Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Humanology Human
Potential Solutions
2 3 4 AssessCelerator
Our Journey Vision, Mission 5 CorpBrand
& Core Values 6 EmployEx
7 PerformanceSure
8 WorkQ
9 BodyLysis
Humanology
Marketing Solutions
10 CommerciaLator
11 CustomerS
17 18
12 MarketDit Exclusive
Humanology
Member Benefits
13 MarPloration Traning Series
14 PerceptionEx
15 SodiaEx
16 PoliticLysis
Our Journey
Even we received feedback that we are creating a fairy tale story that
is impossible to be achieved – dealing with human attitudes and
behaviour. However, we have faith and we have insisted on
continuing with this fairy tale to help organisations to achieve their
objectives and their goals. We are committed to bring human back
to the nature of human being (Khalifa) to serve the society and
mankind!
2
Vision
To be the first choice firm in attitude
and behavioural research and
consultancy for organisations.
Mission
To guide organisations to outperform
themselves through the synergy between
organisation strategies and human attitudes
and behaviour.
Core Values
We always work in a team and we are committed to
having an open and honest communication between
Teamwork colleagues. We believe that a happy employee is a
productive employee. Humanology team spirit is
always uplifted for the best of our clients.
3
WorkQ
Assess
Performance
Sure
Celerator
HUMANOLOGY
HUMAN
POTENTIAL
SOLUTIONS
EmployEx BodyLysis
CorpBrand
CorpBrand
c
Lea P
In erso bli In Tray
der Pu king
Acti ship ter na a
vie l Sp
e Exercise
vity w nal
Simulation atio
Contigency and Situ alysis
Exercise s An
ill
M Sk
n ge
an
ag tio ed
eri ca wl
al u ni no
Sk m K
ills m and La
Mess nguage an
Co ills age U d
Sk nd
and D erstandin
eliver g
y
tri
c
avi tion
Be xerc
me h a
a
S C Be serv
son
ha ise
t
E
h
yc est
vio
E b
Ps T H
Per
ur
S N
S I
M Q
E U
N E
T S
“AssessCelerator conducted by
Humanology helps us to identify
talent among PERODUAN.
AssessCelerator helps to prepare
our future leaders”
Dato’ Dr. Zahari Husin
Managing Director
PERODUA, Malaysia
4
CORPBRAND
CorpBrand
C
O
INTERNAL M EXTERNAL
M
People U
Communication
Talent Gap Mapping N Brand
Organisational Culture Corporate Branding
I Positive Image
Optimum Reaching Out
Process C
Work Processes
Job Description
Key Performance Indicators
A Productivity
Standard and Quality
T Positive Corporate Culture
Inspiring Work Spirit
Technology
Operation System
I Engaged Organisation
Support System
Monitoring System
O
Audit System
N
“Humanology CorpBrand
helps DOF to be more
visible”.
Dato' Haji Munir bin Haji Mohd Nawi
Director General
Department of Fisheries
Malaysia
5
EMPLOYEX
n
tio
Reward Sy
and Recogn
sa
ni
and
Hea ety
ga
Effi sses
Saf
Pro
lth
Or truc
stem
ition
cie n
r
ce
ga
O
S
nis re
t
ati
Le
tu
on
a de
Co
rs
Cu rpo
hi
p
ltu rat
Na re e
t
of re u
Jo
b
Sen Tru
ior st In
Lea
Affection
der
gement
Fair shi
Trea p
tme
nt
Respec
t
Behaviour
Mana
Alignment
of Members
Empowerment
Cognition
tion
unica
Comm
g
inin ent
Tra elopm
e v ce
D an l
and rm aisa
rfo r or
t
Pe App pp
d
tie t
Su
ion
an
ni n
s
of Life
tu me
e r
re
act
or op
Ca
tisf
pp el
th
O ev
Quality
Sa
D
ow
Job
Gr
6
PERFORMANCESURE
7
WORKQ
• Compensation Policy
Financial and Benefits
• Career Growth
• Work-Life Balance
• Personal Growth
Personal • Job Security
Growth • Work Load
• Morale
• Recognition
8
BODYLYSIS
Hand
Honest? and Arm Gestures Deceptive?
Interpersonal and
Good Intrapersonaln Touch Bad
Intention? Intention?
Not
Genuine? Genuine?
Rokiah
FAMA, Malaysia
9
HUMANOLOGY
MARKETING
SOLUTIONS
WE ARE Results-Oriented!
