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The strength of the team is each individual member. The strength of each member is the team
(Phil Jackson). In line with this quote I would like to mention that all the members contributed
equally and fairly to come up with this report. Hence, please find below the total contribution of
each members:
i
ACKNOWLEDGMENTS
The successful completion of this report would not have been possible without the support,
cooperation, supervision and patience of the following people.
We are very grateful to our Buyer Behaviour Lecturer Mrs Adjnu Damar Ladkoo, a
comprehensive person whose guide has been of great help and without whom; this report would
not have been possible.
We would also thank our parents who with their moral support and contribution have
encouraged us further by providing us with good advice while doing this project.
We express our thanks and appreciation to the helpful people at Café LUX* Bagatelle especially
the employees who provided us with useful information while conducting the observation.
We would furthermore like to express our gratitude to the free software ‘Skype’ which has
enabled our team to stay in touch despite the long distance between us and without forgetting
our Facebook group.
We last but not the least, wish to thank the Almighty, God, with whose support, we have been
able to complete this project.
ii
LIST OF TABLES
Tables Page
No.
iii
LIST OF FIGURES
Figures Page
No.
iv
ABSTRACT
This study provides a glimpse on both consumer’s perspective as well as marketer’s perspective
of Café LUX* at Bagatelle Shopping Mall. According to the current Marketing layout, the
research on Consumer Behaviour has become a vital tool for the efficient running of any
business organisation since consumers are considered as being kings of markets.
This study, moreover, is intended to determine the different streams of ideas that could guide
future consumer research. In this report, we also try to find possible solutions on how Café
LUX* can improve its services so as to distinguish itself from competitors.
v
LIST OF ABBREVIATIONS
vi