Final Report For Print and CD

LOVELY PROFESSIONAL UNIVERSITY
DEPARTMENT OF MANAGEMENT
Report on Summer Training

PROJECT TITLE:
AWARENESS OF CRISIL SME RATINGS AMONG
VARIOUS EMERGING SME S
Submitted to Lovely Professional University
In partial fulfillment of the

Requirements for the award of Degree of
Master of Business Administration
Submitted by:
MOHIT RANJAN
SEC 1901, B37
REGISTRATION NO:10906100
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA
ACKNOWLEDGEMENT
In order to make my project I acknowledge a special thanks to all those people

without whose supports it would not be possible for me to complete for me to com
plete my
report.
First of all I really thankful to my Lovely Professional University because of

them I
could achieve the target. I express my sincere thanks to my project guide Mr. SA
NJAY
JINDAL who had guide to me throughout my project.
I would also thankful to Mr. JATIN GUPTA (MARKETING ASSOCIATE, CRISIL

SME RATINGS LTD.), Mrs. SARITA GUPTA (Training coordinator, CRISIL SME
RATING LTD.) and Mr. ASHWANI PANESAR (Training Coordinator - LSM) for giving
me this opportunity to work on project in AMRITSAR.
Also I would like to express my inner feeling for all the people for co-operati
ng and
helping me throughout the project.
Last but not the least I am thankful to my parents and friends who have provide
d me
with their constant support throughout this project.
MOHIT RANJAN
PREFACE
The professional training is the internal part of a M.B.A program. It helps the
student
understand practical aspects of Business Management in a better way as a part of
my M.B.A.
program at Lovely Professional University, Phagwara.
To be a Master of Business Administration student is a matter of pride because

we
are in a field, which help us to develop from a normal human being into a discip
lined, and
dedicated professional. One has to be a good learner to sharper knowledge in the
particular
field to achieve and attain the desired goals and heights. I analysis the awaren
ess of CRISIL
RATING amongs SME S and I used research questionnaires as the research and data
collection tools. The responses were collected from 191 respondents from various
areas of
AMRITSAR (Focal Point, East Mohan Nagar and Batala Road).
I had learned lot during my project on awareness of CRISIL SME rating among
various emerging industries and I hope this project work will be beneficial in f
uture.
TABLE OF CONTENTS
PAGE NO.
1) Executive summary--------------------------------------------------7
2) Introduction-----------------------------------------------------------9-28
Introduction of the company------------------------------------9

Business and services of the company--------------------------10
Profile of the company----------------------------------------------18
History of the company---------------------------------------------19
Milestones of the company-----------------------------------------22
Product range of the company-------------------------------------23
(Performance of the company)
Benefits of SME Rating----------------------------------------------23
Procedure of Rating---------------------------------------------------25
CRISIL s Rating Report---------------------------------------------28
3) Literature Review-----------------------------------------------------29-32
4) Introduction to the project------------------------------------------33
Objective of the Project

Why I chose this Project
5) Research Methodology----------------------------------------------35
6) Data Analysis and Findings----------------------------------------39
7) Suggestions and Recommendations------------------------------69
8) Conclusion-------------------------------------------------------------70
9) Bibliography----------------------------------------------------------71
10) Annexures-------------------------------------------------------------73-82
TABLES----------------------------------------------------------------------
. Table 1(NSIC Rating scale)----------------------------------------------------
--------------11
. Table 2(SME Rating)-----------------------------------------------------------
---------------12
. Table 3(Ceiling of investment in manufacturing and service industry)----------
-18
. Table 4.1(regarding SME Rating knowledge)-------------------------------------
------40
. Table 4.2(showing whether any Rating agency approached before )-------------41
. Table 4.3(showing the company is already rated)-------------------------------
------42
. Table 4.4(regarding the motivating factor)------------------------------------
----------43
. Table 4.5 (regarding number of industries enjoying improvement after Rating)-4
4
. Table 4.6(regarding what kind of improvement they are enjoying)---------------
-45
. Table 4.7(regarding whether Rating help industries or not?)-------------------
-----46
. Table 4.8 (regarding Rating helped in meeting financials need? )--------------
-----47
. Table 4.9(showing how many people are interested to go for Rating)------------
-48
. Table 4.10(regarding knowledge of people about various govt. schemes)--------4
9
. Table 4.11(a)to Table 4.11(n)(showing the awareness level)--------------------
-50-60
. Table 4.12(regarding government schemes awareness)----------------------------
---61
. Table 4.13(regarding usefulness of schemes)-----------------------------------
--------62
. Table 4.14(showing how much support of banks)---------------------------------
---64
. Table 4.15(showing which add is more effective)-------------------------------
-------65
. Table 4.16(regarding suggestions of industrialists toward government)---------
67
FIGURES----------------------------------------------------------------
. Figure 4.1(graphical representation of table 4.1)-----------------------------

-40
-41
-42
-43
-44
-45
-46
-47
-48
. Figure 4.10(graphical representation of table 4.10)---------------------------
49
. Figure 4.11(a-n)(graphical representation of table 4.11(a-n)----------------50
-60
61
62
64
65
67
ANNEXURES
. Annexure 1(Questionnaire) ----------------------------------------------------
--73-75
. Annexure 2(List of industries visited)----------------------------------------
--76-80
. Annexure 3(benefits of rating)------------------------------------------------
----81-82
CRISIL LOGO
EXECUTIVE SUMMARY:
The project on AWARENESS OF CRISIL SME S RATING AMONG VARIOUS

EMERGING SME S based on customer survey. The main objectives of the project are:
. To check the awareness of credit rating among the industries.
. To provide knowledge of credit rating to the industrialists of Amritsar (Punja

b).
. To know the number of units having SSI number.
And ..
. To gain the marketing survey experience so as to enhance my marketing skills.
SCOPE:
For this project the research was carried out at various area of AMRITSAR Distri
ct of
PUNJAB.
The awareness of CRISIL SME RATING KNOWLEDGE IN AMRITSAR city ..The
sample size for the research was 191. Random sampling technique is used.The rese
arch was
conducted in the months of June and July, 2010.
The required data was collected through structured questionnaire designed by the
company.
The data so collected has been processed manually by editing, coding and tabulat
ing. For
analyzing the data, various statistical techniques used to draw meaningful resul
ts.
FINDINGS:
The findings of my project that the numbers of units are very less who have know
ledge about
the Credit Rating. Most of the industries, who have some knowledge about rating,
is through
CRISIL. There is a very low number of units which has undergone the Credit Ratin
g
exercise. During my survey I foud only one industry who is rated by CRISIL, whic
h one was
GGS INDUSTRY in focal point Amritsar. Rating help in bringing improvement to the
business. There was some industries who was interested in knowing about Rating a
nd its
benefits. Awareness about the various Government schemes is very less in this ar
ea. ISO
standards are the most known scheme among the industrialists AMRITSAR. Most of t
he
industrialists have their accounts in the banks which are connected to CRISIL.
I would like to suggest that, various industries was not much aware about SME ra
ting, so
company should work on it. Company should organize more industrial meetings and
seminars so that people should know more about CRISIL. Company should work with
banks
to give more interest rate benefit, because this is the only thing where you can
attract a client.
The company should appoint more manpower to tackle all the clients on time. Comp
any
should also give more advertisement to spread information about a product, so I
suggest
CRISIL to give advertisements in Television , and Newspapers etc.
INTRODUCTION:
INTRODUCTION TO CRISIL
An increased range of borrowers, increasingly complex financial transactions and

large
quantum of debt borrowed in India warranted the need of provider of objective, a
ccurate and
timely information of credit quality. To fulfill this objective, CRISIL was inco
rporated in
1987 as public limited company. Today CRISIL is India s largest and most respected
rating
agency. CRISIL s majority share holder is standard $ Poor s the world s foremost provi
der of
independent credit rating, indices, risk evaluation, investment research and dat
a. Leading
corporation worldwide are rated by S&P. S&P s credit risk tracer (CRT) has analyze
d about
10 lakh SMEs in Europe
Established in 1987, CRISIL has been promoted by leading Indian financial instit
utions
like The Industrial Credit and Investment Corporation of India Limited (ICICI),
Unit Trust of
India (UTI) and Housing Development Finance Corporation Limited. The major share
holders
include Standard & Poor's, ICICI, UTI, Life Insurance Corporation, General Insur
ance
Corporation and a host of nationalized and foreign banks. CRISIL became a public
limited
company in November 1993 and is presently a quoted company on the Bombay Stock
Exchange and the National Stock Exchange
.
Crisil pioneered the concept of credit rating in India and developed the framewo
rk and
methodology for rating debt in the context of the India financial, monetary and
regulatory
system. CRISIL today has attained a pre-eminent position in the rating industry.
It is the
largest rating agency in the South East Asia region and is amongst the four larg
est ratings
agencies in the world. In February 1996, CRISIL entered into a strategic allianc
e with
Standard and Poor s .The relationship got strengthened with S&P with CRISIL s workin
g
credibility, competence and management. The relationship got further strengthene
d with S&P
taking up a majority stake in CRISIL.
CRISIL started with the rating of corporate dept and other the years extended it
s scope of
activities.
CRISIL BUSINESS AND SERVICES
CRISIL Limited is India s leading Ratings, Financial News, Risk & Policy Advisory
Company. CRISIL helps clients manage and mitigate business and financial risk, e
nables
markets to function better through benchmarks and best practices and provides wo
rkable
inputs in shaping public policy. CRISIL s services and products span the entire va
lue chain
starting from data collection and management to providing opinions and integrate
d solutions.
These products and services are backed by highest standards of integrity, indepe
ndence and
analytical rigor, making CRISIL the most credible provider of these services in
the market.
CRISIL s clients depend upon it to constantly deliver objective opinions and the m
ost
workable solutions. Through a sustained theme of innovation and thought leadersh
ip, CRISIL
has led the markets with new thoughts, new analytical frameworks and new approac
hes,
placing it in its leading position in the Indian market place. to all participan
ts in the financial
markets. CRISIL Infrastructure Advisory Group provides workable policy and trans
action
level solution to Central and State governments, public sector and private secto
r entities, that
help them make the difference.
CRISIL SME RATING SERVICES
CRISIL commenced its SME (small & medium enterprises) rating services in April 2
005.
CRISIL has two product for rating small scale industries SSIs and SMEs viz. NSIC
-CRISIL
performance and credit rating for SSI and SME rating respectively CRISIL rates S
SI and
SMEs on two separate rating scales as given below:
A. NSIC-CRISIL performance and credit rating for SSIs