COMMERCIALATOR
MATURITY C
Production Support Market Diversification
O
GROWTH M
Production
Sales
& Distribution
Business
Growth
M
E
DEVELOPMENT
Pre-production Market Business
R
Prototype Validation Start-up C
PLANNING I
Engineering Strategic Strategic
Prototype Market Plan Business Plan
A
L
FEASIBILITY
A
Technical Feasibility Market Study
T
INVESTIGATION O
Technical Market Venture
Analysis Analysis Assessment R
AL Obje
VQU ct
SER Serv ive
ic
Matr e
Do A
ices
cu na
op ry
g
pin
m ly
Sh yste
en sis
ta
M
tio
n
Social Media
Monitoring
Service
Rating
Post
Pe sto
S ep er
ow ry
p
Cu
rc m
or tion
-u
Fo urve
e
S
ll
Sco
r
vey Effo e
Sur p Cus rt
p
In-A tom
er
11
MARKETDIT
Macro-Environmental
Task Audit Function System Strategy Productivity Brand
Audit
12
MARPLORATION
• Potential Market • PEST Analysis • B2B/B2C Market • Features of new • Customer Service • Cost of
• Industry Analysis • Distribution • Decision Makers product • Necessary manufacturing
• Market Analysis Channel • Trend Setters • Service evolution to access key • Cost of bringing
• Competitive • Potential • Competition plans market segment to market
Analysis Buyers
• Portal 5 Forces
13
PERCEPTIONEX
Ef for t
Sc or e
on
Pr Sc
om or
Sc acti
e
ot e
ction
or
a
f
sf I
io
tis i
nd
n
t
Sa
Sa
ex
Ex
Ser
s
ex
ive
pe
d
vi
In
ce
rie
ot
Qual i ty
M
ce n
y
a lit ed pec
Ex
Qu ceiv tat
r ion
Pe
“PerceptionEx by Humanology
helps me to have clear strategies
to capture the right market.”
Dato’ Simon Leow
Chairman
Posrity Holdings Berhad,
Malaysia
14
SODIAEX
Advocacy
Authenticity
Encouragement and Motivation
Guidelines
Impact
Psychological
Corporate Branding
Corporate Value
Financial Returns
Influence
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Engagement
Creative Questions
Unique Contests
Q & A Session
Content Generation
Connect With a Social Cause
Exposure
Planning
Desiging
Integrating
Promoting
SodiaEx is a social medial marketing solution that helps your organisation to:
• Conduct social media audit to identify the social media presence of your social media platform.
• Create social media content according to persuasive writing techniques according to customer base.
• Organise social media campaign to create high impact customer engagement.
• Manage corporate branding, corporate image, reputation, customer feedback and complaint.
15
POLITICLYSIS
Political
M Branding
a E
l Voters Demographics
n
D Political Speech Analysis
a P e
a Management
g r c
i e e t
l m Public Relation i Voting Behaviour
y e Management o Analysis
n n
t Social Media
Management
Prof. Dr Leow Chee Seng helped us tremendously during the chief executive race
and while we did not use his assessment in print, we are grateful for his help in getting us
to understand the candidates better with his reading of their body language. He was also
very effective in assessing for us the body language of the chief executive Leung
Chun-ying when he met with President Xi Jinping. We used his expertise for this
package which was very well-received online and was a viral story:
http://www.scmp.com/news/hong-kong/politics/article/2078844/
raised-eyebrows-tight-facial-muscles-and-uneven-smile-how
Zuraidah Ibrahim
Chief News Editor
South China Morning Post, Hong Kong
16
HUMANOLOGY TRAINING SERIES
TI
ES
E D UCA
TU
DE
RC H M
U
ORGAN
H
P
A
D E R S HI
RK
IZ
A
TI
E T
ON
I
&
N
G
LEA
MANAGEM E N
teamwork”.
H
T
“Professor Dr Leow Chee Seng has been driving force behind some of the staff develoment programmes at Universiti
Selangor. He conducted several courses that covered a pertinent need of academicians that is “Turning Thesis into
Books.” He conducted this workshop twice. The course was very well organised as by the end of the workshop all of
the participant had the content well mapped out. On top of that he followed the group to guide them further
and to ensure they complete the books. His unconditional
supports extraordinary”.
Assoc. Prof. Dr. Jamilah, UNISEL, Malaysia
17
WHY JOIN THE HUMANOLOGY MEMBERSHIP?
LET US GROW TOGETHER: WE ARE ONE FAMILY
Humanology provides a platform for YOU to learn, network and grow together in one big family. We care, love,
help and support each members in any attempts. In order for us to grow, we must help our members to grow.
EXCLUSIVE
MEMBER
BENEFITS
www.hba.com.my www.fb.com/HumanologySB/