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MUHAMMMED NISHAD P
Asian Paints has come a long way in becoming India’s largest and Asia’s third
largest paint company, with a turnover of ₹ 10418.78 Crores. Asian Paints
operates in 17 countries and has 23 paint manufacturing facilities in the world
servicing consumers in over 65 countries. Asian Paints has always been a leader
in the paint industry, pushing new concepts in India like Colour Worlds, Home
Solutions, Colour Next, and Kids’ World. Asian paints established signature
stores, operating under the brand name of ‘colour with Asian Paints’, there are 3
stores, one each in Delhi, Mumbai and Kolkata with the objective of helping
customers through the painting cycle by giving them inspiration and expert
advice. There is no sales being conducted through these stores. Consisting of
large size display panels, experts for guiding the customer through the painting
process, the stores provide a perfect environment to showcase the flagship
finishes
BASIC INFORMATION ABOUT COMPANY
Type Public
Industry Chemicals
Founded 1942
Website www.asianpaints.com
ASHWIN CHOKSI
MISSION
Objective
STRENGTH:
Emulsions Division
Asian Paints manufactures two types of emulsions interior and exterior with more than 1800
colour shades.
Products:
Wood Finishes Division
In the wood finishes category, the high end finishes like Polyester and Polyurethane (PU)
are manufactured by Asian Paints. It also have two categories interior and exterior. It
launched full range of clear and opaque colours across different products and exclusive
special effects in wood and glass coatings. It also collaborated with Italian company for wider
range of products
Products:
Wall Coverings Division
Asian Paints with the product name as ‘Nilaya’ have range of wallpapers has one of the
largest variety compiled in partnership with the leading manufacturers in the world and
comprises of designer handcrafted range, ‘paintable’ range, thematic collections and decals.
Nilaya have a wide range of products from many design patterns offering the customer the
wide range of options to décor their homes and offices.
Products:
Paint Application Tools Division
Asian Paints had launched a range of paint application tools in collaboration with Harris
Brushes of UK in 2012-13. In 2014-15, the tools and implements portfolio was strengthened
by launch of new products. Sustained field marketing effort has resulted in the wide
acceptance and good growth in this segment. It have Rollers, Brushes and Accelerators in
product varieties in this category.
Products:
Kitchen and Bath Division
The kitchen and bath businesses have been co-branded with Asian Paints and ‘Sleek’ and
another company ‘Essess’. The “Sleek by Asian Paints” and “Ess Ess by Asian Paints”
approach has been received very positively by the existing network and consumers, as this
brings the expertise of the individual businesses together with the credibility and trust of the
“asianpaints” brand.
Products:
Adhesive Division
Asian Paints have a product in this category offering customer a wide variety of adhesives
based on the material like wood, glass, stone, rubber and for general purpose.
Products:
MARKETING STRATEGY