CRISIL signed an MOU with NATIONAL SMALL INDUSTRIES CORPORATION (NSIC)
to rate SSIs in India at a subsidized cost.
An NSIC CRISIL RATING reflects CRISIL s opinion on company s performance

capability and financial strength. Rating is assigned on following rating scale.
spacer
NSIC rating scale TABLE NO .1
spacer
Financial Strength
spacer
High
Moderate
Low
Performance
Capability
Highest
SE 1A
SE 1B
SE 1C
High
SE 2A
SE 2B
SE 2C
Moderate
SE 3A
SE 3B
SE 3C
Weak
SE 4A
SE 4B
SE 4C
Poor
SE 5A
SE 5B
SE 5C
For example, a company with highest Performance Capability and high Financial St
rength
will be rated 'SE1A', while one with poor Performance Capability and low Financi
al Strength
will be rated 'SE5C'.
B. SME RATING
CRISIL SME Ratings will reflect the level of creditworthiness of an SME, adjudge
d in
relation to other SMEs. CRISIL SME Ratings will be assigned with the following r
ating
definition:
"The rating indicates that the level of creditworthiness of an SME, adjudged in

relation
to other SMEs is " (as per table below)
TABLE NO .2
CRISIL SME Rating
Definition
SME 1
Highest
SME 2
High
SME 3
Above Average
SME 4
Average
SME 5
Below Average
SME 6
Inadequate
SME 7
Poor
SME 8
Default
CRISIL Rating Symbols For Long Term Ratings
AAA
(Triple A) Highest
Safety
Instruments rated 'AAA' are judged to offer the highest degree of
safety with regard to timely payment of financial obligations. Any
adverse changes in circumstances are most unlikely to affect the
payments on the instrument
AA
(Double A) High
Safety
Instruments rated 'AA' are judged to offer a high degree of safety
with regard to timely payment of financial obligations. They differ
only marginally in safety from `AAA' issues.
A
Adequate Safety
Instruments rated 'A' are judged to offer an adequate degree of
safety with regard to timely payment of financial obligations.
However, changes in circumstances can adversely affect such issues
more than those in the higher rating categories.
BBB
(Triple B) Moderate
Safety
Instruments rated 'BBB' are judged to offer moderate safety with
regard to timely payment of financial obligations for the present;
however, changing circumstances are more likely to lead to a
weakened capacity to pay interest and repay principal than for
instruments in higher rating categories.
BB
(Double B)
Instruments rated 'BB' are judged to carry inadequate safety with
regard to timely payment of financial obligations; they are less
Inadequate Safety
likely to default in the immediate future than instruments in lower
rating categories, but an adverse change in circumstances could lead
to inadequate capacity to make payment on financial obligations.
B
High Risk
Instruments rated 'B' are judged to have high likelihood of default;
while currently financial obligations are met, adverse business or
economic conditions would lead to lack of ability or willingness to
pay interest or principal.
C
Substantial Risk
Instruments rated 'C' are judged to have factors present that make
them vulnerable to default; timely payment of financial obligations
is possible only if favorable circumstances continue.
D
Default
Instruments rated 'D' are in default or are expected to default on
scheduled payment dates.
NM
Not Meaningful
Instruments rated 'NM' have factors present in them, which render
the outstanding rating meaningless. These include reorganisation or
liquidation of the issuer, the obligation being under dispute in a
court of law or before a statutory authority etc.
ABOUT- NSIC
National Small Industries Corporation Ltd. (NSIC), an ISO 9001 certified company
was
established in 1955, and has been working to fulfill its mission of promoting, a
iding and
fostering the growth of small scale industries and industry related small scale
services/business enterprises in the country. Over a period of five decades of t
ransition,
growth and development, NSIC has proved its strength within the country and abro
ad by
promoting modernization, up gradation of technology, quality consciousness, stre
ngthening
linkages with large medium enterprises and enhancing exports - projects and prod
ucts from
small industries.
NSIC operates through:
. 9 Zonal Offices,
. 33 Branch Offices,
. 14 Sub Offices,
. 10 NSIC Business Development Extension Offices,
. 5 Technical services Centers,
. 3 Extension Centers and
. 2 Software Technology Parks supported by a team of over 500 professionals spre
ad
across the country.
To manage operations in African countries, NSIC operates from its office in Joha
nnesburg.
NSIC carries forward its mission to assist small enterprises with a set of spec
ially
tailored schemes designed to put them in a competitive and advantageous position
. The
schemes comprise of facilitating marketing support, credit support, technology s
upport and
other support services.
FEES DETAILS FOR RATING OF INDUSTRIES
NSIC-CRSIL PERFORMANCE AND CREDIT RATING FOR SSI s
Turnover (Rs .
Lakh)
< 50
Turnover (Rs.
Lakh) 50-200
Turnover (Rs.
Lakh) > 200
Rating fees (Rs.)
40,000
45,000
60,000
Service tax @
10.30% (Rs.)
4,120
4,635
6,180
Total fees (Rs.)
44,120
49,635
66,180
Subsidy from NSIC
(Rs.)
25,000
30,000
40,000
Amount payable by
SSIs (Rs.)
19,120
19,635
26,180
*Concessional Fees
7,456
9,927
13,236
These concessional fees are applicable for CRISIL s partner MOU bank customers and
industry association members. The fees mentioned above are inclusive of all expe
nses
CRISIL will occur in connection with the exercise.
RATING FEES FOR CRISIL SME RATING
Companies under Operations
Turnover
(Rs . Crore)
< 10
Turnover
(Rs. Crore)
10-25
Turnover
(Rs. Crore)
25-50
Tunover
(Rs. Crore)
50-75
Turnover
(Rs. Crore)
>75
Rating fees
(Rs.)
60,000
65,000
70,000
85,000
110,000
Service tax
6,180
6,695
7,210
8,755
11,330
Total fees (Rs.)
66,180
71,695
77,210
93,755
121,330
CRISIL TEAM AND RATING
WHO INVOLVED IN RATING PROCEDURE ?
. CRISIL has set up a dedicated team of specialists in SME rating, and designed
separate
rating scale for rating SMEs and SSIs (entities with valid SSI certificates). CR
ISIL s
SME Rating has a team of 25 professionals and a company wide network to provide
the
rating services to SMEs and SSIs in any part of the country.
CRISIL SME Ratings
PARTNER BANK
CRISIL has partnered with 26 banks and two financial organisations to extend the
special
concessional rating fees to its customers.
The following partner banks and financial organizations are giving interest rate
benefits to
the customers rated by CRISIL.
1. National Small Industries Corporation

2. Bank of India
3. Canara Bank
4. Central Bank of India
5. Corporation Bank
6. Punjab National Bank
7. Syndicate Bank
8. UCO Bank
9. Union Bank of India
10. United Bank of India
11. Vijaya Bank
12. Kerala Financial Corporation
In addition to the above banks, CRISIL has partnered with the following 16 banks
to give
special concessional fees to rate their customers.
1. Allahabad Bank
2. Andhra Bank
3. Bank of Baroda
4. Bank of Maharashtra
5. Dena Bank
6. The Federal Bank Limited
7. HDFC Bank Limited
8. Indian Bank
9. Indian Overseas Bank
10. State Bank of Bikaner & Jaipur
11. State Bank of Hyderabad
12. State Bank of India
13. State Bank of Indore
14. State Bank of Mysore
15. State Bank of Saurashtra
16. State Bank of Travancore
It is in discussion with other banks to enter into similar tie-ups.

CRISIL rating provide banks a ready reliable third party credit opinion and faci
litate lending
decision by helping fix appropriate quantum of loans, rate of interest, margin a
nd security. As
per these MOUs, CRISIL charges fees at concessional rates (as low as Rs. 7456 fo
r small
companies) to the banks, customers and the bank in turn offer favorable terms to
entities with
high CRISIL Ratings. UCO bank, United and Union bank have already announced redu
ced
interest rates for highly rated entities.
Large companies in India deals with several SMEs in their supply chain as deale
rs
for selling finished goods, and the vendors for procuring raw material or sub-as
semblies.
CRISIL has signed agreements with such companies for grading their deals or rati
ng their
vendors.
CRISIL, with its reliability, width, and depth of experience in rating services
, made
a world of difference to the corporate sector when it is pioneered the concept o
f rating in
India. CRISIL believes it will make the same difference to the SME sector with i
ts SME
sector rating.
An overview of the SME\SSI sector in India
In the India market, the common concept was that of small scale industry (SSI);
the
definition of medium enterprises is of more recent origin. The government of Ind
ia has
historically tracked the profile and growth of the SME sector in terms of SSIs.
SSIs are a
vibrant and important sector of the Indian economy. They make significant contri
bution to
the annual GDP, exports and employment. In an environment of sustained high econ
omic
growth, economic reforms and economic liberalization, the role and the importanc
e of the
SSI sector will be even more significant in the future.
(SSI) Small Scale Industries :

As defined by the ministry of SSI, government of India, the policy making and
promoting body for SSIs in India, an SSI is defined as:
An industrial undertaking in which the investment is fixed assets in plant and m

achinery,
whether held on ownership terms, on lease, or on high purchase, does not exceed
Rs. 1 crore,
subject to the condition that the unit is not owned or controlled by, or a subsi
diary of, any
other industrial undertaking .
SSI units mostly belong to the manufacturing sector. However some service
enterprises such as software development enterprises, cold storage units etc. Ha
ve also been
included under the SSI umbrella.
(SME S) Small and Medium Enterprises
The SMED Act defines a Medium Enterprises as one with investment in the
plant machinery in excess of the SSI limit and up to Rs.10 crore. Before this th
ere was no
commonly accepted definition of medium enterprises.
The SMED Act defines a medium enterprises in the service sector as one having
investment in equipment (in excluding investment in land and building) up to Rs.
5 crore.
Medium enterprises, which are relatively bigger in size, have different credit
needs. Looking at this, CRISIL has developed a separate scale for rating these e
nterprises (an
8 point scale as given in the brochure for SME rating). For rating the medium en
terprises,
CRISIL goes by the definition of such enterprises by the banks.
Tabular representation of ceiling in investment for enterprises in manufacturing

and
service sector as per the new SMED Act:
TABLE NO .3
Manufacturing enterprises
Investment in Plant and Machinery
Services Enterprises
Investment in Equipment
Micro
Up to Rs.25 lakh
Up to Rs.10 lakh
Small
Above Rs. Lakh up to Rs.5 crore

Above Rs.10 lakh up to
Rs.2crore
Medium
Above Rs.5 crore up to Rs.10 crore
Above Rs.2 crore up to
Rs.5crore
PROFILE OF THE COMPANY
CRISIL is India's leading Ratings, Research, Risk and Policy Advisory Company.
CRISIL offers domestic and international customers a unique combination of local
insights
and global perspectives, delivering independent information, opinions and soluti
ons that help
them make better informed business and investment decisions, improve the efficie
nt
Locations.
CRISIL Headquarters Address
Crisil House (Pinnacle Chambers) 121/122 Andheri Kurla Road Andheri (East)
Mumbai,Maharashtra,400093
India
Phone:-912256913001
Fax: 91 22 56913000
Headquarters
Bombay Area, India
Industry
Financial Services
Type
Public Company
Status
Operating
Company Size
2,000 employees
Revenue
2,873 mil [INR] (65%)
Founded
1987
Website
www.crisil.com
Parent company
Standard & Poor s
Subsidiaries
Irevna
HISTORY OF THE COMPANY
Year
Milestone spacer
1987
CRISIL is incorporated
Pradip Shah is Managing Director
1987-88
Commences the rating of Companies
1990-91
Establishes the Information Services Group
1991-92
Provides technical assistance and training to Rating Agency Malaysia
Berhard and MAALOT, the Israeli Securities Rating Company Ltd.
1993-94
Makes public offering of 20,00,000 equity shares of Rs. 10 each at a
premium of Rs. 40 per share. The offer is oversubscribed by 2.47 times
1994-95
Mr. R Ravimohan takes over as Managing Director
Sets up the Advisory Services Group
1995-96
Forges a strategic alliance with Standard & Poor's Ratings Group.
1996-97
Standard & Poors' acquires 9.68% shareholding in CRISIL
1997-98
Sets up IISL, a Joint Venture between CRISIL and National Stock
Exchange for undertaking index business and related activities. The new
Company enters into a Consultancy and License Agreement with
Standard & Poors'
1998-99
Develops a framework for rating debt obligations supported by credit

enhancements based on overseas guarantees called Foreign Structured
Obligations
Launches the Risk Assessment Model (RAM)
Develops a web presence, launches the official website
1999-
2000
Acquires the business of Information Products and Research Services

(India) Pvt. Ltd. along with its brand INFAC
Secures the Certificate of Registration under SEBI (Credit Rating

Agencies) Regulations, 1999
2001-
2002
Launches CRISIL Market Wire, a real-time financial news service
Launches Mutual Fund Composite Performance Rankings (CRISIL

