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CBICC
Chamber of
Business &
Industry of
Centre County
814-234-1829
Fax 814-234-5869
cbicc@cbicc.org
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No. 403
APR/MAY/JUNE
2003
Chambernet
A PUBLICATION OF THE CHAMBER OF BUSINESS & INDUSTRY OF CENTRE COUNTY
5 Welcome New Members 14 Chamber “U”niversity Graham Spanier Speaks Business After
PAGE 1 Hours Recap
PAGE 11
CBICC P R E S I D E N T ’ S L E T T E R
We recently participated in more than any other state except charter; and (4) if recommended,
Governor Rendell’s North Central Illinois. The group cautioned the to draft and recommend to the
Pennsylvania Economic Governor against forcing electorate a new home rule
Development Summit along with municipalities to merge but rather charter. If the new home rule
more than 100 representatives encouraging them to do so through charter is not recommended then
from business, economic education. Specifically, it was the Commission is discharged
development organizations, recommended that a statewide upon the filing of its report.
organized labor, and education commission be formed to study Specifically, the Commission is to
institutions. Representatives from local government structures where compare a new home rule charter
across a diverse 10-county more efficient governance exists. form of government with other
geography ranging from available forms under the laws of
communities like Johnstown, The discussion was intriguing to the Commonwealth and
Clarion, Ridgeway, St. Marys, me as I reflected on the Chamber’s determine in its judgment which
DuBois, Clearfield, Williamsport, effort in the unsuccessful 1995 form of government is more
Lewisburg, and State College consolidation referendum. In clearly responsible or accountable
convened in Lock Haven to speaking with those who lead the to the people and its operation
discuss the economic effort, it was clear that there was more economical and efficient.
development challenges one element that would have The Bill was unanimously
confronting the state. substantially helped the effort – approved by the Local
education. The "Municipal Government Committee and is
The Summit was Consolidation or Merger Act", awaiting consideration by the full
convened at the request which governs the consolidation House of Representatives.
of Governor Rendell as process, does not permit the
a forum for exchanging drafting of the new consolidated However, beyond the reaches of
ideas and encouraging home rule charter, which would municipal consolidation
dialogue between the give voters the ability to see what encouragement and education is a
Governor’s administration the "new" municipal government much more important element.
and the region in shaping the would look like and how it Let us never underestimate the
future of the state of Pennsylvania. would operate. most important element – the
The Summit was a culmination will of the people. For without
of extensive discussions by many State Representative Lynn their blessing, consolidation is
of the participants who convened Herman, who chairs the Local doomed for failure.
earlier in the year. The number Government Committee, has
one issue that emerged from the introduced House Bill 77, which
results of the roundtable will amend the current legislation. Sincerely,
discussions was Pennsylvania has House Bill 77 will do four things
too many municipalities to (1) to allow for the establishment
successfully compete for economic of a commission to study the issue
growth with other states. Several of consolidation or merger; (2) to
speakers urged the Governor to provide a recommendation on John F. Coleman, Jr.
modernize and regionalize consolidation or merger; (3) to President & CEO
Pennsylvania’s 2,584 local consider the advisability of the
municipal governments, which is adoption of a new home rule
Membership Luncheons
Membership Luncheons provide members interesting topics that affect the business community.
2 Chambernet A P R / M AY / J U N E 2 0 0 3
G O V E R N M E N T U P D A T E CBICC
LOOK
LOCAL
LOCAL
FEDERAL
What We Have
to Offer You!
FEDERAL
such as: applying for grants to retrofit must act now to bring the 2002- immediate action to bring lower-cost
existing developments with new 2003 revenue shortfall within its generic drugs to market faster. He
stormwater management technology; grasp," Rendell said. "As the has proposed a new administrative
revising zoning ordinances which economy continues to contract, I rule intended to close loopholes in
relate to new stormwater regulations; have ordered these spending cuts to drug patent laws that have allowed
and seeking changes in the University bring fiscal stability this year, so we companies to delay generic
Area Joint Authority’s sewer tapping will be in a better position to manage competition at the consumers’
and usage fees to encourage water the unprecedented $2 billion deficit expense. Drug expenses are often
conservation. ClearWater co-sponsored we are currently facing in next year’s slashed when generic versions of
the March Heritage 1 membership state budget." medications become available. But
program on unique methods for they don’t become available when
handling stormwater. The $120 million in new cuts brand-name drug makers
Governor Rendell has ordered brings manipulate the system to extract MAP OF
The technology of stormwater total spending cuts for 2002-2003 to more years of exclusive sales than STATE COLLEGE/PENN STATE/
management and water resource $390 million. existing laws intended. CENTRE COUNTY
protection is rapidly changing. Many A detailed, comprehensive, street-indexed map
of these changes will have a PENNSYLVANIANS Under present drug patent law,
of State College, Penn State and the region.
