A

PRACTICAL TRAINING REPORT AT

“MAHINDRA & MAHINDRA LIMITED, HARIDWAR”

Submitted to the

Rajasthan Technical University, Kota

In the partial fulfillment of the requirement for the award of

Degree of

Bachelor of Technology

In

MECHANICAL ENGINEERING

Submitted To:
Submitted By:

Mr. Devender Choudhary Kriti Bishnoi

(Reader) B.Tech (Final Year)

07ME29

Department Of Mechanical Engineering

Govt. Engineering College, Ajmer

 ACKNOWLEDGEMENT

I am immensely thankful to the Principal, Govt. Engg. College, Ajmer for

providing me with an opportunity to undergo an industrial training. I am also
thankful to Mr. Hukam Singh for their constant support and timely guidance. This
practical training has proved to immensely informative and here I take the
opportunity to thank everybody who contributed to the pleasure learning that I had
during this period.

I would also like to avail this opportunity to express my deep regards and thanks
for my parents and friends, who constantly supported and motivated me. They
have always been the hidden power behind my achievements and this would not
have been possible without their blessings.

Lastly I would like to thank everybody who directly or indirectly contributed in

making my endeavor a great success. Here, I would like to mention all the
employees of Mahindra and Mahindra, Hardwar who greatly supported my visit
there and took pain in finding time out of their schedule shift to help me learn
more. Their support and help will always be remembered and appreciated by me.

Kriti Bishnoi
 Abstract

“Mahindra & Mahindra” was formed in June, 1955 to plan , to promote and
organize an integrated development of utility vehicle in the country. It plans for
setting up of the Mahindra Research Valley, a facility that will house the
company’s engineering research and product development wings, under one roof.
M&M shares are about 10% in passenger vehicles and about 28% in LCVs.
M&M’s entrepreneurial vision has truly set a higher benchmark for the
Made in India brand, and hence M&M and its employs are honored with numerous
awards. Mahindra & Mahindra is ranked 19 in the Business world Real 500 Non-
Finance Companies list 2009.
M&M has also contributed to environment and has received numerous awards like
for “Excellence in Water Management 2009” , Energy Conservation Award – 2008
etc.
M&M , Haridwar is quite recently set upped plant. It is fifth full scale plant after
Kandivli, Nasik, Igatpuri and Zaheerabad. The plant is set up primarily for the
manufacture of three wheelers of different load capacities and range.
 Index

1. Introduction

1.1 History of automobile sector

1.2 Founders of Mahindra & Mahindra
1.3 Mahindra & Mahindra profile

1.3.1 History of Mahindra & Mahindra

1.3.2 Present state
1.3.3 Profits to Mahindra & Mahindra
1.3.4 Awards and achievements
1.3.5 Services offered to customers
1.3.6 The business area of the company spreads to
1.3.7 Future planning’s
2. Role of M&M in automobile industry
3. M&M plant, Haridwar
4. Journey of M&M,Haridwar
5. Vehicles offered at M&M plant
6. Assembly of motor vehicles in M&M plant

6.1 Trimming line

6.2 Chassis line
6.3 Assembly line
 6.4 Invasion Line

7. Development of Scorpio

8. Sales and marketing

8.1 Executive summary

9. Conclusion
10. Bibliography
11. References
1. Introduction
1.1 History of automobile sector

The history of the automobile begins as early as 1769, with the creation of
steam powered automobiles capable of human transport .In 1806, the first cars
powered by internal combustion engines running on fuel gas appeared, which led
to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled
internal combustion engine. Cars powered by electricity briefly appeared at the
turn of the 20th century but largely disappeared from commonality until the turn of
the 21st century, when interest in low- and zero-emissions transportation was
reignited. As such, the early history of the automobile can be divided into a
number of eras based on the prevalent method of automotive propulsion during
that time. Later periods were defined by trends in exterior styling and size and
utility preferences.

1.2Founder of Mahindra & Mahindra

Mr. Anand G. Mahindra, Vice Chairman and Managing Director of Mahindra &
Mahindra Ltd. – the flagship company of the US $6.3 billion Mahindra Group,
which is among the top 10 industrial houses in India - graduated from Harvard
College, Cambridge, Massachusetts, Magna cum Laude. In 1981 he secured an MBA
degree from the Harvard Business School, Boston, Massachusetts. He returned to
India that year and joined Mahindra Ugine Steel Company Ltd (MUSCO), the
country’s foremost producer of specialty steels, as Executive Assistant to the Finance
Director. In 1989 he was appointed President and Deputy Managing Director of the
company.

During his stint at MUSCO, he initiated the Mahindra Group’s diversification into
the new business areas of real estate development and hospitality management.