CPRs), Fund Risk Analytics Model and CRISIL Mutual Funds
Portfolio Tracker
2003-
2004
Change of name of the company from "The Credit Rating Information

Services of India Limited" to "CRISIL Limited"
Rates the first CDO transaction of working capital facilities in the

Asia Pacific
Makes an equity investment in the Caribbean Information & Credit

Rating Services Limited (CariCRIS), (click here for more details) the
first regional rating agency in the world, covering 19 countries.
Acquires Gas Strategies Group Limited (earlier known as

EconoMatters Limited), a London-based company engaged in gas
consulting, information and training/conferences
AMFI mandates CRISIL to provide daily fund indices as

benchmarking standards for the mutual fund industry
2004-
2005
S&P acquires 3,120,948 equity shares of CRISIL from CRISIL

shareholders through an Open Offer taking S&P holding in CRISIL to
58.46%
CRISIL Board approves proposal to acquire Irevna group of

companies
2006
CRISIL transfers assets and staff of CRISIL Market Wire to TV18
CRISIL constitutes a new team to achieve greater integration with

Standard & Poor's (S&P) in brand franchise, market development and
sales efforts.
Irevna ranked the top investment research outsourcing firm by buy-

side firms according to a recent survey by the Brown-Wilson Group;
sets up second delivery centre in Buenos Aires
Inter-company agreements signed between CRISIL and Standard &
Poor's - CRISIL now known as a Standard & Poor's Company
2007
CRISIL transfers its advisory business (CRISIL Infrastructure

Advisory and CRISIL Investment & Risk Management Services) into a
100% subsidiary CRISIL Risk and Infrastructure Solutions Limited.
CRISIL's subsidiaries CRISIL Research & Information Services

Limited (CRIS), Global Data Services of India Limited, CRISIL
Properties Limited and Irevna Research Services Limited merged into
CRISIL Limited (CRISIL).
Ms. Roopa Kudva takes over as Managing Director & CEO of

CRISIL following Mr. R. Ravimohan's appointment as Managing
Director & Region Head of Standard & Poor's South Asia
2008
CRISIL announces sale of shareholding in Gas Strategies Group Ltd.
CRISIL launches its formal sustainable development programmed for

Corporate Social Responsibility
Launches the CRISIL Complexity Levels Service - an initiative aimed

at strengthening Indian capital markets through greater transparent for
investors
MILESTONES OF THE COMPANY
Starting as a rating agency- We started in 1987 as a credit rating agency , at a

time when
lending rates in India were fixed, and there was, therefore, little demand for c
redit ratings.
We firmly established ourselves as the country's leading rating agency, respecte
d for our
fiercely independent, highly credible, and analytically rigorous views. Shoulder
ing the mantle
of a pioneer and a market leader, we facilitated the development of India's cred
it market and
built investor confidence in our risk assessment capabilities.
Journey of 23 years-- At this important milestone, we reflect on our journey thu

s far and
look into the horizon beyond. We began our journey as India's first rating agenc
y. Today, we
are a diversified global analytical platform with leadership positions in the ra
tings, research
and advisory domains. Along the way, our growth has been closely intertwined wit
h India's
development milestones..
India's transformation into a market-led economy greatly increased its need for
capital, and
required extensive reforms and institution building. Accordingly, we diversified
into the
infrastructure advisory and business research domains, and quickly built up a re
putation for
independent, reliable and incisive information, research, models and advisory se
rvices.
Today, our services are key inputs in informed decision-making and the shaping o
f public
policy in India.
With increasing globalization, we also focused on making our income streams more
global.
We acquired Irevna, a pioneer in the investment research outsourcing space; Irev
na has
since been voted No.1 in high-end investment research and analytics outsourcing
by the US-
based Brown and Wilson Group two years in a row in 2006 and 2007. We have a thri
ving
business that meets increasing global demand for better understanding of the Ind
ian business
environment, through the services offered by our research and advisory groups.
Guided by our core values of integrity, independence, innovation, analytical rig

or and
commitment, we are proud to have built a globally-acknowledged institution of re
pute over
these 20 years. We have facilitated the setting up of credit rating agencies in
several countries
around the world. Our association and integration with Standard & Poor's has fur
ther
enhanced our capabilities and opened up newer vistas of opportunity, for our bus
inesses and
people.
The macro environment trends, both in India and globally, present myriad busines
s
opportunities. At a youthful 20, we are ideally positioned to service the needs
of our
expanding client base by maintaining our focus on our mission:
. Making markets function better.

. Helping clients manage and mitigate business and financial risks.
. Shaping public policy .
PRODUCT OF THE COMPANY
Ratings
CRISIL Ratings
CRISIL Ratings is the only ratings agency in India to operate on the basis of s
ectoral
specialization. It reflects our sharpness of analysis, the responsiveness of the
process and the
large-scale dissemination of opinion.
CRISIL Ratings plays a leading role in the development of the debt markets in In
dia.
The Rating Criteria & Product Development Centre, responsible for policy researc
h, new
product development and ratings' quality assurance, has developed new ratings
methodologies for debt instruments and innovative structures across sectors.
CRISIL Ratings provides technical know-how to clients worldwide. We have helped

set up ratings agencies in Malaysia (RAM), Israel (MAALOT) and in the Caribbean.
BENEFITS OF CRISIL SME RATING
1. FASTER AND EASIER AVAILABILITY OF LOANS
Banks appreciate the independence and analysis involved in CRISIL s rating

exercise. More than 31 banks have entered into a formal agreement with
CRISIL SME ratings, under which, they extend favorable terms and
conditions, to CRISIL rated units, including lower rate of interest.
2. INCREASED CREDIBILITY WITH BANKERS, CUSTOMERS AND

BUSINESS ASSOCIATES
An SME rating from CRISIL, increases the credibility of the rated unit, in
domestic and international markets, by providing the bank, customers, and
business, associates with credible information about the company.
This increases their confidence in the unit and helps in increasing business
and building better relationships.
3. DETAILED RATING REPORT
Each CRISIL rated SME receives a rating report which provides

comprehensive details about the rated unit, its functioning, as well as the
organization s strengths and weaknesses.
This rating report can be used by the unit in dissemination of credible
information about their company to a wide variety of business associates,
including, collaborators, joint venture partners and other market participants.
Besides, the rating report also serves as a guide to focus on areas of
improvement and enables the SME to benchmark against competition.
4. INCREASED PUBLICITY
CRISIL SME ratings are listed on CRISIL s website and on CRISIL s

monthly publications, the CRISIL SME CONNECT. This serves as a good
source of publicity for the rated entity and further enhances the credibility of
the unit, a wide variety of banks, financial institutions and, foreign
counterparties use the CRISIL PUBLICATION and website, to identify and
research companies in greater detail.
5. SUPPORT FOR EXPORT INITIATIVES
For exporters, CRISIL s International Linkage offers an additional advantage:-

STANDARD & POOR s, a globally respected rated agency, is the majority
shareholder in CRISIL, therefore, a CRISIL rating will help establish the
credentials with international customers.
6. A TOOL FOR SELF IMPROVEMENT
Along with its ratings, CRISIL provides detailed analytical reports on the
Strengths and Weaknesses of rated entities. Based on CRISIL reports, one can
take steps to strengthen their operations and become more efficient.
Each repots provides reliable and independent feedback from customers,
suppliers and, banks.
7. AFFORDABLE
CRISIL SME rating services, while being highly credible, are also very much
affordable. CRISIL offers an attractive concession in the rating fee for small
enterprises. Also, NSIC Ltd., which is a corporation under the ministry of
MSME, GOVT, OF INDIA, provides 75% subsidy in rating fee for small
enterprises.
Thus, the rating fee payable by the small enterprises ranges from Rs.7456 to
Rs.13236. for enterprises not registered as small enterprises, the fee is higher
,
as the subsidy is not available from NSIC.
CRISIL, with its reliability, width, and its depth of experience in rating servi
ces made a world
of difference to the corporate sector, when it pioneered the concept of rating i
n India. CRISIL
believes, it will make same difference to the SME Sector, with its SME sector ra
tings.
RATING PROCEDURE:
Step 1: Collect and process preliminary information

Step 2: Analyse and assign the rating
Step 3: Communication and publication of the rating
CONTENTS OF CRISIL RATING REPORT FOR INDUSTRIES
CONTENTS
1.NSIC-CRISIL PERFORMANCE
AND CREDIT
2.RATING GRID
3.FACT SHEET
4.STRENGTH AND RISK
FACTORS
5.MANAGEMENT PROFILE
6.FUTURE PLANS
7.OWNERSHIP PATTERN
8.MANUFACTURING
FACILITIES
9.BUSINESS PROFILE
10.PRODUCT PROFILE
11. CAPACITY UTILISATION
12.SUPPLIER INFORMATION
13.CUSTOER INFORMATION
14.ORDERS IN HAND
15.MARKETING
ARRANGEMENTS
16.OTHER INFORMATIONS
17.BANK AND INSURANCE
DETAIL
18.FINANCIAL PERFORMANCE
19.PROFIT & LOSS ACCOUNT
20. GRAPHS
21.BALANCE SHEETS
22. KEY RATIOS
23.SITE VISIT INFORMATION
24.PROMOTORS DETAIL
LITERATURE REVIEW:
This deals with the review of studies, which have been conducted in India and ab
road
covering different aspects of disclosures. The review of these studies has been
helpful in
present research and gather information. These include qualitative, descriptive
and empirical
studies dealing with disclosure in annual reports.
International Journal of Management and Enterprise Development, (2003) conducted

