life insurance company in India is still owned by the government.
Insurance in India has its history dating back till 1818 started by Anita
Bhavsar, when Oriental Life Insurance Company was started by Europeans in
Kolkata to cater to the needs of European community. Pre-independent era in
India saw discrimination among the life of foreigners and Indians with higher
premiums being charged for the latter. It was only in the year 1870, Bombay
Mutual Life Assurance Society, the first Indian insurance company covered
Indian lives at normal rates.
With effect from December 2000, these subsidiaries have been de-linked
from parent company and made as independent insurance companies:
Oriental Insurance Company Limited, New India Assurance Company Limited,
National Insurance Company Limited and United India Insurance Company
Limited.
Related Acts
The insurance sector went through a full circle of phases from being
unregulated to completely regulate and then currently being partly
deregulated. It is governed by a number of acts, with the first one being the
Insurance Act, 1938.
The Insurance Act, 1938 was the first legislation governing all forms of
insurance to provide strict state control over insurance business. You can
download the act by clicking here
Even though the first legislation was enacted in 1938, it was only in 19
January 1956, that life insurance in India was completely nationalized,
through a Government ordinance; the Life Insurance Corporation Act, 1956
effective from 1.9.1956 was enacted in the same year to, inter-alia, form LIFE
INSURANCE CORPORATION after nationalization of the 245 companies into
one entity. There were 245 insurance companies of both Indian and foreign
origin in 1956. Nationalization was accomplished by the govt. acquisition of
the management of the companies. The Life Insurance Corporation of India
was created on 1 September, 1956, as a result and has grown to be the
largest insurance company in India as of 2006.
Till 1999, there were not any private insurance companies in Indian insurance
sector. The Govt. of India then introduced the Insurance Regulatory and
Development Authority Act in 1999, thereby de-regulating the insurance
sector and allowing private companies into the insurance. Further, foreign
investment was also allowed and capped at 26% holding in the Indian
insurance companies. In recent years many private players entered in the
Insurance sector of India. Companies with equal strength competing in the
Indian insurance market. Currently, in India only 2 million people (0.2 % of
total population of 1 billion), are covered under Mediclaim, whereas in
developed nations like USA about 75 % of the total population are covered
under some insurance scheme. With more and more private players in the
sector this scenario may change at a rapid pace.
History
Standard Chartered was formed in 1969 through a merger of two banks:
The Standard Bank of British South Africa, founded in 1863, and the
Chartered Bank of India, Australia and China, founded in 1853.
Both companies were keen to capitalize on the huge expansion of trade
and to earn the handsome profits to be made from financing the
movement of goods between Europe, Asia and Africa.
Business Operations
Standard Chartered PLC, Listed on both the London Stock Exchange and
the Hong Kong Stock Exchange, ranks among the top 25 companies in the
FTSE-100 by market capitalization. The London-headquartered Group as
operated for over 150 years in some of the world’s most dynamic markets,
leading the way in Asia, Africa and the Middle East. Its income and profits
have more than doubled over the last few years primarily as a result of
organic growth and supplemented by acquisitions.
Consumer Banking
Consumer banking offers a broad range of products and services to
meet the borrowing, wealth management and transaction needs of
individuals.
Wholesale Banking
Wholesale Banking has a client-focused strategy, providing trade
finance, cash management, securities services, foreign exchange and
risk management, capital raising and corporate finance solutions.
SME Banking
Our SME Banking division offers products and services to help small and
medium enterprises manage the demands of a growing business,
including the support of out international network and trade expertise.
Islamic Banking
Standard Chartered Saadiq's dedicated team provides comprehensive
international banking services and a wide range of Shariah-compliant
financial products based on Islamic values.
The Standard Chartered Private Bank
Our Private Bank advisors and investment specialists provide customized
solutions to meet the unique needs and aspirations of high net worth
clients.
People
With 125 nationalities represented among 70,000 employees, nearly half of
whom are women, we have an international diverse workforce. We
believe this enables us to better serve our customers and maintain
competitive advantage.