In the summer of 1991, he was appointed Deputy Managing Director of Mahindra &
Mahindra Ltd., the country’s dominant producer of off-road vehicles and agricultural
tractors. He has since been engaged in a comprehensive change programme in
Mahindra & Mahindra Ltd. to make the company an efficient and aggressive
competitor in the new liberalized economic environment in India.

In April 1997, he was appointed Managing Director of Mahindra & Mahindra Ltd
and in January 2003 given the additional responsibility of Vice Chairman.

Mr. Mahindra was a co-promoter of Kotak Mahindra Finance Ltd., which in 2003
was converted into a bank. Kotak Mahindra Bank is one of the foremost private
sector banks today.

Mr. Mahindra frequently shares his views and ideas on Indian economy and business
through his writings in some of India’s leading business magazines.

1.3.1 History of Mahindra & Mahindra

Swift action followed thought. The Mahindra brothers joined hands with a
distinguished gentleman called Ghulam Mohammed. And, on October 2nd, 1945,
Mahindra & Mohammed was set up as a franchise for assembling jeeps from Willys,
USA.
Since then, Mahindra & Mahindra has grown steadily in size and stature and evolved
into a Group that occupies a premier position in almost all key sectors of the
economy. The Group's history is studded with milestones. Each one taking the
Group forward. In fact, today, its total turnover is about 7.1 billion dollars.
Mahindra is a group in a hurry, engaged in an ambitious, sustained and prolonged
penetration into the global arena. Its spirit can be encapsulated in the words of the
poet Robert Frost, a favourite of India's first Prime Minister, Pandit Jawaharlal
Nehru:

"The woods are lovely, dark and deep,

But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep."

For Mahindra & Mahindra, this translates into many more milestones to be set up
before it rests. If ever.

1.3.2 Present state

M&M Ltd is the flagship company of US $ 2.59 billion Mahindra
group, which has the significant presence in key sector of the Indian economy. A
consistently high performer, M&M is one of the most respected companies in the
country.
M&M has two main operating divisions:-
The Automotive Division manufacturer’s utility vehicles, light commercial
vehicles and three wheelers. The company has recently entered into a joint venture
with Renault of France for the manufacture of a mid-sized sedan, the Logan, and
with International Truck and Engine Corporation, USA, for manufacture of trucks
and buses in India.
The Tractor (Farm Equipment) division makes agricultural tractors and
implements that are used in conjunction with tractors, and has also ventured into
manufacturing of industrial engines. The Tractor Division has won the coveted
Deming application Prize 2003, making it only tractor manufacturing company in
the world to secure this prize.
 M&M employees around 11,600 people and has eight manufacturing facilities
spread over 5,00,000 sq.mts. It has 49 sales offices that are supported by a network
of over 780 Dealers across the country. This network is connected to the company’s
sales departments by an extensive IT infrastructure.

1.3.3 Profits
Automobile major Mahindra and Mahindra (M&M) registered a 40.3 percent
growth in net profit for the first quarter of this fiscal at Rs.562.4 crore as against
Rs.400.9 crore in the like period of 2009-10.
“The good financial results for the company this quarter is due to higher volumes,
focused cost controls, prudent financial management results in lower interest
expenses and fuller realisation of the synergies arising from its acquisition of the
erstwhile Punjab tractors limited,” the company said in a statement.
The gross revenue and other income of the company grew by 20.2 percent and stood
at Rs.5, 663.5 crore in the first quarter compared to Rs.4, 711.8 crore in the
corresponding period of the previous year.

The automotive giant also registered a 11 percent rise in its volume sales in the
utility vehicles segment where it sold 53,948 units as against 48,720 in the first
quarter of 2009-10. The company is also a leader in this segment with a 59.4 percent
market share.

The company exported 3,125 vehicles, which was 173 percent more than last year’s
first quarter exports which stood at 1,145 vehicles.

The company posted a 13.7 percent growth in the domestic tractor sales, as it sold
47,916 units as compared to 42,130 units in the like period of 2009-2010. While it
exported 2,376 units registering a growth of 71.4 percent over 1,386 units sold in
first quarter of 2009-10.

The net profit of the consolidated and diversified group grew at 43.7 percent and
stood at 620.8 crore as against 431.9 crore in the corresponding period of previous
fiscal year.

The gross revenues and other income of the group in the first quarter grew at 9.4
percent at 8,576.2 crore compared to Rs.7, 841.4 crore.