a
study and analyze that the developing countries such as India are in a state of
transition. They
are striving to be outward looking global economies rather than inward looking l
ocal
economies, which will be possible only if small and medium-scale enterprises (SM
Es) are
encouraged. A wider population base capable of entrepreneurial behavior needs to
be
developed. The increasing unemployment problems of engineering students have for
ced the
Indian policy makers to explore new avenues in the small-scale sector and inculc
ate students
towards self-employment/entrepreneurship in their early careers. For the success
of the
entrepreneurship development programme, there should be more concentration on vi
sion
development of an individual entrepreneur than on a project. As shown in the sur
vey
conducted to assess the entrepreneurial characteristics and capabilities of engi
neering
students, the entrepreneurial characteristic is observed to be higher than that
of their
entrepreneurial capability. To develop and transfer technology for SMES in India
, effective
interaction of academic institutions with this sector will be the first step in
this direction.
Halima Sadia Rizvi, (2004) acknowledge that like every economy in its growth pro
cess,
Indian economy too over the decades has undergone several structural transformat
ions both
in the main sectoral components as well as in the inter-sectoral transformation.
What is more
noticeable and significant is not the change from small scale to medium scale an
d to large
scale production sector but a broad based change within the composition of produ
cts,
production techniques and the resultant technical efficiency.
The importance of small and medium scale enterprises in the process of economic
development of the Indian economy becomes more glaring and significant when we e
xamine
its contribution to Gross Domestic Product, Gross Domestic Capital formation, em
ployment
generation capacities as well as promotion of exports. Nonetheless, since global
ization of the
Indian Economy a move towards liberalized economic policy, the small and medium
sector
has not reflected any positive co-relations between opening up and attainment of
greater
growth targets. The present study aims to examine the reasons for this lacuna an
d suggest
measures to policy planners which can be implemented not only by India but also
by many
developing countries in their similar situations of growth process.
S.Venkataramanaiah & S.P Parashar, (2005) analyse that the performance of SMEs i
n
India and its competitiveness & sustainability in the future scenario. The India
n economy is
expected to grow by over 8 per cent per annum until 2020 and can become the seco
nd largest
in the world, ahead of the United States, by 2050, and the third largest after C
hina and the
United States by 2032. The turnaround in manufacturing and other sectors, which
has
occurred in the face of increased global competition, is due to improved efficie
ncy following
the various policy reforms in recent years. Small and medium enterprises (SMEs)
constitute 6
per cent of GDP, 34 per cent of national exports and account for the employment
of more
than 30 million people. SMEs have improved their performance and presence throug
h
industrial cluster approaches. In this paper, they present the experiences of th
ree auto clusters
in three major locations in India. They also highlight some of the important iss
ues that SMEs
face and conclude by suggesting suitable cluster interventions for enhancing com
petitiveness
and sustainability of the SME sector.
Lakhwinder Singh and Varinder Jain (2006) observed the survival issue if the sma
ll scale
enterprises. The relatively small size and limited bargaining power of small-sca
le units raised
concerns about the survival of these units in a competitive environment. It was
feared that
these, mainly the unorganised ones, would be wiped-off completely unless they we
re given
some protection in the rapidly globalising economy. But, the experience of unorg
anised
manufacturing units has been quite different. These units expanded in terms of t
heir
contribution to employment and output. The study establishes the distinct emerge
nce of
unorganised industry in Punjab, in terms of employment, capital used and labour
productivity, in sharp contrast to the scenario in other states. It further expl
ores the structure
of Punjab's unorganised industry along with examining the inter-industry pattern
s of growth.
It also delves into the factor-use pattern through an analysis of labour mix, fa
ctor allocation
and factor productivity. The study points out the existence of various impedimen
ts in the
growth path of Punjab's unorganised industry. Therefore, there arises a serious
need to curb
these impediments if the policy makers are really interested in enabling Punjab'
s unorganised
industry to realise its potential in the fast globalising competitive environmen
t.
Kudva Rupa, (2006) acknowledge that Banks can encourage SMEs to get rated by off
ering
incentives, "If banks send 100 customers at one go, or if we rate whole clusters
of SMEs, the
cost can be reduced," she added
"Rating SMEs is a challenge. One needs to use a combination of market knowledge
and the
track record of the company. The rating is easier if the bank has a long-term re
lationship with
the company." Mr Rajesh Dubey, CEO of SMERA, a specialised SME rating agency, sa
id:
"Wherever we have signed up with banks and banks have issued instructions to the
ir SME
clients, they do come for ratings. But in cases where the bank has not issued in
structions the
SMEs do not come forward." [Crisil] has tied up with seven banks and SMERA has t
ied up
with 14 so far to extend ratings to SMEs. Both agencies are planning more tie-up
s.
Dr. Adya Prasad Pandey (2007) examined that the small scale sector in India has
particularly emerged as a vibrant and dynamic segment of the economy. The strate
gy of
economic development of any country that formulate programmes for removal of pov
erty by
providing large scale employment, education and training, capital formation, eff
ective
mobilisation of resources, balanced economic growth, expansion of trade, transpo
rt and
equitable distribution of national income with effective involvement and partici
pation of all
its citizens in the accomplishment of the goal, cannot neglect small & medium en
terprises.
The second generation of economic reforms is underway with vigour. Being one of
the major
growth drivers of the economy, the biggest challenge before SMEs is not only to
survive but
also to grow and compete on a sustainable basis. This paper compares the perform
ance of
SMEs in pre and post liberalised period and focuses on policy changes which have
opened
new opportunities for this sector. Technology development and strengthening of f
inancial
infrastructure is needed to boost SSI and thus growth target can be achieved.
K. D. Raju (2008) revealed that the SMEs form the backbone of the Indian manufac
turing
sector and have become engine of economic growth in India. It is estimated that
SMEs
account for almost 90% of industrial units in India and 40% of value addition in
the
manufacturing sector. This paper closely analyses the growth and development of
the Indian
small scale sector from opening of the economy in 1991. Third part looks into th
e present
scenario of SMEs and the problems they phases like lending, marketing, license r
aj issues in
detail. The Micro, Small and Medium Enterprises Act, 2006 is intended to boost t
he sector.
The provisions of the Act are examined closely. The final part provides some fut
ure policy
framework for the sustainability of the sector.
Rajeev Karwal, (2009) observed that CRISIL have rated around 10,000 MSMEs in the
last
four years. We have tied up with 30 banks for providing credit to companies base
d on our
rating. Out of this, 15 banks also give further interest rate deductions for hig
her rated
SMEs." Elaborating further, Mr Pai said that the number of MSMEs approaching the
m was
doubling every year. He said, "Besides helping them in getting credit, it also i
ncreases their
credibility with buyers. Almost 35-40 per cent companies come back for renewal r
ating after
the first year. The Government subsidy is only for the first year. The fact that
they come back
and spend their own money, shows that companies are seeing benefit in these sche
mes.
K Chatterji Aaron & W Toffel Michael, (2010) analyse that many rating systems se
ek to
help buyers overcome information asymmetries when making purchasing decisions. W
e
investigate how these ratings also influence the companies being rated. We hypot
hesize that
ratings are particularly likely to spur responses from firms that receive poor r
atings, and
especially those that face lower-cost opportunities to improve or that anticipat
e greater
benefits from doing do. We test our hypotheses in the context of corporate envir
onmental
ratings that guide investors to select 'socially responsible,' and avoid 'social
ly irresponsible,'
companies. We examine how several hundred firms responded to corporate environme
ntal
ratings issued by a prominent independent social rating agency, and take advanta
ge of an
exogenous shock that occurred when the agency expanded the scope of its ratings.
Our study
is among the first to theorize about the impact of ratings on subsequent perform
ance, and we
introduce important contingencies that influence firm response.
INTRODUCTION TO THE PROJECT
o OBJECTIVE OF THE PROJECT.
o NEED OF THE PROJECT

OBJECTIVES:
. To check the awareness of credit rating among the industries.
. To provide knowledge of credit rating to the industrialists of Amritsar (Punja

b).
. To know the number of units having SSI number.
And ..
. To gain the marketing survey experience so as to enhance my marketing skills.
NEED OF THE PROJECT
Through this project I would like to gain the knowledge about SME rating provide
d by the
prestigious company like CRISIL and also intend to enhance the awareness of cred
it rating
among the industrialist of the AMRITSAR city.
This project would be useful to all those who are interested in SME RATING, And
to those
who are interested in banking .
RESEARCH METHEDOLOGY:
. INTRODUCTION TO MARKETING RESEARCH
. RESEARCH METHODOLOGY
. LIMITATION OF THE STUDY

INTRODUCTION TO MARKETING RESEARCH
When we talk about market research and marketing research both are often confuse
d. Market
research is simply research into a specific market. It is a very narrow concept.
Marketing
research is much broader. It not only includes market research, but also areas s
uch as research
into new product, or modes of distribution such as via the internet. Here are a
couple of
definitions:
1. Marketing research act as a pool amongst the consumer, customer, and public t
o the
marketer through information information used to identify and define marketing
opportunities and problems; generate, refine, and evaluate marketing actions; mo
nitor
marketing performance; and improve understanding of marketing as a process.
2. Marketing research specifies the information required to address these issues

, designs
the methods for collecting information, manages and implements the data collecti
on
process, analyzes, and communicates the findings and their implication.
RESEARCH METHDOLOGY
The present study was undertaken To Study the awareness of crisil SME
rating knowledge in batala road, focal point, East Mohan Nagar of Amritsar City .
This
part of my project gives the information regarding-
. research design
. data collection method
. sampling techniques
. fieldwork carried out
. limitations inherent in the project and
. coverage of research work.
Research Design
The research design is the pattern or an outline of research project working. I

t is a
statement of only the essentials of study being conducts follows a descriptive r
esearch design.
Data collection method:
I collect the Primary data with the help of questionnaires provided by the
company. The questionnaire consisted three types of question pattern-
. Multiple choice questions,
. close ended questions
so as to gain the information from the respondent.

The secondary data was collected through various websites, books, journals etc.
Sampling Plan
Sampling is an effective step of collection of primary data and has a great inf
luence on
the quality of results. The sampling plan includes the population, sampling size
and sampling
design.
Population:
My study aimed to include the industrialist of Amritsar city as to study, the a

wareness of
CRISIL SME RATING knowledge in Amritsar.
.
Sample Size:
The sample size for the research was 191.

Sample Technique:
Simple random sampling technique is used.
Data Analysis & Interpretation:
In the view of the present study, the required data was collected through struct
ured
questionnaire designed by the company. The data so collected has been processed
manually
by editing, coding and tabulating. For analyzing the data, various statistical t
echniques used
to draw meaningful results.
LIMITATIONS OF THE STUDY
Though every care has been taken to make this report authentic in every sense, y
et there were
a few uncomfortable factors, which might have their influence on the final repor
t. Linking
factors can be stated as:-
. Time constraint
Due to lack of time i.e. 6 weeks, it was not possible to deeply study every aspe
ct of customers
and devote enough time for research work. But still sincere efforts were put to
reach to the
reliable conclusion.
. Data collection constraints
There were many problems regarding the collection of primary data which are as f
ollows:
1. As the questioners were filled during the working hours, the respondents had
little time to
devote for filling the questionnaires.
2. Some respondents did not have their serious attitude towards the questionnair
e and hence
their responses may not reflect the real picture
3. Some of the respondents were not candid enough to reveal all the required inf
ormation.
They might have given inflated or wrong data.
4. The survey was conducted in the focal point, east mohan nagar, batala road re
gion of
Amritsar city. Thus the respondent belonged only to this region of country. This
could have
brought biasness into the study.
5. However all the efforts were made to remove the biasness but it cannot be den
ied that there
is no possibility of individual biasness on the part of respondent.
DATA ANALYSIS AND FINDINGS
FINDINGS AND ANALYSIS OF MARKET RESEARCH
PROJECT FINDINGS
. TO KNOW ABOUT SME RATING KNOWLEDGE:
TABLE NO.4 1 (showing sme rating knowledge)
KNOWLEDGE
NO.OF PERSONS
PERCENTAGE
YES
40
21%
NO
151
79%
We can see from the table number .1 that there are very less industrialists who
have
knowledge about SME rating because there is no advertisement regarding this. Com
pany
should focus on advertising about benefits of rating on television and newspaper
. Here only
21% of people have knowledge whereas rest 79% is unaware about rating.
Figure .1 (graphical representation of table no. 4.1)
. TO KNOW WHETHER ANY OF THE RATING AGENCY APPROACHED
BEFORE:
TABLE NO. 4.2 (name of rating agencies who approached before.)

RATING AGENCY NAME
NO. OF COMPANY
PERCENTAGE
ICRA
2
1%
SMERA
0
0%
D&B
0
0%
CRISIL
30
16%
NONE
159
83%
From the table no. 4.2 it is clear that majority of the industrialists didn t know
about the
RATING. This shows that there is not proper circulation of information regading
rating in
these area. Only 17% of the industrialists knows about the rating through rating
agencies
most of them ae aware about crisil and here about it but its percentage is only
16% that is
very poor.
Figure 2 ( showing the graphical representation of the table no. 4.2 )

. TO KNOW ABOUT WHETHER THE COMPANY HAVE
UNDERGONE THE CREDIT RATING EXERCISE:
TABLE NO.4.3 (showing whether company has a credit rating or not.)

