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PORT-

FOLIO
ELISA SOPHIE
THIELEMANN

VISUAL COMMUNICATION DESIGNER (B.A.)

PROFESSIONAL EXPERIENCE PROFESSIONAL SKILLS


INTRODUCTION
BBDO Germany 04/2017 –
I like to have a conversation with a situation. I see the Art Director (Masterclass BBDO) Adobe Photoshop
design brief as the opportunity to create the new and
unexpected. Obstacles such as time management and - web banner layout Adobe Illustrator
working to tight deadlines are important in any industry, - corporate design & scribbles
but the foundations and biggest challenge of design lie - logo development Adobe Indesign
in communication. - concept development
- social media content Sketch
In all my work, I have relished these challenges and used
Scholz & Friends 2015/16 KeyNote
them to fuel my ambition and maintain my own high
standarts. Internship (5 months)
Powerpoint
- design of flyers, brochures, publications &
EDUCATION advertising materials Photography
- create layouts & scribbles
B.A. Communication Design 2016 - logo development UI/UX Experience
University of Applied Sciences, Berlin - web and banner design
- concept development and marketing strategy Print Design
Semester abroad 2015
Gerbaulet Design 2012 Web Design & Development
University of Technology, Sydney
Internship (3 months)
Branding & Digital Marketing
A-levels 2003-2011 - editorial design
Käthe-Kollwitz-Gymnasium, Berlin - design thinking and social media

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School Exchange 2008 Star FM Radio 2011
High School, Tokio Internship (6 months)
- marketing & communication
- strong research and conceptual work
- responsible for interview and social media
E-COMMERCE:
HOW TO REDUCE
PACKAGING
WASTE
BACHELOR
THESIS

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E-COMMERCE:
TASK CONCEPT

HOW TO REDUCE
Studies from the last years prove that people My bachelor thesis is explaining the actual si-
are increasingly questioning their consump- tuation in Germany as a guideline for desig-
tion behavior with a view to a sustainable ners for creative solutions to reduce shipping

PACKAGING
lifestyle. This has consequences for the hand- packaging waste. Furthermore a new kind of
ling of packaging. multi-use packaging solution should be de-
veloped for Zalando.
We have a conspiciuous discrepancy between

WASTE
the need for a shipping packaging and the
made of dispatch. The disposable packaging
proves to be an unnecessary and damaging
SOLUTION
The result of my thesis is a designed book
about the problematic for designers as a gui-
option nowadays for the environment. deline for creative new packaging solutions
to help the environment as well as a new
In the view of need for action, designers are packaging for Zalando and a multi-use-logo
invited to develop environmentally friendly design.
packaging solutions.

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Social values are constantly changing as well as the concerns arount re-usability.
We are consumers and obssed with online-shopping for different reasons.
Therefore we also have to create awareness for our environment.
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Icon design development process

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1 2 3

Development process of new multi-use

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shipping box for Zalando
1 2 3

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prototype multi-use shipping bag

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Return scenario for multi-use-shipping

3
1

1 Login 3 Put empty packaging into open box


legen

2 Scan 4 Refund or voucher for shop

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CREATIVITY IS SOMETHING THAT
GROWS IN ONE. YOU CANNOT
TRAIN OR EVOKE IT, BUT YOU
CAN LOOK FOR CREATIVE HOTS-
POTS.

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UNWRITTEN
LAWS
CORPORATE
DESIGN

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UNWRITTEN
TASK SOLUTION

LAWS
This project was created as part of the ap- The corporate design includes the uniform,
plication for the studies in communication visual appearance of the product.
design at the university for applied sciences
in Berlin, 2012. The implementation of this project is a por-
trait series, stamped typography, binding
CONCEPT and printing the book as well as the design
My interpretation of an unwritten law of the envelope, a „Jutebeutel“.
I dedicated the bouncer scene in Berlin. The
idea was to portray them in front of the clubs
they are working for and to collect all photos
in a small book with the matching club lo-
gogs, originally stam ped.

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Book cover,
self printed „Jutebeutel“

Portrait book

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LAWS GOVERN LIFE.
LIFE WRITES UNWRITTEN LAWS.
THEY ARE WRITTEN NOWHERE,
BUT EVERYONE KNOWS THEM.
NONE OF THEM IS IN QUESTION.

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club stamp and name of bouncer
of Berlin techno club

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Portrait series of different bouncers with
club stamp and original stamped name
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The book and cover is a unique
edition, completely handmade.

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FROM BODY-
MASS-INDEX
TO ECOLOGICAL
FOOTPRINT
WEBDESIGN &
USER INTERFACE

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FROM BODY-
TASK SOLUTION

MASS-INDEX
This one-week-project was created under the We worked out a complete new corporate de-
theme: how can sustainability be communi- sign, which includes a multi-colored grid on
cated these days?“ The task was to opt for which the typography and design oriented

TO ECOLOGICAL
one ecological measurement method and to as well as the design of the company logo,
develop a corporate design. website, bank statement, credit car, business
card and an App.
CONCEPT

FOOTPRINT
Our team of 3 decided to communicate the
„ecological footprint“ and therefore we
would like to introduce „thebank“.