Board of directors
Their leaders reflect the diversity that drives Standard Chartered's success
and makes us one of the world's most international banks.
Global team
Employees have more than doubled in number over the past five years.
Nearly half the number of employees is women and 68 nationalities are
represented among our senior management, reflecting the policy towards
providing equal opportunity for all.
Strong
income Group operating income rose 26 per cent to
growth $13.97 billion
Strong profit Group operating profit rose 13 per cent to
growth $4.57 billion
Broad-based Seven of our nine geographical segments each
income delivered over $1 billion of operating income
Robust he Group maintained a liquid, well-capitalized
balance and diversified balance sheet through the
sheet financial turmoil
A successful rights issue further strengthened
Successful the Tier 1 capital ratio to 10.1 per cent at the
rights issue end of 2008
Deposits grew 30 per cent to $274.6 billion in
Solid deposit 2008; the advances to deposits ratio improved
growth to 74.8 percent
Successfully integrated American Express Bank
Benefit from and other acquisitions, extending reach and
acquisitions capabilities
Sustainable $385 million of credit now available to
business microfinance institutions in 15 countries
• Personal Finance
• Credit Cards
• Priority Banking
• Personal Investment
• Insurance
• Retail FX Products.
Competitors
Barclays Bank
Barclays GRCB in India is led by Samir Bhatia, Managing Director, India and
Indian Ocean. Barclays GRCB India, in a short period of two and a half years,
has grown to be amongst the most respected foreign banks in the country,
servicing more than 830,000 clients.
Barclays opened its doors to commercial customers in November 2006 and
today has a roster of over 2300 clients. This includes large multinationals,
public sector companies and a growing base of small and medium
enterprises. Barclays offers them a broad spectrum of services including
loans, deposits, payments & cash management services, and trade finance
and treasury solutions.
The consumer banking division offers customers a growing suite of products
and services that are relevant both to their current and emerging market
needs. These include innovative propositions from personal loans (that come
with smaller monthly repayments) to credit cards (that allow customers to
choose their payment date). Innovations at Barclays GRCB India are not
limited to the consumer banking division alone. The Indian operations
recently became the first country in Asia and the fourth in the world to launch
‘The Latitude Club’, a global commercial banking proposition from Barclays
that assists corporate customers to identify new business partners
internationally.
Barclays GRCB has a network of 11 ATMs and five branches across India.
Headquartered in Mumbai, Barclays is present in four other cities including
New Delhi, Junagarh which in Gujarat, Kanchipuram which is near Chennai,
and another at Nelamangala near Bengaluru.
Investing in the community is an important part of Barclays sustainability
strategy. Globally, Barclays has focused efforts on financial inclusion,
entrepreneurship, education, enterprise and helping people into employment.
The bank is currently in the midst of exploring how it can leverage its global
partnerships to invest in the growth and development of the communities in
which it operates in India as well.
HSBC Bank
HSBC's origins in India date back to 1853, when the Mercantile Bank of India
was established in Mumbai. The Bank has since, steadily grown in reach and
service offerings, keeping pace with the evolving banking and financial needs
of its customers.
For Business Banking clients, ABN AMRO offer top quality services in trade
finance, business loans, supply chain management, credit facilities, payment
and cash management- solutions that help small to medium size businesses
enhance cash flow, boost overall business efficiency and capitalize on new
opportunities.
In addition ABN AMRO has Van Gogh Preferred Banking which represents
a new standard of relationship banking which has been exclusively created to
offer an enhanced level of service to demanding individuals. Van Gogh
preferred banking services offers a wide range of wealth maximization
opportunities offering new standards of freedom, access, advice and service.
ABN AMRO Broking offer world class research, timely advice, extreme ease
of use and swift real time transaction systems for our clients.
• Asset Management
• The Microfinance
CITI Bank
Citibank has operations in more than 100 countries and territories around the
world. More than half of its 1,400 offices are in the United States, mostly in
the New York City, Chicago, Miami, and Washington, D.C. metropolitan areas,
as well as in California.