Credit Rating
Number of company
Percentage
YES
1
1%
NO
190
99%
It is clear from the above table that a very few companies (i.e. only 1%) have u
ndergone the
Credit Rating exercise for their enterprise, rest 99% of the companies doesn t enj
oying the
Rating benefits.
Figure 3 (showing the graphical representation of the table no. 4.3)
. TO KNOW THAT WHICH FACTORS MOTIVATES YOU TO
OPT FOR RATING
TABLE NO. 4.4( showing the motivating factors which help in attracting the custo
mers)
FACTORS
NO. OF PERSONS
PERCENTAGE
INTEREST RATE CONCESSION
0
0%
CREDIBILITY AMONG
CUSTOMERS AND SUPPLIERS
0
0%
REPUTED 3RD PARTY OPINION
0
0%
ALL OF THE ABOVE
1
100%
ANYOTHER
0
0%
During my survey I found that only 1% persons was attracted by all the benefits
which they
can enjoy after rating. So it is very important to focus on work hard in this ar
ea company
should target this area and use the effective marketing team and tools for impro
vement in this
area. Because here I analyze that there is a opportunity in this area for rating
agencies.
Figure 4(showing the graphical representation of the table no. 4.4)
TO KNOW WHETHER RATING HELPED AND IMPROVE THE BUSINESS OR
NOT:
TABLE NO. 4.5 (showing the number of industries thinks that rating is useful for
there
business)
HELPED IN
IMPROVING
BUSINESS
NUMBER OF
COMPANIES
PERCENTAGE
YES
1
100%
NO
0
0%
In the table number 4.5 it is shown that 100% of the industrialists told that ra
ting is useful for
there business, but the rate of dissatisfied cant be judge. The reason behind it
is that there is
only one industries I found which is rated.
Figure 5(graphical representation of the table 4.5)

. TO KNOW WHAT KIND OF IMPROVEMENT INDUSTRIES ENJOY AFTER
RATING
TABLE NO.4.6(showing in which area improvement is there)
AREA
NO.OF PERSONS
PERCENTAGE
MANAGEMENT STRATEGY
0
0%
FINANACE
1
100%
HUMAN RESOURCE(HR)
0
0%
MARKETING
0%
PRODUCTION PROCESS
0
0%
ALL OF THE ABOVE
0
0%
In table number 4.6 it is shown that rated ompany thinks that there is improveme
nt in
financial departments because the Rating helped in to provide the full financial
analysis of
company which consists of both strengths and weaknesses.
Figure 6 (graphical representation of the table 4.6)

. TO KNOW HAS RATING HELPED IN IMPROVING RELATION WITH
LENDERS AND BANKERS
TABLE NO. 4.7(which is showing the improvement in relationship with lender and b
ankers
after rating)
HELPED IN
IMPROVING
RELATIONSHIP
NO. OF PERSONS
PERCENTAGE
YES
1
100%
NO
0
0%
From the above

stated data it is
found that the industry who had the credit rating certificate is enjoying the be
nefit of the
improvement in the relationship between then and their lenders and bankers. Beca
use banks
support the rated industries due to satisfaction of their creditability in marke
t, and there
reputation which is rated by a rating agency.
Figure 7(graphical representation of the table no.4.7)
. TO KNOW IN WHICH AREA RATING HELPED INDUSTRIES IN
MEETING THE FINANCIAL NEEDS?
TABLE NO.4.8(SHOWING IN WHICH FIANACIAL AREA RATING HELPED THE

COMPANIES )
AREA
NO.OF
PERSONS
PERCENTAGE
GETTING ADEQUATE QUANTUM OF LOAN
0
0%
CONCESSION IN INT. RATE
1
100%
RELAXATION IN COLLATERALS
0
0%
REDUCTION IN TRANSACTION COST
0
0%
FASTER DECISION ON PART OF LENDERS
0
0%
ALL OF THE ABOVE
0
0%
NOTHING
0
0%
In table number 4.8 it is shown that in the financial area rating helped in gett
ing concession
in interest rate.There was no other rated industries so I can t found the response
in all the
mentioned benefits, but the rated industry get the benefit. The reason is that t
he banks provide
easier loan up to .1% discount to rated industries.
Figure 8 (graphical representation of the table 4.8)

. TO FIND OUT HOW MANY PEOPLE ARE INTERESTED TO GO FOR
THE RATING AND INTERESTED IN KNOWING THE RATING
BENEFITS
TABLE NO. 4.9(which is showing the number of interested persons)
INTERESTED
NO. OF PERSONS
PERCENTAGE
YES
57
30%
NO
133
70%
After the survey we came to know that only 30% of the 190 persons were intereste
d to go for
the rating and interested in knowing the benefits of the rating. This shows that
a large amount
of persons are not interested to go for the rating which is 70 %. When I try to
find the reason
behind this I found that there is no more awareness in people of focal point, ba
tala road and
east mohan nagar of Amritsar city. Company should organize the awareness program
me in
these reason.
Figure 9(pesenting the graphical representation of the table no.4.9)
. TO KNOW HOW MANY PEOPLE ARE AWARE ABOUT THE VARIOUS

MSME SCHEMES FOR THE DEVELOPMENT OF MSME s.
TABLE NO. 4.10(showing the awareness level about various MSME S scheme)
AWARENESS
NO. OF PERSONS
PERCENTAGE
YES
22
12%
NO
169
88%
From this data we can analyze that the industrialists of the batala road, east m
ohan nagar and
focal point area are not so much aware about the various ongoing government sche
mes of the
Ministry of MSME for the development of MSME s. This shows the lack of the circula
tion of
the information among the companies located in this area. There is only 12% peop
le who are
aware about various MSME S scheme for the development of SME S. In the other hand 88
%
people are not aware about MSME S scheme.
So, there is a strong requirement of awareness programme regarding
provide the knowledge about various MSMS S industries.
Figure 10(representing the graphical representation of the table no.4.10)
. TO KNOW THAT HAS THE INDUSTRIES HEARD OF OR TAKEN

ASSISTANCE UNDER ANY OF THE FOLLOWING GOVERNMENT
SCHEME
(A)INTERNATIONAL COOPERTAION SCHEME:
TABLE 4.11(a)(number of persons heard about this scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
35
12%
NO
115
88%
Technology infusion and/or upgradation of Indian micro, small and medium enterp
rises
(MSMEs), their modernization and promotion of their exports are the principal ob
jectives of
assistance under the scheme. Only 12% of the total persons surveyed were aware o
f this
scheme.
Figure 11 (graphical representation of table 4.11(a)
(B)PERFORMANCE AND CREDIT RATING SCHEME
TABLE 4.11(b)( number of persons aware about this scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
2
1%
NO
148
99%
Performance and Credit Rating scheme is the scheme which is related to our produ
ct. In this
scheme a customer get 75% concession in the Credit Rating Fee. This scheme is kn
own to a
very few number of persons which percentage is only 1%
Figure 12 (graphical representation of table 4.11(b)

(C) TECHNOLOGY UPGRADATION FUND SCHEME FOR TEXTILE SECTOR-:
TABLE 4.11(c)(number of persons aware about this scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
35
23%
NO
115
77%
This scheme Aids modernization in the textile industry and provides cheap financ
e. The
percentage of industries who are aware about this scheme are from batala road ar
ea of
Amritsar. The industries having business of screw and other hardware products ha
ving no
requirement of this scheme.
Figure 13 (graphical representation of table 4.11(c)

(D)MARKETING ASSISTANCE SCHEME-:
TABLE 4.11(d)(number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
24
16%
NO
126
84%
This scheme helps in Organizing International Technology Exhibitions in Foreign

Countries
by NSIC and participation in International Exhibitions/Trade Fairs and also help
s in
providing assistance and concessional rates for stalls, air tickets, freight cha
rges for goods to
be exhibited, etc. As shown in the above table the people who know about this sc
heme is very less
although it is a great initiative by the government to promote the small industr
ies.
Figure 14 (graphical representation of table 4.11(d)
(E) RAJIV GANDHI UDYAMI MITRA YOJNA-:
TABLE 4.11(e)( number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
3
8%
NO
132
92%
Here we can see that only 8 % of the industrialists of the Amritsar are aware of
this scheme.
This scheme Provides handholding support and assistance to the potential first g
eneration
entrepreneurs, who have already successfully completed vocational training from
ITIs,
through the selected lead agencies i.e. 'Udyami Mitras', in the establishment an
d management
of the new enterprise, in dealing with various procedural and legal hurdles and
in completion
of various formalities required for setting up and running of the enterprise.
Figure 15 (graphical representation of table 4.11(e)
(F) TRADE RELATED ENTREPRENEURSHIP ASSISTANCE AND DEVELOPMENT

(TREAD) SCHEME FOR WOMEN-:
TABLE 4.11(f)( number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
0
0%
NO
150
100%
It is shown in the above table that not a single company is aware about this sch
eme.
The reason behind this is the number of industries run by women are not present
in the Amrisar
area in batala road, east mohan nagar and focal point. The Scheme provided for f
inancial loans,
training, counseling, information, etc for capacity building. The scheme is spec
ific for women.
Figure 16 (graphical representation of table 4.11(f)
(G) CREDIT LINKED CAPITAL SUBSIDY SCHEME FOR TECHNOLOGY

UPGRADATION-:
TABLE 4.11(g)(number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
88
59%
NO
62
41%
Here we can analyse that this scheme is very much familiar to the companies beca
use the
scheme is for technology upgradation and most of the industrialists are availing
this scheme
to upgrade their plant and to increase their plant capacity at the minimum rates
. The scheme
aims at facilitating Technology Upgradation of Micro and Small Enterprises by pr
oviding 15% capital
subsidy (12% prior to 2005) on institutional finance availed by them for inducti
on of well established
and improved technology in approved sub-sectors/products.
Figure 17 (graphical representation of table 4.11(g)
(H) CREDIT GUARANTEE SCHEME-:
TABLE 4.11(h)( showing number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
31
21%
NO
119
79%
The awareness of this scheme among the industrialist is more than some other sch
emes
because they have to avail loans from the bank time to time. In this scheme Coll
ateral free
loans upto a limit of Rs.50 lakhs are given for individual MSEs.
Figure 18 ( graphical representation of table 4.11(h)

(I)ISO 9000/ISO 14001 CERTIFICATION REIMBURSEMENT SCHEME-:
TABLE 4.11(i)(number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
135
90%
NO
15
10%
This is Incentive Scheme of Reimbursement of expenses for acquiring Quality Mana

gement
System (QMS) ISO 9000 certification/environment management (EMS) ISO 14001
certification to the extent of 75% or Rs.75,000/- whichever is lower. After the
survey I
analyze that this is the only scheme which is known to almost every industrialis
t.
Figure 19 (graphical representation of table 4.11(i)
(J) NATIONAL MANUFACTURING COMPETITIVENESS PROGRAMME (NMCP)

SCHEMES UNDER XI PLAN-:
TABLE 4.11(j)(number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
23
15%
NO
127
85%
This is a programme revealed under the 11th five year plan .There are 10 schemes
under NMCP
like Marketing Support, Lean Manufacturing, Mini Tool rooms, etc. There are only
15% of the
company who knows about this scheme.
Figure 20:(graphical representation of table 4.11(j)
(K)MICRO & SMALL ENTERPRISES CLUSTER DEVELOPMENT PROGRAMME

(MSE-CDP)-:
TABLE 4.11(k)(number of persons aware about the scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
27
18%
NO
123
82%
This government scheme was for the sustainability, growth and capacity building
of MSEs by
addressing common issues such as improvement of technology, skills and quality,
market
access, access to capital, etc. Most of the companies which were producing cycle
and auto
parts were aware of this scheme, to all other industrial chunks it was not so co
mmon. So the
82 % industries are not aware about this scheme.
Figure 21 (graphical representation of table 4.11(k)
(L)MSME MDA-:
TABLE 4.11(l)(number of persons aware about this scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
9
6%
NO
141
94%
This scheme was known to a very few industrialist only by 6%, and to whom it was
known
they already availed it. The scheme offers funding upto 75% in respect of to and
fro air fare
for participation by MSME Entrepreneurs in overseas fairs/trade delegations.
Figure 22(graphical representation of table 4.11(l)