significant effect on how land is CONCERNED ABOUT manufacturers are granted patents
STATE
ultimately developed. ECONOMICS ACCEPT SLOTS that give exclusive marketing rights
AT RACETRACKS AS A on a new drug for an average of 12
STATE SHORT-TERM FIX years. These patents are listed in the
The first statewide poll taken since FDA’s "Orange Book" registry. When
MUNICIPAL CONSOLIDATION Governor Rendell took office found a patent is due to expire, the law
HOUSE BILL NO. 77 Pennsylvanians concerned about the allows generic companies to apply to
PA Representative Lynn Herman has state's economy and, by larger produce copies of the drugs. It also
reintroduced legislation that would numbers than expected, supporting allows the brand company to sue a
amend state law to give citizen the extension of gambling to slot would-be generic maker for patent
groups the same options as municipal machines at the state's horse infringement. Suing triggers an
officials in initiating a consolidation racing tracks. automatic 30-month stay to resolve
or merger of municipalities. At a the legal issues. During that period,
February economic summit held in While those surveyed seem to know the generic drug cannot be marketed.
Lock Haven, Governor Ed Rendell that the state is facing a major budget
suggested that he favors the initiative. crisis, they are in no mood for higher A Federal Trade Commission
taxes, according to the survey investigation found that some
Last year Representative Herman conducted by Harrisburg-based companies abuse the system. Instead
introduced a similar bill (HB 930) Susquehanna Polling and Research of listing one patent for the active
that would have allowed community on behalf of the Lincoln Institute, a ingredient in a drug, its maker might
residents to develop a new home rule conservative state think tank. list multiple patents-sometimes CBICC OFFICIAL GUIDE
charter. The change would allow merely for altering the packaging. If TO CENTRE COUNTY
voters to know ahead of time what Perhaps the most surprising finding the drug maker sued a generic
In-depth information about Centre County.
they are voting on. The bill passed in the survey was the extent of applicant on several patents, each one
Distributed to all CBICC members
the House but failed in the Senate. support for legalized gambling, which would cause a 30-month stay. For
and the public.
Pennsylvanians apparently see as the example, the maker of the
least harmful way to raise additional antidepressant, Paxil received an extra
GOVERNOR RENDELL state revenue. Sixty-six percent of 5 years of exclusivity through such
ORDERS IMMEDIATE those polled said they would support stays. These are the loopholes Bush
SPENDING REDUCTION slots at the racetracks and an almost seeks to close. He says his proposed
Due to continuing weakness in the equally high number (60 percent) rule would prohibit companies from
state and national economy, said they would allow other forms of listing certain frivolous patents in the
Pennsylvania Governor Ed Rendell gambling, such as riverboat casinos. Orange Book and would eliminate
ordered an immediate reduction in multiple 30-month stays.
spending of $120 million for the In other findings, Pennsylvanians, by
2002-2003 fiscal year to help balance an overwhelming margin, would like
the revenue shortfall, likely to to vote on an increase in school
surmount $600 million. This action property taxes, they support the
is in excess of the spending freezes enactment of a "Right to Work" act
ordered earlier in the fiscal year by by a nearly two-thirds margin and
they are split on the quality of the
Governor Schweiker.
CBICC WEB SITE -- WATRCH
FO
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local business community to those
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M E M B E R S H I P O R I E N TAT I O N
E R
2003
HAPPY VALLEY
VIEWPOINT
DON’T MISS OUR CBICC
RADIO PROGRAM ON
Ambassador OF THE MONTH
WMAJ, 1450AM,
MONDAYS FROM 4th Quarter 2002
9:00 TO 9:30 A.M.