1.3.4 Awards and Achievements

• 2010
• Roma Balwani has been honoured in Delhi on April 3, 2010 with the
prestigious Hall of Fame 2010 award by the Public relations Society of India
(PRCI). PRCI is the National body of Communication, Advertising, Media,
academics & PR professionals in the country. Apart from providing a
common platform to enrich professional development, PRCI is also involved
in the field of PR Education & accreditation to PR professionals.

• The Mahindra Group has won the following awards from Public relations
Society of India (PRCI), the National body of Communication, Advertising,
Media, academics & PR professionals in the country. Overall performance for
the Year – Silver, Online Newsletter - Mahindra Spectrum – Gold, External
 Magazine - Refresh – Silver, Tabloid - Inside Information – Bronze, Table
Calendar - Mahindra Navistar – Bronze, Diary 2010 - Mahindra Navistar –
Appreciation, Multimedia Campaign - Sustainability Campaign – Silver,
Corporate Advertisement - Mahindra Navistar – Bronze. The awards were
presented in New Delhi on April 3, 2010.

• Anand Mahindra was honoured with the Business Man of the Year Award by
NDTV at a star studded ceremony in New Delhi on February 24, 2010. The
awards honour outstanding Indians who helped build Brand India through
excellence in their fields.

• Mr. Anand Mahindra was named the Ernst & Young Entrepreneur Of The
Year 2009 at a function in Mumbai on February 16, 2010. “We have honoured
Mahindra for taking his business to the next level, creating a visible impact
both in local and global markets, and for the sheer value his businesses have
provided to all stakeholders,” said a statement from Ernst & Young.
“Mahindra and his entrepreneurial vision have truly set a higher benchmark
for the Made in India brand, and hence we have honoured him with the
award.”

• Mr. Arun Nanda has been honoured with the Lifetime Achievement Award at
the ‘Golden Star Awards 2010’ ceremony in the category ‘Food, Hospitality
& Services’ on February 10, 2010. This award recognises
people/organizations for the quality of service and excellence in the Food,
Hospitality, Services & Retailing sector in India today. The award salutes
professionals who have made a significant difference to their organizati

• Mr. Rajeev Dubey has been awarded the 1st Late Jagdeep Khandpur Award
for Outstanding HR Leadership at the Global HR Excellence Awards 2009 –
10 at the World HRD Congress, held in Mumbai on February 10, 2010. This is
the first year that the Award has been instituted, and the criteria for the Award
included "Trust, Integrity and Credibility", which are important pillars of the
Mahindra culture and heritage.

• Mr. Arun Nanda, Executive Director, Mahindra & Mahindra was honoured
with the CA Business Achiever Award in the category – Corporate at the ICAI
Award 2009 ceremony held in Mumbai on January 21, 2010 at Mumbai. The
award acknowledges Chartered Accountants who have demonstrated
excellence in the way in which they conduct their profession, are exemplary
role models in the industry and who have created value to their company's
 stakeholders on a sustainable basis.

• Farm Equipment Sector was awarded the prestigious ‘Golden Peacock

Innovative Product / Service Award - 2010’ for YUVRAJ 215, the first of its
kind in the Indian tractor industry. The award was conferred by Shri Salman
Khurshid, Honourable Minister for Corporate Affairs, at a specially organized
gala awards night on January 16, 2010 in the presence of eminent business
and political leaders of the country.

• Mahindra Xylo was conferred the ‘UV of the year’ award from CNBC TV18
Overdrive awards on January 5, 2010. Mahindra XYLO is perhaps India’s
first Sedan Plus vehicle that offers the ultimate combination of luxury and
power.

• Mahindra Duro was awarded the Best Scooter of the year by NDTV Car &
Bike awards on January 7, 2010. The Duro, with its stylish good looks and
powerful engine offers the best value for money product in its category.

• Mahindra Xylo was decorated as MPV of the Year by NDTV Car & Bike
awards on January 7, 2010.

• M&M received the Auto Bild India Golden Steering Wheel for Technology of
the Year for its path-breaking FuelSmart system with Micro Hybrid
technology on January 2, 2010. This technological innovation developed by
the Mahindra Research & Development team with the support of M/S
BOSCH, is not only environment friendly but also fuel efficient and very
affordable.

• 2009

• The Indian Institute of Materials Management has awarded unanimous in its

decision to award Mahindra the ‘Excellence in Sourcing’ (Corporate Award)
2009. The award was presented to Mahindra on December 18, 2009 for its
exemplary sourcing initiatives, leading to cost reductions and mitigation of
supply risks.

