11/30/2017 Scope of Marketing Research (MR) - Branches / Areas of MR

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Scope of Marketing Research (MR) -

Branches / Areas of MR
Post: Gaurav Akrani. Date: 7/21/2011. No Comments. Label: Marketing Research.

Branches / Areas / Scope of Marketing Research

The scope of marketing research is very wide and comprehensive. It includes

1. Product Research
Product means the goods and services which are sold to the consumers. It
includes consumer products and industrial products. Product research studies
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the individual product. It studies the making and marketing of the product. It
studies the colour, size, shape, quality, packaging, brand name and price of the
Market Research
product. It also deals with product modification, product innovation, product life Worlds Top 10 Most Poisonous
Scope Venomous Deadliest Snakes
cycle, etc. The product is modified (changed) as per the needs and wants of the
consumers. Therefore, the product will not fail in the market. Balayam Nail Rubbing Exercise
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What is Credit Card? Meaning

2. Consumer Research Definition Size Anatomy Glossary

Consumer is the person who purchases the goods and services. The consumer Difference Between Primary and
is the king in the market. Consumer research studies consumer behaviour. It Secondary Data
studies the consumers needs, wants, likes, dislikes, attitude, age, sex, income, Top Inventions and Discoveries
location; buying motives, etc. This data is used to take decisions about the by Scientists - A to Z List - Science
product, its price, place and promotion. How to Improve Human
Relations?

3. Packaging Research How To Prepare For Successful

Job Interviews ? Best Interview Tips
Packaging research is a part of product research. It studies the package of the
How To Summarize Passage ?
product. It improves the quality of the package. It makes the package more Summarization Skills Techniques
attractive. It makes the package more convenient for the consumers. It reduces
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the cost of packaging. It selects a suitable method for packaging. It also selects Examples of Insurance Principles
suitable packaging material.
Indian Money Market - Features,
Drawbacks and Recent Reforms
4. Pricing Research Concept of Marketing Research
(MR) Marketing Research Process

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11/30/2017 Scope of Marketing Research (MR) - Branches / Areas of MR
Pricing Research studies the pricing of the product. It selects a suitable method
of pricing. It fixes the price for the product. It compares the companies price MANAGEMENT
with the competitor's price. It also fixes the discount and commission which are
given to middlemen. It studies the market price trends. It also studies the future
Management Functions And
price trends.
Process, Management Thought

Planning First Primary Important

5. Advertising Research Function Of Management

Management By Objectives
Advertising research studies the advertising of the product. It fixes the
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advertising objectives. It also fixes the advertising budget. It decides about the COMBO PACK OF …
advertising message, layout, copy, slogan, headline, etc. It selects a suitable Rs. 665.00 Decision Making Process In
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media for advertising. It also evaluates the effectiveness of advertising and
other sales promotion techniques. Authority, Responsibility and
Accountability In Management

Principle of Delegation of
6. Sales Research Authority - Importance of Delegation

Sales research studies the selling activities of the company. It studies the sales Organisation - Organizational
outlets, sales territories, sales forecasting, sales trends, sales methods, Structure - Organisational Chart
effectiveness of the sales force, etc. ETHICS PERFECT
COMBO PACK OF … Decentralisation Advantages and
Limitations of Decentralization
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7. Distribution Research
Qualities - Leadership Theories
Distribution research studies the channels of distribution. It selects a suitable
Human Resource Management -
channel for the product. It fixes the channel objectives. It identifies the channel Human Resource Development
functions like storage, grading, etc. It evaluates the competitor's channel.
Motivation Motivational Factors
Incentives Theories of Motivation

8. Policy Research Maslow's Hierarchy of Needs -

JBL C100SI IN-EAR The Theory of Human Motivation
Policy research studies the company's policies. It evaluates the effectiveness of HEADPHONES …
See price Frederick Herzberg's Two Factor
the marketing policies, sales policies, distribution policies, pricing policies,
Theory - Motivation Hygiene Factors
inventory policies, etc. Necessary changes, if any, are made in these policies.
Douglas McGregor's Theory X
and Theory Y - Employee Motivation
9. International Marketing Research
NEW ARTICLES David McClelland's Achievement
Motivation, Manifest Need Theory
International marketing research studies the foreign market. It collects data
about consumers from foreign countries. It collects data about the economic Marketing Mix and 4 P's of The
Importance of Marketing
Marketing - Management Article
and political situation of different countries. It also collects data about the Research to Government
foreign competitors. This data is very useful for the exporters. What is Market Segmentation ?
Fayol's Principle of Division of
Importance In Modern Marketing
Work - Meaning, Example,
Explanation 5 m's of advertising and
10. Motivation Research advantages of advertising
Principles of Good Layout for an
Motivation research studies consumers' buying motives. It studies those factors Advertisement Copy Quality Control Total Quality
that motivate consumers to buy a product. It mainly finds out, Why the Management TQM Quality Circles
Basic Assumptions of Law of
consumers buy the product? It also finds out the causes of consumer behaviour Demand
in the market.

11. Market Research FINANCE

Market research studies the markets, market competition, market trends, etc. It
What is Finance? Meaning
also does sales forecasting. It estimates the demand for new products. It fixes Definition Features of Finance
the sales territories and sales quotas.
What is Financial Planning?
Meaning Types of Financial Plans
12. Media Research What is Financial Management?
Meaning Definition Scope Articles
Media research studies various advertising media. The different advertising
What is Corporate Finance?
media are television (TV), radio, newspapers, magazines, the internet, etc.
Meaning - What it Includes?
Media research studies the merits and demerits of each media. It selects a
suitable media for advertising. It does media planning. It also studies media
cost. It helps in sales promotion and to avoid wastage in advertising.
BANKING

What is a Bank ? Introduction,

Definition and Features of Bank

Different Types of Banks - What

are Various Kinds of Banks ?

Commercial Banks - Definitions,

Primary Secondary Functions

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Balance Sheet of Commercial

Bank - Liabilities and Assets

How to Open Bank Account ? 7

Steps To Open Bank Account

What are the Advantages of

Opening Bank Account ?

Saving Account Bank - Meaning,

Features and Advantages of It

Fixed Deposit Account of Bank -

Meaning, Features, Advantages

What is Current Bank Account ?

Its Features and Advantages

Recurring Deposit Account In

Bank - Meaning and Features

What is a Cheque ? Definition -

Kinds and Types of Cheques
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What are Features of Cheques ?
Main Characteristics of Checks

What is Crossing of Cheque ?

Related Different Types of Check Crossing

Automated Teller Machine (ATM)

- The Advantages of ATM Machine

E-Banking - Online Banking -

Main Advantages of E-Banking

Principles of Good Lending Every

Banker Follows - Loans

Different Forms of Advances by

Commercial Banks - Loan Types

Explain Need and Marketing What is Marketing Duties and Responsibilities of

Importance of Research MR Research? Computer Operator in Bank
Marketing Concept, Marketing Meaning Definitions
Research (MR) Research Process Features Nationalisation of Banks in India -
Introduction Objectives Demerits
Linkwithin
Narasimham Committee Report I
1991 II 1998 - Recommendations

New Economic Reforms of the

Scope of Marketing Research (MR) - Branches / Areas of MR Banking Sector In India - Brief

Functions of Reserve Bank of

Sitemap of Kalyan City Life Blog India (RBI) - Credit Policy of RBI

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Management

Marketing Research

Production Planning

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