E

H
H
O
O 225+
M
M
EE HOME-BASED
B
BUSINESS START-UPS
B
U
U GET STARTED TODAY!
S
S
II “Home Business
Podcast” - Pg. 27
N
N
EE Home-Based Business &
S
S
S Opportunity Magazine
S
Winter 2018

START-UP
Special Home Business Start-Up Guide
20+
Profit-Building
Business Ideas
– Pg. 18

CHECKLIST!
Check It Off: Step-By-Step
Start-Up Guide - Pg. 10

DIGITAL MARKETING That Maximizes Campaigns

GOODBYE CORPORATION: Leave 9-5 Behind
PR SHOWDOWN! Press Release vs. Media Pitch
TECH TRENDS: Survive Automation Apocalypse
1-MINUTE Marketing Plan
Display Until 4/3/2018
INTERVIEW: EMMA STONE Surgeon Invents Entrepreneur
“Learning and Overcoming Aromatherapy Launches PR
Product Firm
New Roles” — Pg. 16

WWW.HOMEBUSINESSMAG.COM

Cover winter final.indd 1 12/5/17 12:24 PM

CV2_HBM_WINTER2017.indd 2 12/4/17 9:50 PM
 MAKE YOUR
LIFE S WORK ’

A Vacation
WORKFROMHOME SELLINGCRUISES
Take the First Step Today and Reach out to
our Business Opportunity Specialist

In business
since 1982
with 600
877.515.3470
independent
contractors SellCruises.com
03_HBM_WINTER2017.indd 3 12/4/17 9:32 PM
 SUCCESS STORY
Imagine if you could get paid
monthly on these services
that people already use!

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utilities and companies that provide those services.

4 Home Business Winter 2018®

www.homebusinessmag.com

12-52_HBM1015_UG2.indd 24 7/28/15 10:34 AM 12-52_HB

04-05_HBM_WINTER2017.indd
06-07_HBM0616.indd 6 4 12/5/17 3:48
3/28/16 4:23 PM 06-07_HB
 GET PAID
JUST LAUNCHED!
Earn Commissions on all Credit
When People Pay Their Monthly Bills
Card and Debit Card Purchases
Shane Douglas, one of the home-based business industry’s top income earners and trainers is looking to mentor the right
motivated individual this year to achieve success with his premier home based business model. Visit www.BTHE1.com
I
t’s a fact that everyone has utility and monthly bills: Electric, gas, cell
phone, TV, Internet, and the list goes on. And no matter how financially
challenged or wealthy someone may be, these essential services are
needed and can never be paid off; everyone will have to pay for these services
for the rest of their lives out of necessity.
So when a global company is open in 24 countries worldwide and
endorsed by one of the wealthiest people in the world, who features this
company on his hit primetime reality TV show not once but twice, says you
should find out more, would you want to hear more about it?
What if this same company said they’d pay you generously for helping
others get paid when they pay their monthly essential bills, would you want
to know even more?
Shane Douglas did, and it’s paid off in an incredible way for him. It’s
been 10 years since this Idaho native living in a town of just 1,500 people
started his home-based business helping people achieve their financial goals
and showing them how they too can get paid every time they pay their own
monthly bills.
“I was tired of all the promises from other companies that say you can
become wealthy over night only to find out you have to sell and teach others
how to sell products that are either overpriced or only appeal to a small
percentage of the population,” says Shane.
“Our company is different: We only offer services that people pay on
monthly basis like gas, electricity, TV, internet, cell phones, home security
and more. And I don’t sell anything; I just simply show others how to get paid
every month for services they were going to use anyway and teach others to
do the same.”
Shane explains that recent deregulation of Energy providers around the
country has opened up a significant opportunity for more people to choose
who they get their service with, people like to know they have a choice, Shane
says. This, in turn, creates more opportunity for entrepreneurs to grow their
business with our company.
“In this declining economy, home-based businesses are on the rise. People
want to supplement their income and possibly replace their incomes while
working from home. So the opportunity to get paid every single month when
someone turns on their lights, heats their home, uses their cellphone watches
TV, logs onto the Internet or arms their security system is a no-brainer,” he says.
www.homebusinessmag.com
5 10:34 AM 12-52_HBM1015_UG2.indd 25
16 3:48 PM 04-05_HBM_WINTER2017.indd
06-07_HBM0616.indd 7 5 12/5/17 3:48
BRIDEY
BRI
RIIDEY
EY
Y ORTH
ORT
The way Shane has grown to be one of the top income earners and trainers
in this business is by following the system the company offers all of its
independent business owners (IBOs). He says that he tells people they can get
the same services from the same major service providers, but get paid. Then,
according to Shane, all he does is direct them to his online store, which is
included in the companies start up business package.
“Our system can be 100% automated for you,” he explains. “Simply direct
potential customers to your online store that the company provides for
you, and they can sign up for any of these services with many of the major
companies that are available in their area. When they sign up on your online
store, you receive a residual commission every month when they pay their
bills. It’s that simple.”
The key to his success, he says, is that he doesn’t complicate his business; he
just goes out and shares the company’s program and his personal story.
”Before you join some other company that makes pie in the sky promises,
ask yourself one simple question. Would people I know buy this product/
service even if I wasn’t involved with this company and making money? If the
answer is NO then you should be prepared to be in sales and the team your
going to build better be prepared to be sales people. Because no matter how
much money they say you can make it won’t matter if you or your team of
business partners can’t sell.
This is where we are different, as I said before we only provide essential
services that people need, want and can’t be paid off. This is an incredible
business model with the right services behind it,” says Shane
“It might not be sexy—it’s utilities after all—but it is simple to just share
the story. Everyone can relate, because everyone pays these bills, because they
have to,” he says.
“I’ve been fortunate to have had major success with this company by taking
action and so has my team. We’ve expanded all over the world by sharing this
simple concept with others. Shane is looking to mentor the right motivated
individual this year to the same level of success that he has accomplished,
would you like it to be you? ■
To see more information about this company go to www.BThe1.com.
Their proven leadership, who started out just like you, are here to
answer your questions and help you get started.
Winter 2018 | Home Business ®
5
7/28/15 10:34 AM
3/28/16 4:23 PM
06_HBM_FALL2017.indd 6 12/4/17 9:54 PM
 ®

Home-Based Business & Opportunity Magazine

Magazine
Contents Winter 2018

10 FEATURES 16
10 Home Business
Startup Success.
Step-by-Step Guide to
Launching a New Venture
in 2018.

16 Interview with
Emma Stone. On

© Reuters
Embodying a New and
Challenging Role to
Achieve Greater Success.

18 20+ Home Business

Ideas. Perfect for the Emma Stone: “You get strong
New Year. enough to execute whatever you
Home Business Success: Pursue a home business venture
want to execute.”
in 2018 that has a promising future.

BUSINESSES & OPPORTUNITIES WORK-FROM-HOME SUCCESS STORIES

24 It’s All About 24 22 Strategic

Timing. 10 steps to and Creative 32
leaving your corporate Communications.
job and starting your
23 Modifying One’s
own business.
Natural Qualia.
40 Small Biz Ad
28 World of
Marketplace.
Cryptocurrency.
41 Classified Ads.
32 Capturing Sulfites to
Be an Entrepreneur: Turn From Kitchen Chemistry
Fix Drinks.
your passion into a concrete Lab: Scientist invents
business reality. 33 Math Meets Fashion. world’s first of its kind
wine purifier.
36 Farm Life to Glam Life.

MARKETING & SALES 37 Leaving the 9-5 Routine.

30 Optimize Online
Strategies.
12 analytic tools to
jumpstart your business’s
digital marketing.
31 Press Release
or Media Pitch.
Maximize the reach of your
public relations campaign
with two vital tools.
30
HOME OFFICE
34 Digital Automation
34
Apocalypse.
Maximize productivity
in your home office
by partaking in
Online Analytic Tools: Optimize technological trends.
your marketing campaigns.

Maximize Productivity: Utilize

new technology to catapult your
productivity to new heights.

Winter 2018 | Home Business ®

7

07_HBM_WINTER2017.indd 7 12/5/17 12:19 AM

 Marketing Snapshot for a New Startup

LETTER FROM PUBLISHER

®
Magazine
M i Your 1-Minute Marketing Plan
Volume 25 Issue 1 Winter 2018
Let’s cover the bases in marketing a home business
www.homebusinessmag.com
startup, for our Startup issue, including a basic marketing
plan, advertising, direct marketing, public relations,
The Home Business Team ® networking, branding, online marketing and social media.
Publisher Richard Henderson Your first step in marketing a home-based business?
United Marketing & Don’t spend a marketing dime until you have a plan.
Research Company, Inc.
Start with your marketing budget and apply it to the
Editor-in-Chief Stacy Ann Henderson
Managing Editor Sherilyn Colleen different types of marketing. Review the podcast on
Publicity Editor Shannah Carol marketing for more information on the detailed subject of a marketing plan —
Graphic Services Kara Primm, Slice, Inc. homebusinessmag.com/radio-and-podcast.
Production Manager Jon Crossley, Ultra Graphics
Digital Ad Production Angel Macias, Ultra Graphics
With advertising, you pay an established media outlet to run your
Art Direction Richard Rabil advertisement. It’s timeless — the oldest form of marketing. Ad outlets include
Advertising advertise@homebusinessmag.com magazines, newspapers, TV, websites, social media platforms and more.
Phone: 800-734-7042 Common home-based examples are a magazine display ad, a newspaper
Shayla Christine
classified ad, a website banner ad, a paid social share on Facebook or Twitter,
http://www.homebusinessmag.com/magazine-advertisng
http://www.homebusinessmag.com/online-advertising and more.
Distribution Manager Richard Trummer, Curtis
Specialized Circulation Bob Kennedy, Cavendish Media
Circulation Manager Dennis Porti, Curtis
“ Lay a marketing foundation across the
Michelle Ingenito, Curtis maximum number of social media channels.
Subscriptions Publication Fulfillment Services Int.
Call 888-881-5861 - M - F 8am-4pm PST. Next, DM — direct marketing — covers a wide range of activities where
For International, call 714-226-9782. you directly market your message to a targeted audience. DM is particularly
Fax: 714-226-9733
important for home-based entrepreneurs. The dominant DM form is snail mail,
Email: homebusinessmag@pfsmag.com
Print Manager Keith Oelke, Quad Graphics but it also includes email, inserts, social media blasts, web advertising and more.
Mark Quartaroli, Quad Graphics The evolution of postal mailing is emailing. But beware — we recommend that
Reprints Betsy White, The Reprint Outsource, you not send your marketing message to an email distribution list that you have
bwhite@reprintoutsource.com not personally compiled.
Mailing Lists www.homebusinessmag.com
(Click on “Mailing Lists” to order) Related to direct marketing is building your brand image — the personal
Mailing List Manager Danny Grubert, marketing of yourself. Create attractive business cards, stationery and
Danny.Grubert@lakegroupmedia.com promotional products. With these marketing tools, pay attention to the brand
List File Manager Travis McMillian, Lee Coats Newton
Digital Media Manager Jim Pappadeas, Epsilon Digital Media
message you communicate to prospects.
E-Readers Bob Mehta, Supremus Group One way to build that brand is through networking. Networking is a key
Rachel Unclebach, Libre Digital marketing tool. The smaller the business, the more important is networking. If
Internet Manager Robert Edwards
your customer base is local, networking is the best marketing you can do and it’s
SEO Janice Johnson,
Search Engine Optimization easy. Search online for business organizations to network with.
Social Media Shelby Cara A primary type of online marketing are banner and text ads. You place your
At Your Service Portal Lisa Schneegans, Buzz 360 banner ads on content sites that target your customers. Or, use third-party ad
I T/Computer Operations Jim Easton, letmefixyourpc.com
Customer Service Email: customerservice@homebusinessmag.com
networks, such as Google or Yahoo, to target your online ads. Remember that
Phone: (800) 734-7042 banner ad images and headlines also build your brand image.
Fax: 714-388-3883 As traditional banner ads decline, social media marketing is growing.
Platforms include Facebook, Twitter, Instagram, LinkedIn and more. Set up a
Editorial business Facebook page and start posting! Send out tweets. Link your Facebook
Yolanda Berry, Jon Dwoskin, Sharon Conwell, David E. Johnson,
Ben Schrock, and others. with Twitter. Set up an Instagram account and upload marketing images. Post up
a YouTube video about your business and create a YouTube business channel.
Distribution
Curtis Circulation Company Lay a marketing foundation across the maximum number of social media
730 River Road New Milford, NJ 07646 channels.
Tel: (201) 634-7400 Fax: (201) 634-7499
A growing form of online advertising is native advertising, often called paid
Home Business® Magazine or sponsored content. These are simply online article posts that are “advertorial.”
Home Business Magazine (ISSN 1092-4779)
is published by Native advertising is growing to dominate online marketing. Budget some funds
United Marketing and Research Company, Inc., for your own native advertising.
20664 Jutland Place, Lakeville, MN 55044.
6-issue Subscription Rates: Domestic $15. Let’s end with a fun part of marketing — publicity and PR. It’s easy to be
Canadian $31. Foreign $47.
For Subscriptions: 714-693-1866, M–F
your own PR agent. Start by putting out a press release to announce your
Periodicals Postage Paid at Lakeville, Minnesota, business. Be creative and write a press release in third person. As a hook to grab
and at additional mailing offices.
POSTMASTER: Send address changes to
your audience’s attention, make your press release newsworthy.
Home Business® Magazine, Test out your marketing. See what works, what doesn’t, and update your
20664 Jutland Place, Lakeville, MN 55044.
marketing plan.
Printed in the United States

