Sei sulla pagina 1di 6

Letter certifying fair participation by all members

The strength of the team is each individual member. The strength of each member is the team
(Phil Jackson). In line with this quote I would like to mention that all the members contributed
equally and fairly to come up with this report. Hence, please find below the total contribution of
each members:

NAME OF MEMBERS ID % CONTRIBUTION SIGNATURE

1 BANDHU Nrityam 1413700 20%


(Team Leader)

2 CHAMILALL Chitrakala 1315984 20%

3 ELMIRE Ophélie 1317910 20%

4 HULOOMAUN 1416057 20%


Dhankritee

5 RAMBACCUS Krishna 1412198 20%

i
ACKNOWLEDGMENTS
The successful completion of this report would not have been possible without the support,
cooperation, supervision and patience of the following people.

We are very grateful to our Buyer Behaviour Lecturer Mrs Adjnu Damar Ladkoo, a
comprehensive person whose guide has been of great help and without whom; this report would
not have been possible.

We would also thank our parents who with their moral support and contribution have
encouraged us further by providing us with good advice while doing this project.

We express our thanks and appreciation to the helpful people at Café LUX* Bagatelle especially
the employees who provided us with useful information while conducting the observation.

We would furthermore like to express our gratitude to the free software ‘Skype’ which has
enabled our team to stay in touch despite the long distance between us and without forgetting
our Facebook group.

We last but not the least, wish to thank the Almighty, God, with whose support, we have been
able to complete this project.

ii
LIST OF TABLES

Tables Page
No.

Table 1 Serving Size

Table 2 Differences between quantitative and qualitative research

Table 3 Difference between open-ended and close-ended questionnaires

iii
LIST OF FIGURES

Figures Page
No.

Figure 1 Coffee consumption among interviewees

Figure 2 Expected changes in world price of coffee

Figure 3 Effect on price when customer show kindness

Figure 4 Reduced risk of death over 12-13 years

Figure 5 Customers’ response to nutrition facts

Figure 6 Have you had your coffee?

Figure 7 Cookie together with a kindness message

Figure 8 Recommending Café LUX* to others

Figure 9 Coffee designs for adults and children

Figure 10 Coffee designs for Christmas or Valentine’s Day

Figure 11 Ansoff Matrix

Figure 12 Boston Matrix

Figure 13 Tree of Wishes

iv
ABSTRACT
This study provides a glimpse on both consumer’s perspective as well as marketer’s perspective
of Café LUX* at Bagatelle Shopping Mall. According to the current Marketing layout, the
research on Consumer Behaviour has become a vital tool for the efficient running of any
business organisation since consumers are considered as being kings of markets.

This research furthermore, provides an intensified understanding of the marketer’s perspective


which is one of the keys to success. As a matter of fact, marketers struggle to keep up with the
changes in taste and preferences of customers. With this in mind, marketers are always eager to
influence potential customers. Thus, this report will illustrate various strategies which can be
adopted in order to attract as many customers as possible.

This study, moreover, is intended to determine the different streams of ideas that could guide
future consumer research. In this report, we also try to find possible solutions on how Café
LUX* can improve its services so as to distinguish itself from competitors.

v
LIST OF ABBREVIATIONS

BOS Blue Ocean Strategy

CRM Customer Relationship Management

CSR Corporate Social Responsibility

GMOs Genetically Modified Organisms

KFC Kentucky Fried Chicken

PESTEL Political, Economic, Social, Technological, Environmental, Legal

SPSS Statistical Package for Social Science

SWOT Strengths, Weaknesses, Opportunities, Threats

vi

Potrebbero piacerti anche