The Exordium

Nothing is deserving worship Almighty Allah, the most Merciful,

Compassionate and Gracious. All praises for him because He is the creator of
this mysterious universe and guides us with the Holy Prophet Mohammed
(Peace be upon him) and Holy Quran to explore it. We supplicate that Allah
grant us serenity to accept the things we cannot change, courage to change the
things we can, and wisdom to know the difference.

FINANCIAL MANAGEMENT FINAL PROJECT Page 1

 Acknowledgement
Person is not perfect in all the contexts of life. He has a limited mind and minor thinking

approaches. It is the mercy of Almighty Allah that shows the man light in the darkness and

the person find his way in this light. Without mercy of Allah, person is nothing but a

helpless creature. We would like to acknowledge here following persons whose guidance

helped us to lead in the positive direction in search of light in the darkness.

First of all, we would like to express our sincere appreciation and gratitude to our course

instructor Mr. Farukh. His valuable suggestions comments and in sightedness for the

project really guided and helped us to structure our project. We learnt a lot from him and

we can never forget his kindness for us. We are also very indebted to our best friends, my

father and mother for their continuous support. We owe a lot of their unconditional love

and understanding. Well, their suggestions allowed us to think in many different ways.

Most importantly, they continually helped us improve our confidence. They really very

special entities of our life…. What a journey! We will never stop admiring them.

FINANCIAL MANAGEMENT FINAL PROJECT Page 2

 Executive Summary
We were assigned a Final Project of our subject Financial Management in which we have to give
one business idea but so for this purpose we select Fast Food and Takeaway restaurant for the
completion of our final project. Firstly in this business idea we give a detail of opening a fast
food and takeaway restaurant by the name of Oven Fast food Restaurant. We discussed that what
is fast food restaurant and also introduction of our business idea of oven fast food restaurant, we
also discuss our different services and also a tools that we chose for the promotion of our
restaurant. We also give the major segment variables of consumer markets and also we see the
scope of that business in Pakistan and that is a huge scope in the Pakistan as well as all over the
world. Secondly we do budgeting and apply different technique to check out whether this project
should be carry on or not. And after analysis we found that our project is earning a huge revenue
and we can get back our initial investment in within 2 year so then we decide that we will carry
on our project and we can get a huge revenue by it.

FINANCIAL MANAGEMENT FINAL PROJECT Page 3

 Table of Contents
Introduction of Fast Food Restaurant.................................................................................................... 5
INTRODUCTION TO “OVEN FAST FOOD RESTURANT”........................................................................ 5
Logo of Oven Restaurant and Slogan ................................................................................................... 5
Scope of Fast Food Restaurant.............................................................................................................. 6
Vision of Oven Fast Food Restaurant ................................................................................................... 6
Mission of Oven Fast Food Restaurant ................................................................................................. 6
Competitors of Oven Fast food Restaurant ........................................................................................... 6
Location of Oven Restaurant ................................................................................................................ 7
Services Given by OVEN Fast Food Restaurant .................................................................................. 7
Unique Services .................................................................................................................................... 7
Deals Offering by Oven Fast Food Restaurant ..................................................................................... 8
Oven Fast food restaurant offering a big Menu of famous fast foods and the menu is divided in to 9
parts as follow: ...................................................................................................................................... 8
Menu Offered by Oven Restaurant ....................................................................................................... 9
Target Audience of Oven Restaurant .................................................................................................. 10
Customer Driven Marketing Strategy ................................................................................................. 10
Market Segmentation .......................................................................................................................... 10
Segmentation Consumer Market ......................................................................................................... 10
Promotional Tools of Oven Restaurant .............................................................................................. 12
Promotion of Oven Restaurant ............................................................................................................ 13
Menu with Price list ............................................................................... Error! Bookmark not defined.
Budgeting ............................................................................................... Error! Bookmark not defined.

FINANCIAL MANAGEMENT FINAL PROJECT Page 4

 Introduction of Fast Food Restaurant
A fast food restaurant, sometimes known as a quick service restaurant or QSR, is a precise type
of restaurant categorized both by its fast food cuisine and by minimal table service. Food served
in fast food restaurants classically supplies to a "meat-sweet diet" and is offered from a limited
menu, is cooked in bulk in advance and kept hot; is finished and packaged to order; and is
frequently available ready to take away, though seating may be provided.