Publisher, Home Business® Magazine

8 Home Business | Winter 2018 ®
www.homebusinessmag.com

08_HBM_WINTER2017.indd 8 12/5/17 9:26 AM

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definitely interested in defending largest number of customers. Wecan even
themselves, theirfamilies and their home. build a money making website for you and
teach you ŚŽǁƚŽƐĞůůŽŶƚŚĞ/ŶƚĞƌŶĞƚ.
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09_HBM_WINTER2017.indd 9 12/4/17 10:02 PM

 Home Business
Startup Success
Step-by-Step Guide to Launching a New Venture in 2018
S
o you wish to launch a new venture.
Fantastic! The key is to separate the var-
F E AT U R E
ious steps of building a home business
into feasible layers. There is no need to feel
wary at the expansive list of items to complete
in the journey ahead. Here are the main tasks
for your home business checklist!
First Steps When Launching
Time to get zstarted! Complete these steps
when you’re in the initial launch stage.
1. Determine if It’s a Practical Idea
Don’t lie to yourself and pursue a risky ven-
ture. Whichever business you launch needs to
deliver a profit in the end. Ask a friend if they
would buy it or hire the service. Assess wheth-
er the income will cover costs and equate to a
revenue.
2. Draft a Business Plan
Many people do not enjoy the sometimes
tedious process of creating a business plan, but
it is key to have throughout the entire process.
Note financial projections so you can consid-
er all facets that must be attended to. Modify
the plan when needed, and use it as the go-to
guide.
3. Get a Clear Idea of Your Finances
A startup, in most scenarios, will not take
off right away. Create a chart that details where
your living costs will come from, whether that
be a personal savings account, part-time job,
inheritance, etc. Should you need financing,
there are many options available: loan, angel
investor, etc.
4. Check in with Your Family
You do not need their approval, but it would
help if your spouse and other family members
are on board. They will provide honest feed-
back about your dream business.
5. Decide on a Business Name
The business name you choose should be
catchy, easy to remember, and most impor-
tantly — completely original. A simple way to
check if your desired name is unique is to do a
Google search. Make sure to check at both the
state and Federal level.
10 Home Business Winter 2018®
10-44_HBM_WINTER2017.indd 10
By Frank O’Hara
6. Match Your Domain
Name to Your Business
Name
Digital content is key
these days, so make sure to
purchase a legitimate do-
main name that matches
your business name, in order
to establish credibility. Get a
Gmail account if you do not Pursue a venture that has a promising future.
already have one.
7. Establish the Legal
“business
Structure Separate your
Protect your personal assets (house, car,
etc.) by incorporating your business. Hire from
an attorney to assist in deciding on wheth-
er to structure as a corporation, LLC, or sole personal expenses by
proprietorship.
opening a business
8. Apply for an Employer Identifica-
bank account.
tion Number
An Employer Identification Number (EIN)
is key to separating yourself from the business.
”
Facebook, LinkedIn, Instagram and Pinter-
est. If you are savvy with a camera and have a
If you plan to set up a business bank account
strong personality, start a YouTube channel of-
or incorporate your venture, an EIN is neces-
fering informative advice or advertising prod-
sary. The good news is that EIN numbers do
ucts. Reserve those profile pages and handles
not cost money and you will not have to give
before they are taken!
out your social security number.
12. Start Selling Now
9. Research and Apply for Licenses and
There will always be a reason to delay until
Permits
tomorrow. No business is perfect and you’ll
Each industry has different licensing re-
need cash flow to persist. The early stages will
quirements depending on the field and loca-
need a steady revenue stream to stay afloat.
tion, so do your research. You may need more
Make sure all necessary contracts are drafted
than one. Licenses can be at the state or local
for customers.
level. The Small Business Administration pro-
vides helpful tools for finding the right license 13. Find Office Space to Rent
or permit. Home-based business owners should keep
an eye out for office space they may need to
10. Design Your Website
rent at a moment’s notice. Damage can happen
Or hire someone to do it. Set up your web-
to your home (such as from natural disasters
site. WordPress is a highly efficient software to
or a leaking pipe) which can make it not con-
use. Make this a priority in order to establish
ducive to working.
authority in your industry. Content is king! If
your business is not fully ready to launch, pro- 14. Purchase Business Cards
vide basic company information and a preview Networking is a smart marketing strategy
of what is to come. for home-based business owners, at neighbor-
hood get-togethers, town meetings or city so-
11. Set Up Social Media Profiles
cial events. Order professional business cards
Register on the fan favorites: Twitter, Continued on page 12
www.homebusinessmag.com
12/1/17 5:44 PM
 “ I ‘Retired Early’...
in a Business
of My Own.”
“$27,000 Part-time isn’t bad for a guy who quit his
job. I ‘retired early’ from the insurance and securities
business, now I make good money part-time with
Pace, and have as much work as I care to handle.”

— A true story by For FREE Information Call Toll Free

a very happy Pace
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ask for Operator 8694

“changed
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over $100,000 worth
And as an added
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the generous commis-
taking orders from
somebody else.
You can start out
utor! Let me tell you how it all started... last year, in spite of sions Pace pays we’ll earning extra income
“ When the national
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living in a depressed
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include a BONUS
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too well, I decided to double that the second that’s working less than when you close your time anytime you
get out of the business year, and had a huge half of the year, leaving wish!) ... or go right
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some thought to were big jobs like the his family and other
retiring, but was really county home, the No Investment!
interests. You, too, can enjoy the
too young for that. Chevy-Buick garage, What makes Pace waiting, either. You can
Well, it so happened bank building, city same success. Best of
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building had a money! special background
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11_HBM_WINTER2017.indd 11 12/4/17 10:24 PM

 Home Business Startup Success
Continued from page 10
and carry them around on any errand each
day.
15. Attain a Business Bank Account
Separate your business from personal ex-
penses by opening a business bank account.
This will be especially helpful during tax
season.
16. Put Together an Accounting
System
With your business bank account ready,
F E AT U R E
it’s time to decide on an accounting program.
QuickBooks, FreshBooks and Xero are popu-
lar in the small business community. Account-
ing is top priority! Clear and organized books
will make for smoother sailing in your busi-
ness journey.
17. Delegate Responsibilities to Each
Founder
If you founded a business with others, de-
pict in writing exactly what each individual
will be responsible for. Prevent future clash-
es by making it clear what each co-founder
should be in charge of.
Steps to Keep in Mind for Later
The next set of tasks are important to attend
to once your business is up and running.
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18. Upgrade Your Mobile
Device
Business owners need a
high-functioning smartphone
to access emails and business
information at the drop of a
hat. Download business apps to
streamline operations. Purchase
a credit card swiping device to
charge payments on the go.
19. Research Authoritative
Information
SCORE, the SBA, and other
small business groups and web-
sites offer free tools, advice, tem-
plates for business documents, The early stages will need a steady revenue stream to
and real people to assist you. stay afloat.
20. Secure Insurance for
may have relied on outsourcing to freelanc-
Your Business
ers and virtual assistants to aid your business
If you are planning to hire full-time employ-
tasks. As your business expands, it may be
ees, attaining coverage is especially important,
time to hire an employee to work at your home
whether it be workers’ compensation or liabil-
ity insurance. Providing health insurance with office for extra and quicker help.
dental/eye care plans will draw in solid talent 22. Hire Service Providers and Suppliers
and keep future employees happy. Source inventory from high-quality ave-
21. Hire an Employee nues. Service providers and suppliers are key
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www.homebusinessmag.com
12/1/17 5:45 PM
 hands of your customers, and they will man-
age the process so you can focus on other tasks.
23. File for Patents and Trademarks
Reach out to an attorney for a consultation
about trademarks and patents for your busi-
ness. If you have invented a product, make
sure you patent it as soon as possible to secure
the rights.
24. Network with Your Community
Contact old friends, co-workers, acquain-
tances, neighbors and distant family mem-
bers. Ask for advice on your business — but
don’t try to sell to them. Request that they
“like” your social pages or spread the word.
25. Skip Testing Out Partnerships
Major players will not try to start partner-
ships with fledgling companies. Companies
that do reach out in the beginning stages may
waste your time. Instead, dedicate your efforts
to increasing sales, building an online pres-
ence and targeting new customer markets.
26. Write the Perfect Pitch
Do you have an elevator pitch on hand for
the random encounter with a professional in
your industry? Pitches are good to have when
meeting with bankers, interested investors, or
prospective customers. Practice makes perfect
www.homebusinessmag.com
10-44_HBM_WINTER2017.indd 13
“
Reach out to
an attorney for a
consultation about
trademarks and
patents for your
business.
”
— you should be able to eloquently articulate
Download business apps to streamline
operations.
your brand’s mission and services.
29. Hire a Salesperson
27. Modify Your Selling Strategy
Home-based business owners handle the
Learn as you go and keep track of what bulk of sales, especially at the start. Hiring a
strategies turn prospective buyers into loyal salesperson can lessen the burden and allow
fans of your business. Request feedback from you to put forth more time on other business
customers about how you can improve your operations.
business and modify practices accordingly. 30. Find a Mentor
28. Protect Your Data A mentor will know the ropes of a business
Back up your data on an external drive. Se- and be eager to depart knowledge to you. He
cure your business data and customers’ per- or she can help steer you in the right direc-
tion when making important business deci-
sonal information. Should there be a security
sions. Check in with your mentor a few times
breach and a hacker breaks in, they can poten-
Continued on page 14
tially create legal problems for your business.
Winter 2018 | Home Business ®
13
12/1/17 5:53 PM
 Home Business Startup Success
Continued from page 13
a month to gauge the status of your business.
These tasks will help guide you on your en-
trepreneurial journey. Take inventory of your
checklist at least once a week to make sure
you’re not missing any vital steps.
Here are some more home business
F E AT U R E
tips that you should keep in mind:
■ Set up a solid work environment.
Pay the price for ergonomic furniture
to maintain a healthy body. Purchase a
stylish and professional desk worksta-
tion, comfortable chairs and attractive
decorations for the room. Make your
home office cozy yet classy, so you can
work well yet also entertain any clients
that stop by.
■ Minimize your overhead to save.
How much revenue are you able to
keep? If it’s not too great of an amount,
find ways to cut down on overhead. In-
vest in equipment and programs that
will save you money in the end.
■ Build a loyal team. Network
individuals on LinkedIn and
with
oth-
er social platforms to create a team
of well-rounded individuals. Find
14 Home Business Winter 2018
®
10-44_HBM_WINTER2017.indd 14
people with varied skill sets to balance
strengths and weaknesses. If a certain
task is draining your time and focus,
find an expert who can tackle the proj-
ect in a shorter timeframe.
■ Figure out where you get the most
done and work there. Do you have
loud neighbors or live next to a busy
street? Or perhaps your home is smaller
and you feel constrained? Some people
need to be around others in order to get
the fire under their feet to work hard-
er. Leaving for an outside location can
give you a change of perspective and
that’s why many home business owners
choose to work at coffee shops some
days of the week.
■ Work on the big scheme for your
business. As a home business owner,
you may get caught up handling day-to-
day selling of products or completing
orders. Make sure to delegate a decent
amount of time each day improving
marketing strategies, networking with
professionals in the industry, zeroing
in on your business’s mission, and tak-
ing care of the important aspects that
lead to owning a growing and thriving
business.
Write and practice the perfect pitch for
your business.
■ Show it off! Owning a home-based
business is an achievement; be open
with potential investors and clients
that you work from home. Do not try
to justify the reasons, as many people
nowadays have converted to the work-
from-home lifestyle.
“A mentor will know the
ropes of a business and be
eager to depart knowledge
to you.
■
”
Make sure your family members
answer the landline with a profes-
sional greeting in case it is a busi-
ness call. Train them to say a specific
greeting and transfer the call to you if
necessary.
■ Take part in branding. Shaping the
business’s identity can be done through
targeted branding. A good way to start
is by designing a unique logo, and
branding various products with the
image. Pass out the freebies as promo-
tional products. Your logo will stick
in customers’ minds and build loyalty
when you deliver excellent products
and services.
■ Prioritize tasks each day and check
off the list. Write your list in a planner
or spreadsheet, and stick to the sched-
ule. Make building business your pri-
mary motivation each day.
■ Organize your business. Put a sys-
tem of organization into place. Have
a file cabinet for hard copies of docu-
ments, and a digital filing system that
is easy to navigate. Label files in a color
www.homebusinessmag.com
12/1/17 6:00 PM
 coding system to save time on search- ■ Have a work-life balance. Obse-
ing for documents. You can design ssion can be beneficial when start-
your own labels on your computer if ing a business but be strict on leav-
you have shoddy handwriting. ing your work to take care of your
personal life. Go for a jog, grab lunch
■ Be realistic with your goals. Tran-
with your aunt. A well-rounded life
sitioning to a home office and launch-
leads to a more confident and assured
ing a new venture does not mean
individual.
instant success. Many businesses
struggle to launch — but don’t give
up. Successful business owners are
proactive with bringing in new busi-
Successful business SLUGGISH
ness, and that means you can’t get owners are proactive
comfortable. After aggressively net- with bringing in new ECONOMY
working, marketing, and building an
online presence, business should start business, and that
coming to you. means you can’t get
■ Separate your home office from
your family. It is highly beneficial comfortable.
for a home business owner’s mo-
rale to have family members nearby
when taking breaks. A quick chat can
brighten your day and give you that
■ Engage in clear communica-
tion. Clients will expect frequent Broker Notes
communication, especially since
afternoon boost. Make sure your of-
fice is in a secluded area of the home
or has soundproofing to ensure a pro-
you will not see them often in per-
son. Update them frequently about from home and
the status of campaigns or work
ductive workspace. Establish rules
that the home office is not to be dis-
projects. Do not reach a point
where they are following up with Earn Huge Fees!
turbed during the workday. Continued on page 38

