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PROJECT REPORT
ON
COMPARISON STUDY OF AIRTEL VS OTHER COMPANIES
Submitted By
Ankit Saxena
Roll No : 0707270022
I Ankit Saxena ,by declare that I have carried out summer training
Date
Place Signature
Acknowledgement
PREFACE
Today cellular phone service has change the life style and
operator and not new technology are marketing the cellular phone
very important for any company to retain its dealers and customer to
1. Introduction
2. Company Profile
3. Organization Structure
PART- 2
3. Research Methodology
4. Research Objective
5. SWOT Analysis
6. Conclusion
7. Data Analysis
PART-3
1. Suggestion & recommendation
2. Questionnaire
3. Bibliography
INTRODUCTION
The Word Cellular has been originated from the English Word
Cell.
use radio waves .The cellular phone sends and receives radio single
line eliminates the use of wires that tie down to one point. As long as
you are in the cellular service area, whether you are moving or
with a SIM Card (Subscriber Identity Module ). The SIM Card is about
the size of a regular band credit Card with a microchip, which stores
you cellular number and other subscriber information. In the field of
cellular telephone, now a day mainly four technique are used which
and P.D.C.S.
Technology is spread all over the world. There are about 400
GCM network on air more than 164 countries, totaling close to 473
What is GSM?
down the common standard for mobile telephone. Which allows the
coverage.
GSM system has already been implemented in Asia, Africa and the
Middle East
fewer drop cells, excellent transmission quality and mobility not only
can store all relevant data for the phone on a removable plastic care.
The card can be plugged onto any GSM compatible phone and the
Works
call.
2. His call is transmitted to the nearest radio base station from
mobile. It is directed to the public network via the mobile switch and is
1995
1996
- STET International Netherlands NV, or STET, a company promoted by
Telecom Italia, Italy acquired a 20% equity interest in Bharti
Tele-Ventures
1997
1998
1999
2000
2001
2002
-ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs
2003
Ltd
-Bharti Cellular unveils CareTouch service
-Offers 0-1-2, a new cellular package for the customers, which means
zero charges on incoming calls, Re 1 on mobile-to-mobile outgoing
calls, Rs 2 on mobile-to-mobile STD calls
2004
2005
-Bharti Tele Ventures Ltd has announced that Airtel, ICICI Bank &
VISA have joined hands to launch mChq - a revolutionary new service -
a credit card on the mobile phone
2006
-Bharti Tele Ventures bags 'Wireless Service Provider of the Year' &
'Competitive Service Provider of the Year' awards
2007
-Bharti Airtel on Feb 11, has been awarded QCI-DL Shah National Award
on Economics of Quality.
2001
Chennal.
cellular.
International.
line service in the Haryana, Delhi, Tamil Nadu and Karnataka circles.
Chennai
cellular.
DOT to provide National Long distance service in India has been the
entered into license agreement with the DOT to provide ISP service
In India.
2002
Telecom Seychelles
Bharti Telech
Bharti Duraline
• Bharti Telecom
Bharti Telespatial
Airtel’s Journey
• 1992 – Government invites cellular Mobile Telephone Bids.
• 1994 – Bharti cellular granted license to provide cellular phone
• Service in Delhi; JV establish – Bharti cellular is born
• 1995 –cellular service Airtel commercially launched in Delhi by
Bharti cellular
• 1996 - cellular service in HP and basic telecom service in MP
launched.
• 1997 – Airtel becomes a Mega Millennium network with
1,00,000 subersciber.
• 1998 – Airtel become the total communication service provider
with launch of service in Seychelles.
• 1999 – Airtel join the select Global club of service provides with
of the art ‘intelligent Network’ Platform.
• 2002 – Airtel crosses 6,00,000 subscriber base mark.
About Airtel
Excellence Recognition
Airtel’s1st
Our Partners
Singapore Telecom
British Telecom
Warburg Pincus
Telia AB Sweden
Intel
Siemens Ltd.