In addition to the standard banking transactions, Citibank offers insurance,
credit card and investment products. Their online services division is among
the most successful in the field, claiming about 15 million users.
As a result of the global financial crisis and huge losses in the value of its
subprime mortgage assets, Citibank was rescued by the U.S. government
under plans agreed for Citigroup. On November 23, 2008, in addition to initial
aid of $25 billion, a further $25 billion was invested in the corporation
together with guarantees for risky assets amounting to $306 billion.
Citibank's major presence in California is fairly recent. The bank had only a
handful of branches in that state before acquiring the assets of California
Federal Bank in 2002 with Citicorp's purchase of Golden State Bancorp.
In 2001, Citibank settled a $45 million class action lawsuit for improperly
assessing late fees. Following this Citibank lobbied the United States
Congress to pass legislation that would limit class action lawsuits to $5
million unless they were initiated on a federal level. Some consumer
advocate websites report that Citibank is still improperly assessing late fees.
In August 2004, Citibank entered the Texas market with the purchase of First
American Bank of Bryan, Texas. The deal established Citi's retail banking
presence in Texas, giving Citibank over 100 branches, $3.5 billion in assets
and approximately 120,000 new customers in the state. First American Bank
was renamed Citibank Texas after the take-over was completed on March 31,
2005.
In 2008, Citibank was crowned Deal of the Year - Securitization Deal of the
Year at the 2008 ALB Japan Law Awards
Deutsche Bank
For the past 27 years, Deutsche Bank has made a mark in India in global
markets, investment banking, global equities, asset management, corporate
and transaction banking and private wealth management. We have
partnered some of the country’s top corporations and leading institutions and
our consistent performance and business focus has won us various awards -
including:
• The Best Investment Bank in India - by Euromoney in 2007
• Best Debt House in India - by Euromoney in 2007
• Best Cash Management Bank in South Asia - by Triple Asset Asian
Awards in 2007
• Best Private Bank in India - by Asiamoney Private Banking Polls in 2007
• Award for Outstanding contribution towards the promotion of Indo-
German economic relations - by the Indo-German Chamber of Commerce in
2006
In the 4th quarter of 2005, Deutsche Bank has launched its retail banking
services in India with a comprehensive range of high quality-products and
services to provide the customer an excellent banking experience. With db
Financial Planning - Deutsche Bank’s sophisticated advisory service -
customers will be empowered to have a 360° optimization of their finances.
Deutsche Bank is dedicated to excellence and has constantly challenged
status quo to deliver superior solutions to its customers. Our passion to
perform will ensure that our customers benefit from a world-class retail
banking experience.
Products and Services Offered By Standard Chartered
• Personal Finance
• Credit Cards
• Priority Banking
• Personal Investment
• Insurance
• Retail FX Products.
Get instant cash at over 20,000 ATMs across India and over 10, 00,000 ATMs
across the world through the Visa network. And get a globally valid Debit
Card that lets you shop at over 3, 26,000 outlets in India and at over 14
million outlets across the world.
Additional Benefits.
SuperValue Account
Additional Benefits.
• Multicity Banking - access your account even when you are out of town
• Enjoy extended Banking hours at all our branches, and Speed Cheque
Clearing and Metro Clearing facilities
• 24-hour branches, 365 day branches available at select locations
• Phone banking - available to you 365 days a year on a 24-hour basis in
the metros and everyday of the week at other centers
• Online banking - access and transact on your accounts through the
Internet from any part of the world
• Free Investment Advisory Services to assist you in investing in a range
of mutual funds
• Full suite of complimentary banking services including credit cards,
loan products and capital market services
2 in 1 Account
The 2-in-1 account gives you the facility of linking fixed deposits with a
savings or current account. In case of any shortfall in the savings or current
account, funds will be automatically swept in from the linked fixed deposits,
thus giving you a combination of both liquidity and higher returns.
And that’s not all either. In case there is need to withdraw amounts in excess
of what is available in savings or current account, bank will break your
deposit for the exact amount required. The rest of the deposit continues
earning the original high interest.