brokeringnotes.com

www.homebusinessmag.com Winter 2018 | Home Business ®

15

10-44_HBM_WINTER2017.indd 15 12/1/17 6:07 PM

 Interview with Emma Stone
Emma Stone Discusses Embodying a New and Challenging
Role to Achieve Greater Success
By The Interview People

ople.
E

Peopl
mma Stone talks about her life af- with a pencil in my hands, and I followed her

w Pe
ter winning an Oscar, playing a real around everywhere. She was great, very open,

e iew
nterv
erv
person the first time in her life (her very kind.

hee Int
recently released movie was Battle of the
F E AT U R E

Sexes), watching Sloane Stevens win the US
Open, learning to play tennis and putting on
some muscles for her new movie.
Question (Q): Emma, what was it like
for you to play a real person (Billie Jean King)?
Emma Stone (ES): It was very inter-
esting because I had never played a real per-
son before in my life. I wasn’t sure what my
process was going to be to play her. She was so
wonderful to help me prepare for this.
Q: How did you get to know each other?
ES: Billie basically threw a couple balls at
me on the court and I went to fetch them. I
was her Golden Retriever. I had a notebook
Q: Did you see the footage of Sloan Stevens
and how she won the US Open this year? She
was handed a check of over 3.7 million dollars
and her face almost fell to the ground…
ES: I was at the US Open with Billie Jean
King watching that very moment. Billie said
this is exactly what they were fighting for
when they were in it. They were fighting for
the next generation. It’s great to see that come
into being a reality.
Q: There is a very powerful scene after the
Battle of the Sexes. Billie Jean had won and
she sat in the locker room crying. What were
you thinking at that moment?
ES: That moment was fascinating. She had
Courtesy of Reuters/The
“I was never athletic before [doing this
movie].” – Emma Stone
so much strength and held it all together all
the time. She was on four hours of sleep ev-
ery night. In that moment when she won it all
came out. It was a great moment. Very emo-
tional for me as well.
Q: You are not a tennis player. Was that the
most difficult thing to learn?

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10-44_HBM_WINTER2017.indd 16 12/4/17 8:05 PM

 ES: I have never played tennis. I took a lot
of lessons, but I also had a pretty phenomenal
and professional double who is in a lot of the
tennis scenes. That made my life a lot easier
obviously. I was surrounded by a lot of pros. So
much of the story is about her personal story,
but had this been the Billie Jean King tennis
movie, I would have never been able to do this.
Q: How was it when you saw this movie for
the first time?
ES: Waterworks all the way. It was very
emotional for me. I didn’t really expect that.
But it was very powerful for me.
Q: How has your life changed since you
won the Oscar?
“Billie said this is exactly
what they were fighting for
when they were in it. They
were fighting for the next
generation.
– Emma Stone
” it. The beginning was brutal, but then it gets
“You get strong enough to execute
whatever you want to execute.”
– Emma Stone
ES: It’s been great. Lots of great opportuni-
ties, but my personal life is not that different. I
am still living the same life I lived before. And
that’s exactly how I like it.
Q: You put on some muscles for this role.
How did it change you?
ES: It was an amazing experience. I was
never athletic before. I danced, but that’s about
pretty cool. You get strong enough to execute
whatever you want to execute.
“It was very interesting
because I had never
played a real person
before in my life.
– Emma Stone
”
Q: So you liked being a bit more muscular?
ES: Yes, I did. All of a sudden I could lift my
dog’s heavy food bag. Billie Jean was a social
activist. Tennis was an amazing platform for
her. Physicality has everything to do with that.
That equals strength in other areas as well. It
felt super empowering.
Q: What did you think of the clothes you
had to wear? After all, the movie does take
place in the 70s?
ES: Yes, that was quite interesting. I was
sweating a lot in this movie. And it was not just
because of all the tennis. The synthetic clothes
made me sweat. I am glad we are past that time
period to be honest.

855-609-6660 www.senioragecare.com
www.homebusinessmag.com Winter 2018 | Home Business ®
17

