Franchise

Information
120 years of experience

120 JAHRE ERFAHRUNG!

 NORDSEE history

1896 Founded in Bremen

1898 First retail store opened in Munich
1899 First retail store opened in Vienna
1964 First Quick restaurant opened
1983 Fishing fleet sold
1980 Launch of fish snacks
1999 Opening of first NORDSEE snack shop
1999 First franchise partner in Switzerland
2001 First franchise partner in Germany
2005 Take-over of NORDSEE by HK Food GmbH
2008 International expansion begins
2013 Full membership of the German Franchise
Association
2016 NORDSEE celebrates its 120th anniversary
NORDSEE –
part of Theo Müller Group S.e.c.s.
A strong organization

NORDSEE is the most successful fish system

gastronomy in Germany, with 372 branches
throughout Europe.
Revenue: €354.0 Mio.
50% restaurant
40% takeaway snacks
10% retail
Employees: ca. 6,000
Customers: 19.2 Mio.
Customer transactions: 81.5 Mio.
NORDSEE convinces its guests with first-class products,
good service and an excellent price-performance ratio.
Overview of units

Number of stores: 372

Company (per April 2017)
stores

315 Germany
Franchise 33 Austria
stores
4 Slovakia
4 Romania
4 Hungary
4 Czech Republic
2 Bulgaria
4 Switzerland
1 UAE (Dubai)
1 Belgium

47% in shopping centers

33% in city centers
16% on motorways
4% in railway stations and
airports

From that:
129 franchise stores
Competition in Germany

Source: mafo.com, KW 15/2015

Source: food-service, edition 4/2015

Concept – „Restaurant“

The restaurants are usually located in main shopping streets and shopping
centers, but can also be located at other locations with a high frequency.

 120-250 m² plus back areas

 minimum 7 m store window
 either have a dining area itselves or are linked to a general dining area.
Restaurant
The NORDSEE restaurants provide our guests
 a variety of traditional and creative fish meals
 salads, snacks and beverages,
which they can enjoy in the restaurant or for take away.
Concept – „Snack Shop“
The snack shops are located at high pedestrian traffic areas with low availability
of restaurant space. Preferred locations are, shopping malls, railway stations,
airports, and main shopping streets.

 30 - 50 m²
 minimum 3 m store window

The NORDSEE snack shop provides our guests

hot and cold snacks for take away.
They can choose from a diverse range:
 baguettes
 bread rolls
 wraps
 fresh salads
 hot snack boxes
New design of restaurants

In 2012 NORDSEE started to remodel their restaurants.

The new restaurants appear with a fresh colouring and with new
natural materials, new furniture and a new floor plan.
They appear bright and friendly and invite the guest to stay.

Bremen, Weserpark shopping mall

NORDSEE impressions

NORDSEE Stuttgart, MILANEO

 NORDSEE impressions

NORDSEE Flensburg, Holm

NORDSEE impressions

NORDSEE Berlin, EASTGATE

Why NORDSEE Franchise?

Strengths of NORDSEE:

Almost 120 years of experience in fish and seafood business

Number 1 seafood provider in Germany & Europe

Over 350 high frequency locations in Germany

70 high frequency locations abroad

NORDSEE is a strong brand with a high level of brand awareness

NORDSEE has got more than 20 million customers who cause 85 million
transactions annually

High international acceptance of the NORDSEE brand

Proved international Franchise System

What you should bring along…?

Dedication for the fish & seafood and for the brand NORDSEE

Knowledge and experience in operational management

distinctive service willingness

High commitment and passion

Profound knowledge of the local market

Cooperativeness and teamwork

Marketing expertise

Broad experience or education in the system-gastronomy would be an

advantage
Contact

NORDSEE GmbH
Prinzenallee 13
40549 Düsseldorf
Germany

Phone: +49 (0) 211 – 3106 2731

E-Mail: franchise@nordsee.com Mr. Glenn Curth
Head of Franchise
www.nordsee.com/franchise