Parivaar Account
AaSaan Account
No Frills Account
Whatever banking requirements our Business Plus Account will give you a
mix of value and transactional convenience that is unsurpassed.
• Get funds faster without any additional cost Cheques drawn on any
bank at our branch locations are cleared in just 7 days, Moreover, this
service is available to you free of charge.
• Quick transfer funds between your accounts with our bank – almost
instantaneously and free
• FREE Internet Banking Access to account any time of the day from
anywhere in the world through our Secured Internet Banking facility.
And do routine banking transactions online.
• FREE Phone Banking Access to account from the comfort of your
home / office. Get account information, request for drafts, give stop
cheque instructions, transfer funds and do much more with just one
phone call – any time of the day.
• FREE Anywhere banking facility Conduct banking transactions from any
of our branches spread across the country, irrespective of the branch
where your account was opened.
• Get all the special privileges and offers, made available to our Debit
Card customers.
Free up to
0/ 2 DD PM/
Demand Free/ 50/ 1.5 lakh/
1 DD per NA Unlimited
Draft 50 Free up to
day
2.5 lakh
85 or . 1.75 / 1.5
DD No
125% of 50 NA per Rs.
Charges charges
amount 1000
0/ 2 times
per month 1 per day/
Door Step
up to 3 1 per day/ Free Free Free
Banking
lakhs/ 1 free
every day
Phone
Free Free Free Free Free
Banking
Internet
Free Free Free Free Free
Banking
Multicity
Branch Free Free Free Free Free
Banking
Balance
Inquiry Free Free Free Free Free
Charges
Bill
Free Free Free Free Free
Payments
Free/ Quarterly/ Monthly
Statemen
monthly/ Monthly monthly/ Monthly and
ts
Quarterly monthly Quarterly
RTGS
Yes Yes Yes Yes Yes
facility
Banking
9 hrs 10 hrs 9 hrs 9 hrs 9 hrs
Hr
Particul Standard
ABN AMRO HSBC Deutsche
ars Chartered
No. Of
81 28 42 8
Branches
20000/
Account 25000/ 35000/
50000/100000/100 40000/100000/50
Opening 100000/ 75000/
0000 0000
Balance 1000000 250000/
500000
Debit Gold/
Gold Gold Normal
Card Classic
Charges 150/400
Of Debit 900 200 Debit 495/ 95
Card Card +
Cheque
At Par At Par At Par At Par
Book
Free Own/
5 Lac/ 15/
Demand 25 At SCB Free/
NA NA 15 Lac/ 55
Draft Unlimited
Lac/ 1
Crore
Free Own/
Free/ 50 Lakhs On 5 Lac/ 15/
DD Limit Non Abn 20 Lakh/
Non SCB/ 75 Lakhs NA 15 Lac/ 55
Free 20 Lakh/ 40 Lakh
On Non SCB Lac/ 1
Crore
Door
1 Daily Free/ Nil/ 1 Per Day/ 1 Free To
Step NA
Unlimited Per Day All
Banking
Phone
Free Free Free Free
Banking
Internet
Free Free Free Free
Banking
Balance
Inquiry Free Free Free Free
Charges
Quarterl
Stateme Free/ Monthly/ y/
Monthly Monthly
nts Quarterly Monthly/
Monthly
RTGS
Yes Yes Yes Yes
Facility
This plan pays out a guaranteed amount on survival at the end of every 1/5th
of the policy term selected. A total of 75% of the Sum Assured is paid out in
the first 4 Cash Benefits. On maturity, 50% of the Sum Assured is paid along
with accrued bonuses. Hence the Total Cash/Survival Benefit distributed
under this plan comes to more than 100% of the Sum Assured - in fact 125%
of the Sum Assured.
1st Cash 2nd Cash 3rd Cash 4th Cash
On Maturity
Benefit Benefit Benefit Benefit
50% of Sum
10% of Sum 15% of Sum 25% of Sum 25% of Sum Assured +
Assured Assured Assured Assured Accrued
Bonuses
The benefits will further increase by way of Accrued Bonuses that are
distributed
at maturity or on death, if earlier. In case of maturity or death after 15 full
policy
years, the company may pay an additional terminal bonus for in-force
policies.