10-44_HBM_WINTER2017.indd 17 12/5/17 9:42 AM

 20+ Ideas for Home Businesses
You Can Start in 2018
1. Business Website Designer. As more
and more businesses launch, the demand for
their online presences also increases. If you’ve
taken programming classes before and are
comfortable designing websites for small busi-
nesses, you might want to sell your web design
skills to these new businesses. Web design
is no longer as intimidating as it was before
— especially now when themes like Divi on
WordPress give you a preview of what the fin-
ished product would look like even before it’s
published. You can also find a lot of free web
design tutorials on YouTube to further your
knowledge. In short, everyone should know
how to design a website in 2018.
2. Carpooling Service Owner. Carpool-
ing provides you and other people with great
benefits. Along with reducing the number of
cars on the road, it also saves you money and
fuel. You do not have to find strangers to sign
up to your carpooling service, although they
are an option if preferred. You can ask your
coworkers to carpool with you at a price. This
way, the ride will be more fun, comfortable,
and not awkward, compared to carpooling
with strangers.
3. Customized Phone Case Design-
er. If you are comfortable using photo- and
image-editing software like Photoshop, you
should definitely look into designing phone
cases. You can set up an online shop where cus-
tomers can either choose to buy pre-designed
cases or create their own with their names,
favorite colors, etc. This is an online business
geared toward success since most people — es-
pecially iPhone users — favor phone cases to
showcase their personality.
4. Graphic Designer. The thing about
graphic design is, the demand never stops.
There will always be someone — a person or a
company — who needs a new logo, infograph-
ics, and other promotional materials. The job
never stops as it’s fairly easy to find new clients
on websites like Upwork and Fiverr. Make sure
you’re not selling yourself short. Some clients
tend to really shortchange you and bargain.
18 Home Business Winter 2018 ®
10-44_HBM_WINTER2017.indd 18
5. Mobile Bookstore Owner. You can de-
sign an old truck to include bookshelves and
start selling used and new books. Have some-
thing for everyone — from fiction to sci-fi to
biographies and cookbooks. You can travel to
art fairs and other events to meet bookworms
across the country and sell them stories.
6. Mobile Coffee Vendor. No, we’re not
saying you should overthrow Starbucks, be-
cause even if you try, you can’t. Operate a mo-
bile coffee cart on a busy street in front of office
buildings. You can also set up shop in univer-
sities where students do not like to spend their
bucks on overpriced coffee. Be sure to wake
up and start to set your cart up early in the
morning.
7. Mobile Ice Cream Shop Owner. Sure,
the idea’s not really new but mobile ice cream
trucks have always been really successful.
What separates an ice cream truck that sells
from the regular ones is a catchy truck design
and branding. Make sure your overall presen-
tation is visually pleasing. This way, customers
are more likely to post a photo of your prod-
ucts on their social media accounts.
8. Mobile Pool Cleaner. Becoming a
pool cleaner doesn’t require that big of an in-
vestment. Just get yourself a cleaning pole and
some cleaning acid and you’re good to go. The
pay is good, and since not everyone has a pool
in their backyard, you can always find some-
thing else to do while waiting for potential cli-
ents to get in touch.
9. Online Content Curator. The Internet
is filled with information that is of no use to
our everyday lives. If you’re sick of reading the
same, unhelpful topics, you can get in touch
with a website and offer your content curation
services. This job requires you to come up with
original ideas for their editorial calendar and
topics that their target readers will find very
helpful and that are more likely to go viral. If
you have a degree in journalism, this idea is
definitely for you.
10. Online Dating Coach. If you consider
yourself to be someone who excels in online
dating via Tinder and other apps, you can
definitely cash in on your social skills as an
online dating coach. The popularity of these
apps does not in any way translate to the suc-
cess of its users because many have still yet to
find their one true love. Groom your clients
to become magnetic and more attractive on
their online profiles. Teach them how they can
highlight their best asset — whether it be their
smile, eyes or how they speak.
11. Online Foreign Language Instruc-
tor. If you were born from parents that speak
a foreign language, you can probably speak the
language very well. Do not waste the opportu-
nity to earn some cash by offering to teach this
language to those whom wish to learn it. Your
clients include students and businesspeople.
You can charge by the hour. Your teaching ses-
sions can easily be arranged through Skype or
other messaging apps that have a camera.
12. Online Hiring Officer. If you have
experience in human resources, this venture is
definitely for you. Help clients and companies
find the best person to fill in their vacancies.
Your job as a recruiter is to help people get
jobs. Prepare to be creative by using other sites
like Craigslist and LinkedIn to find applicants
with related experience in the field. Most of the
time, this job is commission-based, but you
can always negotiate with your client to give
you a fixed salary or charge them by the hour.
13. Online Newspaper Business Own-
er. Starting an online newspaper website isn’t
going to require much. For starters, you can
get yourself a domain name and domain host-
ing, and you’re all set. You can start to aggre-
gate news from reputable news sites like BBC
and Reuters without copying their content ver-
batim. You can then find writers to contribute
to your site in exchange for exposure. As more
readers visit your site, you can start looking
into monetizing it by showing Google Ads and
accepting paid or sponsored reviews.
Continued on page 20
www.homebusinessmag.com
12/1/17 6:22 PM
19_HBM_FALL2017.indd 19 12/4/17 9:01 PM
 20+ Ideas for Home Businesses You Can Start in 2018
Continued from page 18
14. Personal Instagram Photographer.
If your photography skills are great, it’s time
to offer your services to people who are active
on Instagram but do not have someone to take
their photos. Your potential clients include
models who are marketing new clothing lines
and small businesses that are launching new
products. You don’t have to spend much on
your camera. Your iPhone camera is usually
enough for a great Instagram photo, plus your
post-production editing skills will make the
shots look eye-catching.
15. Pet Hotel Operator. If you’re a pet
lover, you can consider owning a hotel for pets.
Help pet owners travel with peace of mind
knowing that their furry friends are in safe
hands and are fully taken care of. For a steadi-
er flow of income, you can also include a small
veterinary clinic and a pet supply shop for col-
lars, foods and other pet necessities. You’ll be
earning tons of money while being able to pet
dogs and cats for free!
16. Product Reviewer on YouTube. Many
people read product reviews of things they
plan to buy. They would love to know what’s
in store for them and hear what others have
to say about, for example, a phone before
they spend their hard-earned money. This is
an opportunity for you if you don’t shy away
from the camera. Film yourself giving a valu-
able review on a certain product and get paid
by YouTube based on the number of views of
your uploaded video. Help people decide if it’s
a product they should buy or not. If you get
successful doing this, it’s only a matter of time
before manufacturers and businesses reach
out to you and give you their sample product.
17. Proofreader. If you have a penchant
for correcting typos and grammar lapses, then
you can easily become a proofreader. Proof-
readers are tasked to edit a copy to make sure
20 Home Business Winter 2018
®
10-44_HBM_WINTER2017.indd 20
everything is grammatically correct and easy
to understand. Get those red markers and start
accepting proofreading jobs from students and
small businesses — from theses, essays, and
book reports to business proposals. You’ll al-
ways land a client needing your proofreading
skills.
18. Résumé and Cover Letter Special-
ist. Someone will always be on the lookout for
a job opportunity — which also means a job
opportunity for you! Help job hunters get no-
ticed by the hiring officers by writing them the
best résumés — ones that are going to stand
out from a pile of other résumés. Don’t forget
to highlight your clients’ best work experience
and awards. And no, you cannot use Comic
Sans.
19. Selfie Drones Reseller. It only seems
fitting to welcome the New Year with some-
thing that’s becoming a growing trend. Peo-
ple are starting to realize the importance of
drones, no matter how silly they sound. From
video surveillance in one’s home to farmers
getting an aerial view of their crops, drones
no longer sound too unreasonable anymore.
Aside from these uses, you can always resell
your drones to young people whom are look-
ing for new and fun ways to take their selfies.
20. Social Media Manager. This job
should go without saying that you must be
well aware of current social media trends. As
a social media manager, your job is to share
something (a post about a product, a tweet
about upcoming sales, etc.) while maximizing
your reach and engagement. If you’re funny
and have a knack for coming up with catchy
headlines, this job is a piece of cake for you.
From time to time, you’ll also need to answer
customer queries. Always sound professional
and ready to be of assistance.
21. Speech Writer. No one ever wants
to give a bad speech. Help people who are in
need to give a speech in a corporate event or
at parties by providing them with a memora-
ble speech that would sweep their audience off
their feet. Get to know the person giving the
speech and make sure the speech you’ll write
for him or her isn’t far from his or her person-
ality because the secret to giving a beautiful
speech is keeping it natural. Insert a good joke
or two and don’t forget to include heartfelt
messages appropriate to the event.
22. Travel Planner. Many people do not
have the time (and patience) to prepare and
plan for a trip they’ve always wanted to take.
Sure, a vacation in Montego Bay sounds awe-
some, but where does one start? That’s where
you come in! As a travel planner, you’re tasked
to look for the best prices for your clients’
flights and hotels, as well as restaurants and
related activities. Book your clients’ flights and
hotels, arrange for their airport transports,
suggest a number of good restaurants, and list
some attractions they’ll likely be interested to
see. You will also have to prepare them a copy
of their itinerary that caters to their needs and
preferences.
This winter, take a chance and start a
new venture. Consider one of these profit-
able businesses you can work on primari-
ly out of a home office. Do proper research
and practice your trade to become skilled
in your chosen industry. Pick a business
that inspires you to work harder each day
to achieve your goals. For additional infor-
mation on starting a home-based business,
visit https://homebusinessmag.com/ and
http://www.homebusinessexpo.com/.
Writer: Kristoffer Canimo,
https://kristoffercanimo.com/
www.homebusinessmag.com
12/1/17 6:22 PM
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showswhere
manycases,
cases,Judge
JudgeJudy
wherepeople
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people sue
JudgeJudy
or any
sue each
Judyslams
any of
each other
slamsdown
of those
those mid-afternoon
other for
down her
mid-afternoon
for unpaid
unpaid rent
her gavel
gavel and
rent or
and barks
barks
orders
ordersatatthe thedefendant
defendanttotopay payup,up, but
but here's
here's aa little
little known
known fact:
fact: the
the
court
courtdoes
doesnot notenforce
enforcethat thatjudgment.
judgment.And And that that goes
goes for for non-televised
non-televised
court
courtcases
casestoo. too.
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That'sright,
right,just
justbecause
because aa judgejudge orders
orders someone
someone to to pay
pay aa debt
debt
doesn't
doesn'tmeanmeanthat thatperson
personisisgoing
goingtoto do
do it.it. Imagine
Imagine ifif someone
someone owed owed
you
youa afewfewthousand
thousanddollars
dollarsandanddecided
decided not
not to to pay
pay you,
you, regardless
regardless of
what
whata acourt
courtofoflaw
lawordered.
ordered.Would
Wouldyou youknow
knowwhat what to to do?
do? Most
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people
don't,
don't,sosothey
theywait
waitininfrustration
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thedebt
debtto tobebepaid.
paid.
Christina
ChristinaSmiley,
Smiley,founder
founder ofof Sierra
Sierra Judgment
Judgment Recovery Recovery and and self-
self-
proclaimed
proclaimedopportunity
opportunity junkie,
junkie, learned
learned how
how to to profit
profit fromfrom this
this little
little Christina Smiley
Smiley
known
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marketofofunpaid
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helpingjudgment
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collect. She
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one who
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providing this this service.
service.