Bharti-Group Structure
Bharti Enterprises
Structure
Cellular Aces Long Distance Broadband
Distance Network
VSAT Services
Karnataka Chennai
Kerla
Kolkata
Madhay Pradesh
Maharashtra
Mumbai
Punjab
Tamil Nadu
Uttar Pradesh
CHAIRMAN&MANAGING DIRECTOR
Director Director
Legal Corporate
Relation
Director Group
Corporate Company
Affairs Secretary
Name Designation
Sunil Bharti Mittal Chairman and Managing director
Ajay Lal Non Executive Director
Bashir Currimjee Non Executive Director
Francis Heng Hang Song Non Executive Director
Mauro Sentinelli Non.Exe\Ind.Director
Paul O'Sullivan Non Executive Director
Rajan Bharti Mittal Non Executive Director
Manoj Kohli Joint Managing Director & CEO
Nikesh Arora Non.Exe.Independent Director
Manoj Kohli Joint Managing Director & CEO
Name Designation
Akhil Gupta Non Executive Director
Arun Bharat Ram Non Executive Director
Chua Sock Koong Non Executive Director
Kurt Hellstrom Non Executive Director
N Kumar Non Executive Director
Pulak Chandan Prasad Non Executive Director
Rakesh Bharti Mittal Non Executive Director
Quah Kung Yang Additional Director
Pulak Chandan Prasad Non Executive Director
Quah Kung Yang Additional Director
OUR VISION
TO MAKE
MOBILE
COMMUNICATION
A WAY OF LIFE
AND
BE THE CUSTOMERS’
FIRST CHOICE
OUR MISSON
Customers through
Cost Efficiency
OUR VALUES
Innoventuring
Customer
Performance
Valuing Partnership
Valuing People
Ethical Practices
Our Quality Commitment
Mobile communication
Service through
Employee Empowerment
Speed
Creativity and
Continuous Improvement
Session objective
Postpaid products
Prepaid products
Post Paid Products – Air Tel
Photograph
Passport Copy
Post Paid Product – Air Tel
1. Airtime
Monthly Billing
connection.
Pre – activated
Cared – Instant
Connectivity
Purchase
No monthly
Rentals – No bills
Easy Recharge
For a
Starter
Per Paid Products – Air Tel Magic
Magic Offers:
Recharge Coupon
Reactivated ISD/STD
CLIP
Call divert
Information services
SMS
Voice Mail
Magic Distribution
FMCG
Session Objectives
users life and to empower his / her lifestyle while on the move offers
2. Voice
3. Data
Value Added Service
CLIP
CLIR
Call Divert
Call Conference
Value Added Services – CLIP – Not Available it is
included in Rent.
the call.
Enables the user being able to opt answering the call or not.
What does it cost?
the option to either putting the call in progress on hold and answering
When some one calls a cell phone user who has CLIP the
Can make calls without the party receiving knowing who is calling.
5. Call Divert
cellular phone he/she can divert the call to any other cellular/land line
There are various options that the user can set for call divert:
When busy
present time. By this facility user can take talk to max. 5 people on
User have to pay for there local and std rates for there conference call per min.
Value Added Services – Safe Custody
6. Safe Custody
certain period of time but wishes to retain his / her number he can
keep his number in safe custody till he wishes to reutilize the service
again.
The safe custody option is valid for a period of six months only.
pay rentals for he time period they do not wish to utilize the service.
The do not have to deactivate their connection and take a new
connection or return.
Voice Mail
Air Tel provides the capability to a user to have his / her own
another call, out of signal range or the cell phone is switched off, he /
she can divert the call to a voice mail box which records the message
the massages.
Got to the divert menu on the handset and select the options
After the selection enter the number the calls have to diverted to.
and receiving of short receiving of short text message through the cell
phone.
characters in length.
This facility can be used to send messages, greeting or memos.
If the user is the coverage area or the cell phone is switched off
the message is stored and the receiver will get the message when he
is back in the Air Tel service area and his handset is switched on.
+91989701914 / 5
screen will flash a message the user can then go to the read
The customer will be charged Rs. 1.00 for every outgoing SMS.
Services Offered:
News
Stock
General
T.V Schedule
Sports
Entertainment
Travel schedule
City information
Content
Helpline
The customer will be charged Rs. 1.00 for every outgoing SMS
Information highlights
Airtel through its e-mail services adds the power of the Internet to the
cellular phone.
Directly send the message to your e-mail address which would
be 9L xxxxxxxxxx @ airtelmail.com
to
Escotel.
