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Year Store Opened Total No of Stores Sq Ft Opened Total Sq Ft

2003 1 1 17200 17200 17200


2004 3 4 17600 52800 70000
2005 4 8 18500 74000 144000
2006 5 13 21100 105500 249500
2007 6 19 22100 132600 382100
2008 2 21 15500 31000 413100
2009 1 22 14500 14500 427600
2010 2 24 14700 29400 457000
2011 2 26 15400 30800 487800
2012 3 29 16300 48900 536700
2013 2 31 16000 32000 568700
2014 2 33 16000 32000 600700
2015 2 35 15000 30000 630700
Particulars 2012 2013 2014 2015 2016
Sales 148218 252267 336776 413898 454046
Growth 70.2 33.5 22.9 9.7
COGS 105087 160694 189268 164318 180256
70.9 63.7 56.2 39.7 39.7
Gross Profit 43131 91573 147508 249581 273790
SGA 28606 46165 58262 56290 61750
19.3 18.3 17.3 13.6 13.6
Advertisement 15711 22452 27616 29801 32691
10.6 8.9 8.2 7.2 7.2
Construction Cost 1291 862 877 894 0
New Store (Sq Ft) 48900 32000 32000 32000 0
Cost per Sq Ft in $ 26.4 26.9 27.4 27.9 0.0
$ in '000
2017 2018
460857 462240
1.5 0.3
182960 183509
39.7 39.7
277897 278731
62677 62865
13.6 13.6
33182 33281
7.2 7.2
0 0
0 0
0.0 0.0

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