02159020/CAPE/K/MS 2017

C A R I B B E A N E X A M I N A T I O N S C O U N C I L

CARIBBEAN ADVANCED PROFICIENCY EXAMINATION®

DIGITAL MEDIA

UNIT 1 – PAPER 02

KEYS AND MARK SCHEME

MAY/JUNE 2017
 -2-
02159020/CAPE/K/MS 2017
DIGITAL MEDIA
UNIT 1 – PAPER 02
KEYS AND MARK SCHEME

Syllabus
Question Suggested Response
Objective
M2.8 1. (a) Mind map shows at least 5 credible branches [5 marks]

… Five credible branches 1 mark each

All nodes must be distinct

Thumbnails show the progression of the complete story

[5 marks]

… complete and coherent story [5 marks]

… partial coherent story [3-4 marks]
… incoherent story [1-2 marks]

M2.3,6 (b) Sources are crowd funding, angel investors, venture

capital, investors,
Any TWO acceptable sources 1 mark each [2 marks]

M2.9 (c) [1 mark for each of the three properly categorized

and profiled] [3 marks]
Sample Response
Gender: Male
Specific Interest: Television shows
Importance of this product: Entertainment and the opportunity to relax.

M3.1,2 2. (a) The TWO final stages of the creative process are;

Implementation and Evaluation

OR

Iteration and Implementation from Human Centered Design

OR

Implementation and Learning from Design Thinking

framework

The following are also acceptable

Prototyping and Testing/User feedback/Evaluation
Ideation and Implementation/Prototyping

1 mark for each of the two stages identified

[2 marks]

M1.5 (b) (i) Copyright [1 mark]

1 mark for clearly identifying the protection method
 -3-
02159020/CAPE/K/MS 2017
DIGITAL MEDIA
UNIT 1 – PAPER 02
KEYS AND MARK SCHEME

Syllabus
Question Suggested Response
Objective
2.
cont’d
M 1.5 (ii) A copyright is a form of protection provided to
the creators of “original works” including
literary, dramatic, musical, artistic, and
certain other intellectual works, both published
and unpublished.

A patent is a property grant issued to owners of

intellectual property, usually an invention or
certain types of discoveries (mathematical
equations and product formulas).

Clear explanation with justification 3 marks

Clear explanation without justification 2 marks
Partial explanation with/without justification
1 mark [3 marks]

M1.9 (c) (i) Digital Media Business

Music Production Studios
Effects factories
Animation firms
Media houses

Any TWO suitable digital media businesses

[2 marks]
Any ONE suitable digital media businesses
(1 mark)

M1.9 (ii) Description of involvement

Media houses – the shooting of video
Complete description of the involvement of any
ONE business [2 marks]

- Partial description 1 mark

Reference to marketing and publicity earns no mark.
 -4-
02159020/CAPE/K/MS 2017
DIGITAL MEDIA
UNIT 1 – PAPER 02
KEYS AND MARK SCHEME

Syllabus
Question Suggested Response
Objective

M3.3 3. (a) The Digital Story

M3.5
M3.6 - Illustration of the story
M3.7
M3.9 o Theme expressed in the story [1 mark]
o Story flows clearly

 Introduction [1 mark]
 Climax [1 mark]
 Conclusion [1 mark]

- Relevance to context of the Caribbean

o Choosing media relevant to the Caribbean

[1 mark]
o Choosing media relevant to the story
[1 mark]

- Concept of appropriate colours/imagery used

o Colours appropriate to theme [1 mark]

o Layout [1 mark]
o Colours to add impact and texture
[1 mark]

- Editing of media

o Use of transitions or effects or type

[1 mark]

o Good pacing/synchronisation of audio with

images/video [1 mark]
o Cropping and framing [1 mark]

- Impact of the story, as related to audience

[1 mark]

M1.5 (b) Export of finished product

The finished product successfully exported and is

within the file size limit [3 marks]

… successfully exported but exceeds the file size limit

(by less than 5% (1.5 MB) [2 marks]
… successfully exported but exceeds the file size limit
(by more than 5% (1.5 MB) [1 mark]
 -5-
02159020/CAPE/K/MS 2017
DIGITAL MEDIA
UNIT 1 – PAPER 02
KEYS AND MARK SCHEME

Syllabus
Question Suggested Response
Objective
3.
cont’d

M1.3,11 (c) Selecting young adults playing in the sun and sand
would be more culturally appropriate than playing in
snow. Accept any other suitable justification.
[4 marks]

2 marks for clearly stating EACH of the two

justifications
1 mark for partial stating of justification