(M)MINI TOOL ROOMS-:
TABLE 4.11(m)(persons aware about this scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
28
19%
NO
122
81%
Those industries which is manufacturing TOOLS, CYCLE PARTS, AUTO PARTS & NUT
BOLTS are aware about this scheme. In this scheme government provides Assistance
upto
90% or Rs.9.00 crores, whichever is less for setting up new Mini Tool Rooms. For
upgradation of existing Tool Rooms, assistance is 75% or Rs.7.5 crores. This was
heared by
28% people.
Figure 23(graphical representation of table 4.11(m)
(N)SCHEME OF NATIONAL AWARD:
TABLE 4.11(n)( number of persons aware about this scheme)

OPTIONS
NO. OF PERSONS
PERCENTAGE
YES
17
11%
NO
133
89%
The industrialists who was very successful and doing business at a very large sc
ale including
exports knows about this National Award Scheme. The Awards are be given for ever
y
calendar year to deserving entrepreneurs of Micro, Small and Medium Enterprises
having
permanent registration. The MSMEs should have been in continuous production/serv
ice for
last four year
Figure 24(graphical representation of table 4.11(n)
. TO KNOW ABOUT HOW MANY GOVERNMENT SCHEME A COMPANY

OWNER AWARE OF:
TABLE 4.12(number of schemes an industrialist know)

OPTIONS
NO.OF PERSONS
PERCENTAGE
NONE
41
21%
1-5 SCHEMES
127
67%
6-10 SCHEMES
21
11%
MORE THAN 10
2
1%
From the table we can see that the maximum number of persons (i.e. 67% of the to
tal people
surveyed) knows about 1-5 schemes. There was a large number of schemes going in
the
market but they didn t got any information about them. There was only 11% persons
knows
about more than 5 schemes and only 1% persons are there who were aware of more t
han 10
schemes.
Figure 25(graphical representation of table 4.12)
. TO KNOW THAT HOW WOULD AN INDUSTRALIST RATE THE

USEFULNESS OF THESE SCHEMES
TABLE 4.13 (usefulness of these schemes among industrialists)

RATING
NO. OF PERSONS
PERCENTAGE
VERY USEFUL
56
38%
MODERATELY USEFUL
86
57%
NOT USEFUL
8
5%
This table shows that 57% of the people surveyed rated the schemes of government
as a
moderate useful tool to grew up in the competitive market , while 38% of the peo
ple thought
that these schemes are very useful. And only 5% of the persons told us that thes
e schemes
didn t help them in their growth.
Figure 26(showing the graphical representation of table 4.13)
. TO KNOW THAT HAVE THE BANKS BEEN SUPPORTIVE IN

CHANNELISING ASSISTANCE UNDER THESE SCHEMES
TABLE 4.14(showing the supportiveness of banks)

RATING
NO. OF PERSONS
PERCENTAGE
HIGHLY SUPPORTIVE
25
17%
SOMEWHAT SUPPORTIVE
72
48%
NOT SUPPORTIVE
53
35%
From the above table it is clear that there is a mixed response of people toward
s the
supportiveness of the banks while availing the schemes. 17% of the people didn t f
ace any
problem with the bank in this context , while most of the people face problem wh
ile availing
any discount or subsidy. Some of the people also told that the banks are not sup
portive with
them.
. TO KNOW THAT WHICH MEDIA IS MOST EFFECTIVE TO MAKE

THESE SCHEMES BETTER KNOWN AMONG THE SME S
TABLE 4.15(showing the most effective media)

MEDIA
NO. OF PERSONS
PERCNTAGE
RADIO
25
13%
TELEVISION
62
32%
NEWSPAPER
80
42%
WEBSITE
20
11%
ANY OTHER
4
2%
From the above table we analyzed that most people thinks that televesion and new
spaper ae
the best source of spreading information to the industrialists of the Amritsar.
They told us that
they doesn t have any time to use the internate and to listen radio , so it is bet
ter to publish
the information in the newspapers or telecast through television.
. TO KNOW ABOUT ANY SUGGESTIONS FOR THE GOVERNMENT TO
ADDRESS
TABLE 4.15(suggestions of industrialists towards the government)

SUGGESTIONS
NO. OF PERSONS
PERCENTAGE
GOVERNMENT
SHOULD PROVIDE
LOAN FOR SME S AT
LOW INTEREST.
45
24%
THERE SHOULD BE
SEPARATE
DEPARTMENT IN
BANK FOR PROVIDING
INFORMATION
20
11%
PROPER ELECTRICITY
AND WATER
60
31%
IMPROVE
INFRASTRUCTURAL,
ROAD AND SEVERAGE
CONDITION
41
21%
ANY OTHER
25
13%
Table 4.15 shows the suggestions of the industrialists towards the government- 2
4% of the
owners suggest government should provide loan for SME S for there development. 31%
of
the people are unhappy with the amount of electricity and water provided to them
,gov shoud
also work on this because these are tshe basic needs for the development of SME S,
while
21% of them were unhappy of the infracture of there area manly of roads and seve
rage of the
industrial area. We all know that roads are the life line for the transportation
it is in good
condition it will surely help the industries for there continuous growth.
Figure 28(showing the graphical representation of table 4.15)
FINDINGS:
The knowledge of SME rating is found to be very less in the city.
Only some industrial units deal with banks which are connected with CRISIL.
The turnover of most of the units is more than 2 crore.
Mostly units are being ISO certified but few units have SSI number.
I found that companies mostly have more than 20 employees working with them.
I have found that units which have knowledge about SME rating are being ISO cert
ified.
Units having turnover more than 2 crore are aware of SME rating knowledge.
Rating help in meeting the financial needs by providing concession in interest r
ates and by
providing relaxation in collaterals.
Awareness about the various Government schemes is very less in this area.
Newspapers and television are the best source of media through which information
can be
transferred.
Rating help in bringing improvement to the business.

SUGGESTIONS AND RECOMMENDATION
(1) As people are not much aware about SME rating, so company should work on it.
(2) Company should organize more industrial meetings and seminars so that people
should know more about CRISIL.
(3) Company should work with banks to give more interest rate benefit, because t
his
is the only thing where you can attract a client.
(4) Company should request NSIC to give more subsidies to the SMEs.
(5) Company should more advertise the rated companies so they can get more
business.
(6) As Amritsar is a very large area having more than 2,000 industries , so the
company should appoint more manpower to tackle all the clients on time.
(7) Advertisements are the most effective way to spread information about a
product, so I recommend CRISIL to give advertisements in Television , publish in
Newspapers etc.
CONCLUSION
After collecting data we found that the aware ness of CRISIL SME credit rating i
s very less
among the industrialist of Amritsar. Industries which are being rated are satisf
ied but they are
also not aware about all the benefits which they can get from it so if we make t
hem aware
about benefits it will be just like customer delight.
MOU banks have high market share specially SBI and CBI which have very strong ho
ld
over the market so there are more chances for company to catch the customer . Th
e support
from NSIC also very good as they are providing more than 60% subsidy for the rat
ing.
The marketing team of city is working very hard but still lot of effort is requi
red by the
company to show commanding presence in the market.
There in need of advertisement in Amritsar reason because most of the people are
unaware
about the rating and its benefits. Company should focus towards this and give ef
fective add
through news paper and television.
During my survey I also find that there is a lot of opportunities in east mohan
nagar, batala
road and focal point and so CRISIL should try to grab this opportunities.
BIBLIOGRAPHY
BOOKS:
1. Kotler, Philip, Marketing Management , (2004) Prentice Hall, India
2. Beri. G.S , Marketing Research , Tata Mc-Graw Hill, New Delhi.
3. Kothari .C.R. , Research Methodology Method and Technology , New Age

International Publication,
ARTICLES AND REPORTS:
. International Journal of Management and Enterprise Development, Issue: Volume1

,
Number1/ 2003
. Venkataramanaiah, S. & Parashar, S.P. (2005); Enhancing the competitiveness of
SMEs through industrial clusters: The Indian experience
. Singh, Lakhwinder. & Jain, Varinder. International Journal of Business and

Globalisation , Volume 1, Number 1 / 2007
. Pandey, Adya Prasad. (2007) Routes of survival of SMEs in India and its futurit
y a
study of pre and post reform period , MPRA Paper No. 965, posted 04. December
2007
. Todd Patricia, R. & Javalgi, Rajshekhar G. Internationalization of SMEs in Indi
a:
Fostering entrepreneurship by leveraging information technology, International
Journal of Emerging Markets, Volume 2, Number 2, 2007
. Raju, K. D. (2008), Small & Medium Enterprises (SMEs) in India: Past, Present a
nd
Future , Rajiv Gandhi School of Intellectual Property Law, PHDCCI Working Paper
. Business Line, BANKING/FINANCE: 'Banks sceptical of lending to MSMEs
despite credit rating BusinesslineChennai: Dec 17, 2009.
. Chatterji, K. Aaron, & Michael, W Toffe. (2010), How firms respond to being
rated , Strategic Management Journal. Chichester: Sep 2010. Vol. 31, Iss. 9; pg. 9
17
WEBSITES:
. www.crisil.com
. http://proquest.umi.com/pqdweb?did=2079910161&sid=8&Fmt=2&clientId=
129893&RQT=309&VName=PQD
. www.crisil.com/credit-ratings-risk.../sme-ratings.htm
. www.vcindia.com/pub_crisil-rscan.asp
. www.smallindustryindia.com
. http://www.smeindia.com/article2.htm
. www.nsicindia.com
ANNEXURES:
. Annexure 1(Questionnaire)
. Annexure 2(List of industries visited)
. Annexure 3(rating benefits)
ANNEXURE-1
(QUESTIONAIR)
Survey on Awareness Level among MSMEs
Date:
________________________
Name of the company

_____________________________________________________________
Product _____________________________________________________________
Place
___________________________________________________________________________
Contact Person and Designation

____________________________________________________
Mobile:_______________________ Contact number:

_________________________________
E-mail: _________________________________________
Banker________________________________________
1. Have you heard of Credit Rating for MSMEs?
a) Yes b) No
2. Has any Credit Rating Agency approached you for rating? (please name if yes)
___________________________________________________________________
3. If Yes , have you undergone the Credit Rating exercise for your enterprise?
a) Yes b) No
(IF NO , MOVE TO QUES.9)
4. If Yes , what motivated you to opt for the rating?
a) Interest rate concession

b) Credibility among customers and suppliers
c) Reputed third-party opinion
d) All of the above
e) Any other (please specify)
___________________________________________________________
_____________________________________________________________________
________________
5. Has the rating helped you in bringing improvement to your business?
a) Yes b) No
6. If Yes , what was the kind of improvement?
a) Management Strategy
b) Finance
c) Human Resource (HR)
d) Marketing
e) Production Process
f) All of the above
7. Has the rating helped you with your lenders and bankers?
a) Yes b) No
8. If Yes , how did the rating help you in meeting your financial needs?
a) Getting adequate quantum of loan from bank

b) Concession in interest rates
c) Relaxation in providing collaterals
d) Reduction in transaction cost
e) Faster decision on the part of the lenders
f) All of the above
9. If No , are you interested to go for rating and know the benefits of credit
rating?
a) Yes b) No
10. Are you aware about the various government schemes of the Ministry of MSME
for the development of MSMEs?
a) Yes b) No
11. Have you heard of or taken assistance under any of the following government
schemes in the past?
a) No b) if Yes, Kindly tick v