December 2002 & January 2003
GUEST LIST FOR
UPCOMING SHOWS:
APR. 7 Don O’Connell,
Environmental Interiors
APR. 14 Dave Hanley,
dB-tronics
APR. 21 Bill McMillan,
McMillan Reinert
Computer Consulting
APR. 28 Paul Nichols,
G.E. Financial Joanne Kellar Jeannette Rizzuto
M AY 5 Steve Watkins,
Watkins Productions
M AY 1 2 John Jennings,
Affinity Mortgage
M AY 1 9 Angie Courtemanche,
The Invigorating Hour
M AY 2 6 Memorial Day
JUNE 2 Jim Isola,
Edward Jones JEANNETTE RIZZUTO WAS ALSO
JUNE 9 Todd Parnell,
Altoona Curve
AMBASSADOR OF THE YEAR 2002
JUNE 16 Bruce Lingenfelter, Co n g r a t u l a t i o n s , Je a n n e t t e !
Lingenfelter Chuhinka
JUNE 23 Don Gaetano “Ambassador Club members are the good will
& Jens Thorson, arm of our Chamber, involving new members
The Hartman Agency
and getting feedback from current members.”
JUNE 30 Linda Puder,
The D-Stress Station Therapeutic
Massage/Colon Hydrotherapy
4 Chambernet A P R / M AY / J U N E 2 0 0 3
N E W S
W E L C O M E
N E W M E M B E R S
This is a supplement to the CBICC Membership Directory. Companies and organizations listed on these pages recently made an important investment by joining
the Chamber. We hope you will consider them for your professional and personal needs. Please place this addendum with your directory to use as a reference when
looking for products or services. We hope you’ll join us in welcoming these members to the Chamber. Call today!
ECONOMIC
&
6 Chambernet A P R / M AY / J U N E 2 0 0 3
C O M M U N I T Y
ECONOMIC
C C /S
INDICATORS
C M
ENTRE
EMPLOYMENT BY INDUSTRY
OUNTY TATE
Based on number of employees working in State College
OLLEGE ETROPOLITAN
December 2002
STATISTICAL AREA
November 2002 December 2001
CBICC
OUR MISSION
The Chamber of Business & Industry of
Centre County is organized to promote the
TOTAL NONFARM JOBS 71,800 74,800 71,400 well-being and growth of commerce, business
GOODS PRODUCING INDUSTRIES 9,600 10,000 9,700 and industry, while striving to maintain a
Construction & Mining 2,300 2,500 2,400 high quality of life in Centre County.
Manufacturing 7,300 7,500 7,300
Durable Goods 5,500 5,600 5,400 OFFICERS & EXECUTIVE
Nondurable Goods 1,800 1,900 1,900 COMMITTEE - 2003
SERVICE PRODUCING INDUSTRIES 62,200 64,800 61,700 Chairman Lance Shaner
Transportation & Public Utilities 2,400 2,400 2,400 Vice Chair Dave Woodle
14,200 14,200 13,800 Secretary Gary Schultz
Trade
Treasurer Mark Ellenberger
Wholesale Trade 1,400 1,300 1,400
President/CEO John Coleman
Retail Trade 12,800 12,900 12,400
General Merchandise, Apparel 2,500 2,500 2,500
DIVISION LIAISONS
Finance, Insurance, Real Estate 2,200 2,200 2,200
Economic Development Farley Peechatka
Services 15,000 15,200 15,200
Membership Benefits
Business Services 2,200 2,300 2,200
Government Relations Ann Stacey
Health Services 4,400 4,500 4,400 Workforce Development Ken Slocumb
TOTAL GOVERNMENT 28,400 30,800 28,100 Internal Operations Bill Jaffe
Total Federal Government 500 500 400
Total Local & State Government 27,900 30,300 27,700 BOARD OF DIRECTORS - 2003
Total State Government 23,300 25,600 22,900 Patricia Best, State College Area School
Total Local Government 4,600 4,700 4,800 District; Keith Bierly, Centre County
Source: Center for Workforce Information & Analysis, PA Department of Labor & Industry Commissioner; Jack Campbell, Woodcraft
Industries; John Coleman, CBICC; Scott
E M P L O Y M E N T R A T E (Based on State College Residency) Employment Unemployment Rate (%) (Adjusted) Conklin, Centre County Commissioner;
December 2002 (preliminary) 65,900 2,400 3.5 Mark Ellenberger, Seligman, Friedman &
November 2002 (final) 68,700 2,000 2.9 Co. PC; Todd Erdley, Videon Central, Inc.;
December 2001 65,500 2,200 3.3 Jim Erickson, Blue Mountain Quality
Source: Center for Workforce Information & Analysis, PA Department of Labor & Industry Resources, Inc.; Charlene Friedman,
Friedman Real Estate Group; Don Gaetano,
AV E R A G E W E E K LY E A R N I N G S December 2002 November 2002 December 2001 The Hartman Agency; John Haas, John C.