• FES Nagpur plant has won the CII National Award for “Excellence in Water
Management 2009”. Mr. N. Rangnathan, Chief CII and Mr. L.S. Ganpati,
Chairman CII presented the trophy and the certificate to Mr. Suresh
 Pandilwar, who represented FES at the awards ceremony held at Hyderabad
on 10th December, 2009. The water management initiatives undertaken by the
FES Nagpur plant is an example of the Mahindra approach towards
“Alternative Thinking”

• Mahindra & Mahindra is ranked 19 in the Businessworld Real 500 Non-

Finance Companies list 2009, up from 34 in 2008. The issue says, “With the
numbers of its many subsidiaries in areas such as technology, trading services,
even steel, adding muscle to its accounts, M&M’s size grew to Rs. 60,995.39
crore this year from Rs. 23,663.25 crorse last year, pitching it into rank No. 19
(from 34 last year). Tech Mahindra has been ranked at 123. These rankings
appeared in Businessworld’s issue dated November 7, 2009.

• Business Today in its edition dated November 15, 2009 has ranked India’s
500 Most Valuable Companies. The BT 500 ranking has evolved into a unique
annual barometer of corporate performance. In BT’s India’s Most Valuable
Companies in the Private Sector in terms of Average Market
Capitalization:
- Mahindra & Mahindra has been ranked 50
- Mahindra Satyam has been ranked 65
- Tech Mahindra has been ranked 69
- MHRIl has been ranked 150
- Mahindra Finance has been ranked 186
- Mahindra Lifespaces has been ranked 295
• The issue also rates BT 1,000 Industry Leaders according to Segments.
- Mahindra & Mahindra has been ranked at No. 5 in the Automobile segment
with a Market cap of Rs. 19,844 crores, sales of Rs. 15, 084 crores and a net
profit of Rs. 834 crores.
- Mahindra Holidays and Resorts India Ltd. is ranked No. 150 in the Hotels
sector with a Market cap of Rs. 2,875 crores, sales of Rs. 444 crores and a net
profit of Rs. 83 crores.
- In the Software sector, Mahindra Satyam is ranked at no. 65 with a Market
cap of Rs. 8,786 crores. Tech Mahindra has been ranked at no. 69 with a
Market cap of Rs. 8.274 crores, sales of Rs. 4,434 crores and a net profit of
Rs. 987 crores.

• On August 24, 2009, Economic Times announced the Lifetime Achievement

Award 2008-09 for our Chairman, Mr. Keshub Mahindra. The award has been
bestowed on his for ‘decades of service to Corporate India’. The Lifetime
 Achievement Award salutes those who have conquered the peaks of corporate
achievements and set example for the current generation. The jury members
for this prestigious award included industry leaders such as Azim Premji,
Kumar Birla, Sunil Mittal and Deepak Parekh.

On August 24, 2009, Mr. Anand Mahindra, VC & MD, Mahindra Group was
declared the Business Leader of the Year by the ET Awards 2008 – 09 jury.
The award seeks to honour a leader who has clearly demonstrated a strategic
direction for success, and has pursued vision. The jury members for this award
included industry leaders such as Azim Premji, Kumar Birla, Sunil Mittal and
Deepak Parekh. The jury felt that the awards should recognise excellence and
success against all odds

• Mahindra’s Automotive Sector has won the all India award for export
excellence instituted by the Engineering Export Promotion Council.
The Automotive Sector has been crowned the Star Performer for 2007-
08 on the basis of its growth in exports over previous years. The Award was
received by Mr. Pravin N Shah, Executive Vice President, International
Operations, Automotive Sector, at a special ceremony held in Mumbai on 29th
August, 2009. Shri Anand Sharma, the Hon’ble Minister of Commerce &
Industry, was the Chief Guest.
• FES Nagpur won the 1st Prize in the State Level Award for Excellence in
‘Energy Conservation and Management’ in the Automobile Sector. The
Hon’ble Governor of Maharashtra His Excellency, S. C. Jamir handed over
the award to the representatives of FES at Pune on July 4, 2009. The
competition was conducted by Maharashtra Energy Development Agency
(MEDA) in October 2008.
• AS Nashik won the 2nd prize in State level Award For Excellence in Energy
Management on July 4, 2009. This state level award is instituted by MEDA
(Maharashtra Energy Development Agency) for various industrial sectors for
their outstanding contribution to Energy Conservation and Management. The
award was conferred on the basis of Nashik Plant’s Energy Conservation
initiatives and the last 3 years’ performance.
• Mahindra FES was honoured with the 'Golden Peacock Award for
Occupational Health & Safety - 2009' for Excellence in Occupational Health
and Safety practices. The award was presented to the FES representatives at a
special Gala Awards Event during the Global Convention on Climate Change
on Sunday, 14th June 2009 at S.M. Convention Centre, Palampur (Himachal
Pradesh).
 • Mahindra FES won gold as the Best New Tractor in the Lower Horse Power
Category (upto 70 Hp) at the 76th International Novisad Fair. The fair was
held from 8th May ’09 - 16th May ’09 at Novisad, the capital of the Serbian
Province of Vojvodina. Mahindra outbeat competition on parameters such as
aesthetics, fuel consumption, handling ease and overall performance. The
competition was organized by the organizing committee of Novisad fair and
was conducted by leading agricultural experts from accredited agricultural
universities.
• On May 14, 2009, Mahindra & Mahindra was awarded the prestigious 21st
CFBP Jamnalal Bajaj Uchit Vyavahar Puraskar 2008, in the Large
Manufacturing Enterprises category. Instituted in 1988 by the Council for Fair
Business Practices, the award recognizes and applauds the efforts of
businesspersons, business houses and business associations with an exemplary
record of practicing and promoting Fair Business Practices. It encourages and
motivates businesses to proactively pursue opportunities to fulfill its social
responsibilities.
• On April 29, 2009, Club Mahindra Snow peaks Resort, Manali was awarded
as the Best Socially Responsible Resort at Manali by the area MLA & local
administration. All Club Mahindra resorts are at the forefront of building
awareness on Sustainability and Social Responsibility.