PURPOSE OF STUDY
SCOPE OF STUDY
Ltd. Bareilly. This project was carried out for the above-mentioned
Research design
Universe
Sampling
Types of data
related to the topic was carried through the sample study by the help
(b) Universe
people. Basically the universe for this study was total Bareilly.
(c) Sampling
It was very tough to conduct survey every where and with each
customer. So, sample study was done. The sampling design consists:
Sampling unit-Dealers
and survey.
many more.
training guide.
Comparison Between Escotel And Airtel
For may study it was very important to enlighten the good and bad
qualities of both the companies so, that Bharti Cellular Ltd. can
Tariff
Dealer satisfaction
Visibility
Post paid/Smartone
Prepaid/V-Tel
Normal Connection
Basic security deposit = 1000/-
Prathama
Monthly rent: 349/- Airtime charges: 1.99/- (60 sec pulse) I/O
Suwidha
Monthly rent : 599/- Airtime charges : 1.50/- (60 sec pulse) I/O
Sarvoitam
Monthly rent: 799/- Airtime charge: 1.20/- (60 sec pulse) I/O
Pre-Paid Connections
(Validity 30 days)
VALUE 630/-
(Validity 30 days) (Validity 30 days)
(Validity 30 days)
Dealer Satisfaction
Airtel Escotel
Poor Poor
Average Average
Good Good
Excellent Excellent
Visibility
visibility
GOLW SIGN
NEWS PAPER
RADIO
TELEVISION
PAPER WALLS
HOLDING
Views
Findings
&
Analysis
Dealer outlet selling in Bareilly
keeping.
V- tel+Magic = 82
(Prepaid)
Only Magic = 78
Magic + Airtel = 60
(Prepaid)
V-tel + Escotel = 80
(Prepaid)
The graphical representation is given in the next page.
Customer
20%
55%
25%
10% 3%
19%
68%
The next part of the survey was to find out dealers exclusivity
when they are selling both product i.e. V-tel (Escotel) and Magic
(Airtel).
(Airtel) = 96
Escotel/Airtel = 45
Escotel Airtel
20 25
6%
20%
15%
59%
As I have gone through the survey I found that there are 53% of
47%
53%
V- TEL MAGIC
Serial No. : Date :…
BILL PLANS ENROLMENT/CHANGE PROM
ACTIVATION UP (WEST TOTAL TOTAL TOTAL TOTAL TOTAL
CHARGES = 600 FREEDOM AIRTEL-02 FREEDOM FREEDOM FREEDOM
REFERENCETARI
349 PLAN PLAN 599 PLAN 999 PLAN 1699 PLAN
FE
PACKAGE
Monthly Rental (Rs.) 500 99 99 99 99 99
Bill Plan Charge 250 250 500 900 1600
Enrollment fee (once 1000 1000 0 0 0
only)(non refundable)
Security Deposit 1000 0 0 1000 1000 1000
(refundable)
Airtel Rates (In Rs.)
Standard Hours (8.30 am – 9.30 24 hrs 24 hrs 24 hrs 24 hrs 24 hrs
pm)
Outgoing
To Local GSM 4,50 plus actual
(Including Intra Circle) Access
charge on all call
scenarios
PSTN (Private & 1.99/1.00 1.80/1.00 1.2 0.75 0.6
Public)
To Mobile 1.75/1.00 1.00/1.005 0.5 0.5 0.4
To WLL (Private & 1.99/1.00 1.99/1.00 1.2 0.75 0.6
Public)
STD INTER & INTRA
CIRGLE
PSTN (Private &
Public)
Less then 50 km – 1.99 1.99 1.20 0.75 0.6
with/without transit
50 – 100 kms 1.99 1.99 1.99 1.99 1.99
100-200 kms 1.99 1.99 1.99 1.99 1.99
200-500 kms 2.99 2.99 2.99 2.99 2.99
More then 500 kms 3.99 3.99 3.99 3.99 3.99
Confessional Hours (9.30 pm- 8.30 am) NA NA NA NA
4.50 PLUS Actual
Access
charge on all call
scenarios
ISD 15.99 15.99 15.99 15.99 15.99
Sunday & National 1.50 plus actual NA NA NA NA NA
Holidays Access
charge on all call
scenarios
Incoming Free Free Free Free Free Free
Free Airtime every Rs 100/mth Nil Nil Nil Nil
month for 12 mths.
