Asian Paints Limited

Asian Paints Limited

is an Indian multinational paint company headquartered in Mumbai,
Maharashtra. The Company is engaged in the business of manufacturing, selling
and distribution of paints, coatings, products related to home decor, bath fittings
and providing of related services. Asian Paints is India's largest and Asia's fourth
largest paints corporation.As of 2015, it has the largest market share with 54.1%
in the Indian paint industry. Asian Paints is the holding company of Berger
Internationa

Abhay A. Vakil

an Indian entrepreneur, Additional/ Non-Executive director of Asian Paints Ltd,

India’s largest paint company. He has been with the company, which was
cofounded by his father, for more than 4 decades. Shares wealth, derived from
stake in company, with family.

Abhay served as managing director of Asian Paints and Hitech Plast. He is also
chairman of Resins and Plastics, Non Executive Director of Resins and Plastics,
Director of Asteroids Trading and Investments, Nehal Trading and Investments,
Jalaj Trading and Investments, and Unnati Trading and Investments.

vision
We want to be an innovative, agile, and responsive world class research and
technology organisation that’s aligned to future customer needs and catalyses the
growth of the company across existing and future businesses.
Mission
The mission statement read ‘to provide paints as per market demand , ensuring
level and quality of customer service

Objective

✔T h e l e a r n i n g o b je c t i v e f o r t h e i n d u s t r y a n a l ys i s i s t o d e t e r mi n e
theo p p o r t u n i t i e s a n d t h r e a t s t h a t e x i s t f o r f i r m s w i t h i n a
c o m p e t i t i v e environment.
✔The learning objective for the firm analysis is to determine the strengthsand
weaknesses of a firm and to determine the core competence that can be built on to
establish a competitive advantage.
✔The final step is to develop a sound business plan to ensure the survivalof their
chosen firm within its competitive environmen
Products
Royale Aspira
Technologically Advanced, Luxury Finish

Royale Sensations Galaxy

Subtle Special Effects Paint

Apex Ultima Protek

Ultra Durable Exterior Emulsion

Apex Ultima Allura Graniza

Grainy Textured Finish from Argentina
Apex Ultima Allura Torino
Medium Grain Textured Finish

Royale Shyne
For Silky Glowing Appearance

Royale Luxury Emulsion

Smooth Hi-Sheen Finish

Apcolite Premium Emulsion

Emulsion with Rich Matt Finish
Tractor Emulsion
Emulsion with Smooth Finish

Royale Lustre
Durable Finish with Dana Pattern

Apex Ultima
High Performance Exterior Emulsion
SWOT ANALYSIS
Strengths

Market leader

Large capacity manufacturing plan

Strong international presence

Wide distribution Network
Weaknesses

Industrial business performing below par

Limited market share in industrial paints

products become obsolete
Opportunities

Fast growing Indian economy

Shorter repainting cycles

Growth in the tier II and III towns

Good scope for growth especially in industrial paints category
Threats

Competition from the majors world players

Rising cost of raw materials

Unstable political situation in middle east

Competition from the unorganized sector
Corporate Strategy of Asian Paints
...Asian Paints, today, is India's largest paint company and Asia’s third largest
paint company, with a turnover of Rs 96.32 billion. The Asian paints company
originally named as Asian Oil Company was formed in 1973. Today it operates in
17 countries with 24 manufacturing facilities servicing consumers in over 65
countries. Forbes global magazine, US, ranked Asian paints among the best 200
small companies for 2002-03 and presented the ‘Best under a billion’ award. It is
the only paints company to receive such recognition .It was also included in
Asia’s Fab 50 list by Forbes Asia magazine. It deals in a wide range of decorative
and industrial use paints and its net profits are up by 39.5% in the financial year
of 2012 showing a quantum leap in its operations. The company has come a long
way from its humble beginnings in 1942 under the partnership effort of Champak
Lal H Choksey,ChimanLal N Choksey, Suryakant C. Dani and Arvind R Vakil. It
started as ‘The Asian Oil and Paint Company’ with the vision of building a
successful and efficient enterprise in the oil sector. It began with manufacturing
linseed oil, castor oil and some varnishes mainly for industrial purposes.
Business level strategy
corporate social responsibility

We are inclusive of our communities through a range of social interventions,

enhancing skills and building social infrastructure to improve their quality of life.

While our CSR approach focuses on the development of communities around the
vicinity of our plants, we have also developed innovative programs that leverage
our capabilities as a paint manufacturer and home improvement service provider to
enhance livelihoods of underserved communities through vocational training and
skills development.

CSR Focus Areas and Initiatives

Our CSR Policy focuses on four thrust areas

 Education
 Skills Development
 Healthcare/Hygiene and
 Water Management
quality policy
 We shall provide products and services that meet stated standards on time,
every time
 We shall continually improve our processes to understand changing
customer needs and preferences
 We accept Zero Defect as a quality absolute, and shall design and operate
our quality system accordingly
 We shall organise our work practices to do a job right the first time, every
time
 We are committed to continual improvement in quality in all business
processes and shall track such improvement through measurable indicators

Compitative advantages

 High degree of awareness about the company among the

target market constituents.

 Company regarded as a quality-produce maker.

 Market leader, financial and marketing strength to sustain

investment pressures