Manufacturing $540.76 $554.00 $544.79 Haas Associates; Henry Haitz, Centre Daily
Durable Goods $560.34 $586.49 $557.28 Times; Ron Haring, Omega Bank; Bill Jaffe,
Source: Center for Workforce Information & Analysis, PA Department of Labor & Industry The Jaffe Group; Cheryl Johnson, Private
Industry Council of Centre County; Jana
HOUSING SALES King , King Printing & Publishing; Connie
CENTRE REGION, LISTINGS CLOSED BETWEEN 1/1/03 AND 2/25/03 Lucas, Centre County Commissioner; Mary
Property Type Bedrooms # of Listings % Closed Avg. List Price Avg. Sell Price Avg. Mkt. Time (days)
Ann Miller, Uni-Marts; Tom Murray, Centre
Community Hospital; Brent Pasquinelli,
Residential All 71 48.6% $189,092 $186,155 55
Omega World Travel; Chuck Rider, II,
2 or less 9 69.2% $ 93,100 $ 92,778 17
Rider Auto, Inc.; John Rodgers, Sovereign
3 33 47.1% $160,124 $158,164 44
Bank; Stephanie Schmidt, Poole Anderson
4 24 46.2% $212,819 $208,165 83
Construction; Gary Schultz, The
5 or more 5 45.5% $439,180 $433,328 53
Pennsylvania State University; Lance Shaner
Multi-Unit 0 0.0% $ 0 $ 0 0
– Chairman of the Board, Shaner Hotel
Building Site 12 70.6% $ 82,950 $ 83,250 3 Group; Paul Silvis, Restek; Tom Songer, II,
Commercial 0 0.0% $ 0 $ 0 0 The Torron Group; Graham Spanier,
Farm 0 0.0% $ 0 $ 0 0 The Pennsylvania State University;
Source: Centre County Association of REALTORS Market Statistics Report
®
Dave Woodle, C-COR.net
CENTRE COUNTY, LISTINGS THAT CLOSED BETWEEN 1/1/03 AND 2/25/03 CHAMBER STAFF
Property Type Bedrooms # of Listings % Closed Avg. List Price Avg. Sell Price Avg. Mkt. Time John Coleman - President/CEO
Residential All 101 44.1% $168,816 $165,866 61 Art Heim - VP Economic Development
2 or less 13 50.0% $ 85,292 $ 86,115 32 Neal Castles - VP Marketing & Membership
3 53 45.3% $145,847 $143,206 58 Diane Yesalis - Director of Finance
4 28 40.0% $203,573 $198,891 83 & Leasing Management
5 or more 7 43.8% $358,814 $353,449 51 Dan Abruzzo - Government
Multi-Unit 2 25.0% $112,450 $ 95,000 105 Relations Manager
Building Site 15 50.0% $ 74,487 $ 74,927 5 Angie Kennedy - Office Manager
Commercial 1 16.7% $360,000 $360,000 0 Lisa Litwin - Events and
Farm 0 0.0% $ 0 $ 0 0 Communications Coordinator
Amy Pollock - Member Services Coordinator
I N T E R E S T R A T E S FEBRUARY 1, 2003 CONSUMER PRICE INDEX Jamie Fenush - Economic Development
Prime Rate Discount Rate December 2002 December 2001 % Change
Assistant
Julie Nelson - Administrative Assistant
4.25% 2.25% 180.9 177.1 +2.1%
Source: Wall Street Journal Source: Wall Street Journal
THE CHAMBER OF BUSINESS & INDUSTRY
OF CENTRE COUNTY
CONSTRUCTION DATA 11/1/02 to 11/30/02 12/1/02 to 12/31/02
200 Innovation Blvd., Suite 201
Total Declared Cost Total Declared Cost
State College, PA 16803
State College Borough $ 3,058,054.00 $ 3,706,913.00
814-234-1829 • Fax 814-234-5869
Harris Township $ 61,237.00 $ 548,042.00 cbicc@cbicc.org • www.cbicc.org
College Township $ 2,148,300.00 $ 2,459,380.00
Ferguson Township $ 1,404,069.00 $ 1,196,002.00
Patton Township $ 1,650,261.00 $ 1,504,263.00
7
Annual
The Annual Awards Dinner was held on February 27 at the
Penn Stater Conference Center. It was a wonderful evening of
food, fun, and friends. The evening began with a Cocktail Hour
sponsored by PCI Insurance, Inc. At 7:30 p.m., the awards
ceremony presented by Omega Bank commenced. For the next
hour, Jeff Brown, Classic Rock 93.7 The Bus, and Jana King,
King Printing and Publishing, hosted the event.