STD Discount :-
Mobile-Mobile Nil Nil Nil 250 250
(Includes-A-A) free min.
STD Discount Free min Nil Nil Nil Nil 10
No activation in New Freedom 349 Plan & AirTel 012 Plan
I/We want to subscribe to the following Bill Plan circled below:
UTTAR TOTAL TOTAL TOTAL TOTAL TOTAL
PRADESH FREEDOM FREEDOM FREEDOM FREEDOM FREEDOM
(WEST) 349 PLAN AITRTEL-012 599 PLAN 999 PLAN 1699 PLAN
REFERENCE PLAN
TARIFF
PACKAGE
Note:
1. For all the above tariff plans the pulse rate of 60 sacs is applicable
except for RTP which in on 30 sacs pulse.
2. Clip charges waived of till 1st july 2003 a promotional offer.
3. The SMS charges in (MO) will be Re. 1/SMS MO.
4. For charges for Values Added Services and to subscribe please refer
to VAS activation from.
5. For call charges of Re 1 per minute Rs 50 Extra per month would be
charged.
6. M2M STD pack : 100 minutes charges at Re 0.50/min for an additional
of Rs 100 per month on total Freedom 999 & Total Freedom 1699
plan.
7. SMS Combo Pack : For a monthly charge of Rs. 49/-SMS charges @
Re .60 per SMS OM + 80 free SMS.
DECARATION
I have read and understood the terms and conditions mentioned and
unconditionally accept them as binding on me. I have understood the rates, lariffs
and other related conditions as mentioned in the bill plan enrolment form at which
telecommunications services will be provided. I hereby undertake to pay all
charges raised on account of services availed.
Subscriber’s Name: Subscriber’s Signature: Company Name & Stamp:
Mobile Number (Only for exlsting users for Bill Plan charges): Date: Sale
Franchisee/ Franchisee Name
Note:
1. Any charges in the Bill plan would also be applicable from the next billing
cycle
2. Other terms & conditions on Subscriber Enrolment From (SEF) remain as
applicable.
3. For other deposits and facilities please refer the other documents
available form the time.
4. Bharti Cellular Limited resaves the right to alter/change the above
mentioned tariff plans without intimation of the subscriber.
5. the above mentioned tariff plans are subject TRAI approval.
6. All outgoing tariff inclusive of applicable IUC charge as per directive from
TRAL.
7. Re 1 between 11pm-8sm daily.
Bharti Cellular Limited :
Regd. Office: H-5/12 Qutab Ambience, Mehrauli Road, New Dehli- 110 030
Circle Office : Plot No. : 493, Scheme – 1 Mangal Pandey Nagar, University
Road, Bareilly, U.P. – 250004
Call : 98970 12345. Visit us at www airtelworld com
CONCLUSION
During the survey it was found that 48% of the dealers were
of the above data 27% dealers’ were interested in being exclusive for
Airtel.
And rest 6% dealers said that their exclusivity depends upon the
Company’s scheme.
provided by Airtel.
popular that the post paid connections due to the limited consumption
the prepaid connection and only 40% of them wanted to use the post
well and 45% of the people gave suggestions in order to improve the
Airtel should be really proud of its new 32K Sim launched which
open in Bareilly.
world.
RUG.
Weakness
the company.
proper knowledge.
satisfaction of customers.
basements.
Opportunities
Airtel has got license of four new circles (Punjab, U.P. (E),
While going through the survey, I came know what the common mass
etc.
further improvement.
needs to improve its signals. They should promote the sales force
lack of personal contact etc. during the survey following limitation was
observed.
The dealers come times did not respond properly and asked
company.
QUESTIONNAIRE
1. Yes 2. No
Q.2 If No, But want to use which connection would you prefer ?.
1. AIRTEL 2. Escotel
3. BSNL 4. Reliance
1. AIRTEL 2. Escotel
3. BSNL 4. Reliance
1. Yes 2. No
Q.6 How much you are satisfied with your service connection ?.
Q.7 Are you satisfied with the dealings of your customer care ?.
1. Yes 2. No
1. Yes 2. No
1. Yes 2. No
Q. 10 Do you think that service connection will show better response in near future ?.
1. Yes 2. No
Organization : Address :
Contact No :
BIBLIOGRAPHY
1. Kotler Philip, “Marketing Management”.