INTRODUCTION TO “OVEN FAST FOOD RESTURANT”

We are opening a Take Away and Dine In restaurant in which we will provide different service
related to the fast food like Burger, Pizza, and Shawarma etc. We are opening this Take Away
and Dine in restaurant by name of “OVEN” which easily connect our business name with our
products and services and the reason of selecting this name is that customers will easily
remember and this name represent that we provide hot and fresh food every time. In this
restaurant we will provide the most famous fast food items to our valued customer. This is a
Take away restaurant and Dine in restaurant where people can come and buy want they want to
eat and take that thing with them at home and can eat it. We will hire different workers for
providing different services to beloved consumers.

Logo of Oven Restaurant and Slogan

Slogan of Oven Fast Food Restaurant: Yours Healthier option...

FINANCIAL MANAGEMENT FINAL PROJECT Page 5

 Scope of Fast Food Restaurant
There is huge scope of that business in current time period in any country. In current time period
there is number of people who want to eat fast food so that’s why by seeing the behavior of our
customer and by seeing the scope of take away restaurants, we open a take away restaurant by
the name Oven Fast Food and Takeaway Restaurant.

Vision of Oven Fast Food Restaurant

Create the best and healthy fast food in the Pakistan and to be recognized for providing taste
food, entertainment and fast, efficient friendly service.

Mission of Oven Fast Food Restaurant

A passion to serve a Hot and healthier food

Competitors of Oven Fast food Restaurant

Oven Fast food restaurant are started by the local region of Pakistan that’s why the very initially
competitors of oven restaurant are the local fast food chains of the Pakistan. It is started from the
Lahore city so all the fast food chain of Lahore are the competitor of oven fast food restaurant.

Fri Chicks

Smart Chicks

AFC

NFC

FINANCIAL MANAGEMENT FINAL PROJECT Page 6

 Location of Oven Restaurant
We are opening our first branch at G.1 Market near Doctor Hospital, Johar town Lahore.

Services Given by OVEN Fast Food Restaurant

 We will provide 24/7 services to customers.
 We will provide home delivery service in any place of Lahore city.
 People can call us and get home delivery service.
 Mid- Night Deals also available after 12pm.

Unique Services
 Oven Restaurant give Tablets for order placing to valued customer.
 Oven Restaurant gives MENU displayed in LCD also.
 Free Wi-Fi for the valued customer.

FINANCIAL MANAGEMENT FINAL PROJECT Page 7

 Deals Offering by Oven Fast Food Restaurant
Oven Fast food restaurant offering a big Menu of famous fast foods and the menu is divided in to
9 parts as follow:

Appetizer

Shakes Burger

Ice Creams Sandwich

Oven Deals

Hot
Steaks
Beverage

Cola Drinks Salads

FINANCIAL MANAGEMENT FINAL PROJECT Page 8

 Menu Offered by Oven Restaurant

Appetizer COLA DRINKS

CHICKEN TEMPURA Coke
Fried chicken strips in herbs serve with salsa sauce Sprite
HOT WINGS Fanta
Three pieces bones fried wings served with traditional hot
sauce Diet coke/sprite
CHICKEN NUGGETS Red bull
five pieces served with salsa sauce & fries Nestlé water (small /large)
MEXICAN WINGS
Three pieces fried wings glace in Mexican sauce and served HOT BEVERAGES
with tartar sauce
Black tea
FRIED JUMBO PRAWN
Marinated prawn and deep fried served with herb sauce
Cappuccino
Fries basket Black coffee
French fries with salsa sauce Latte
Burgers ICE CREAM
Chicken burger Peach
Grill chicken petti and fries
Strawberry
Jalapeno burger
Grilled chicken petti topped with jalapeno and cheddar chees Vanilla crunch
Cow boy burger Mango delight
Beef charcoal grilled Patti and terke baken and hidden sauce
Tutti fruity
MASHROOM BURGER
CRISPY FRIED BURGER SHAKES
OVEN SPECIAL BURGER Vanilla
SANDWHICH Old fashion Choco
CHICKEN PRATHA ROLL Red shake
A traditional roll pratha with grilled chicken and chees Mango fiesta
SHAWARMA Caramel latte
Chicken Shawarma with chees
CLUB SANDWICH
Three layers of sandwich make of traditional chicken paste and
egg and fresh vegetable
OPEN MOUTH SANDWICH
Italian bread with grilled chicken and wedges drizzled of
cheese lover

STEAK
BLACK PEPPER STEAK
MEXICAN STEAK
Americano steak
Mushroom steak
SALADS
Chicken pineapple salad
Sweet corn salad
Russian salad

FINANCIAL MANAGEMENT FINAL PROJECT Page 9

 Target Audience of Oven Restaurant
Oven Restaurant aims to offer a friendly, fun environment for everyone to enjoy.