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how to contact judgment holdersholders
awarded
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judgments... 80 80 her
her customers.
customers. Any Any filing
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to get their business, the the steps
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percent
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neverpaid.”
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incurred by by Christina
Christina are down aa debtor
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atata abetter
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collected. The court.
husband
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customers don't don't have have to pay Christina's
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motivation for
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amassed aa anything
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their own
own pocket.
pocket. this business
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with others isn’t to
to get
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course (a (a one-time
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thought
thoughtthat thatbybyowning
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they'd which
which makes
makes itit an an entirely
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$185.00, she she only only
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business. She She does enough to
makes enough to cover
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wasan anexciting
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everything through
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producing course materials):
materials): she she
forfor them,
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dream quickly quickly from
from seizing
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accounts, continue to
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turned
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National Network of judgment
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endless
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Christina to
toplacing
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property. specialists.
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remembers,
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homeless."
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at home
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Christina. "This business
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judgments
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and mymy husband
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register for their free
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at
toto letlet me me keep keep 50% 50% ofof what what I I knowledge
knowledge with with others
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collected
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says. country
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or email Customer Support
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Christina's
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home-study basis basis and and itit teaches
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 Strategic and Creative Communications
SUCCESS STORIES
Entrepreneur Launches PR Firm to Help Create Awareness Among
Minority & Women-Owned Businesses
T
ake some advice from someone who
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By Alicia McCarthy
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 BUSINESSES & OPPORTUNITIES
It’s All About Timing
10 Steps to Leaving Your Corporate
Job and Starting Your Own Business
I
loved my job, adored my co-workers,
thought my company was great and
was happy with my compensation and
achievements. So why did I feel like I was slow-
ly losing my identity in my corporate career?
Despite my success as a real estate broker
and regional vice president running a large
branch office, I just could not shake the burn-
ing desire to start my own business. I was filled
with creative ideas but had no outlet for them.
I wondered what was wrong with me — why
couldn’t I be satisfied with what so many oth-
ers were longing for?
I’ll always remember the advice of an attor-
ney I met around that time: “Don’t look back
with regret that you did nothing when you get
older.” That was my “aha” moment, and I knew
it was time to leave the corporate comforts be-
hind and strike out on my own.
If you’re an entrepreneur, or on your way to
becoming one, you can surely relate. But how
do you turn that passion into concrete reality?
Here are 10 tips culled from my own journey.
They worked for me, and they will for you.
1. Assess Your Willingness
There is the one question you need to ask
yourself if you are going to start your own
company: Are you an entrepreneur or not?
The answer is simply yes or no. There is no
maybe, no middle ground. You can have en-
trepreneurial tendencies, but until you own a
company, you are not an entrepreneur. If you
have the willingness to take risks and get this
thing started, keep reading.
ACTION ITEM: Commit to spending 15
minutes a day building your plan and putting
your vision on paper. From this, you will gain a
client or two. This timeline will be part of your
business plan. Start building your dream, your
vision and your freedom. As you grow, you will
know when it’s time to leave your current job
and continue full time on your own.
2. Determine Your Unique Ability
We’re all good at many things, but we each
have one or two very unique abilities. Dig deep
to discover and understand what yours are.
Don’t wander through categories. You are great
at some things, good at others, okay at a few,
24 Home Business Winter 2018
®
10-44_HBM_WINTER2017.indd 24
By Jon Dwoskin
and even complete-
ly incompetent at
a couple. Take the
time to figure out
what uniquely ex-
ceptional skill you
have that separates
you from the pack.
This is where you
should be spending Spend 15 minutes a day writing your plan on paper.
80 percent of your
time. Delegate the Nexflix demolished Blockbuster. Uber forever
rest to others and build from there. changed the taxi industry. The list goes on and
ACTION ITEM: Take 15 minutes each on.
day to determine and articulate your unique The Borders, Blockbusters and cab compa-
ability. Don’t stop until you’re done. Look for nies failed to see who was behind them and
thoughts and opinions from people you re- project change in their industries. You must
spect, including colleagues, friends and family. always be projecting, not only what your num-
3. Make a Business Out of Being bers are going to look like in your company,
Yourself but who and what can put you out of business.
It’s easy to wear a mask in business. We all The key is to constantly adjust and always be
do it. Corporate America demands it. But, as innovative.
an entrepreneur, you can play the game while
being yourself. You will have more fun and feel
less constricted.
ACTION ITEM: Stretch yourself to find
“Take the time to
your voice in every situation. Be heard because figure out what uniquely
of the value you bring to the table.
4. Don’t Take No for an Answer
exceptional skill you
Many of us have amazing ideas, but we don’t have that separates you
act on them. Nothing is worse than remem-
bering a great idea you had years ago when from the pack.”
you see that someone else had the same idea
and made millions on it. What is the difference
between you and that guy? That person had ACTION ITEM: Take a pen to paper (or
faith in themselves — and their killer idea — a finger to your notes app) and start writing
and took action. You can do the same. So, do it! down how you would put yourself and your
ACTION ITEM: Take action! The idea company out of business. At every moment,
that has been eating at you for days, months, assume that there is a group of people sitting
years, deserves a shot. Do something today in a room thinking about how there is another
— talk to someone, make notes, sketch it out way — an easier, cheaper, more efficient way
— to keep that idea alive and moving forward — to do your business. Don’t allow yourself to
toward reality. be made extinct.
5. Project the Future: Beware of 6. Build a Thick Skin
Disruptors Sticks and stone may break bones, but when
When we look back, we see some of the dis- words hurt you, you and your business can be
ruptors that destroyed companies and forever worn down. Having a thick skin is hard, but it
shifted industries. Amazon destroyed Borders.
Continued on page 26
www.homebusinessmag.com
12/1/17 6:28 PM
25_HBM_WINTER2017.indd 25 12/4/17 11:32 PM
 BUSINESSES & OPPORTUNITIES It’s All About Timing
Continued from page 24
is essential in business. We must be kind, but
firm; tough, but nice; tenacious, yet approach-
able. That being said, you can’t care what peo-
ple think of you or say to you. You can’t take
anything personally. One of my favorite quotes
is, “Don’t spend time worrying about what
others think of you. The fact is, they rarely do.”
Whoever said this was right on the money. Re-
member it as you develop your own thick skin.
ACTION ITEM: Always be open to feed-
back, but make sure you are getting it from
someone whose intent is genuine. It’s okay to
let it in one ear and out the other, or to simply
walk away. Everyone has an opinion. Whether
it matters to you or not is up to you.
7. Be the Solution to the Pain That Is
Their Problem
It is so typical that we don’t own this. What
seems so fundamental to us is not to others;
yet our advice can change the course of some-
one’s business and/or life. Own that you are
the solution to someone else’s problem. There
is huge responsibility in this, which is why so
many people shy away from it. Have faith that
what you offer gives others peace of mind and
a quality alternative.
ACTION ITEM: If your unique ability
solves someone’s problems, you have a busi-
ness. Now, go grow it!
8. Study Every Day
It’s that simple. Do something every single
day that will expand your mind, grow your
skillset and develop your talents. This might
mean reading a book, listening to a podcast,
watching a webinar, or something else. Do it
every day and the compounding effect will
be tremendous to your personal and business
growth.
ACTION ITEM: Commit to daily study.
Schedule time every day to learn. It can be as
little as 10 minutes of listening to a podcast ev-
ery morning on the way to work and again on
the way home. Put it on your calendar so you
have no excuses.
9. Leave a Lasting Impression
You are judged by how you walk into the
room and in the first seven seconds you en-
counter someone. Smile! Show enthusiasm in
your eyes and have a welcoming handshake.
Be happy to see or meet people. Make time
for them. Slow down and give them a little
attention. Ask them a question or two about
themselves. Collect business cards. Email peo-
ple after you meet them. Put them in your da-
tabase. Stay consistent in your communication
26 Home Business Winter 2018 ®
10-44_HBM_WINTER2017.indd 26
Grow your skillset by listening to a podcast each day.
with them. Close them in your business or get
an introduction from them. They will expect
the same from you.
ACTION ITEM: Attend a networking
event. Be consistent with your attendance and
put some on your calendar. Go, and have fun!
10. Always Be Prepared
Always take time to prepare. Prepare for
meetings, introductions, presentations and
everything you do. You should have a prepare
mindset in everything you do. It’s that simple.
When you are prepared, you make everything
look easy to others. That is exactly how they
should perceive you and your abilities.
ACTION ITEM: Proactively set time in
your calendar to prepare every day. Remem-
ber, no one ever thinks it’s a good time to leave
a secure job, and sometimes people just can’t
swing it financially. Start saving every cent in
preparation of making the jump. Work each
and every day on your business plan, and find
someone you can trust — a spouse, friend, col-
league — to bounce ideas off.
“You must always be
projecting, not only what
your numbers are going to
look like in your company,
but who and what can put
you out of business.”
It took a good year from that “aha” moment
for me to leave the security of my full-time
job and set up shop as a business coach and
advisor. These 10 tips helped me every step of
the way. The ideas may seem simple, but they
are not. They will require you to change your
routine and become uncomfortable. It’s good
to get out of your comfort zone every now and
then. That’s part of what being an entrepreneur
is all about.
“Always be open to
feedback, but make sure
you are getting it from
someone whose intent is
genuine.”
Think big starts while making small shifts
in your execution and your mindset. Like that
attorney advised me, don’t look back and wish
you had done more. I can’t guarantee you suc-
cess, but I can promise that you’ll never regret
trying.
“Business whisperer” Jon Dwoskin is an executive advisor and
business coach. After a successful corporate career, he launched
the Jon Dwoskin Experience to teach C-level executives the secrets
to “Think Big. Very Big!” Dwoskin, who lives in Michigan, is the
author of “The Think Big Movement” and a 15-year cancer survivor.
Visit http://jondwoskin.com/.
For more information about starting and growing a
business, visit https://homebusinessmag.com/
http://www.homebusinessexpo.com/. Also check out our new
and
radio podcast channel which includes interviews with top experts
in various industries. The episodes educate listeners about
the many facets of running a successful home business. Visit
https://homebusinessmag.com/radio-and-podcast/.
www.homebusinessmag.com
12/1/17 6:28 PM
 Home Business
Podcast/Radio Show

WITH YOUR HOSTS:

RICHARD HENDERSON SHERILYN COLLEEN

Publisher, Home Business Magazine Managing Editor

Tune In! * Succeed in Your Business

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27_HBM_WINTER2017.indd 27 12/4/17 11:41 PM

