Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
FOLIO
ELISA SOPHIE
THIELEMANN
02
School Exchange 2008 Star FM Radio 2011
High School, Tokio Internship (6 months)
- marketing & communication
- strong research and conceptual work
- responsible for interview and social media
E-COMMERCE:
HOW TO REDUCE
PACKAGING
WASTE
BACHELOR
THESIS
03
E-COMMERCE:
TASK CONCEPT
HOW TO REDUCE
Studies from the last years prove that people My bachelor thesis is explaining the actual si-
are increasingly questioning their consump- tuation in Germany as a guideline for desig-
tion behavior with a view to a sustainable ners for creative solutions to reduce shipping
PACKAGING
lifestyle. This has consequences for the hand- packaging waste. Furthermore a new kind of
ling of packaging. multi-use packaging solution should be de-
veloped for Zalando.
We have a conspiciuous discrepancy between
WASTE
the need for a shipping packaging and the
made of dispatch. The disposable packaging
proves to be an unnecessary and damaging
SOLUTION
The result of my thesis is a designed book
about the problematic for designers as a gui-
option nowadays for the environment. deline for creative new packaging solutions
to help the environment as well as a new
In the view of need for action, designers are packaging for Zalando and a multi-use-logo
invited to develop environmentally friendly design.
packaging solutions.
04
Social values are constantly changing as well as the concerns arount re-usability.
We are consumers and obssed with online-shopping for different reasons.
Therefore we also have to create awareness for our environment.
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06
07
Icon design development process
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1 2 3
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shipping box for Zalando
1 2 3
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prototype multi-use shipping bag
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Return scenario for multi-use-shipping
3
1
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CREATIVITY IS SOMETHING THAT
GROWS IN ONE. YOU CANNOT
TRAIN OR EVOKE IT, BUT YOU
CAN LOOK FOR CREATIVE HOTS-
POTS.
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UNWRITTEN
LAWS
CORPORATE
DESIGN
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UNWRITTEN
TASK SOLUTION
LAWS
This project was created as part of the ap- The corporate design includes the uniform,
plication for the studies in communication visual appearance of the product.
design at the university for applied sciences
in Berlin, 2012. The implementation of this project is a por-
trait series, stamped typography, binding
CONCEPT and printing the book as well as the design
My interpretation of an unwritten law of the envelope, a „Jutebeutel“.
I dedicated the bouncer scene in Berlin. The
idea was to portray them in front of the clubs
they are working for and to collect all photos
in a small book with the matching club lo-
gogs, originally stam ped.
15
Book cover,
self printed „Jutebeutel“
Portrait book
16
17
LAWS GOVERN LIFE.
LIFE WRITES UNWRITTEN LAWS.
THEY ARE WRITTEN NOWHERE,
BUT EVERYONE KNOWS THEM.
NONE OF THEM IS IN QUESTION.
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club stamp and name of bouncer
of Berlin techno club
19
Portrait series of different bouncers with
club stamp and original stamped name
20
The book and cover is a unique
edition, completely handmade.
21
FROM BODY-
MASS-INDEX
TO ECOLOGICAL
FOOTPRINT
WEBDESIGN &
USER INTERFACE
22
FROM BODY-
TASK SOLUTION
MASS-INDEX
This one-week-project was created under the We worked out a complete new corporate de-
theme: how can sustainability be communi- sign, which includes a multi-colored grid on
cated these days?“ The task was to opt for which the typography and design oriented
TO ECOLOGICAL
one ecological measurement method and to as well as the design of the company logo,
develop a corporate design. website, bank statement, credit car, business
card and an App.
CONCEPT
FOOTPRINT
Our team of 3 decided to communicate the
„ecological footprint“ and therefore we
would like to introduce „thebank“.
23
24
Monthly statement of account
25
The app allows the user to include his daily
ecological footprint or start new eco challenges
with friends to reduce the personal ecological
footprint.
26
Design process of credit card
27
The credit card is not just a pay card, it is the
same timea your personal eco card. The worlds
on the card show your actual ecological foot-
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print.
WITH 36 PHOTOS
THROUGH BERLIN
CORPORATE
DESIGN &
UI/UX
29
WITH 36 PHOTOS
TASK SOLUTION
THROUGH BERLIN
This project is emerged as part of the main The basis is a pink mark on the floor. This
project „behavior patterns – deco and hard position serves as an aid to get the perfect
facts to back“. photo without much searching. In other
scenarios, we added english and german text
I have dedicated myself to the behavior pat- descriptions of the project or a personal sta-
tern „picture flood“ and examines the ex- tement to see if the results change.
ample of tourists, to find out how the large
masses of photo data generally accrue. The corporate design covers the entire, uni-
form appearance of the product and include
CONCEPT the design of the communication medium,
Since the beginning of digital photography the internet presence as well as the product
and the associated elimination of the limited design, an analog map, movie and app.