„The bank“ is a new kind of a bank, which


calculates the ecological footprint with the
help of an programmed online system ba-
sed on the personal expenses each month.
The objective is to strengthen environmental
awareness.

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Monthly statement of account

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The app allows the user to include his daily
ecological footprint or start new eco challenges
with friends to reduce the personal ecological
footprint.

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Design process of credit card

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The credit card is not just a pay card, it is the
same timea your personal eco card. The worlds
on the card show your actual ecological foot-

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print.
WITH 36 PHOTOS
THROUGH BERLIN
CORPORATE
DESIGN &
UI/UX

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WITH 36 PHOTOS
TASK SOLUTION

THROUGH BERLIN
This project is emerged as part of the main The basis is a pink mark on the floor. This
project „behavior patterns – deco and hard position serves as an aid to get the perfect
facts to back“. photo without much searching. In other
scenarios, we added english and german text
I have dedicated myself to the behavior pat- descriptions of the project or a personal sta-
tern „picture flood“ and examines the ex- tement to see if the results change.
ample of tourists, to find out how the large
masses of photo data generally accrue. The corporate design covers the entire, uni-
form appearance of the product and include
CONCEPT the design of the communication medium,
Since the beginning of digital photography the internet presence as well as the product
and the associated elimination of the limited design, an analog map, movie and app.
36-photos-cameras, more and more photos
are taken.

To counter this, my idea of an „with 36 pho-


tos through Berlin“-tour was developed.

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31
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Photos
all together, each person

0 1-5 6-15 >15

1. without \\ \\\\   \\\ \\\\ \\\\ \\\\

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\

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2. only mark \\\\ \\\\ \\\\ \\\\ \\

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\\\\     \\ \\\

\
3. mark
text 1 (english) \\\ \\\\ \\\\ \\\\   \\\

\
\

\
\\\\     \\\\

\
4. mark

viewing of 15 minutes
text 2 (german) \\\\
\\\\ \\\\ \\\\   \\\\ \\\

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5. mark

Scenarios
+ description
\ \\\\ \\\\ \\

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With the 36 marked sights we could guide the tourists
playful through Berlin and sensitize them simulta-
neously again for more conscious photography.

35
Tourists would get with an analog card,
a website or App the opportunity to par-
ticipate in a tour.

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Landing Signup Map Profile Camera Modal

Navigation Login Feed Friends Activity Activity Settings

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Development process of App (Wireframes)
The app is limited with one
photo for each sight, so in the
end the user has a photo al-
bum of 36 Berlin pictures.

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Youtube movie link for the project: youtu.be/i3lenQKy3bU
PHOTOREPORT

WEB DESIGN &


UI/UX

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PHOTOREPORT
TASK
This project was created as part of the main
SOLUTION
The corporate design includes a multi-colored
project „Publishing Perspectives“. The task grid on which the typography and design ori-
was to decide either for a web or print news- ented as well as the design of the company
paper format and to find a new way to pre- logo.
sent news to the people.
The implementation of this project is the new
CONCEPT brand design and web/app performance of
Photoreport is a new kind of a web newspa- „Photoreport“.
per, which works more like a personal live
news feed, and with a reportage character.

The main focus are strong photographs to


present personal stories. In comparison to
other web newspaper sites, we have a ba-
lance of 70% photos and only 30% text. The
reason is, that you are normally flood by in-
formation on popular newspaper pages.

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Scribble of development process

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1 2

3 4

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5 6

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Search Function
Photoreport has no normal categories like the other news-
paper websites. You have specific filter for different inte-
rests. So when you choose your interest, all other filter
will move away and only articles for your interests will
be shown.

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PRINT WORKS

CORPORATE
DESIGN, LAYOUT
DEVELOPMENT,
CONCEPTUAL
WORK

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Client: Deutsche Bahn Energy
Corporate design, layout and icon development for print campaign

Agency: BBDO Berlin 49


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travel plan for train

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official mailing for promotion of DB energy

52
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Corporate Design and Layout
for DB Energy Guideline

54
Client: LIDL supermarket
new concept and icon development for weekly
promotional offers in the Lidl brochure

Agency: BBDO Berlin 55


Logo position in weekly
promotional brochure

56
Client: ALDI supermarket
layout design and Icon development for
Corporate Sustainability Report of company

Agency: Scholz & Friends Berlin 57


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Client: Mercedes
Poster design for new bus line
„Citaro-family“ Der Citaro K| 2 Türen.
Ein Spezialist für enge
Innenstädte.

86 10,63 m

Der Citaro NGT | 2 Türen.