Significant Achievement:
Honorable Mention:
SOMERSET HOSPITAL
Additional Sponsors:
PCI Insurance, Inc.
Pennsylvania Business Central
PENNTERRA PATTI AND BRIAN MICHAELS
Classic Rock 93.7 The Bus ENGINEERING, INC.
Gene Maylock Photography
HMZ Creative Communications
The Cat’s Meow
Nittany Valley Symphony
Woodcraft Industries Inc.
9
CBICC M
Sign up for a day of business on Spend a day on the green with Price includes continental
the course at the "Open for Chamber members! Enjoy a day breakfast, lunch, and dinner;
Business" Golf Tournament. of golf and networking while green’s fee, cart, goody bag, snacks
supporting five Centre County & beverages on the course. Plus,
CORPORATE SPONSORS: Workforce Development you could win a prize at every
Uni-Marts and Pepsi Scholarships. Sign up as an hole, raffle prizes and team awards.
DINNER SPONSOR: individual golfer, as a foursome,
AmeriServ Financial or as a sponsor. For additional information call
Lisa Litwin at 814.234.1829 or
HOLE-IN-ONE SPONSOR: $110.00 Individual Golfer visit www.cbicc.org
Leitzinger Imports $425.00 Green Sponsor (includes
MEDIA SPONSOR: 1 player entry)
Forever Broadcasting $550.00 Tee Sponsor (includes
2 player entries)
GRAHAM SPANIER SPEAKS Recently completed buildings include • Improvements to South Halls Community Hospital to move a
Cont. from page 1 the MBNA Career Center, West and Commons. greater concentration of our medical
Campus housing, parking deck • Further improvements to school’s activities to Centre County.
"We will continue to work with the additions, storm water management Pollock Road. Local physicians have a great interest
state legislature, but the prospects for infrastructure and the HUB Plaza. in this area."
the next fiscal year are not very "The single most exciting project, to
promising. The public good of a Key projects that are currently in the me, is the Downtown Theater Penn State would like to see action
university like ours needs to be made works include: the Information Center. It will be completed this June taken to address the state’s
clear to our lawmakers," the Science and Technology Building and we will do our entire summer, malpractice insurance crisis. "We
President said. that will span Atherton Street; the Pennsylvania Centre Stage season spend $90 million a year on health
Chemistry and Life Sciences there. It is located in the old Danks care," said Spanier. We are self-
Despite the budget crunch, progress Buildings that will be connected by a building. We have been working insured, so we pay all the bills. We
and growth will continue at Penn bridge; and the East View Terrace with the Woskob family to get this are very concerned about escalating
State, Spanier assured the CBICC Housing project which will create small, 150-seat theater built. It will costs. The rising cost of malpractice
members. "We hope to see better beautiful vistas of the University in have all the modern (staging) bells insurance is a major crisis facing the
fortunes in capital spending. We are the tradition of West Halls and whistles and an art gallery in the University. Although we have been
in the midst of a $700 million, lobby. It will also serve as a downtown very good at cost containment, all of
5-year plan." "Penn State expansion has been ticket center for all Penn State events. our savings, $20-$30 million, have
approved by the Board of Trustees We hope to make it a hub of activity gone to pay for malpractice insurance
As the explosion of growth, expansion, and will go forward," Spanier for downtown State College. We have increases. I am a very strong advocate
and physical improvements continues, promised. "The Innovation Park is done this in consultation with Mike of reform." Spanier said that the
Spanier said that the University is coming along quite nicely. You can Negra’s group." University enrollment should remain
always mindful of the aesthetic look expect to see continued activity here, around 42,000 students at the
of the University Park campus. "We including the expansion of the Despite all of the building activities, University Park campus, though
don’t want to be criticized thirty or Technology Center, the CBICC Spanier said that the University still growth will occur at the
forty years from now for the look of Incubator and the new Outreach has a substantial need for capital Commonwealth campuses.
