MEGAN HOMME

(219) 707-3310 | mhomme@murraystate.edu | linkedin.com/in/meganhomme

EDUCATION
Murray State University (MSU); Murray, KY | B.S., Organizational Communication, Marketing Minor | May 2018
 Major GPA: 4.00 | Cumulative GPA: 3.91 | Dean’s List: Seven (7) semesters

WORK EXPERIENCE
Southwest Airlines; Dallas, TX | Cargo Marketing Intern; May 2017 – August 2017
 Designed layout and wrote copy for promotional and operational email campaigns with accompanying landing pages
using Pardot marketing automation software; distributed to 12,000+
 Wrote and edited blog posts and articles for internal and external communication channels including SWALife, Air
Cargo World Magazine, and Southwest: The Magazine; exposure to 5 million+ customers
 Researched and presented on best practices for utilizing IBM Connections to directors and VP, resulting in
opportunity of launching, creating, and writing content for department’s own community page
 Integrated iPads into Southwest Cargo software platforms for sales team to reduce resource cost and allow digital
interaction with customers at sales calls and trade shows; developed subsequent manual and training
 Composed customer communication survey distributed to all cargo customers to aid in determining social strategy
 Compiled monthly news updates to inform 90+ team members of industry news and trends via email
MSU Branding, Marketing & Communication; Murray, KY | Social Media Team; May 2017 – Present
 Managed live social media coverage of campus events on all university social media accounts
 Assisted the social media manager in brainstorming for and determining social media campaign strategies
MSU Athletics; Murray, KY | Marketing & Promotions Intern; August 2016 – May 2017
 Created most viewed video on Racer Athletics social media with 52,000+ views
 Contributed to planning and implementing marketing strategies to increase attendance at athletic events
 Coordinated and supervised game day promotions, interacting with and recruiting fans for promotional activities
Murray Electronics Inc.; Murray, KY | Marketing & Graphic Design Intern; May 2016 – August 2016
 Created, composed, and designed two new company websites utilizing WordPress and Adobe Creative Suite
(murrayelectronicsinc.com and firesafety4u.com); optimized for mobile browsers
 Managed company’s purchase orders, inventory, and customer invoices using QuickBooks accounting software
MSU College of Education & Human Services; Murray, KY | Student Worker; August 2015 – Present
 Conducted frequent website audits to ensure department pages are up-to-date and operational
 Served as a point of contact for over 20 faculty and staff members, answering and directing phone calls
Free the Girls; Chesterton, IN | Intern; May 2015 – August 2015
 Created and managed social media content across multiple channels utilizing Hootsuite; social following of 23,000+
 Maintained nonprofit’s inventory, donation, and volunteer records using Salesforce and Microsoft Excel

LEADERSHIP
St. Jude Up ‘til Dawn Executive Board; Murray, KY | Public Relations Director, Graphic Design & Creatives Chair,
Co-Director of Event Planning & Logistics; August 2015 – Present
 Created social media campaign that raised over $6,500 in 24 hours, earning local television news coverage
 Designed social media content and print collateral to recruit over 450 event participants and raise over $55,000
 Grew average Facebook post reach to 20,000+ and highest performing post reach to 50,000+
Sigma Sigma Sigma Sorority; Murray, KY | Vice President of Operations, Education Director; August 2014 – Present
 Coordinated and managed accreditation efforts, leading chapter to receive highest accreditation standard
 Developed and implemented academic mentoring program that resulted in increased overall chapter GPA
G.R.O.W. Mentoring; Murray, KY | President, Program Coordinator; August 2015 – August 2016
 Recruited and interviewed over 40 potential mentors, growing the program for at-risk teens to record size

TECHNICAL SKILLS
Salesforce  Pardot  Hootsuite  Adobe Creative Suite  WordPress  Canva  Documentum  Four Winds Interactive