 World of Cryptocurrency
SUCCESS STORIES
Veteran Entrepreneur Seeks to Discover the Truth and
Block Fake News with Browser Plugin
D
avid Mondrus is not an ordinary
business owner; he’s a veteran en-
trepreneur with a deep background
focused on technology. While learning about
Mondrus, it quickly becomes evident that he is
dedicated to the advancement of crypto tech-
nology and its unique ability to facilitate the
creation of a prosperous future. And for more
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cial and he has taken creative steps to ensure
harmony between work and lifestyle.
Mondrus was born in Kiev, and at an early
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had to learn to read between the lines before
you learned to read.” Mondrus later moved
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from Columbia Business School, and spent six
years working with Fortune 500 companies as
a senior consultant and engagement manager
at IBM.
Over the past several years, Mondrus has
been deeply engaged in the world of Cryp-
tocurrency. He’s spent countless hours on
the development of internet startups and
various Crypto initiatives. He and his wife,
Joyce, became the first couple to marry on the
Blockchain in 2014. He’s been part of several
Bitcoin-related projects including Bitnation,
iNation, BTC2MYSQL and MiningSlicer. With
most of these projects, Mondrus abandoned
the traditional office building model; he chose
to make his home the ultimate business hub
instead, which has provided him increased
flexibility.
David Mondrus at Conference
28 Home Business Winter 2018
®
10-44_HBM_WINTER2017.indd 28
By Annabelle Bamforth
Mondrus hasn’t worked in a typical office
setting since 2001; he’s spent the last 16 years
working from home and remotely with the
exception of a few projects. Between 2008 and
2011, Mondrus resided in Asia and was able
to conduct day-to-day business while traveling
around the world. Mondrus said that it can be
complicated at times to convince others that
working from home can be done efficiently
in this setting. His methodology may appear
anomalous to some who are unfamiliar with
a work-from-home atmosphere, but in Mon-
drus’ case, his portfolio speaks for itself.
David Mondrus, CEO of Trive
Mondrus explained that the ability to con-
duct full-time business activities, while also
allowing for the creation and development of
additional projects, is one of the biggest advan-
tages of working remotely. And in place of con-
ventional office interaction is the synergy and
real-time communication that is accessible
through online social networking. Mondrus
said that this method of interaction makes the
integrity of social media especially important.
In recent months, his focus has been on
building Trive, a project establishing crowd-
sourced assessment of news content and
building trust between the media and the pub-
lic. Trive is a browser plugin that enables peo-
ple to determine the validity of online content.
This plugin can be applied to many forms of
content: news articles, research papers, PDFs,
and more. Trive’s unique system relies on the
pairing of crowdsourcing and Cryptocurrency.
Users download the plugin, conduct research
to determine the validity of online content,
and apply that research to make notations.
David Mondrus, CEO of Trive
The notations themselves are also reviewed by
peers. This method creates a checks and bal-
ances system, providing accountability for the
research performed. The results of research
and verification are hashed and stashed on the
Blockchain, creating a transparent, ironclad
record. Trive Tokens, a form of Cryptocurren-
cy, are awarded to those who successfully pro-
vide valid research or verification.
Mondrus has focused virtually all of his
time on pursuing the successful launch of
Trive, and he’s made incredible progress,
thanks to the ability to complete much of the
work from his home. Working from home has
also allowed Mondrus to take this project on
the road as he travels the world to deliver talks
about Trive. The ability to travel with his work
recently became vital, as Hurricane Irma tore
through Florida and forced him to evacuate.
And as many of his business associates are lo-
cated in various areas all over the world, com-
municating with them in real time to complete
this project has been more efficient in this
atmosphere.
Trive is a provocative yet earnest venture,
and it will be refreshing to see individuals in
action utilizing a product that Mondrus has
taken great care in bringing to fruition. Com-
pleting a project of this magnitude is no easy
feat, but Trive’s creation has been possible be-
cause of Mondrus’ modern approach that relies
on mobility and rejects the 9-5 mindset. After
listening to him discuss this project and learn-
ing about how he was able to do so much of it
remotely, it is evident that Mondrus is dedicat-
ed to his profession and is continually aiming
to adopt nontraditional strategies to reach his
goals. Visit https://trive.news/.
www.homebusinessmag.com
12/1/17 6:29 PM
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 Optimize Online Strategies
MARKETING & SALES
12 Analytic Tools to Jumpstart Your Business’s Digital Marketing
T
racking your business’s content mar-
keting strategy is vital for success.
Without tracking, you’ll be unable to
highlight your shortfalls or identify the weaker
spots in your campaign. Without this informa-
tion, you won’t be able to streamline or opti-
mize your strategies which will result in you
spending more money where you don’t need
to as well as underutilizing your opportunities.
Today, we’ll explore 12 essential analytic tools
that your home business needs to maximize
your business’s success.
Cyfe
Cyfe is renowned for being one of the go-to
online marketing analytics software packages.
It’s an all-in-one solution that grabs all your
data from around the internet and displays
it all in one easy-to-use dashboard for your
convenience. You’ll have access to real-time
reports on a variety of supported custom
data sources as well as personalized API’s and
widgets.
Moz Pro
When looking for a solutions platform to
track your SEO analytics, Moz Pro is an essen-
tial tool for marketers around the world. In ad-
dition to providing you with accurate feedback
on the performance of your SEO strategies,
Moz Pro will actively assist you in increasing
your online presence and give you access to a
comprehensive range of tools to help you im-
prove your ranking.
Kissmetrics
Kissmetrics is a household name for mar-
keters across the world. Renowned as one of
the top performance tracking platforms, this
tool will give you the ability to track, analyze
and optimize all your marketing strategies, en-
hancing your online presence.
Hotjar
Hotjar takes a unique and innovative take
on analyzing your content and your website
pages. Easily the leading feature is the heat
maps that it provides, giving you an insight
into where your customers are interacting
with your pages and where they are clicking
the most. The tool fully supports desktop and
mobile websites and is perfect for optimizing
your pages.
Paper Fellows
One of the most important aspects of your
30 Home Business Winter 2018®
10-44_HBM_WINTER2017.indd 30
By Sharon Conwell
marketing campaign will be your content
marketing strategy. To improve your ranking
as well as engaging your users, you’ll need
high-quality content that’s compelling and
communicates effectively with your readers.
Paper Fellows provides you with exclusive
access to a range of highly experienced pro-
fessional writers whom can assist you with all
Online analytic tools can optimize
your content marketing queries.
your marketing campaigns.
SEMrush
Tracking your own analytics is only one as-
pect you should be practicing. Analyzing your providing you with in-depth information on
competitors’ statistics is just as important. your users including their geolocation, brows-
SEMrush lets you do just that. With detailed er type and even their operating system. All
analysis on your competitions’ performance this combined gives you a very informative
and ranking, SEMrush gives you the insight overview of whom your users are and how
you need to adjust your strategy to outper- they’re using your website.
form them at every turn. Included, you’ll find Followerwonk
a complete toolkit that allows you to use the
No matter what stage of your marketing
techniques on websites, social media accounts
campaign you are currently in, your SMM will
and much more.
always be a lead consideration. To save you
time, allowing you to concentrate on more im-
“One of the most important portant aspects of your campaign, Follower-
wonk shows the different stats of your Twitter
aspects of your marketing account.
campaign will be your content Klipfolio
marketing strategy.” When compiling your analytical data, you
need to present it to yourself in an effective
and time-efficient manner where you can
Heap Analytics
take everything you need in a matter of min-
One of the most overlooked aspects of mon-
utes. Klipfolio allows you to build your own
itoring the performance of your websites is
dashboard that seamlessly interacts with your
optimizing the actual movements and inter-
existing analytical software. There’s a ton of
actions of your users. One of the newcomers
custom templates to choose from alongside
to the game, Heap, allows you to actively track
the ability to create your own personalized
any action your user takes, plotting a path
data experience.
through your website to provide you with the
Crazy Egg
essential information on your most popular
pages and where you need to improve. Similar to Hotjar, Crazy Egg is a multi-func-
tional tool that helps you to understand how
Google Analytics
effective your website design is in converting
One of the most widely used and, most im-
your leads into profitable and active custom-
portantly, free, analytics packages come from
ers. Through the use of heat maps, the tool will
Google themselves. Relatively basic compared
allow you to see where your users are interact-
to other premium analytics tools, you’ll still
ing with your pages. In fact, you can even see
be able to effectively monitor your website’s
where they are scrolling and where they stop.
traffic, including their sources, as well as the
This allows you to optimize your website pages
unique ability to effectively integrate your
to maximum efficiency.
Google Adwords account that can help you
streamline and maximize your campaign. Sharon Conwell has been a content manager and ghost writer at
over 20 online projects, now she is a part-time educator and an
Piwik editor at Big Assignments. She’s specializing at content creation and
optimization. She loves coffee, tulips and her Shih Tzu named Bobby.
A similar yet alternative open source
Feel free to contact her on  Twitter (https://twitter.com/sharonsc7).
platform, Piwik mimics Google Analytics, Visit https://bigassignments.com/.
www.homebusinessmag.com
12/1/17 6:29 PM
 Press Release or Media Pitch
Maximize the Reach of Your Public Relations Campaign
with Two Vital Tools
M
any business owners are often con-
fused over the difference between
a press release and media pitch. It
seems everyone has heard of a press release
and know they need one for their public re-
lations campaign. Yet while many may have
heard of a media pitch, they are not quite sure
how it differs from a press release and what a
media pitch is used for when striving to gen-
erate strong public relations. While both are
tools used in successful public relations cam-
paigns, they differ in how they are written and
the results that they produce. That is why a
clear explanation of both is needed.
A press release is an announcement of cer-
tain news — a product launch, book release,
special event, a new hire, or promotion. It is
written to receive media mention. The headline
needs to be written in a way that commands
attention but isn’t seen as a sales gimmick. Be-
low the headline should appear what is called a
subheadline that adds additional information
about what the press release is about. The first
paragraph of the press release is the most crit-
ical. This paragraph should be the guts of the
press release with the who, what, when, where,
and why in it. If the media is going to pick up
the press release, this will be where they draw
their information from. Often the media will
use the first paragraph word for word in what
they write. At most, you should expect a para-
graph in the local media outlet from your press
release.
After the first paragraph, there should be
a paragraph containing a quote regarding the
announcement. After the paragraph with the
The pitch should be concise with a
good soundbite.
www.homebusinessmag.com
10-44_HBM_WINTER2017.indd 31
By David E. Johnson
quote there should be a paragraph containing
some follow-up information that adds color
to the announcement. After this there should
be what is called a boilerplate paragraph that
resembles the ‘About Us’ page found on web-
sites offering information about the company.
Finally, at the end of the press release there
should be a link to the website from the busi-
ness, non-profit, or author the press release is
coming from.
More and more press releases are being used
for a viral effect with social media and  free
online press websites available to post a press
release. There are over 50 online sites where
press releases can be posted for free. This helps
create a viral footprint for the press release
on search engines. The press release should
also be posted on all social media sites of the
business sending out the press release, as well
as the organization’s website. Press releases
should be between 1 to 2 pages long.
“More and more press releases
are being used for a viral effect
with social media and free online
press websites available to post
a press release. ” Reporters look at media pitches for story ideas
A media pitch is written to get specific
media coverage from a reporter. It is written
and geared in a story format. It is often tied
to a news story or current event. An exam-
ple during Cyber Monday would be to have a
person from an e-commerce company discuss
innovations being used during Cyber Monday.
It is recommend to use a two-paragraph me-
dia pitch. The first paragraph should list the
issue or news story that is of interest, as well as
critical questions that should be asked or ad-
dressed by the reporter when doing the story.
The second paragraph should include your
expertise in being able to address those ques-
tions, as well as how you would answer the
questions. You want the pitch written concise-
ly, with a good soundbite in your answer. With
media cutbacks, reporters and producers love
pitches that are written as news stories that
they can incorporate into their story and the
interview with you. Often the media pitch or
A campaign requires both press
releases and media pitches.
parts of it are included in the news story the re-
porter writes or reports on. Media pitches gen-
erate the hard media coverage and interviews
that brands, authors, and celebrities crave in a
public relations campaign. A good media pitch
can generate coverage in numerous media
outlets. Some media pitches are seasonal and
can be repackaged with updated information
annually such as stories about holidays or the
Super Bowl.
Businesses when tackling a public relations
campaign need both press releases and media
pitches. Key things to remember are that press
releases are supposed to be limited for specific
news such as an event, promotion, new hire, or
other important company news. Media pitch-
es should be ongoing during the campaign
and should be put together as closely as pos-
sible to a story in the news or a current event.
so the pitch is ideal to highlight your area of
expertise.
“Media pitches generate
the hard media coverage and
interviews that brands, authors,
and celebrities crave in a public
relations campaign. ”
Now that you know the difference between
a press release and a media pitch comes the
hard and fun part using both of these tools to
launch successful public relations campaigns
that will attract new followers and customers.
Using these tools can ensure business growth
from publicity through 2018.
David E. Johnson is the CEO of Strategic Vision PR Group, a
public relations and branding agency.  Additional information on
Mr. Johnson and Strategic Vision PR Group may be obtained at
http://www.strategicvisionpr.com/.
Winter 2018 | Home Business ®
31
12/1/17 6:29 PM
 Capturing Sulfites to Fix Drinks
SUCCESS STORIES
Scientist Invents World’s First of Its Kind Wine Purifier out of
Chemistry Lab in Kitchen
T
he company Üllo was born halfway
through James Kornacki’s graduate
program at Northwestern Univer-
sity (Kornacki holds a doctorate in Organic
Chemistry), when he realized he could solve
a problem he’d been thinking about for some
time, ever since his aunt turned wine away
at a Christmas party when he was 12. “Can’t
have wine because of the sulfites, doctor said
so,” she announced. This was only a few years
after sulfites became federally regulated in the
USA as a food additive, where their use as a
preservative was banned entirely from meat
and produce following thirteen deaths linked
to the chemicals.
At 12 Kornacki wasn’t drinking, but by the
time he hit grad school that had changed and
one night he noticed a “contains sulfites” label
on his box of chardonnay (he hadn’t yet gradu-
ated to bottles), and he thought of his aunt. Sul-
fites remain an essential part of winemaking
32 Home Business Winter 2018®
10-44_HBM_WINTER2017.indd 32
By Alicia McCarthy
and they are what keep wine from turning into
vinegar. It struck Kornacki that night that if
sulfites are added as a preservative, then their
job was over the moment he twisted the tap on
that box of wine. He thought, “If I could then
remove these chemicals, shouldn’t I? Would
my aunt be able to drink wine again?” This was
a problem of chemistry. It took him 18 months
to develop the Selective Sulfite Capture™ poly-
mer resin that they use in their products today.
James Kornacki, PhD and Founder of Üllo
In fact, Kornacki did all of the research and
development for the Selective Sulfite Capture he connected with all of his initial investors
filters out of his apartment. He literally had a who collectively contributed roughly $500k to
chemistry lab set up in his kitchen as he had to get Üllo started. His business and team grew
keep all the research out of the university since from there. “Exactly two years after I won that
it was separate from his grad work. $5000 check, we had made $5 million in rev-
Kornacki got his first real start when he enue — three orders of magnitude for those
won $5000 from the University’s business counting,” Kornacki shares. Üllo has now
pitch competition. He found tremendous made wine more accessible and enjoyable to
support in Northwestern’s Farley Center for people all over the world, including his aunt.
Entrepreneurship. Through their network Visit https://ullowine.com/.
Notice to Readers
HOME BUSINESS® Magazine is sold as information only. The publisher, United Marketing and
Research, Inc., considers its sources reliable and verifies as much data as possible, although
reporting inaccuracies can occur; consequently, readers using this information do so at their
own risk. The publisher has not done a background check on listed companies (which includes
advertisers), nor does it know people at all the companies. The publisher cannot assume any
responsibility in any manner for the actions of any of the listed companies, and the publisher