The Scorpio receive the Best Off roader vehicle of the year 2009 award and the
Start-stop technology received the Environment Initiative of the year 2009 award
from Carwale.com on April 29, 2009.

• On April 8, 2009, "Club Mahindra" was adjudged a Consume Superbrand

after passing a rigorous consumer validation process, which included a survey
across 19000+ respondents and scrutiny by the Brand Council Club Mahindra
falls within the top 10% of all brands across all segments and categories.
• Mahindra received five corporate collateral awards from the prestigious
Public relations Council of India on April 4, 2009. M&M received awards for
external magazine - Hello, corporate brochure – Lifeline Express, PR
Campaign – Launch of FuelSmart technology in Bolero & Scorpio, In-House
magazine – Mahindra Newsletter and Tabloid – Inside information. The
Public Relations Council of India (PRCI) is the foremost platform for Public
Relations professionals. and the PRCI's Annual Awards is the most
prestigious event in the realm of Corporate Communications. There are 7
categories of Awards with Gold, Silver and Bronze trophies awarded in each
category. The jury consists of eminent personalities from the world of mass
 media.

Mahindra received the Green Award for the Scorpio M2DI Micro Hybrid at
the annual NDTV Profit Car and Bike Awards held in Mumbai on February
20, 2009. The Mahindra FuelSmart system with Micro-Hybrid technology is
a technological innovation developed by the Mahindra Research &
Development team with the support of M/S BOSCH. This technology enables
the SUV’s engine to switch off automatically at a traffic light when idle and
in neutral gear and the engine starts seamlessly once the driver depresses the
clutch before moving forward.

Mahindra Renault received the Integrated Marketing Campaign of the Year

award for its advertisement campaign ‘But Why’ at the annual NDTV Profit
Car and Bike Awards held in Mumbai on February 20, 2009.

• Mr. Anand Mahindra, VC & MD, Mahindra Group, was felicitated with the
Qimpro Platinum Standard (Business) 2008 award at a ceremony held on
February 6, 2009 which was attended by an eminent group of corporate
leaders. Instituted by the Qimpro Foundation, the Qimpro awards highlight
the quality achievements of extra ordinary individuals in an era of
performance excellence. Mr. Mahindra’s citation said he was “a prime-mover
of excellence in the manufacturing and service sectors, in rural and urban
India. He is the face of New India in America, Asia, Africa, Australia and
Europe; for the global farm equipment and utility vehicle sectors.”

Mr. Rajeev Dubey, President (HR, After-Market and Corporate Services) and
Member of the Group Management Board, Mahindra & Mahindra Ltd.,
received the Global HR Excellence Award for HR Leadership (JRD Tata
Award) at the Global HR Excellence Awards 2008-09 organized by the
World HRD Congress in Mumbai on February 6, 2009.

Ms. Sangeeta Pandey, Senior General Manager, HR, Automotive Sector,

Mahindra & Mahindra Ltd., also received the Woman Super Achiever Award
at the Global HR Excellence Awards 2008-09 organized by the World HRD
Congress in Mumbai on February 6, 2009.

1.3.4 Awards and Achievements

Mahindra & Mahindra is renowned all over the world, mentioning the awards
honored to M&M is difficult task, still here we are mentioning the awards honored
in year 2010

1.3.5 Services offered to customers

The Automotive Division manufacturers utility vehicles, light commercial
vehicles and there wheelers. The company has recently entered into a joint venture
with Renault of France for the manufacture of a mid-sized sedan, the Logan, and
with International Truck and Engine Corporation, USA, for manufacture of trucks
and buses in India.