Customer Driven Marketing Strategy

Market Segmentation
Buyers in any market differ in their wants, resources, locations, buying attitude and buying
practices. Through market segmentation, we divide large heterogeneous markets in to smaller
segments that can reach more effectively and efficiently with products and services that match
their unique needs.

Segmentation Consumer Market

There is no single way to segment a market. A marketer has to try different segmentation
variables, alone and in combination to find best way to market structure. There are four major
variables of segmentation Demographics, psychographic and behavioral variable.

1) Geographic Segmentation

Dividing a market into different geographical units such as region, country Region, City and
density or climate

2) Demographics Segmentation

Dividing the market into groups based on variables such as age, gender, family size, family life
cycle, income occupation, education, religion, race generation, and nationality.

3) Psychographic Segmentation

Divides buyers into different groups based on social class, lifestyle, or personality
characteristics. People in the same demographics groups have very different psychographic
makeups.

4) Behavioral Segmentation

Divides buyers into groups based on their knowledge, attitudes uses, or responses to a product
Many markets believes that behavior variable are the best starting point for building market
segment.

FINANCIAL MANAGEMENT FINAL PROJECT Page 10

 Major Segmentation Variable for customer markets

Major segmentation variables for consumer markets

Segments Consumer market
Geographic
Region Asia
Country Region Pakistan
City Lahore
Density Urban and Sub Urban
Demographic
Age Above 10
Family size Small family consist of 3to 6 members
Gender Female, Male
Income Above 30,000
Occupation Any
Education Not compulsory
Religion All
Nationality All
Race No limitations
Social class middle class, upper middle, upper upper class
Psychographic
Social class Middle class, upper middle, lower upper, uppers uppers class
Lifestyle Outdoor-oriented.
Personality Gregarious
Behavioral
Occasions Regular, occasion, special occasion, holidays
Benefits Get tasty and healthy food swiftly
Loyalty status Loyal strong
Attitude toward product Enthusiastic, positive

FINANCIAL MANAGEMENT FINAL PROJECT Page 11

 Promotional Tools of Oven Restaurant

Word of
mouth

Cable
Pamphlets
Network

Promotional
Tools

Social
Broachers
Media

Offical
Websites

FINANCIAL MANAGEMENT FINAL PROJECT Page 12

 Promotion of Oven Restaurant
The oven restaurant is opening new in the market and strong advertisement is very necessary to
grab the customers towards the oven fast food restaurant, oven restaurant decided to use
following promotional tools for the advertisement.

1) Word of Mouth

Words of mouth are a first tool used by oven restaurant. It is a healthy and the cheap source of
communication which we will also use in our advertisement as a source of promotional tool. It
really helps us for the strong promotion and it help to connect us with our target audience to let
them know what oven restaurant is.

2) Pamphlets

Pamphlets are the second promotional tool which help oven restaurant in its advertisement to tell
the general public and target audience that what we oven restaurant is, 2000 Pamphlets will be
distributed among our targeted audience to let them know about oven restaurant.

3) Broachers

Broachers are the third promotional tool used by the oven restaurant in its advertisement to tell
the general public and target audience that what is oven restaurant we distributed 2000 broachers
to the near areas of restaurant to let them know about the oven restaurant. Broachers have our
menu and introduction about oven restaurant.

4) Official Website

Official website is the fourth promotional tool used by the oven restaurant in the advertisement,
it is also a strong communication tool through which oven restaurant promote in the general
public and target audience easily connected with the oven restaurant. Official website contain the
menu in detail introduction, vision and mission of the oven restaurant also contain the
information of new offer of oven restaurant.