cannot guarantee the outcome of any correspondence, arrangements, or subsequent transactions
the reader may make with any of the listed companies. HOME BUSINESS Magazine is sold with the
®
understanding that the publisher is not engaged in rendering medical, legal, financial, accounting,
tax, or other professional service. If medical, legal, or other expert advice and assistance are
required, the services of a competent qualified professional person should be sought.
The publisher, United Marketing and Research Company, Inc., assumes no responsibility
for any changes of offers, nor for any companies/advertisers that may go out of business. All
correspondence regarding questions or problems on a company’s (including advertisers) program,
products, or services should be directed to the company, not to the publisher. Advertisers and
advertising agencies assume liability for all contents of advertising and for any claims arising
therefrom. It is up to the user of this publication to investigate the product or service offered, and
to make sure the company is reliable and that the product or service meets the user’s requirements.
United Marketing and Research Company, Inc., is not responsible for the delivery of merchandise,
starter kits, supplies, or other products and services ordered from advertisers.
©1993-2018. Reg. # 4180563 and 4145799. TRADEMARKS: Home Business,
Serial Number 74/713646 and Home Business Magazine, Serial Number
75-086596, issued by the United States Department of Commerce, Assistant Commissioner for
Trademarks. Mark Type(s): TRADEMARKS: Conform to the minimum requirements set forth in
37 C.F.R. Sec. 2.76 (e); and formal requirements set forth in 37 C.F.R. Sec. 2.76(b) and (c). All rights
reserved. No part of HOME BUSINESS® Magazine may be reproduced, stored in a retrieval system,
or transcribed, in any form or by any means, photocopying, electronic, mechanical recording or
otherwise, without prior permission in writing of the publisher, United Marketing and Research
Company, Inc., Lakeville, MN 55044.
Articles appearing in this publication express the opinions, experience, and research of its
authors and not necessarily the opinion of HOME BUSINESS® Magazine.
www.homebusinessmag.com
12/1/17 6:32 PM
 Math Meets Fashion
Cancer Survivor Designs Clothing Brand to Uplift and Inspire Others
E
ric Colburn was born in Retalhuleu,
Guatemala and was adopted shortly
after. He grew up with a math-based
family as both his parents were engineers. At
three and half years old, he was diagnosed
with a rare, cancer-like disease, Histiocytosis
X. Chemo treatment was the only viable op-
tion to battle the tumors that had grown in his
spine and head.
Hospitals were all he knew for 10 months
during the treatment process, during which,
he was admitted into the Make-A-Wish pro-
gram. Every child who becomes a Make-A-
Wish child are granted a wish to make their
dreams come true, and Colburn’s was to wit-
ness a space shuttle launch and to meet an
astronaut. His mother is often heard saying,
“His wish really brought the Eric who I knew
before back. He was himself again: smiley, lov-
ing, and carefree. It gave him a reason to fight.”
The world was different from young Colburn’s
perspective, and subconsciously that made
him enjoy every tactile sensation of life.
Become a FACEBOOK Fan!
Home Business Magazine
• Log on to Facebook and search for “Home
Business Magazine.”
• Read and Comment on the Latest Articles
• Connect with other Entrepreneurs
• Join in the Discussions
• Learn about Different Businesses &
Opportunities
• Link Your Business with Social Media!
Home Business Magazine
“Where Home Business and
Social Media Connect.”
www.homebusinessmag.com
www.homebusinessmag.com
10-44_HBM_WINTER2017.indd 33
SUCCESS STORIES
By Ben Wilson
As a growing man with a new look on life, he
has always yearned to be bigger than himself.
His surroundings could not have been a bet-
ter apparatus for his goals and curious mind.
Music, math, and business were all present in
his upbringing, and all stuck around to be ap-
plied later on in his life. It’s a brilliant story of
a life-threatening disease at a young age to an
empowered, limitless man with greater-than-
life goals. It equipped him with tools to con-
quer whatever obstacles that would ever come
his way, and a dedication to make the rest of
his dreams come true.
Thus, Vector Apparel was created, and it Eric Colburn, Founder of Vector Apparel
encompasses his struggle, love, creativity, and
appreciation for life. The mission for Vector hopeful is encompassed into all his clothes
Apparel is to link life, empowerment, and and designs. The inspiration for Vector
endless possibilities all into one. It all started Apparel is more than a story, but a feel-
in the basement of his mother’s condo. Long ing. Math, fashion, feelings, mentality, and
hours and sleepless nights were a common strength all into one. Fashion with a pur-
occurrence. As soon as he got his clothes and pose. It’s a unique clothing brand separat-
designs together, he hit the ground running. ed by a rare and unique backstory. Visit
A story and history of a nightmare turned https://www.thevectorapparel.com/.
ON YOUR IPAD!
Home Business Magazine
• Exact Digital Version
of the Print Magazine
on Your iPad.
• Free iPad App for
Viewing – Visit the
Apple iTunes Store
for info.
• Read at Your Convenience in the
Worlds Most Popular E-Reader.
• Advertisers in the Print Issue can
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into their Display Ad.
Home Business Magazine
“Where Home Business and
TM
Electronic Readers Connect.” TM
www.homebusinessmag.com
Winter 2018 | Home Business ®
33
12/5/17 9:42 AM
 Digital Automation
Apocalypse
HOME OFFICE
Maximize Productivity in Your Home Office by
Partaking in Technological Trends
T
here is a societal and cultural shift in
the new millennial workspace where
virtual, remote and work-from-home
workers are reclaiming their lives with a strong
focus on work-life balance. One of the biggest
obstacles is finding out how to maximize pro-
duction with less time and effort so you can
spend time with family and friends while do-
ing the things you love.
The new virtual world creates unlimited
opportunities for the home-based business
owner or entrepreneur to meet the demands
of smart decision-making, time-management
and scheduling. This equation is solved by bal-
ancing your well-being, work life and lifestyle.
In sum, it equals a sound mind.
In today’s high-pressured challenges for
effective productivity and distribution, large,
mid-size and small corporations are actively
seeking ways to streamline their business pro-
cesses and procedures more efficiently.
With such rapid changes in technology, au-
tomation is key to meeting the high demands
of production and cost. If done right, you can
reach your target audience through various
means of communication, manufacturing and
distribution of products.
Although technology was created to make
life easier, in some cases, it has made life more
complicated. The main goal is to work smart-
er and not harder. With the wide array of ap-
plications available, technology has provided
infinite possibilities. Unfortunately, so much
time is consumed on our tablets and mobile
devices, and we can easily be blinded by the
benefits and advantages that are readily avail-
able at our fingertips.
For many entrepreneurs, they spend the
majority of their day spearheading their day-
to-day operations either independently or
with a small team. This can make it challeng-
ing to meet the customer’s demands as well
as achieve your desired overall short-term or
long-range goals.
Great customer service and distribution are
priorities for maintaining your brand. When
you understand how to respond to customer
34 Home Business Winter 2018
®
10-44_HBM_WINTER2017.indd 34
By Yolanda Berry
service issues or
address how the
product should
be packaged cor-
rectly while also
meeting expected Purchase an external drive to back up your work.
delivery dates, you
are building a reli-
able brand that customers can trust.
In a nutshell, productivity is a broad sub-
ject and covers many different areas within
the small business owner’s mindset. Owning
a business is not for everyone. You must be a
self-motivated individual who has passion for
their work. You must be a risk taker and you
should not be afraid to fail. You must be will-
ing to push forward despite the obstacles and
challenges you may face.
“ Great customer service
and distribution are
priorities for maintaining
your brand. ” your tone of voice when you are han-
Within every industry or field, there will be
constant changes and shifts, so you must have
a desire to learn as well as educate others to
keep abreast of new information, resources
and trends.
If you cannot work through these minor
details, you simply will not be as productive
to achieving the final outcome you desire. It
starts with an internal mindset which expands
outward into the tangible processes that move
your business forward.
There is no magic trick to innovation, so
let’s start with the daily operations to enhance
productivity.
As an entrepreneur, you may feel scattered,
stressed or pulled in many directions. With a
full schedule on your plate, you are left to jug-
gle priorities. Ask yourself. What is the most
important thing to do during the day to pro-
duce the results you want?
Here are six ways to keep it simple:
1. Build a support system. Once you
eliminate the energy drainers, you can
build a network of like-minded indi-
viduals whom understand your goals
and line of business. They are also
great for finding answers to problems
or issues facing your business. Don’t
rely on family or friends for mental or
emotional support. Sometimes, they
may be the most critical towards pur-
suing your ultimate vision.
2. Do not work in your pajamas. To create
a professional environment, it’s best to
get up, shower and dress in clothing
which makes you feel business-like.
This will help with how you project
dling phone calls as well as your overall
mood and performance.
3. Keep up with software updates and
computer maintenance. Nothing is
worse than losing all of your data in
the result of a nasty virus or suffering
the loss of a computer crash. Make sure
you update your antivirus and spyware
software and scan your computer on a
daily basis. Purchase an external drive
to back up your work. Maintain your
computer just like your car. Defrag-
mentation, as well as deleting cookies
and history, and clearing cache on a
regular basis will keep your computer
running smoothly.
4. Minimize distractions. Be aware of
time-drainers. Although technol-
ogy is a productive tool, it can also
waste valuable time. Be conscious of
how much time you spend online,
especially on social media. It may be
www.homebusinessmag.com
12/1/17 6:42 PM
 challenging if you operate an online
business but setting priorities and in-
corporating automated tools will make
a big difference in your productivity.
5. Stick to a routine. It will be necessary
to develop a set schedule and imple-
ment daily activities including allot-
ting enough time for resolving issues
and brainstorming new ideas. Prepa-
ration and organization directs your
plan of action. Social media automated
tools such as Buffer or Hootsuite allow
you to schedule automated posts that
will save valuable time in the long haul.
You can also use MailChimp, Constant
Contact or iContact to schedule mar-
keting campaigns for promotional
e-newsletters. You can even schedule
blog posts. Trello is also helpful for
collaborating with team members and
coordinating projects and tasks.
6. Follow digital trends. Become a guru
in your field of study. Utilize SEO tools
such as Google Analytics or Google
Trends to test, research and analyze
the current market. Attend events in
your local area or travel abroad to net-
work with other professionals. Never
stop learning.
Computer Automation Made Simple
From email, texting, and content market-
ing to social media, digital communications
is leading and impacting the way we interact
with each other. Some may argue that social
media is destroying personal, social and emo-
tional interaction and decreasing empathy,
compassion, intimacy and how we relate to
one another. Although this may be true, social
media allows us to connect more frequently
at any time of the day and expands our global
reach which is beneficial for business. You also
have more of an ability to nurture and culti-
vate relationships and understand the societal
needs of diverse communities.
With a conscious effort, you must learn to
use technology wisely. By setting boundaries,
finding a balance and taking responsibility, it
can be used to advance the functionality and
developments of your business.
The new Boomerang Outlook email soft-
ware allows you to communicate with your
team easily to book meetings, create notifi-
cations and schedule follow-up reminders to
coordinate and collaborate with team mem-
bers more efficiently. You can find out more at
www.BoomerangOutlook.com.
www.homebusinessmag.com
10-44_HBM_WINTER2017.indd 35
Amazon, Uber and Little Caesar are prime
examples of companies leading innovative
technical approaches to how we live and expe-
rience our world.
With the rise of automation technologies,
robots, artificial intelligence (AI), bitcoins, and
bots, the workplace, as well as our everyday
lives, are transforming before our eyes.
The Digital Automation Apocalypse
Many retailers are becoming ghost towns
due to the effects of the digital age. There is
an eerie feel with the isolation that surrounds
us. Although things may feel a little creepy,
adjusting to the changes may be helpful in the Add a chat service to your website.
long run. There are four key areas that you may
want to consider for better productivity and to
keep abreast of in relation to the technological as “Ruby” which provides a remote reception-
trends in our present and future workspace. ist service to build a personal connection or
liaison between a potential customer and your
“ Social media automated business. To learn more, you can go to: www.
callruby.com/entrepreneur or call 855-405-
tools such as Buffer or (RUBY) 7829.
Hootsuite allow you to Another helpful tool is by adding an auto-
schedule automated posts mated chat service to your website. This will
create an interactive experience for all visitors
that will save valuable time and potential buyers by assisting them with
for the long haul. ” any questions or problems they may have. This
feature is also available on Facebook business
Self-service automation: Customer service pages.
workers and kiosks are being replaced with
Artificial Intelligence (A.I.): Successfully
iPad touch screens, automated vending ma-
links organizational workflows and business
chines and self-checkout systems.
processes while utilizing robotic automation
Physical robots: Industrial machines will and software bots.
lead manufacturing, construction, agriculture,
Emotional Artificial Intelligence (A.I.):
homeland security and defense by utilizing
Present and future advancements will lead to
heavier workloads, executing repetitive tasks
the ability to identify and recognize human
or accessing dangerous territories or environ-
facial expressions, emotional reactions and
ments. These industrial robots will be used to
patterns linked to facial recognition related
move large amounts of products in warehous-
to how we express our human emotions. With
es or vast areas.
coordinated technology, speech, text video
Virtual assistants: No longer do we speak analysis and research, it will determine new
to humans when we contact a business. Most digital trends and social selling strategies in
large companies provide digital concierges to e-commerce business models.
handle customer calls. Startups may want to
Overall, the advancement of technology
invest in an automated answering service such
will catapult productivity to new heights not
“ With the rise of yet known. The main thing is to be adaptable
to the changes as your business develops, ex-
automation technologies, pands and grows.
robots, artificial
intelligence (AI), bitcoins, Yolanda Berry pens digital copy and content curation for small busi-
nesses, non-profits, ministry outreach programs and creative entre-
and bots, the workplace, as preneurs. She is a contributing writer for Home Business Magazine
and Augsburg Fortress Publication. She is the digital publisher of
well as our everyday lives, three personal blogs on topics related to spiritual growth and devel-
opment, art and design, health wellness and organic beauty prod-
are transforming before ucts. Her specialties include: Copywriting, small business, B2B, B2C,
e-commerce, creative copy, art & design, beauty & fashion, spiritual
our eyes. ” growth & development and non-fiction. Visit www.YolandaBerry.com
and reach her on Twitter: @yolandaberry.
Winter 2018 | Home Business ®
35
12/1/17 6:42 PM
 Farm Life to Glam Life
SUCCESS STORIES
Three Sisters from India Launch Natural Skincare Brand from
Home Office
R
adhika, Jagriti and Deepika Choud-
hary are the sisters and co-founders
of SkinYoga, a 100% natural skincare
brand with customers in over 29 countries.
Radhika is a fashion designer from Central
Saint Martins College of Arts in London and
has worked with the likes of Alexander Mc-
Queen, Vivienne Westwood and Burberry.
Jagriti brings with her impeccable business
education from world-renowned universities
of Babson College, London School of Eco-
nomics and Political Sciences and Harvard
University. Deepika, a graduate from Speos
Institute of Photography in Paris and a pho-
tographer by profession, completes the trio by
giving an aesthetic touch to SkinYoga.
The SkinYoga sisters grew up on a 20-acre
farm in India where they grew their own veg-
etables and milked their own cows. It was
only later that they moved countries for high-
er education. The transition from the farm life
to the concrete glam life made them realize
36 Home Business Winter 2018
®
10-44_HBM_WINTER2017.indd 36
By Alicia McCarthy
the importance of nature. Their experience
has been their biggest inspiration to start
SkinYoga and to share with the world how
simple and effective it is to follow a natural
Jagriti, Radhika and Deepika Choudhary,
lifestyle.
Co-Founders of SkinYoga
Entrepreneurs at heart, they started Skin-
Yoga from their home office in India in 2013 keeps the ingredients active for a long time.
and proudly cater to customers worldwide.
The sisters control everything from sourc-
They believe that there is a dire need for
ing to research to formulation and manufac-
businesses today to contribute to the chang-
turing. Every stage goes in front of their eyes.
ing mindset of people who opt for a natural
They are obsessed with quality so much so
lifestyle.
that they did not add any aroma oils to make
They are not only trained but are also the products smell good to attract customers.
blessed to have practiced and experienced a They have always emphasized that SkinYoga
natural lifestyle for 20 odds years. They are products are not cosmetic makeup. The for-
bringing to the table the Ayurvedic formu- mulae is created to bring the best out of cus-
lae, which has been passed on to them from
tomers’ skin; It is holistic.
generations, guarantying long-lasting results.
They procure each ingredient from its place of The Choudhary sisters aim to make ev-
origin where nature plays its role to produce ery household and vanity bag chemical and
them without pesticides and plant growth paraben free. Visit http://www.skinyoga.in/.
hormones. Their products are dry which
www.homebusinessmag.com
12/1/17 6:44 PM
 Leaving the 9-to-5 Routine