INBUILT BENEFITS:
1. Premium Waiver Benefit: In case of death or accidental total
permanent disability
of the policyholder during the premium payment term, all future
premium
payments are waived. This benefit will not be available in the event of
accidental
permanent total disability after age 65 of the policyholder.
2. Family Income Benefit: In case of death or accidental total
permanent disability
of the policyholder during the term of the policy, a monthly income
benefit of
1% of the sum assured (12% per annum) subject to a maximum of
Rs.10, 000
p.m. becomes payable till the end of the policy term. This benefit will
not be
available in the event of accidental permanent total disability after age
65 of the
policyholder.
3. Option to Purchase further Insurance at Maturity: For ensuring
continuity of the valuable insurance protection that the child was
enjoying, we offer the child an option to purchase a with profits
endowment or an equivalent plan from Bajaj Allianz Life Insurance
Company for twice the amount of face value of this policy, without any
medical examination, on the premium rates prevailing at that time (The
application must be made at least 6 months prior to maturity of this
policy).
Payout Structure:
For Child Gain 21 and Child Gain 21 Plus: The minimum guaranteed
payouts are as
follows:
Policy Anniversary
following completion 18 19 20 21
of Age
Payout as % of Sum
20% + Accrued
Assured 25% 25% 35%
Bonuses
For Child Gain 24 and Child Gain 24 Plus: The minimum guaranteed
payouts are as
follows:
Policy Anniversary
following completion 18 20 22 24
of Age
Payout as % of Sum
25% + Accrued
Assured 25% 25% 40%
Bonuses
Available as:
Bajaj Allianz Invest Gain Economy: The basic package
Bajaj Allianz Invest Gain Gold: With double protection
Bajaj Allianz Invest Gain Diamond: With triple protection
Bajaj Allianz Invest Gain Platinum: With quadruple protection
Additional Protection:
Get the option to add the following additional benefits, providing total
protection against uncertainties.
a) Family Income Benefit (FIB) – Have the unique Family Income Benefit
from Bajaj Allianz that ensures total financial protection for loved ones. In
case of death or accidental total permanent disability, a guaranteed monthly
income of 1% of the sum assured (12% per annum) is paid till the end of the
policy term or at least for a period of 10 years, whichever is higher.
Moreover, all future premiums are waived.
b) Comprehensive Accident Protection: This benefit provides
comprehensive cover in case of an accident. It comprises of:
Accidental Death Benefit
Accidents are always sudden and sometimes fatal. Bajaj Allianz Accidental
Death Benefit gives the loved ones something to start with after the
permanent loss of income by paying an amount equal to the Sum Assured.
(subject to a maximum of Rs. 50, 00,000/- under all policies with Bajaj Allianz
taken together).
Accidental Permanent Total/Partial Disability Benefit
Accidents are unpredictable, and so are the consequences. They may lead to
a disability - partial or total. This Benefit provides a financial cushion against
such misfortunes. Insured will get 50% of the Sum Assured in case of partial
disability and 100% in case of total disability. (subject to a maximum of Rs.
25, 00,000/- for partial and Rs. 50, 00,000/- for total disability under all
policies with Bajaj Allianz taken together).
Waiver of Premium Benefit: An accident may lead to permanent total
disability, limiting one's ability to earn. Bajaj Allianz Waiver of Premium
benefit is a helping hand when one needs it most. It waives off all future
premiums while keeping the valuable life insurance cover alive, thus enabling
you to live up to your commitments.
c) Critical Illness Benefit (CI)
Some illnesses are critical. They not only alter one's life's pattern but also
result in a financial drain. Bajaj Allianz Critical Illness Benefit softens the
impact on the family by paying out the Critical Illness Benefit under the plan
immediately, while other policy benefits continue (excluding Hospital Cash
Benefit). We cover 11 Critical Illnesses. You have the flexibility of choosing
Critical Illness cover up to the basic Sum Assured selected by you (Minimum
Rs. 50,000).
d) Hospital Cash Benefit (HC)
The worry of settling hospital bills (room charges) adds to the trauma of
hospitalization. Bajaj Allianz Hospital Cash Benefit reduces this financial
burden and helps recovery with peace of mind.
e) Mahila Gain Rider Benefit
Provides protection against risks specific to women.