Unser Klimaschützer in der Stadt.

96 12,14 m

Der Citaro LE | 2 Türen.


Eine clevere Verbindung.

102 12,17 m

Der Citaro G | 3 Türen.


Eine Kapazität im Linienverkehr.

155 18,13 m

Ich könnte mich auch nicht entscheiden. Die Citaro-Familie.

Der Citaro | 2 Türen.


Die Basis des Bestsellers.

103 12,14 m

Agency: Scholz & Friends Berlin 60


Layout design for extra insert in the brochure

Kaum eine Familie Der Citaro | 2 Türen. Der Citaro K | 2 Türen. Der Citaro LE | 2 Türen. Der Citaro NGT | 2 Türen. Der Citaro G | 3 Türen.
Die Basis des Bestsellers. Ein Spezialist für enge Eine clevere Verbindung. Unser Klimaschützer für Eine Kapazität im
ist so vielfältig. Innenstädte. Ihre Stadt. Linienverkehr.
Der Citaro.
2015

2003 2012
Nutzfahrzeug Wendekreis Gute Zugänglichkeit,
CO₂ ein.
Das Kapazitätenwunder
des Jahres
2004
2002

2001
2011
17,28 hoher Fahrgastkomfort Spart mit
155 Plätzen.

Hochflur
Niederflur

103 Stehplätze: 72
Sitzplätze: 31 Länge: 12,14 m 86 Stehplätze: 60
Sitzplätze: 26 Länge: 10,63 m 102 Stehplätze: 68
Sitzplätze: 34 Länge: 12,17 m 96 Stehplätze: 67
Sitzplätze: 29 Länge: 12,14 m 155
Stehplätze: 111
Sitzplätze: 44 Länge: 18,13 m

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Client: DANONE
poster series for intern communication
of „Competition“ and „Integrity“

Agency: Scholz & Friends Berlin 62


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Client: Government of Germany, G7 event
Corporate Design and Development of Brochure for G7 event

Cover Vorwort Inhalt Zusammenfassung der Kern- Weltwirtscha /Selbstständigkeit Weltwirtscha /Selbstständigkeit Handel
etusti utatem doluptas
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rehentium quat latet Lorem vendus, sequiam latet pre est dolorum vendus, sequiam lignimu sdaectatibus invel et volupta quo et etus ni quiae eaquae vo-
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Cover Schmu tztite


l Vorwo rt Inhal
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Verantwortung in der Doppelseite Bild Ebola Antibiotikaresistenzen Vernachlässigte Doppelseite Bild Klimawandel
Lieferkette (AMR) Tropenkrankheiten
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Verantwo rtung in der Liefe


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renner Ge sundheit Ge sundheit Ge sundheit Kapitelt
renner Klimaw andel

Klimawandel Klimawandel Schutz der Schutz der Meeresumwelt und Doppelseite Bild Entwicklungspolitik Doppelseite Bild Ernährungssicherung
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Klimaw andel Klimaw andel Meeresschutz Meeresschutz Kapitelt


renner Entw icklungs
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Doppelseite Bild Frauen Doppelseite Bild Fortschritte in anderen Fortschritte in anderen Fortschritte in anderen Doppelseite Bild
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Kapitelt
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renner Fortschritte in anderen w ichtige
n Bereichen Fortschritte in anderen w ichtige
n Bereichen Fortschritte in anderen w ichtige
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Connex G7-Rechenscha slegung und Dialog mit Zivilgesellscha Abkürzungsverzeichnis G7 Presidency Program
Fortschrittsbericht (as of 21 July)
De r A bschlussbericht De r A bschlussbericht
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64
volupient omnis res volupient omnis res
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ww w .g7germany.de ww w .g7germany.de

Conne x G 7-Rechenschaftslegung und Fortschrittsbericht Dialog mit Zivilg


esellschaft A bkürzungsverzeichnis Zeitstrahl Rückseit
e

Agency: Scholz & Friends Berlin


65
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DIGITAL WORKS

CORPORATE
DESIGN, ICON
DEVELOPMENT,
CONCEPTUAL
WORK, BANNER

67
Client: LIDL supermarket
new concept and icon development for weekly
promotional offers in the Lidl brochure

Agency: BBDO Berlin 68


Client: Deutsche Bahn Energy
icon development for website and mobile

Agency: BBDO Berlin 69


Link for the website: www.dbstrom.de

Agency: BBDO Berlin 70


Client: Coca-Cola
Creating a new email signature to communicate „sustainability“

Agency: Scholz & Friends Berlin 71


Client: Deutsche Bahn
Creating web banner for promotion of new campaign

Agency: BBDO Berlin 72


ELISA-SOPHIE
THIELEMANN
CONTACT:

thielemann.elisa@gmail.com
phone: +49 163 6001100
address: Weydingerstr. 10
10178 Berlin

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