FINANCIAL MANAGEMENT FINAL PROJECT Page 13

 5) Social Media

Social Media is a fifth promotional tool used by the oven restaurant. There are different blogs
websites which thousands of peoples are used so it is a strong way to communicate and convey
about the oven restaurant. We use Facebook, Twitter, YouTube and other social media websites
and blogs also as the promotional tools.

6) Cable Network

Cable Network is sixth promotional tool used by the oven restaurant. The area which we selected
is G-1 market near johar town it is a big town approaching other areas also oven restaurant
decided to use nearby Cable Network for advertisement of its restaurant which aware the people
of johar town and other areas about oven restaurant.

7) Newspaper

Newspaper is also a promotional tool used by the oven restaurant for advertisement of the
restaurant, The oven restaurant used the Dawn, Express and nawayewaqt newspaper for the
advertisement of the oven restaurant.

FINANCIAL MANAGEMENT FINAL PROJECT Page 14

 Staff Hierarchy of Oven Fast Food Restaurant

RECEPTIONIST
MIS -MAHAM
MANAGEING DIRECTOR
MR.ABDULLAH IQBAL
RECEPTIONIST
MIS-ALINA
FLOOR MANAGER
MR.MUHAMMAD-BIN-
ASLAM
OWNER 4
MR.AHMAD-NUMAN CHEFS
FINANCE MANAGER
MR.ABD-ULL-MANNAN
2
sweepers
SOCIAL MEDIA MANAGER
MR.AMIR-SOHIAL

Budgeting

Initial Investment
We will initially invest on our business that is 68, 10,000

FINANCIAL MANAGEMENT FINAL PROJECT Page 15

 Expense
We will do different expenses that is mentioned below

Particulars Expense
Advance payment for acquired a shop 20,00,000
Paid monthly Rent 250,000
Couches & tables 500,000
Security cameras 200,000
Tablets for making order by customer itself 250,000
LCD with sound system 150,000
Central Air conditioner plant 250,000
Professional fryers 150,000
Vertical fridges for cold drinks, ice-cream & 200,000
shakes
Cold storage plant 150,000
Coffee makers and Steamer 60,000
Shawarma maker 50,000
Baking ovens 200,000
Utensils 100,000
Professional Shakes maker 50,000
Other expense 103,500
Salary and maintenance expense 200,000
Promotional and advertisement expenses 25,00,000

Fixed cost + promotional and advertisement expenses = Initial-Investment

43, 10,000 + 25, 00,000 = 68, 10,000
Running cost = Salary and maintenance expense + other expense + Paid monthly Rent
5, 53,500 = 200,000 + 103,500 + 250,000

FINANCIAL MANAGEMENT FINAL PROJECT Page 16

 Menu with Price List

Appetizer COLA DRINKS

CHICKEN TEMPURA 219
Fried chicken strips in herbs serve with salsa sauce
Coke 50
HOT WINGS 219 Sprite 50
Three pieces bones fried wings served with traditional hot Fanta 50
sauce Diet coke/sprite 65
CHICKEN NUGGETS 200 Red bull 250
five pieces served with salsa sauce & fries
Nestlé water small 40/large 70
MEXICAN WINGS 250
Three pieces fried wings glace in Mexican sauce and served
with tarter sauce
HOT BEVERAGES
FRIED JUMBO PRAWN 650 Black tea 70
Marinated prawn and deep fried served with herb sauce Cappuccino 150
Fries basket 150 Black coffee 200
French fries with salsa sauce
Latte 200
Burgers ICE CREAM
Chicken burger 200 Per scoop rs. 70
Grill chicken petti and fries
Jalapeno burger 250 Peach
Grilled chicken petti topped with jalapeno and cheddar chees Strawberry
Cow boy burger 350 Vanilla crunch
Beef charcoal grilled Patti and terke baken and hidden sauce
MASHROOM BURGER 350 Mango delight
CRISPY FRIED BURGER 300 Tutti fruity 200
OVEN SPECIAL BURGER 700
SHAKES
SANDWHICH Vanilla 150
CHICKEN PRATHA ROLL 150 Old fashion Choco 200
A traditional roll pratha with grilled chicken and chees
Red shake 150
SHAWARMA 150
Chicken Shawarma with chees Mango fiesta 150
CLUB SANDWICH 250 Caramel latte 250
Three layers of sandwich make of traditional chicken paste and
egg and fresh vegetable
OPEN MOUTH SANDWICH 220
Italian bread with grilled chicken and wedges drizzled of
cheese lover