Objective
1. To find out the spread of customers for the type of relationship they
have with their banks.
3. To find out the level of interest customer have in opening account with
Standard Chartered.
Research methodology:
In this service industry, any company’s primary objective is to gain more and
more customer satisfaction and to extend the market share. For this it is very
important for any company to rely on strong marketing research and the
areas of development. In the collection of appropriate data and most
important is the correct analysis of data is very important. If everything is
done fine bank would be able to know:
3. Areas of development
Procedure:
For the research the process that has been taken, following steps was
followed:
In this section detailed study of the existing information was done. All the
factors that has to be taken over on to account for suitable study. Also it
gave in depth knowledge of the features and services that are currently
offered by any bank.
The main objective of this study was to find out the reasons for selection of
any bank account over others. There are numerous factors that lead to these
selections. So this study could help bank to design suitable strategies for
making a design for bank accounts.
The sample was collected on the basis of people who are majors from
different parts of gurgaon.
a. Primary data: The data that was primarily collected was face to
face through questionnaire. All of them were in writing and so was
the response.
The main part of analysis that was done was on Microsoft excel. Through
various pie and bar charts a suitable conclusion was drawn.
General Analysis.
Considering the age factors it has been found out that most of the people are
between the age group 0f 30-40. These could be due to the reason that most
of the people residing in gurgaon are working and that too in MNC. So as per
the culture of MNC, there are lots of young people working there.
These can be seen from the chart that approximately 56% are in 30-40 range
of age group, 28% in 20-30 range, 11% in 40-50 range and 5% in 50 and
above range of age group.
After classifying the sample on the basis of age, it was analyzed that among
the entire major share was of the salaried class and businessmen. This is
again due to the same reason. Since most of the families are nuclear in
gurgaon so there are more middle age population residing. This affects
banking because this class requires fast and simplest transactions and any
discrepancy will lead to greatest dissatisfaction in them.
From the data that we got it is clear that about 83% lies in salaried and
business class and left is between self employed and students.
The third question was corresponding to type of the bank the customers are
with. From the analysis it has been identified that all salaried have their
salary accounts in a private sector bank due to easier movements of funds
rather than complications in public sector bank. People who have accounts in
MNC bank were mainly the Business class people and HNIs. This is due to
high level of service expectations which only MNCs are able to provide to its
customers.
Fourth question was corresponding to the name of banks the customers are
with. Among the sample of 100 respondents the selection of banks by the
customers were also diverted towards the private sector bank due same
reason. Almost all companies try to credit salaries through electronic
transfers so people tend to get these account without any choice. The only
selection they can make is between 1 or 2 banks. Among all majorities have
their accounts in either ICICI or CITI bank. Only few had accounts in public
sector banks.
Among the masses that are working had salary account that has been
categorized under savings account. Few had loans outstanding and current
accounts were mainly held by business class.
Customers select any bank on the basis of kind of kind of services they
provide. These features are almost same for all kinds of bank. Through
personal interviews it was found that customer were attracted towards banks
through their past encounters. So among all Phone banking, Internet banking,
Multicity banking is there for each and every bank but few bank give
doorstep banking like Standard Chartered, HSBC so these are attracting
customers.
Once the customers are attracted towards particular service the next comes
the mode of accessing the bank services. Since every saving account
customer gets a debit card and ATM being the simplest and cheapest mode,
majority of the sample chooses ATM transaction, next preference was given
to phone and internet banking as it is used for some administrative related
queries like updating of address or cheque book request and many more.
Also some bank charge a fee for bank visit like CITI bank so the branch
banking is very less, SMS is introduced recently so it is not much popular.