The Tractor (Farm Equipment) division makes agricultural tractors and

implements that are used in conjunction with tractors, and has also ventured into
manufacturing of industrial engines. The Tractor Division has won the covetedD em
ing application Prize 2003, making it only tractor manufacturing company in the
world to secure this prize.
M&M employees around 11,600 people and has eight manufacturing facilities
spread over 5, 00,000 sq.mts. It has 49 sales offices that are supported by a network
of over 780 Dealers across the country. This network is connected to the company’s
sales departments by an extensive IT infrastructure.
M&M’s outstanding manufacturing and engineering skills allow it to
constantly innovate and launch new products for the Indian market. The “Scorpio”,
a SUV developed by the company from the ground up, resulted in the company
winning the National Award for outstanding in-house research and development
from the Department of Science and Industry of the Government in2003. In the
tractor market, the company launched India’s First Tractor technology – the
Mahindra Sarpanch 595 DI super Turbo.
The M&M philosophy of growth is centered on its belief in people. As a
result, the company has put in place initiatives that seek to reward and retain the
best talent in the industry. M&M is also known for its progressive labour
management practices.
In the community development sphere, the company has implemented
several programs that have benefited the people and institutions in its areas of
operations.

1.3.6 The business area of the company spreads to

Automotive sector

The company manufactures & markets utility vehicles, light commercial vehicles
that include three wheeler vechicles, namely; Scorpio, Bolero, Champion and many
more. The company also exports its products to several countries in Europe, Africa,
South America, South Asia and the Middle East. M&M has a tie up with Renault for
production & marketing of Logan. Mahindra International is into producing trucks
and buses. The company has entered into a joint venture with Navistar for
production of diesel engines & trucks.
Farm equipment

M&M's farm equipment segment has presence in six continents and has a
worldwide network of 800 dealers .Its total combined production capacity is
1,50,000 tractors a year from countries like India, USA, China and Australia. The
company is also into agri business.

Trade, Retail & Finance

Mahindra’s Intergraded Division provides steel & steel related services. It offers
steel raw materials, metals, ferro alloys, etc. It also processes Cold Rolled Grain
Oriented (CRGO) and Cold Rolled Non Grain Oriented (CRNGO) steels that are
required for transformers & compressors. Mahindra Retails is into distribution
business and has tie up with big names like Lego, Disney, Mattel and others.
Mahindra Finance is into financing of tractors and other vehicles and is also into
Insurance broking.

Infrastructure

M&M has also entered Infrastructure development that operates in real estates,
SEZs, hospitality, project engineering and design. Under this it has created
Mahindra Holiday & Resorts, Mahindra Lifespaces & Mahindra World City.

Information Technology

Tech Mahindra provides solutions & services to telecommucation majors namely

Alcatel, AT&T, BT, Convergys, Ericsson and O2, among others. It is also into
business process and technology consulting services through Bristle.

Systech

It is into supply of automotive components. It produces forged and forged /

machined components, gears and composites.

Specialist Business
Under this division it has companies like Mahindra Defence,engaged in
manufacturing defense related vehicles & Mahindra Ashtech.

1.3.7 Products and services offered by the company

Automotive

• Scorpio
• Xylo
• Bolero
• Maxx Range
• Naya Commander
• Savari
• Major
• Bolero Camper DLX
• Maxx Pic-ups
• Champion range of Three Wheelers.
• Farm Equipment
• Agri inputs and services
• Engines
• Farm Implements
• Tractors

Financial Services

• Loans and Mutual Fund

• Distribution
• Insurance and Risk Management Services

Trade, & Retail and Logistics Retail - Mahindra Retail Ferro Alloys and Metal
Scrap Steel and Steel Related Services Technical Products And Services Toys and
Apparel Corporate People Movement Supply Chain Management Service Centre for
Automotive and Electrical Steels

Information Technology
 • Dealership Management
• Facility Management
• Software Solutions

Infrastructure Development

• Development of Infrastructure Projects

• Engineering consultancy
• Integrated Business Cities
• Lifetime holidays
• Living Spaces and Working Spaces

Systech

• Composites
• Engineering Services
• Forgings
• Gears
• Sourcing of Auto Components
• Stampings and Steel