1. International Cooperation Scheme
2. Performance and Credit Rating Scheme
3. Technology Upgradation Fund Scheme (TUFS) for the textile sector
4. Marketing Assistance Scheme
5. Rajiv Gandhi Udyami Mitra Yojana (RGUMY)
6. Trade Related Entrepreneurship Assistance and Development (TREAD)
Scheme for Women
7. Credit Linked Capital Subsidy Scheme for Technology Upgradation
8. Credit Guarantee Scheme
9. ISO 9000/ISO 14001 Certification Reimbursement Scheme
10. National Manufacturing Competitiveness Programme (NMCP) Schemes
Under XI Plan: there are 10 schemes under NMCP like Marketing Support,
Lean Manufacturing, Mini Tool rooms, etc
11. Micro & Small Enterprises Cluster Development Programme (MSE-
CDP)
12. MSME MDA
13. Mini Tool Rooms
14. Scheme of National Award
12. How many government schemes are you aware of ?:
a) None
b) 1-5 schemes
c) 6-10 schemes
d) More than 10 schemes
13. If yes, how would you rate the usefulness of the schemes?
a) Very useful
b) Moderately useful
c) Not useful
14. Some of these schemes are operated through banks. Have the banks been
supportive in channelising assistance under these schemes?
a) Highly supportive b) Somewhat supportive c) Not supportive

15. Which media do you think will be most effective to make these schemes better
known among the MSMEs?
a) Radio
b) TV
c) Newspaper
d) Website
e)Any other suggestions
.
16. Do you have any suggestions for the government to address

ANNEXURE-2
DATA COLLECTED DURING SURVEY FROM FOCAL POINT, BATALA ROAD
AND EAST MOHAN NAGAR AREA OF AMRITSAR CITY.
SERIAL
NO.
NAME OF INDUSTRIES
CONTACT PERSON
CONTACT NO
1
A.I.S ENG CORPORATION
JASWAN SINGH
9814776868
2
ACCURATE INDUSTRIES
AVTAR SINGH
9876830313
3
AGRAWAL CO
RAMIT AGRAWAL
9872450049
4
AGRAWAL SALES
MR. AMIT MEHRA
9878991877
5
AGRAWAL WIRE
MR. AGRAWAL
9914040362
6
AH COMPANY
RISHPAL SINGH
9217809548
7
AJANTA FASTNER
SURINDER SINGH
9814483835
8
ALFA TEXTILES
ROSHANLAL CHABRA
9815938104
9
ALLIANCE INDUSTRIES
VIKASH KUMAR
183-2700449
10
AMIT TEXTILES SHUTTEL
COMPANY
V.K BHANDARI
9356110872
11
AMRITSAR FOUNDRY WORKS
SURINDER SINGH
9417033596
12
ASHU WIRE NET
ASHU KAPOOR
9988875161
13
ASIAN RUBBER AND PLASTIC
INDUSTRIES
PURUSOTTAM DAS
9216593900
14
ASIAN TEXTILES INDUSTRIES
PARMINDER SINGH BAGGA
9855723638
15
B.D FOUNDERY AND WORKS
BALDEW SINGH
9814055891
16
B.K INDUSTRIES
MR. GAURAV
9920996146
17
B.P SCREW INDUSTRIES
BALBIR SINGH
183-2580131
18
BABLU CO
BABLU JI
9815143405
19
BAGGA TEXTILES ENGINEER
WORKS PVT LTD
RAJINDRA SINGH
9814434556
20
BAHRAT HYDROLIC
MANJEET SINGH
9876166479
21
BALAJI INTERPRISES
RAMAN SHARMA
9876119051
22
BALDEW FABRIC
MR BALDEW JI
9417365212
23
BANSAL SCREW FACTORY
SANJEEV BANSAL
9357003739
24
BEE ESS PVC PRODUCTS PRIVAE
LTD.
MR DHILLON
9814903245
25
BEE ESSENTERPRISES
MR RAJU JI
9872285634
26
BHAGWANT SINGH & BROTHERS
BHAGWANT SINGH
9878656508
27
BHAWANI WIRE
DINESH KUMAR
9915764993
28
BHULLAR RICE MACHINERY MFG
CO.
RAMANDEEP SINGH
9888035032
29
BORDER
NITIN LUTHRA
9915180184
30
BUMRAH ENTERPRISES
HARBHAJAN SINGH
BUMRAH
9417071555
31
BUMRATH PETTI STORES
SATBIR SINGH
9888242472
32
CHAWALA EMBROIDERY
RADHESHAYAM JI
9646191702
33
CHEETAK SUBMERSIBAL PUMP
HARPREET SINGH
9815623066
34
CHOPRA KNITTERS
DEEPAK KUMAR
9815551128
35
DALIP MACHINE TOOLS
MANOHAR SINGH
9815318606
36
DEEP MACHINE TOOLS
STAFF
9888419755
37
DELUX FOOD PRODUCT
RAKESH THAKRAL
9417202363
38
DEORA ENGINEERING WORKS
MR. GUGPARTAP
9216702222
39
DHANJAL WIRE PRODUCTS
SARDUL SINGH
9814315096
40
DHARIWAL TEXTILES
MR. PAPPU
9780121793
41
DUPORT RUBBER
OWNER
183-2582281
42
EMPIRE INDUSTRIES
PALWINDER SINGH
9814347888
43
FIVE STAR MACHINERY
N.S KHURANA
9815952520
44
FREEDOM RUBBER LIMITED
KAMALJIT SINGH
9988853314
45
FRIENDS ENGINEERING COMPANY
SIMRANJIT SINGH
9915510005
46
G.B INDUSTRIES
LAKHVINDER SINGH
9914539163
47
GANESH INTERPRISES
ASHOK KUMAR
9356115363
48
GANPATI IMPEX
RAJEEV AGRAWAL
9876187899
49
GAURAV STEEL INDUSTRIES
ASHOK AGRAWAL
9463729515
50
GAURI KNITTING MILLS
ARUN KUMAR
8146344700
51
GAUTAM TEXTILES
SATISH KUMAR
183-6573507
52
GGS INDUSTRIES
GAUTAM JAIN
9814052323
53
GOLD LINK MACHINERY AND
MFG
SURENDER SINGH
183-2582527
54
GOLD STAR POLYMERS
GURCHARAN SINGH
9814663428
55
GOLDEN SILK MILLS
AMARJEET SINGH
183-2278606
56
GOYAL STEEL INDUSTRIES
MR RAJKUMAR
9356115329
57
GROWTH
NAVDEEP SINGH
9888428028
58
GURDEEP SINGH & CO
GURDEEP SINGH
9463589971
59
GURU NANAK INDUSTRIES
MILKI SINGH
9815674577
60
GURUBACHAN PRINTER LTD
BHUPENDA SINGH
9780030336
61
H.S INDUSTRIES
SATINDER SINGH
9888314649
62
H.T STEEL
TAJINDER SINGH
183-2584651
63
HAMDARD UNIWORKS
MANAGER
9855076015
64
HARI RUBBER P. LTD.
GAGAN PAL SINGH
9876116751
65
HARJEET
GURJINDER SINGH
SANDHU
9779291404
66
HARMAN STEEL IND.
MR. SARWAN
9914546176
67
HARSARGUN STEEL IND.
DHIRENDRA SINGH
9417373997
68
HIGHWAY TYRES P LTD.
SAKTI SINGH
183-2589665
69
HOWKS
SUKHDEV SINGH
183-231252
70
INDERJEET HANDICRAFT
INDERJEET SINGH
9779256010
71
INDIA BATTERY
MR. LALMOHAN
9814063992
72
ISHWAR SAR INDUSTRIES
RAJESH SINGH
183-2583514
73
J.G INDUSTRIES CORPORATION
SAMPURNA SINGH
9417258209
74
JABBAL BROTHERS
SURJEET SINGH
9316237254
75
JASVEEN RUBBER INDUSTRIES
HARPAL SINGH
9855507024
76
JIT PUMPS
DHARAM SINGH
9888460705
77
KALRA CRRUGATORS & PRINTER
PARAMINDER SINGH
9888813441
78
KALSI KACHINERY CO PVT. LTD.
CHARANJEET SINGH
9888080839
79
KANWAL INDUSTRIES
KANWALJIT SINGH
9872145062
80
KASWANI
MR RAJU
9888380752
81
KDH
HARDEEP SINGH
9815472042
82
KGR MACHINES
RAJ KAMAL SINGH
BHULLAR
9814593018
83
KHALSA INDUSTRIAL
CORPORATION
NAVDEEP SINGH
9876734954
84
KHALSA MECHANICAL
INDUSTRIES
SATWINDER SINGH
9888898291
85
KHURANA METAL WORKS
JATINDRA SINGH
9815161431
86
KIKI TEXTILES
MR. RAJU JI
97779413707
87
KRISH FABRIC
KESHAW KAKAR
183-2275923
88
LUCKY INDUSTRIES
JAGMOHAN KAPOOR
9914342529
89
M.C KNITTER
SAURAV JI
9814051259
90
M.N WOOLEN
SURENDER ARORA
9814055451
91
M.R CYCLE
MR. SATISH KUMAR
9876886517
92
MADAN STEEL INDUSTRIES
HIRA LAL MADAAN
9815181741
93
MAHALAXMI
MR AMIT
9501288815
94
MANGLA INDUSTRIES
D.K AGRAWAL
183-235190
95
MANJEET SALES
MANJEET SINGH
9872612287
96
MANOHAR FOUNDERY AND
WORKSHOPE
RATAN SINGH JANDU
183-2582864
97
MARSHAL BROTHERS
JAGMOHAN SINGH
SACHDEWA
9814050238
98
MARWAHA
RAJENDRA SINGH
MARWAHA
9914078049
99
MASTER INDUSTRIES
HARJINDER SINGH
9815074783
100
MAYURYA KNITTERS
PROMOD JI
9914806770
101
MEHRA TEXTILES
MR GAUTAM
9888875960
102
METAL INDUSTRIES
SARDAR TARSEM SINGH
9216887044
103
MICRO MACHINE
GURINDER SINGH
9417427412
104
MILAP INDUSTRIES
MR GAURAV ARORA
9872037008
105
MILAP INDUSTRIES
DINESH ARORA
9876644962
106
MOHANI WOOLEN MILLS
MR.SHAYAM
9569679891
107
MONI WOOLEN PROCESSOR
HARBHAJAN SINGH
9316607475
108
MS BLANKET
JITENDRA MAHAJAN
9876106551
109
N.K TEXTILES
NARESH KUMAR
9888977020
110
NANAK NAM INDUSTRIES
SUKHRAJ PAL SINGH
9814312452
111
NANO BIOTEC PVT LTD.
SANJEEV SHARMA
183-3292246
112
NARAYAN STEEL
SAMEER GOYAL
9814051152
113
NATIONAL INDUSTRIES
GUVINDER PAL SINGH
9217920061
114
NAVNEET SYNTHETICS LTD
RAJESH DHINGLIWAL
183-2581063
115
NEW B.K INDUSTRIAL CORP.
KARNAIL SINGH
9464025144
116
NEW BOBBY SCALE CO.
HARJINDER SINGH
9815576038
117
NEW SHARMA DYING WORKS
RAJNISH JI
183-2581593
118
NIRMA BROTHER
MR SONU
9463590574
119
NIRMAL TEXTILES
AMIT KUMAR
183-2264650
120
NITIN CO.
MR. NITIN
9417145610
121
NOVEL
DINESH JI
9815266890
122
ODHWANI SONS
DHARMESH JI
9877010676
123
ONKAR PROCESSOR
NARENDRA SINGH
9915106003
124
ORIENTAL HANDICRAFTS
VARINDER PAL SINGH
BANSI
9914664786
125
PARAMJEET
PARAMJEET SINGH SAGGU
9814170058
126
PARAS ENGINEERS
SUNIL THAKUR
9815268251
127
PARWATI BOARD AND PAPER
MILLS
DARDAR HEERA SINGH
9216965008
128
PAWAN INDUSTRY
PAWAN VASHUDEW
9417543834
129
PERFECT
SARDAR JI
9815545678
130
PRAKASH IRON STORE STEEL
PRODUCTS
SANDEEP SINGH
9914417773
131
PRAKASH MACHINERY WORKS P
LTD.
YADVENDRA SINGH
I83-2581393
132
PREET MACHINERY CORP.
KULBINDER SINGH BOHRA
9814888844
133
PRIYA METAL WORKS
DIVENDER SINGH
9417854357
134
R.D TEXTILES MILLS
RAJNISH MAHAJAN
183-270687
135
R.K STEEL INDUSTRIES
VISHAL MAHAJAN
9814231032
136
R.V SHAWL STORE
RAMAN ATTRI
183-2561651
137
RAGHAW TEXTILES
MR RAGHAW
9876113268
138
RAI CHICKEN
KULJAS RAI ARORA
9814051169
139
RAM KRIPA INDUSTRIES
VISHAL SACHDEVA
9914073333
140
RAMAN STEEL INDUSTRIES
AJAY GUPTA
9417276177
141
RANDHAWA RUBBER
GULSHAN KUMAR
9915142047
142
RATAN INDUSTRIES
MR. TILAK RAJ
183-2705452
143
RAVI ENGINEERING
MR RAJEEV
8146131983
144
RAVI SUBMERSIBLE PUMP
S. GURCHARAN SINGH
9888015602
145
RAYMON POINT
JATINDER SINGH
9872818620
146
ROBIN PAINTS
ROHIT SANGARI
9888859660
147
ROOR SINGH & SONS
MR. RAVINDRAJEET
9814700997
148
S. P TEXTILES
NARINDER AGRAWAL
9814120198
149
S.M OVERSEAS
MANISH MEHRA
9872001567
150
S.T WOOLEN MILLS
PRITHWI RAJ
9463917582
151
SAKTI INDUSTRIES WORKS
GULSHAN JOSHI
9316470157
152
SAMRAT STEEL COMPANY
JOGINDER SINGH
9888682121
153
SANJOG
NARINJAN SINGH KAPOOR
9814050324
154
SARDAR AGRO INDUSTRIES
DARSHAN SINGH
9814888338
155
SATYAM INTERPRISES
MOHAN GUPTA
9217245075
156
SCREW INDUSTRIES
DILBAG SINGH
9914164459
157
SEDATIVE ENGINEERING
SATWANT SINGH
9781991162
158
SEHRAJ
GURMEET SINGH
9464985696
159
SENIOR MECHANICAL WORKS
JASBIR SINGH THIND
9356001058
160
SETH INDUSTRIESS
VIKASH SACHAR
9501088859
161
SHEWAK ENGINEERING WORKS
JITENDRA PAL SINGH
183-2582293
162
SHIELD
VIKRAMJEET SINGH
9417858565
163
SHIV BHOLA IND.
MR BHOLA
9815431384
164
SHIVAM INDUSTRIES
MR. NAVEEN GUPTA
9916551596
165
SHIVAM TEXTILES
MR TINKU
9317762600
166
SIGMA MACHINERY CO.
NISHCHAL BAJAJ
9814311662
167
SIMAR INDUSTRIES
NATHA SINGH
9814535133
168
SOHAL INDUSTRIES
CHARANJEET SINGH
9356133662
169
SRI DURGA EMBROIDERY
RAGHU MEHRA
9463446710
170
SRI OM STEEL
SUBASH AGGRAWAL
9357502590
171
SRI VINAYAKA EMBROIDRY
MR SUJEET
9779473701
172
STANDERD TEXTILES
MR RAMESH
9276710686
173
STAR ENGINEERING WORKS
SURENDRA PAL SINGH
9815411778
174
SUKH INDUSTRIES
MR.SUKH
9780408608
175
SUKHRAJ SCREW IND.
SUKHRAJ SINGH
9914052909
176
SUMMY SALES CORPORATION
SARDAR LAKHBIR SINGH
9888173658
177
SURINDER MOHAN & CO
SHIVAM AGRAWAL
9356001440
178
SURJEET KIRPAN FACTORY
SIVENDER SINGH
9356018140
179
TRAX COMFORT
D.P SINGH
9216475279
180
UNIQUE FABRIC
MR DINESH
9988986322
181
UNITED WOOLEN
AMAN SHARMA
9876776545
182
SURJEET SINGH AND CO.
MR MALHOTRA
9357356773
183
UNIVERSAL INDUSTRIES
ROHIT KHANNA
9814506206
184
V.K SPINNING
SANJAY MEHRA
183-2263758
185
VAISHNO JEE FOUNDERY WORKS
SAUKHMANDER SINGH
9888551720
186
VARDAN OFSET PRINTER
NAGESH BHOPAL
9815004256
187
VICTOR INDUSTRIES
JASPAL SINGH
9814085001
188
VIKRANT AGENCY
RAMAN KHANNA
9216918299
189
VIMAL OVERSEAS
RAMAN TREHAN
9815629999
190
VIRDI INDUSTRIES PVT LTD
AJAIB SINGH VIRDI
9814054156
191
WISDOM INDUSTRIES
PARAMJIT SINGH
9417089814
NOTE:-
Green colour-company is rated by
CRISIL
Yellow colour-company is interested for meeting with CRISIL

