Vivy Yusof

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Datin Vivy Yusof is an entrepreneur and co-

founder of Fashion Valet and The dUCk Group.
Vivy is a blogging veteran of 10 years and has
shared her life and entrepreneurial journey at
www.proudduck.com[1]
 Datin Vivy Yusof
Born Vivy Sofinas Binti Yusof
11 December 1987
Kajang, Selangor, Malaysia

Occupation TV Personality, Co-founder of FashionValet

and The dUCk Group

Spouse(s) Dato' Fadzarudin Shah Anuar (m.2012)

Children 2

Career
A law graduate from London School of Economics
(LSE),[2] Vivy is the Chief Creative Officer at
FashionValet,[3] a fashion e-commerce company
founded by herself and her husband in 2010 when
they were 23 years old. Now a multi-million
dollar company with 150 employees and carrying
500 fashion brands, FashionValet has offices and
warehouses in Malaysia, Jakarta and Singapore,
and ships parcels daily to customers all over the
world.[4]

Vivy currently oversees the brand image and

handles collaborations and PR with her
connections in the media and fashion industry.

Following the success of FashionValet, Vivy Yusof

launched dUCk to convey the message that
wearing scarves should be a celebrated act among
women, whether Muslim or not.[5]

Vivy has won several awards including; Bella

Business Award 2013,[6] Ikon Wanita Puteri
UMNO 2014[7] Prestige Magazine's 2015 List of
Top 40 Under 40,[8] Women's Weekly Malaysia's
Finance and Commerce Nominee for the Great
Women of Time Awards 2015,[9] 60 Wanita
Inspirasi Nona,[10] Young Entrepreneur Award
from Tribute To Women Malaysia (the award was
presented to Vivy by Her Majesty Raja
Permaisuri Agong Tuanku Hajah Haminah),[11] Top
5 in Meletop Era's 2017 Fashion category[12] and
Anugerah Bintang Popular Berita Harian's 2017 Top
5 Social Media Personality[13]

Vivy has also graced the covers of several high-

profile magazines in Malaysia - HerWorld,[14]
Prestige[15] and Tatler.[16] She was also named a
Friend of Louis Vuitton, being the first hijabi
woman to be given the title.[17] Vivy was listed
on Tatler's 2017 Generation T list - a group of
next generation industry leaders in their
region[18] and its Top 50 Rising Tech Stars in
Asia.[19]

She has been featured in many international

media including BBC,[20] The New York
Times,[21] Forbes.[22] One of Malaysia's top
bloggers with 250K hits monthly on her blog
Proudduck, Vivy has been blogging for ten years
and counting. Vivy is also a social media icon
with over a million followers on Instagram.

She regularly attends fashion events in Southeast

Asia as a fashion and social media influencer.[23]
Vivy has also participated for two years as a
judge for AirAsia's Runway Ready Designer
Search, where she and a panel of judges travel
throughout Southeast Asia in search for the next
big name in Asian fashion.[24]

Vivy and her husband, Fadza were officially

welcomed into Endeavor[25] - a global
organisation that "selects, mentors and
accelerates high-impact entrepreneurs".[26] Fadza
and Vivy are the first Malays to be a part of
Endeavor.

In April 2017, Vivy was listed on Forbes as one

of Asia's Top 30 under 30.[27]

Television
Television
In 2012, Vivy Yusof and Fadzarudin Shah Anuar
attained first place on Make The Pitch, a reality
television show where the duo won RM1million
investment by MyEG Services Bhd, for a 30%
stake in the company.[28] She later starred on
Astro Ria's reality television series, Love,
Vivy'.[29]

Love, Vivy revolves around the life of one of

Malaysia's leading faces in fashion — juggling
her work, keeping on top of their leading online
retail empire FashionValet and her scarf brand,
dUCk as well as her family duties as daughter,
wife and mother to two children, Daniel and
Mariam.[30]
On 21 February 2017, the second season of Love,
Vivy aired on Astro Ria.

Personal life
Vivy married her long-time boyfriend and co-
founder Fadzarudin Shah Anuar in 2012.

They welcomed their first child Daniel Azim Shah

in 2013 and their second child Mariam Iman Shah
in 2015.

References
1. "PROUDDUCK" . www.proudduck.com. Retrieved
2017-06-07.
2. Ting, Henry (2016-04-05). "Vivy Sofinas
Yusof, Co-Founder of FashionValet - Asian
Entrepreneur" . Asian Entrepreneur. Retrieved
2017-06-07.
3. "FASHIONVALET | Shop Asia's biggest designer
brands online | Shop women's clothes, shoes, bags
& accessories | FashionValet" .
www.fashionvalet.com. Retrieved 2017-06-07.
4. "Venture: Fashion Valet's ambitions will never
be just about e-commerce" . The Edge Markets.
2017-04-21. Retrieved 2017-06-07.
5. "About dUCk | dUCk" . duckscarves.com.
Retrieved 2017-01-11.
6. https://plus.google.com/+BudieyIsma/posts
(2013-01-24). "ntv7 Umum Senarai Finalis Top 5
Bella Awards 2013" . www.budiey.com. Retrieved
2017-06-07.
7. "Senarai Penerima Anugerah Ikon Wanita Puteri
UMNO 2014" . www.panduanmalaysia.com.
Retrieved 2017-06-07.
8. "Vivy Yusof - 40 Under 40 2015" . Retrieved
2017-06-07.
9. "Finance & Commerce Nominee 2015: Vivy
Yusof – The Malaysian Women's Weekly" . The
Malaysian Women's Weekly. 2015-11-13. Retrieved
2017-06-07.
10. Nona, Web. "Happening Today: 60 Wanita
Inspirasi Nona" . www.nona.my. Retrieved
2017-06-07.
11. Malaysia, ELLE. "Vivy Yusof, Neelofa and
Pandelela honoured at Tribute to Women gala" .
ELLE Malaysia. Retrieved 2017-06-07.
12.
http://www.astrogempak.com.my/artikel/4129/sen
arai-penuh-calon-top-5-ame-2017-neelofa-
mendominasi-raih-5-pencalonan . Missing or
empty |title= (help)
13. "Senarai Top 5 Anugerah Bintang Popular
Berita Harian 2017 (ABPBH 3.0)" .
www.budaklelaki.com. Retrieved 2017-06-07.
14. "Her World Malaysia" . www.facebook.com.
Retrieved 2017-06-07.
15. "5 Key Quotes from Vivy Yusof" . Retrieved
2017-06-07.
16. "Of Chemistry And Affection: Vivy Yusof And
Fadza Anuar On Building Their Empire,
FashionValet" . Malaysia Tatler. Retrieved
2017-06-07.
17. "A tale of two Vs" . NST Online. 2016-07-20.
Retrieved 2017-06-07.
18.
http://my.asiatatler.com/society/wearegeneration
t-meet-our-connectors . Missing or empty
|title= (help)
19. "Asia's Top 50 Rising Tech Stars: The
Malaysian Contingent" . Malaysia Tatler.
Retrieved 2017-06-07.
20. Mayberry, Kate. "How Muslim headscarves
became a fashion empire" . Retrieved 2017-06-07.
21. "Malaysian entrepreneur glams up the hijab" .
Women in the World in Association with The New
York Times - WITW. 2015-12-24. Retrieved
2017-06-07.
22. Ramoran-Malasig, Carolyn. "The Malaysian
Businesswoman Using Personal Branding To Build
An Empire" . Forbes. Retrieved 2017-06-07.
23. "DFW Insider Info - Digital Fashion Week
2016" . Digital Fashion Week 2016. Retrieved
2017-06-07.
24. "AirAsia expands fashion designer search 2017
to all 10 Asean countries" . 2017-02-09. Retrieved
2017-06-07.
25. "Vivy Yusof - Endeavor" . Endeavor. 2017-03-
08. Retrieved 2017-06-07.
26. "About - Endeavor" . Endeavor. Retrieved
2017-06-07.
27. Wehbe, Rana. "Vivy Yusof, 29 - pg.3" . Forbes.
Retrieved 2017-06-07.
28. "FashionValet more than makes the grade on
Make The Pitch" . Digital News Asia. 2012-10-16.
Retrieved 2017-01-11.
29. fashionvalet (2016-04-11), Introducing Love,
Vivy , retrieved 2017-01-11
30. "Reality show on 'mompreneur' Vivy Yusof to
air on Astro RIA" . 2016-04-07. Retrieved
2017-01-11.

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