Speciality Business

• Ash Handling Euipments for Power Plants

• Defence Vehicles
• Information Security Consultancy

1.3.7 Future planning’s

M&M’s commitment to technology-driven innovation is reflected in
companies plans of setting up of the Mahindra Research Valley, a facility that will
house the company’s engineering research and product development wings, under
one roof. M&M is also entering in two wheelers field.
3. Mahindra & Mahindra plant, Haridwar

Haridwar i.e. 'Hari ka dwar'- the gateway to God, is around 190kms from Delhi and
is very well connected by trains and buses. It is also one of the many pilgrimage
spots that are situated along the length of the holy Ganga. In Hindu mythology, it is
known as Kapilsthan. According to the myth, drops of nectar churned out from the
primordial ocean and fell at the four sites of the Kumbh fair, which included
Haridwar.
The Plant

This holy land is also the location of Mahindra's fifth full scale plant after Kandivli,
Nasik, Igatpuri and Zaheerabad. The plant is set up primarily for the manufacture of
three wheelers of different load capacities and range. The total plant area is 34.78
acres with a built up area of 6.05 acres. The total employee strength at the plant is
around 226.With manufacturing facilities like Conveyorized Assembly line the
Vehicle Assembly Capacity is 80 units per day.

4. Journey of M&M, Haridwar

December 8, 2005 witnessed Honourable Chief Minister of Uttaranchal, N.D.

Tiwari inaugurating M&M’s new three-wheeler plant in the Haridwar Industrial
Estate in Uttaranchal.
The new plant is the company’s fifth full-scale automotive plant and has been set up
primarily for the manufacture of three-wheelers of different load capacities and
range. The choice of products is made in consonance with the market in the region,
availability of skills and vendor base.
“Mahindra’s plant will promote engineering skills, industrial culture, fruitful
engagement of manpower, direct and indirect employment, work ethics and
prosperity in the region, which is quite in line with the government’s vision of
development for Uttaranchal,” said Mr. Tiwari Chief Minister.
“We are looking at a three-fold strategy here,” said Mr. Anand Mahindra, VC &
MD, M&M. “Primarily, the plant is intended to give a fillip to our three-wheeler
business. Secondly, Uttaranchal offers attractive benefits in terms of quick
clearances, efficient state machinery and skilled work force. Uttaranchal is a young
but fast-growing state with a progressive Chief Minister and a forward thinking
bureaucracy. This plant and our tractor operations in Rudrapur will add momentum
to the industrial growth of the state. Finally, the plant is in line with our efforts to
continuously update our capacities to fuel Mahindra growth.”
Dr. Pawan Goenka, President, AS & Member of the Group Mgt. Board, said:
“M&M has a very large presence in the north and north-western regions of the
country. It, therefore, makes good business sense to set up a plant at Haridwar. We
 are looking at producing 50,000 units per
year once the plant reaches full capacity
to cater to the demand from the region.
We would also develop a strong vendor
base around the plant in Haridwar.”
Mahindra & Mahindra has comprehensive manufacturing facilities with high
level of vertical integration. Catering to the Sector's diverse customer base spanning
rural and semi urban customers, defence requirements and luxurious urban utility
vehicles or SUVs. These manufacturing plants keep abreast with the latest
technology to meet the growing market expectations.
These manufacturing facilities have some of the best technologies and equipment
in India and provide for a very challenging and satisfying work environment. Its
plants in Mumbai and Nasik manufacture multi-utility vehicles and engines are
produced at the Igatpuri plant. Utility Vehicles, Light commercial vehicles and 3
wheelers are manufactured at the Zaheerabad plant in Andhra Pradesh and three-
wheelers at the Haridwart.
5. Vehicles offered at M&M
M&M Haridwar, basically deals with assembling vehicles, making them available at
various agencies for on road uses. Vehicles getting assembled at the plant are
Scorpio.
Bolero.
Three wheelers of different capacities.

6. Assembly of vehicles

M&M plants employs the assembly line method for assembling the vehicle.
In the procedure plant had four different type of assembling lines, where the
requisite work is done by the work force with the help of all required machinery and
guidance.
The procedure can be understood by the following drawing, which makes clear that
work going on in two different lines is gathered later on and finally the vehicles are
delivered after proper inspection.