after awareness about rating benefits and want to go for
rating.
ANNEXURE-3
CRISIL s SME Rating Services/Benifits
CRISIL, is the pioneer of credit ratings in India, now offers credible and affor
dable special
rating services to help Micro, Small and Medium Enterprises (MSMEs) make the mos
t of
these opportunities. CRISIL has set up a dedicated team of specialists in SME ra
tings, and
has designed separate rating scales for rating SMEs and Small Enterprises (earli
er known as
Small Scale Industries or SSIs). CRISIL has already rated more than 12000 MSMEs
up to
May 2010. CRISIL is assigning 600 new ratings to MSMEs every month.
Benefits of credit rating for SSIs/SMEs
Cheaper and faster bank loans:
CRISIL enjoys a high level of credibility with banks. Therefore, banks use CRISI
L ratings to
make lending decisions and determine interest rates and terms. CRISIL has alread
y signed
MoUs with 32 banks and financial institutions to rate their borrowers. As per th
ese MOUs,
CRISIL charges fees at concessional rates to the banks customers, and the banks i
n turn offer
favourable terms to entities with high CRISIL ratings.
Confidence building with business partners:
CRISIL is the best-known rating agency in India. Hence, a CRISIL rating will hel
p increase
the confidence and comfort levels of your customers, suppliers, and business par
tners.
Support for your export initiatives:
For exporters, CRISIL s international linkage offers an additional advantage: Stan

dard &
Poor s, a globally respected rating agency, is the majority shareholder in CRISIL.
Therefore,
a CRISIL rating will help establish your credentials with international customer
s.
A tool for self-improvement:
Along with its ratings, CRISIL provides detailed analytical reports on the stren
gths and
weaknesses of rated entities. Based on the CRISIL report, you can take steps to
strengthen
your operations and become more efficient. Each report provides reliable and ind
ependent
feedback from customers, suppliers and banks.
Improved visibility:
Along with the CRISIL rating, you get a free listing in CRISIL s SME Connect and w
ebsite,
both of which are used as reference points by stakeholders in the SME sector. Th
e listing will
thus improve your visibility in your target market.
Affordable:
CRISIL s SME Rating Services, while being highly credible, are also very much affo
rdable.
CRISIL offers an attractive concession in the rating fee for Small Enterprises.
Also, NSIC
Ltd, which is a corporation under the Ministry of MSME, Govt. of India provides
75%
subsidy in the rating fee for Small Enterprises. Thus, the rating fee payable by
the Small
Enterprises ranges from Rs.7,456 to Rs.13,236. For enterprises not registered as
Small
Enterprises, the fee is higher as the subsidy is not available from NSIC.
CRISIL, with its reliability, width, and depth of experience in rating services,
made a world
of difference to the corporate sector when it pioneered the concept of ratings i
n India. CRISIL
believes it will make the same difference to the SME sector with its SME sector
ratings.
For more details on CRISIL services please contact
Mr. Kashif Khan

kkhan@crisil.com / 98200 70421
CRISIL Limited
CRISIL House
Central Avenue, Hiranandani Business Park
Powai, Mumbai 400 076
Tel: +91 22 3342 3000
Fax: +91 22 3342 3757
Email: crisilsmeratings@crisil.com
Web:www.crisil.com
THANK YOU

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LOVELY PROFESSIONAL UNIVERSITY

Report on Summer Training

Submitted to Lovely Professional University

In partial fulfillment of the

In order to make my project I acknowledge a special thanks to all those people

First of all I really thankful to my Lovely Professional University because of

I would also thankful to Mr. JATIN GUPTA (MARKETING ASSOCIATE, CRISIL

To be a Master of Business Administration student is a matter of pride because

Introduction of the company------------------------------------9

Objective of the Project

. Figure 4.1(graphical representation of table 4.1)-----------------------------

The project on AWARENESS OF CRISIL SME S RATING AMONG VARIOUS

. To check the awareness of credit rating among the industries.

. To provide knowledge of credit rating to the industrialists of Amritsar (Punja

. To know the number of units having SSI number.

. To gain the marketing survey experience so as to enhance my marketing skills.

An increased range of borrowers, increasingly complex financial transactions and

CRISIL SME RATING SERVICES

A. NSIC-CRISIL performance and credit rating for SSIs

An NSIC CRISIL RATING reflects CRISIL s opinion on company s performance

"The rating indicates that the level of creditworthiness of an SME, adjudged in

CRISIL Rating Symbols For Long Term Ratings

FEES DETAILS FOR RATING OF INDUSTRIES

NSIC-CRSIL PERFORMANCE AND CREDIT RATING FOR SSI s

Companies under Operations

CRISIL TEAM AND RATING

WHO INVOLVED IN RATING PROCEDURE ?

1. National Small Industries Corporation

It is in discussion with other banks to enter into similar tie-ups.

An overview of the SME\SSI sector in India

(SSI) Small Scale Industries :

An industrial undertaking in which the investment is fixed assets in plant and m

(SME S) Small and Medium Enterprises

Tabular representation of ceiling in investment for enterprises in manufacturing

Above Rs. Lakh up to Rs.5 crore

Standard & Poor s

Pradip Shah is Managing Director

Mr. R Ravimohan takes over as Managing Director

Sets up the Advisory Services Group

Develops a framework for rating debt obligations supported by credit

Launches the Risk Assessment Model (RAM)

Develops a web presence, launches the official website

Acquires the business of Information Products and Research Services

Secures the Certificate of Registration under SEBI (Credit Rating

Launches CRISIL Market Wire, a real-time financial news service

Launches Mutual Fund Composite Performance Rankings (CRISIL

Change of name of the company from "The Credit Rating Information

Rates the first CDO transaction of working capital facilities in the

Makes an equity investment in the Caribbean Information & Credit

Acquires Gas Strategies Group Limited (earlier known as

AMFI mandates CRISIL to provide daily fund indices as

S&P acquires 3,120,948 equity shares of CRISIL from CRISIL

CRISIL Board approves proposal to acquire Irevna group of

CRISIL transfers assets and staff of CRISIL Market Wire to TV18

CRISIL constitutes a new team to achieve greater integration with

Irevna ranked the top investment research outsourcing firm by buy-

CRISIL transfers its advisory business (CRISIL Infrastructure

CRISIL's subsidiaries CRISIL Research & Information Services

Ms. Roopa Kudva takes over as Managing Director & CEO of

CRISIL announces sale of shareholding in Gas Strategies Group Ltd.

CRISIL launches its formal sustainable development programmed for

Launches the CRISIL Complexity Levels Service - an initiative aimed

Starting as a rating agency- We started in 1987 as a credit rating agency , at a