the campus." In addition, the Building which will house Penn funds. "We have 35, 40, 45, 50 year-
University leaders consider the State Public Broadcasting and the old buildings that need to be replaced Admissions at the Dickinson School
impact of growth on transportation, World Campus." or substantially revamped," he of Law are up 50% this year and the
parking, the environment, and the explained. "There is a greater need University’s goal is to increase the
larger community. Numerous projects are now in the today, for capital funds from the number of out-of-state and
design stage. These include: state, than at any point in Penn international undergraduate students.
"I can assure you that we think of • A new building for the College of State’s history." "Out-of-state students pay out-of-
these things every day." Business Administration. state tuition. And I like that," he
• A new forestry building. The University continues to face offered. "I have to pay the bills."
Spanier predicts that the peak of the • A new Food Sciences building difficulties with risk management and
current construction boon will not be and Creamery. health care costs. "We continue to be
reached until the fall of 2004. • A very large parking deck. in discussion with Centre
10 Chambernet A P R / M AY / J U N E 2 0 0 3
N E W S
Brent Frank of MidPenn Legal Services and Scott Buchart, President and CEO of OIT.
11
CBICC
C H A M B E R D E A L $
2003 BUSINESS AFTER HOURS
M A R K Y O U R C A L E N D A R !
A G R E AT WAY T O L E A R N M O R E A B O U T C E N T R E C O U N T Y B U S I N E S S E S , T O N E T W O R K W I T H
C O L L E A G U E S , T O M E E T N E W M E M B E R S A N D T O E N J OY FA N TA S T I C F O O D A N D B E V E R A G E S .
5 : 3 0 - 7 : 3 0 P M • $ 5 M E M B E R S • $ 2 0 N O N - M E M B E R S
T U E S D AY, A P R 8 T U E S D AY, A U G 1 2
Nittany Eye Associates Omega Bank
428 Windmere Dr., Suite 100, State College 366 Walker Dr, State College
W E D N E S D AY, A P R 2 3 T U E S D AY, A U G 2 6
Saturn of State College AAA Southern Pennsylvania
169 W. Aaron Dr., State College 200 Shiloh Rd., State College
W E D N E S D AY, M AY 7 W E D N E S D AY, S E P T 1 0
The Hummingbird Room Chemcut Corporation
4188 Penns Valley Rd., Spring Mills 500 Science Park Road, State College
T H U R S D AY, M AY 2 9 T H U R S D AY, S E P T 2 5
South Hills School of Business & Technology Spring Hill Suites by Marriott
480 Waupelani Dr., State College 1925 Waddle Rd. Williamsburg Square Complex,
State College
T U E S D AY, J U N E 1 0 T H U R S D AY, O C T 1 6
Centre Area Transportation Authority Chamber of Business & Industry of Centre County
081 W. Whitehall Rd., State College 200 Innovation Blvd., Suite 201, State College
T H U R S D AY, J U N E 2 6 W E D N E S D AY, O C T 2 9
Residence Inn by Marriott SPE Federal Credit Union
1555 University Dr., State College 650 N. Science Park Rd., State College
T U E S D AY, J U LY 0 8 W E D N E S D AY, N O V 1 2
State College Area Family Y.M.C.A. Rider Auto, Inc.
677 W. Whitehall Rd., State College 1703 W. College Ave., State College
T H U R S D AY, J U LY 3 1 T U E S D AY, D E C 2
ClearWater Conservancy of Central Pennsylvania, Inc Nittany Mall
2555 N. Atherton St., State College 2900 E. College Ave., State College
12 Chambernet A P R / M AY / J U N E 2 0 0 3
A D V E R T I S E M E N T S
THANK YOU!
“ W e would like to
thank our many clients
for their support in
helping us achieve the
CBICC Small Business
of the Year Award.
We are very honored to
have the opportunity
to work on projects that
make Centre County
such a great place to
live and work.”