6.1 Trim line

As the name indicate, this line is associated is associated with trimming of vehicles.
Trimming line is divided in 17 different slots for performing different tasks.
The body brought from Nasik plant is first taken to paint booth, and then brought to
trimming line. The work done in different slots is as follows:-
1. Trim line, is meant for, checking hardness of body, assembling different
internal parts, back door, lamps inside the vehicle including roof lamp etc.
2. Trim line is meant for putting ragsine, mats fixing inside metal walls for
proper tightening.
3. Trim line to 9. Trim line, suspended pedals, brake and cluthes and
accelerators (ABC), doors, clamp, tail light, mats, air ventilation, floor and
door beading, stitching ragzine, water recovery tank, evaporators etc were
placed in the vehicle body.
10. trim line is meant to check pressure in tyres, oil grade etc
11. trim line to 13. Trim line are the slots where inspection of all the previously
done things is done once again.
Though everything is done carefully with inspection at every step but these slots
again deals with careful inspection.
14. Trim line, is meant for applying glasses, windshields etc.
15. Trim line and 16. Timeline are meant to set up wipers, setting wipers and
nozzles etc.
17. Trim line is the slot where employ again undertake a final inspection to shift
it to the invasion line.
This way the procedure regarding assembling if body is done.
Following picture gives a idea of trimming line

6.2 Chassis line

Chassis line is also linked to the outer door where chassis are brought on
different slots and various functions are performed. Chassis line is also divided
into four slots.
Different slots are for different tasks such as:-
1. Chassis line is meant to assemble the axel, leaf springs etc.
2. Chassis line is slot where internal fueling system is assembled, according to
the requirement of vehicle. For eg. It is placed at lower arm in DI Scorpio
version whereas in other version it is placed at the upper arm.
3. Chassis line and 4. Chassis line where the slots where fuel tank is assembled.
The chassis after assembling all these parts are finally moved to the invasion
line for further working. Chassis line has less worker and slots in comparison
to trim line but more automatic devices for checking and performing task at
each stage. The workers working in chassis line are quite more experienced
than that of trim line.

6.3 Invasion line

After completion of assembly in chassis line, the chassis of vehicles are
brought to invasion line with the help of some automatic carrying hook trolly.
Invasion line, is so named as at this place the chassis which were worked
upside down in chassis line are again turned up side up and down side down
with the help of a 16 bolt tight body. Invasion line is also separated in slots
but these slots are not numbered as the other lines slots.
In invasion line various parts like, exhaust chamber, muffler, expansion, rare
bumper, stirring column, stirring tightening, extra lamps, radiators, knobs, air
cleaner, wheel accelerators, power stirring oil, back tyre, etc are assembled.
The turning of chassis is carried out carefully and seems quite dangerous, but
it is not so. With the help of 16 bolts, the chassis are tighten on a iron body
and rest of turning is performed by the automatic machine.
Here machines for checking the brakes and clutches are also present, which
directly take reading of the brake and clutches efficiencies, so it is more
dependent and improved and accurate.
Above figure shows that how the body is carried from one slot to other and
one line to other.

6.4 Assembly line

Assembly line is last but not the least for completion of assembly of a
vehicle. In assembly line the number of slots is very few. This line mainly
deals with the inspection of vehicle, as this is the last stage of assembling.
In assembly line, diesel fuel machine, coolant filling machine etc. are checked
 and inspected properly. After checking this wheel alignment etc are again
done. And a last inspection is done. After this the assembled vehicle is taken
for the test drive.
And finally after the test drive, vehicle is ready!

7. Development of Scorpio
Prior to the mid-nineties, Mahindra & Mahindra was an automobile assembly
company. The company manufactured Willys Jeeps and its minor modified versions
(modifications carried out in India). In 1996, the company planned to enter the SUV
segment with a new product which could compete globally. Since M & M didn't
have the technical know-how to make a new age product, they devised a whole new
concept among Indian auto companies. Roping in new executives such as Dr.
Pawan Goenka and Alan Durante who had worked in the auto industry in western
countries, the company broke the rule that says automakers must design, engineer
and test their own vehicles (spending millions of dollars in the process). The new
Mahindra Scorpio SUV had all of its major systems designed directly by suppliers
with the only input from Mahindra being design, performance specifications and
program cost. Design and engineering of systems was done by suppliers, as was
testing, validation and materials selection. Sourcing and engineering locations were
also chosen by suppliers. The parts were later assembled in a Mahindra plant under
the Mahindra Badge (as Mahindra is a well known brand in India in the MUV
segment). Using this method the company was able to build a from scratch a new
vehicle with virtually 100 percent supplier involvement from concept to reality for
$120 million, including improvements to the plant. The project took 5 years to move
from concept to final product.
In April 2006, the company launched an upgraded Scorpio – dubbing it the 'All-
New' Scorpio. In June 2007, Mahindra launched a pick-up version in India known
as the Scorpio Getaway.Recently, M & M has launched a face lifted version of the
model.
Exports

Mahindra Scorpio Pik Up (Getaway)

Mahindra Scorpio(1st generation) in Kuala Lumpur

The Mahindra Scorpio is sold across the world in countries such as: