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The book discusses how social networks shape our lives through five basic rules: (1) We shape our networks by choosing who we connect with, (2) Our networks shape us by influencing our behaviors and susceptibility to ideas, (3) Our friends directly affect us by spreading influence, (4) Our friends' friends also impact us indirectly, and (5) Networks themselves take on higher-order properties beyond any individual's control. The book examines how networks spread ideas, behaviors, and influence in ways that can have both positive and negative impacts on individuals and society.
The book discusses how social networks shape our lives through five basic rules: (1) We shape our networks by choosing who we connect with, (2) Our networks shape us by influencing our behav…