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Course Level:UG S W CREDIT
Course Code: MKTG307 UNITS
Credit Units: Three 3 0 0 0 3
Course Objectives:
Technology has effectively shrunk the globe. It does not matter how far people are geographically; there is some means of communicating with them.
Unprecedented integration in telecommunication, travel, transport and technology has resulted in opening up of marketing opportunities across the border.
The objective of this course is to introduce the student to the various aspects of international marketing with the principle objective of developing skills in the
identification, analysis and solution of the problems encountered in the international markets. It also provides the student the perspective with regards to the
economic, political and legal environments of various countries across the globe.
Pre-requisites: The student opting for this course should have successfully completed the course Principles of Marketing I & II so that he would have the basic
knowledge of marketing principles.
Student Learning Outcomes: At the end of the course students will be able to:
Course Contents/Syllabus:
Weightage (%)
Module I Introduction to International Marketing 10
Descriptors/Topics
Concept of International Marketing
Significance of International Marketing
Challenge of International Marketing
Management Orientations
30% NA 70%
Components (Drop
down)
Mid-Term Exam Project Viva Attendance
Weightage (%)
10% 10% 5% 5% 70%