Next question was very important which was measuring the overall customer
satisfaction level. This compromised of numerous factors like past
encounters, quality of service, and response to complaints, charges, interest
rates and value added services. Once everything has been combined the
customer comes to conclusion of how much he is satisfied with the services.
If his overall expectation less than the services given by bank, it can be said
that customer is dissatisfied but if bank is able to give more than the
perceived the customer would be delighted. In a broader view it has been
seen that more or less people were quite satisfied with the bank they are
associated with. Among the few that are not satisfied was due to the failure
of value added service that was not given from bank’s side.
In this survey customer were almost satisfied with the services that are been
given to them.
After considering the fact of level of satisfaction, next comes the level of
dissatisfaction. The main reason for the dissatisfaction was of due to bad
customer services and high hidden cost. People complaint that their queries
are not listed and have not been sorted also the charges are not clearly
mentioned while opening account. Few CITIBANK customer complained that
the branch visit charges are never mentioned while account opening.
Once everything has been measured then a small marketing part of Standard
chartered products was there. In these questions it was asked whether
customers are interested in having any relationship with Standard Chartered.
In this question the respondents were not interested in opening account
because of high AQB and NRV also the reason was of less branches and
ATMs.
Conclusion
As per the findings and analysis on saving account in different banks, it has
been found out that there is high variance in the Average quarterly balance
that is essential to be maintained. Almost all the banks have minimum
requirement of Rs. 10000 since their main targets are HNI class. For Standard
chartered also the main segment is the same. Also there is almost the same
levels of services that bank give to its customers but the difference is in the
banking hours and some in the amount of hidden costs that are there while
dealing with any bank.
Also to some banks, the benefits such as reward points and gifts on occasions
make them unique as compared to their competitors.
Recommendations:
1. The bank should try to improve the ATM services, as it one of the major
dissatisfaction factor for the bank or else bank should promote the fact
of free transactions across any bank.
2. Bank should make people aware about the basic concepts of saving
account and the benefits that can be derived out of it. Different
features of saving account as compared to the other banks should also
be promoted.
3. Also it was found that the customers don’t mind keeping high balance
in their saving account and bank should tap this by keeping a higher
AQB and reduce the charges of different services.
4. It has also been found that ATM is the most preferred source of banking
and bank should make more franchisees for the ATM cards as this will
help in generating more revenue through advertisements.
8. One very shocking result which has come out of our analysis is that as
the income of the customer rises his preference for our banks falls,
which is contrary to the bank’s objective thus the bank needs to check
on this result and work on factors responsible for the same which could
range from lack of concern shown by the bank to the fact that people
do not like the breach of privacy which private bank do my making calls
for other products of the bank on repetitive basis. Thus the bank needs
to respect this right of the customer and not make unsolicited calls to
them and also remember that they can no longer survive by taking
customer for a ride.
9. Though the bank offers free doorstep banking once a day fact is also
not known to many customers or they still do not trust this service
what ever the reason the bank can popularize this service to gain an
edge over nationalized banks.
10. One complain which really came up during the course of our
market research was that most of the customers felt that the sales
agents who approach them on behalf of the bank are not qualified
enough to perform the task for this esteemed bank and thus we
recommend that college student or fresh graduates from reputed
colleges can be hired on part time basis for this job.
NAME……………………….
Phone No……………………
Question 1) what is your age?
a. 20-30 b. 30-40 c. 40-50 d. 50 and above
Question 2) what is your occupation?
a. Salaried b. self employed. c. Student d. Business
Question 3) what type of bank you are with?
a. Nationalized
b. Private
c. MNC
Question 4) please names the bank.
a. HDFC
b. ICICI
c. Standard Chartered
d. SBI
e. CITI BANK
f. Others. Please specify………………………………….
Question 5) what type of account you have with bank?
a. Saving a/c
b. Current account
c. Demat Account
d. Others. Please specify…………………………………..
b) Slow transaction.
c) Lack of information
REFERENCES
Websites
• www.standardchartered.com
• www.wikipedia.com
• www.google.com
Books
• Management of banks and financial Institutions by Justin Paul
• Financial Services by M Y Khan