STEAK
BLACK PEPPER STEAK 400
MEXICAN STEAK 350
Americano steak 500
Mushroom steak 500
SALADS
Chicken pineapple salad 200
Sweet corn salad 100
Russian salad 100

FINANCIAL MANAGEMENT FINAL PROJECT Page 17

 Revenue
Deals category Per day Per month Per year
Appetizer 5,500 165,000 19,80,000
Burgers 12,000 360,000 43,20,000
SANDWHICH 3,000 90,000 10,80,000
STEAK 2,000 60,000 720,000
SALADS 1,750 52,500 630,000
COLA DRINKS 1,500 45,000 540,000
HOT BEVERAGES 2,500 75,000 900,000
ICE CREAM 1,000 30,000 360,000
SHAKES 1,500 45,000 540,000

Capital budgeting

Participle Year1 Year 2 Year 3 Year 4 Year 5

Revenue 1,10,70,000 1,27,30,000 1,46,40,075 1,68,36,086 1,93,61,498
- Expense 66,42,000 73,06,200 80,36,820 88,40,502 97,24,552
EBDIT 44,28,000 54,24,300 66,03,255 79,95,584 96,36,946
- Dep 5,77,500 5,77,500 5,77,500 5,77,500 5,77,500
EBIT 38,50,500 48,46,800 60,25,755 74,18,084 90,59,446
- Tax 6,54,584 8,23,956 10,24,378 12,61,074 15,40,105
NOPAT 31,95,916 40,22,844 50,01,377 61,57,010 75,19,341
Dep. 5,77,500 5,77,500 5,77,500 5,77,500 5,77,500
OCI 37,73,416 46,00,344 55,78,877 67,34,510 80,96,841

FINANCIAL MANAGEMENT FINAL PROJECT Page 18

 Timeline
37, 73,416 46, 00,344 55, 78,877 67, 34,510 80, 96,841

0
Year 1 Year 2 Year 3 Year 4 Year 5

68, 10,000 (Initial-Investment)

Capital budgeting techniques

Payback period
Payback period of our project is 2 year but at that time we will receive extra 15, 63,760 Rupees.
From our initial investment so that’s why we accept the project.

Net present value

Formula of Net Present Value

NPV=Discounted cash inflows - Initial investment

Cash inflows
𝑭𝑽
𝑷𝑽 = (𝟏+𝐢)𝒏

𝟑𝟕,𝟕𝟑,𝟒𝟏𝟔 𝟒𝟔,𝟎𝟎,𝟑𝟒𝟒 𝟓𝟓,𝟕𝟖,𝟖𝟕𝟕 𝟔𝟕,𝟑𝟒,𝟓𝟏𝟎 𝟖𝟎,𝟗𝟔,𝟖𝟒𝟏

𝑷𝑽 = (𝟏+.𝟏𝟐)𝟏
+ (𝟏+.𝟏𝟐)𝟐
+ (𝟏+.𝟏𝟐)𝟑
+ (𝟏+.𝟏𝟐) 𝟒 + (𝟏+.𝟏𝟐)𝟓
PV= 33, 69,121 + 57, 70,671 + 78, 37,920 + 10, 59,688 + 1, 42, 69,400

Sum of all discounted cash inflows=. 3, 23, 06,800

NPV= Discounted cash inflows - Initial investment

= 3, 23, 06,800 - 68, 10,000

NPV= 2, 54, 96,800

FINANCIAL MANAGEMENT FINAL PROJECT Page 19

 Comment on Acceptability According to NPV

NPV of our project is greater than 0 and positive so we accept the project.

Profitability index

𝑫𝒊𝒔𝒄𝒐𝒖𝒏𝒕𝒆𝒅 𝒄𝒂𝒔𝒉 𝒊𝒏𝒇𝒍𝒐𝒘𝒔

𝑷𝒓𝒐𝒇𝒊𝒕𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒊𝒏𝒅𝒆𝒙 =
𝑰𝒏𝒊𝒕𝒊𝒂𝒍 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕

3, 23, 06,800
=
68, 10,000

= 4.74

Comment on Acceptability According to Profitability Index

The profitability index of our project is greater than 1and positive so we accept the project.

FINANCIAL MANAGEMENT FINAL PROJECT Page 20