SUCCESS STORIES
SEO Consultant Finds Success by Helping Entrepreneurs Launch
Their Own Businesses
By Ben Wilson

G
eorgi Todorov believes you can’t tame
curiosity and trying different jobs is
necessary in order to find yourself.
However, along the way, he realized that work-
ing 9-to-5 jobs is boring and that he hated to
be ordered around — a feeling most people are
all too familiar with.
The saying that nothing worth doing is ever
simple is true. Todorov found himself working
for another client for 18 months as a virtual
assistant prior to starting his business. He did
that in order to learn the ropes and then later
on transferred his skills into his business. His
work model is all about helping clients, doing
PR or SEO consultation. In fact, he’s even giv-
ing back to others by teaching beginner free-
lancers how to do business and invest in their
future.
In order to start up and finance his busi-
ness, he started out small and like many oth-
ers in their position, with zero savings. The
only things which were available to him was
a PC and the internet — and somehow, it all
worked out in the end, as all he needed was the
motivation to keep his idea moving forward.
There is no best way to market a business.
In fact, for Todorov, it’s a combination of using
LinkedIn, other social media sites and person-
al connection. He says that once your business
is catching on, word of mouth will do the rest.
Georgi Todorov, Founder of DigitalNovas
Customer base for Todorov’s business is a
and PR Expert for AdaptRM
surprising thing, as it can change from min-
ute to minute. However, as a general rule of “As for the primary advantages of working
thumb, SEO agencies are the ones which make from home, the answer is simply: freedom,
the bulk of this entrepreneur’s business — dif- Todorov says. “There is no better feeling than
ferent sized ones, ranging from 5 to around knowing that you are in full control of your
250 employees.
own future.” In 3 years, his desire is to become
Todorov believes his most important even more independent, all while being able
achievement is having the option to remain to help others to start their own home-based
self-sufficient and knowing that he has the business and giving them the tools to make
ability to control his own fate — getting up that a reality. Visit https://digitalnovas.com/
again should he not achieve his goals. and https://adaptrm.com/.

We are not alone.

There’s a wonderful world around us. Full of
fascinating places. Interesting people. Amazing
cultures. Important challenges. But sadly, our
kids are not getting the chance to learn about
their world. When surveys show that half of
America’s youth cannot locate India or Iraq on
a map, then we have to wonder what they do
know about their world. That’s why we created
MyWonderfulWorld.org. It’s part of a free National
Geographic-led campaign to give your kids the
power of global knowledge. Go there today and
help them succeed tomorrow. Start with our free
parent and teacher action kits. And let your kids
begin the adventure of a lifetime.

It’s a wonderful world. Explore!

A National Geographic-led campaign

www.homebusinessmag.com Winter 2018 | Home Business ®

37

10-44_HBM_WINTER2017.indd 37 12/5/17 12:26 AM

12-60_HBM_SUMMER2017.indd 39 6/13/17 2:38 PM
 Home Business Startup Success
Continued from page 15
you. That will not reflect well. One
unhappy client can leave a bad review
and sour business, so always be cour-
teous and communicative.
■ Purchase a separate landline if you
don’t already have one. A good way
to separate business from family life is
to have a distinct number and landline
for your home office. Parents of young
children will certainly benefit from this
tip, as it can be hard for kids to grasp
boundaries. A landline will also be use-
ful during power outages.
■ Coordinate conference calls at rea-
sonable times. Check your calendar!
Are you supposed to receive that
Amazon delivery at a certain time? Is
there construction taking place on your
street? Loud background noise or inter-
rupting the call for personal reasons will
look unprofessional for your business.
■ Combat isolation and avoid depres-
sion by putting yourself out there.
Home-based business owners can feel
down when working alone and not hav-
ing the random chatter with a coworker
in the break room. Isolation is a strong
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38 Home Business Winter 2018
®
10-44_HBM_WINTER2017.indd 38
Update clients frequently about the status
of projects.
cause of depression for individuals. De-
pression can crush a business, and more
importantly, a psyche, so find ways get
outside and meet individuals. Go to
Meetup.com and find groups in your area
that focus on your interests, whether that
be jogging, knitting, or reading romance
novels. Take time to volunteer at an orga-
nization you are passionate about. Who
knows, you may even meet people in
your industry. If anything, you will en-
gage with like-minded individuals and
perhaps make a few new friends. Build-
ing a social life will have positive effects
on your passion to build a business.
Shaping the
business’s identity
can be done through
targeted branding.
■ Be ready for the funding quandary
and have a backup plan. Home-based
businesses require less startup funding.
However, as a great deal of the funding
is for intangible assets, it may prove diffi-
cult to attain traditional avenues of fund-
ing if you are struggling to get a bank
loan.
■ Open a business credit card. Most
people fund their businesses through
personal credit cards. You are not re-
quired to provide collateral in order to
use a credit card. However, the rates may
not be very beneficial for your business.
A better idea is to open a business credit
card in order to separate your business
from personal expenses. Contact your
credit card provider and request to have
www.homebusinessmag.com
12/1/17 6:56 PM
 a business credit card issued. Similar to
personal credit cards, they will request
your credit score as a form of collateral.
A bonus is that it will not show up on
your credit profile, and therefore you
may have an easier chance at securing
other forms of funding in the future.
■ Find marketing tools online. Search
for marketing tutorials to learn how to
navigate programs such as Constant
Contact and Hootsuite. Post your
product on forums and share relevant
content to draw in more readers and
potential customers.
■ Publicize yourself. Check out various
websites such as Reporter Connection
(reporterconnection.com) or PitchRate
(pitchrate.com) to network with report-
ers and offer to be an expert source on
your industry. These sites are valuable
ways to get quoted in widespread media.
It will add to your credibility and you
can link the articles you are quoted in on
your website.
■ Get going on networking. As em-
phasized frequently in this article, net-
working is key! It’s also neglected often
for home-based business owners. It
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10-44_HBM_WINTER2017.indd 39
becomes easy to justify why you must
continue to sit in your chair and finish
keying in data in your spreadsheets.
You’re the boss! Remember that in cor-
porate environments, many thrive due
to the social interaction, and neglecting
it is not a habit to keep.
■ Source referrals whenever possible.
After completing a project for a client,
request that they leave feedback online
and share your information with their
networks. You can also send emails ask-
ing how they liked your product and
request them to like and share your busi-
ness’s social pages with friends.
Search for
marketing tutorials
to learn how to
navigate programs
such as Constant
Contact and
Hootsuite.
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■ Get involved in public speaking.
Though frightening to many, public
speaking is a fantastic way to build
credibility and market to customers.
Practice by taking a Toastmasters
course or improvisation class.
■ Search for partnerships. Once
established with frequent business,
reach out to other businesses and
request cross-promotions.
■ Partake in trade shows. This tip is
beneficial for both beginning and es-
tablished businesses. Set up a stand at
a trade show and market your prod-
uct or service directly to interested
individuals.
Good luck on the launch of your business,
and be mindful of each crucial step in this
startup guide. Always make sure you enjoy
what you’re doing, and go full throttle!
Frank O’Hara is freelance business writer, author and webmas-
ter. You can get a free gift and obtain some valuable business,
internet, social media marketing know-how and much more
by visiting his websites: http://frankoharapublishing.webs.com;
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For additional information on starting and financing a
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http://www.homebusinessexpo.com/.
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3 Saving Tips to • Create a budget and don’t

Help Prepare You for
Unexpected Expenses
It happens to everybody: The dreaded,
unexpected big expense — major
car repairs, a broken air conditioner,
a plumbing problem, a sick pet, a
computer crash, a dental emergency.
Often these misfortunes come without
warning, and they can throw you for a
financial tailspin if you’re not prepared
with ample savings. Thus, it’s prudent
to develop and sustain a savings plan
• Make savings the emergency
that will help you endure emergency
expenses. Financial discipline over the
long haul is the key. It’s kind of like being
on a diet. It’s the discipline of sticking
with that diet over the long term that will
pay off in the end.
Here are three tips for developing a
disciplined savings strategy that will help
with those unexpected expenses:
deviate. You have to expect that
the unexpected emergencies will
come up. You should prepare a
budget accordingly, at least ball-
parking possible emergencies aside
from your normal monthly bills.
The more you stick to the budget
and put some aside for those rainy
days, the better off you’ll be when it
pours. Those people who may have
had a late start saving or who have
dipped into an account here or there
sometimes face more of a challenge
steering back on the right course.
fund. Savings are your foundational
backbone, your go-to source in case
of an emergency. Thus, you want
to steadily build it so you don’t tap
into your retirement funds — and
pay a penalty on top — when the
unexpected expense happens.
Setting up different savings accounts
for certain types of expenses is a
good idea, rather than raiding one
general savings account for all
expenses. What this will allow you
to do is when things get tight or that
emergency pops up, you’ll have a
smart place to take out some money.
• Make it automatic. A surefire way to
stay on track with savings habits is
to earmark a certain amount in your
paycheck to be set aside, similar to
a 401(k). You can start with a small
amount of your monthly income, and
then add to it. Seeing that sacrifice
on your check each month brings
peace of mind.
Inevitably, your car needs a repair or an
appliance breaks down. If you stick with
a savings strategy, emergencies won’t
set you back significantly.
Ben Schrock is an Investment Adviser Representative, insurance
professional and president of B.A. Schrock Financial Group, an
independent, full-service financial advising firm in Wadsworth,
Ohio. Visit http://www.baschrock-fg.com/.

40 Home Business Winter 2018

®
www.homebusinessmag.com

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