– John Sepp
A D V E R T I S I N G
STRATEGIC
OPPORTUNITY !
Advertise with us! Call CBICC at:
PennTerra is committed to providing
quality engineering services in a
professional manner to every client.
13
CBICC “ ”C
B U S I N
THURSDAY, JUNE 12
SUCCESSFULLY MARKETING YOUR BUSINESS
8:00-11:00am at The Nittany Lion Inn, 200 West Park Avenue 8:00-1:00pm at South Hills School of Business & Technology, 480 Waupelani Dr.
The main reason many people never "go for the gold," is because they are I. Marketing – It is more than just advertising
waiting for a feeling or "sign" that they are ready. One of the great lessons of a. Satisfying customer needs
No Guts, No Gain! is that actions precede and determine feelings. In other b. Building relationships
words, you will feel like a "self starter" only after you begin to act like one. In II. Marketing Strategies – Developing and planning your marketing strategy
addition to offering important information and advice, the No Guts, No Gain!
a. Competitive Advantage – What is yours?
Program will give you proven skills to help you steer your life in a more positive
b. The trap of unfocused marketing – all things to all people
direction. By the end of the program, you’ll know how to:
c. The marketing mix
• Keep yourself motivated III. Market Research – Understanding your target customer
• Avoid procrastination a. Secondary vs. primary data
• Increase your self-esteem and decisiveness b. Consumer behavior – Why do consumers behave the way they do?
• Overcome "fear of failure" once and for all c. Segmenting the market, positioning your business, and targeting your
• Learn from your mistakes customer
• Learn how to handle the pressures and challenges of building a successful IV. Creating your Marketing Mix
business or professional practice. a. Product Strategies – New and existing products
b. Pricing Strategies – Remember you need to make a profit
No Guts, No Gain! presents a new way of approaching and dealing with life’s c. Distribution Strategies – From you to the consumer
challenges. It provides an overlay that you can effectively apply to any prior d. Promotion Strategies – Advertising, sales promotion, public relations,
career skills building or training you may have received. The program’s goal is
personal selling, and direct marketing
to help you become more assertive, more effective in your personal interactions
and to make you feel more comfortable as a high achiever.
Cost includes continental breakfast, lunch and workbook.
This program is ideal for anyone who has a true desire to move to the next level.
Individual Rates:
Members: $125.00 each
• People who constantly find themselves in the new year no further ahead
Non-Members $225.00 each
than last year
• Anyone who can’t make a decision
Group Rates (2 or more attendees):
• Those that have been frustrated because they know they need to be good
Members: $100.00 each
at goal setting but constantly fail at it
Non-Members $200.00 each
• People who do not understand how to get the most from failure
• Anyone who needs to risk but just does not understand the process
• Those that need to be more assertive but are afraid of seeming pushy To register or find out more, contact Jamie Fenush at (814) 234-1829 x121
• Individuals who feel like victims all the time and are finally ready to do
something about it David Schaitkin has over 27 years
experience in management, supervision,
Pay one price for all three seminars!! Includes continental breakfast, booklets operational analysis, marketing, sales,
& materials. entrepreneurship, computer
applications and education. David is
CBICC Members $425.00 each the Director of Operation for South
Non-Members $475.00 each Hills School of Business & Technology.
He oversees operations for all four
To register or find out more, contact Jamie Fenush at (814) 234-1829 x121 campuses in State College, Altoona,
Lewistown, and Philipsburg. South
Deadline for registration is April 25, 2003. Hills system has close to 800 students,
over 120 employees and has maintained
John Moore moved back to central solid growth for over 30 years.
Pennsylvania after sixteen years in sales
and sales management. In 1995 he and
his wife, Julie, opened Moore Power
Sales, a licensed office of the Sandler
Sales Institute. Companies learn to
identify their goals and the roadblocks
to reaching those goals. By working on
the right end of the problem John’s
coaching and training in the areas of
sales, management, customer service,
communication and other areas, Moore
Power Sales’ mission statements is "We
help people get to where they want to
go, and stay out of their own way until
they get there.”
14 Chambernet A P R / M AY / J U N E 2 0 0 3
E S S E D U C A T I O N
CBICC
Chamber of Business &
U . S . P O S TA G E
PAID
STATE COLLEGE, PA
PERMIT 113
Industry of Centre County
CBICC Chambernet
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