36-photos-cameras, more and more photos
are taken.
30
31
32
Photos
all together, each person
\
\
\
2. only mark \\\\ \\\\ \\\\ \\\\ \\
\
\\\\ \\ \\\
\
3. mark
text 1 (english) \\\ \\\\ \\\\ \\\\ \\\
\
\
\
\\\\ \\\\
\
4. mark
viewing of 15 minutes
text 2 (german) \\\\
\\\\ \\\\ \\\\ \\\\ \\\
\
\
\\
5. mark
Scenarios
+ description
\ \\\\ \\\\ \\
\
\\\\
33
34
With the 36 marked sights we could guide the tourists
playful through Berlin and sensitize them simulta-
neously again for more conscious photography.
35
Tourists would get with an analog card,
a website or App the opportunity to par-
ticipate in a tour.
36
Landing Signup Map Profile Camera Modal
37
Development process of App (Wireframes)
The app is limited with one
photo for each sight, so in the
end the user has a photo al-
bum of 36 Berlin pictures.
38
39
Youtube movie link for the project: youtu.be/i3lenQKy3bU
PHOTOREPORT
40
PHOTOREPORT
TASK
This project was created as part of the main
SOLUTION
The corporate design includes a multi-colored
project „Publishing Perspectives“. The task grid on which the typography and design ori-
was to decide either for a web or print news- ented as well as the design of the company
paper format and to find a new way to pre- logo.
sent news to the people.
The implementation of this project is the new
CONCEPT brand design and web/app performance of
Photoreport is a new kind of a web newspa- „Photoreport“.
per, which works more like a personal live
news feed, and with a reportage character.
41
42
Scribble of development process
43
1 2
3 4
44
5 6
45
Search Function
Photoreport has no normal categories like the other news-
paper websites. You have specific filter for different inte-
rests. So when you choose your interest, all other filter
will move away and only articles for your interests will
be shown.
46
47
PRINT WORKS
CORPORATE
DESIGN, LAYOUT
DEVELOPMENT,
CONCEPTUAL
WORK
48
Client: Deutsche Bahn Energy
Corporate design, layout and icon development for print campaign
51
official mailing for promotion of DB energy
52
53
Corporate Design and Layout
for DB Energy Guideline
54
Client: LIDL supermarket
new concept and icon development for weekly
promotional offers in the Lidl brochure
56
Client: ALDI supermarket
layout design and Icon development for
Corporate Sustainability Report of company
86 10,63 m
96 12,14 m
102 12,17 m
155 18,13 m
103 12,14 m
Kaum eine Familie Der Citaro | 2 Türen. Der Citaro K | 2 Türen. Der Citaro LE | 2 Türen. Der Citaro NGT | 2 Türen. Der Citaro G | 3 Türen.
Die Basis des Bestsellers. Ein Spezialist für enge Eine clevere Verbindung. Unser Klimaschützer für Eine Kapazität im
ist so vielfältig. Innenstädte. Ihre Stadt. Linienverkehr.
Der Citaro.
2015
2003 2012
Nutzfahrzeug Wendekreis Gute Zugänglichkeit,
CO₂ ein.
Das Kapazitätenwunder
des Jahres
2004
2002
2001
2011
17,28 hoher Fahrgastkomfort Spart mit
155 Plätzen.
Hochflur
Niederflur
103 Stehplätze: 72
Sitzplätze: 31 Länge: 12,14 m 86 Stehplätze: 60
Sitzplätze: 26 Länge: 10,63 m 102 Stehplätze: 68
Sitzplätze: 34 Länge: 12,17 m 96 Stehplätze: 67
Sitzplätze: 29 Länge: 12,14 m 155
Stehplätze: 111
Sitzplätze: 44 Länge: 18,13 m
61
Client: DANONE
poster series for intern communication
of „Competition“ and „Integrity“
Cover Vorwort Inhalt Zusammenfassung der Kern- Weltwirtscha /Selbstständigkeit Weltwirtscha /Selbstständigkeit Handel
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Verantwortung in der Doppelseite Bild Ebola Antibiotikaresistenzen Vernachlässigte Doppelseite Bild Klimawandel
Lieferkette (AMR) Tropenkrankheiten
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Connex G7-Rechenscha slegung und Dialog mit Zivilgesellscha Abkürzungsverzeichnis G7 Presidency Program
Fortschrittsbericht (as of 21 July)
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64
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ww w .g7germany.de ww w .g7germany.de
CORPORATE
DESIGN, ICON
DEVELOPMENT,
CONCEPTUAL
WORK, BANNER
67
Client: LIDL supermarket
new concept and icon development for weekly
promotional offers in the Lidl brochure
thielemann.elisa@gmail.com
phone: +49 163 6001100
address: Weydingerstr. 10
10178 Berlin